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Book preview: Effect of advertisement size on the relationship between product usage and advertising exposure by Alvin J Silk




Book info:


Author: Alvin J Silk
Title: Effect of advertisement size on the relationship between product usage and advertising exposure
Publisher: [Cambridge, M.I.T.]
Subject (keywords, tags): Advertising -- Rate of return; Advertising layout and typography

Description:

Bibliography: leaf 16-17


Contributor: MIT Libraries
Format: txt
Size: 12 kb

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