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Book preview: The influence of advertising's affective qualities on consumer response by Alvin J Silk




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Author: Alvin J Silk
Title: The influence of advertising's affective qualities on consumer response
Publisher: [Cambridge, M.I.T.]
Subject (keywords, tags): Advertising -- Psychological aspects

Description:

Bibliography: leaf 41-45


Contributor: MIT Libraries
Format: txt
Size: 31 kb

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