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T "2 IN THE LION'S DEN

open and a bit of common sense up his sleeve. Letliim believe only
one-quarter that brakemen and cheap interpreters tell him, and only
one-eighth of the brilliant suggestions that arise in his own fertile
brain — and he will begin to get some of the real education of travel.
But the longer he goes to school to his present methods, the less he and
his readers will know.

NOT !N Only their prodigious ignorance of the facts can excuse those

THE over-zealous advocates of a good cause who dem- that Mexico

same box. is a Prosperous country — simply because they do not wish to

admit that any country can prosper under silver. One need

not insist that blubber is bad for the Esquimaux, in order to prove that

it would not be a salubrious diet for this climate. Mexico is a country

content to live within her income. She is developing wonderfully;

but she always takes care to sell more than she buys. So she can afford

any currency she chooses. But the United States has long passed that

simple period, and forever. And a nation which demands the luxuries

of every land must have money that is good in every land. What is

Mexico's meat would be our poison.

THE Whom the gods would destroy, they do not always " first

monthly make mad." Frequently the subject has been so considerate

SANDLOTTER as to save ^ 3 - ern the trouble. The Overland — branded by a
London firm and by the New York Evening Post as a literary
thief, and excoriated on all sides for its imbecility, venality and false-
hood on the San Pedro harbor question — is in trim for the gods to
begin on without any preliminaries. No such thing was ever before
perpetrated in the pages of a magazine as immortalizes the July Over-
land. On page 58, in an article for revenue in the body of" the mag-
azine it compliments the Los Angeles Times as

" one of the foremost newspapers of the country, distinguished for enterprise, courage,
independence and patriotism. Col. Otis has "been a most unselfish laborer in the
interests of Los Angeles."

This chances to be the truth, though told for gain. But on page 124
of the same number begins a three-page vilification of the Times from
the standpoint and in the language of the sandlotter and anarchist.
"Hireling," " enemy of labor," "menial." "hypocrisy," "venality,"
" unpatriotic, selfish narrowness," "cowardly intolerance," " intellectual
and moral feebleness," are among the kindest words it finds for Col.
Otis and his paper.

There is no need to defend the Los Angeles Times, a paper to which
every good citizen of California has reason to be grateful ; a pioneer of
good government, and the only daily in the State which stood fast and
true for law and order in the great strike of '94. But the incident has
its value. If any have been so irreligious as to question whether Mr.
Wildman was created for an\thing in particular, their doubts are
resolved. He is a competent successor to Dennis Kearney.

As a contemporary remarks, "this latest freak of the erratic Over-
land,'' which "has hardly a rag of reputation left, " shows " that the
magazine must be in the throes of dissolution."

notes. It is very nearh- a century since Humboldt called the world's attention

to the vast importance of an interoceanic canal. If some of the great
baron's brains could reach Congress, Nicaragua would be a thorough-
fare before the anniversary year of 1903.

Its July number proves (pp. 58 and 124' that the Overland is not
bigoted. It is willing to tell the truth — if paid for it.

It seems to be a general rule that those who are most vociferous to
have silver free are the ones who habitually find the most difficulty in
capturing it.



173




THAT

WHICH IS

WRITTEN



<«>>



IT is more in sorrow than in anger —
though really so wretched an imposi-
tion merits hot indignation- — that the Lion
must again lay a reproving paw upon the Review of
Reviews. It is old enough to know better — and so is Hezekiah
aggravated Butterworth, author of its offense. Both editor and writer

must have a modest estimate of the circulation of the Review,
if they really presumed that no copy of the July issue would reach the
hands of a reader less innocent than they. This is a narrow world, and
no monkey climbs far unseen.

Mr. Butterworth has an article in that number on "The South
American Poets." It is perhaps the most absurd and incompetent
article that ever graced an American magazine — which is certainly
distinction enough. It is ignorant, untrue, and ridiculous, as it is
bombastic and pretentious. It would not be fair to dwell on Mr.
Butterworth 's English ; he probably cannot help the hysterics of his
style. But it is wholly in order to call him to account for palming off
on a trusting editor and a possibly trusting public such a mess of mis-
information. There really are poets in Latin-America ; but he has
never heard of most of them. In place of a fair list of them, he has
assembled the' most extraordinary array of Cheap scribblers, stump-
speakers, law-compilers, authors of First Readers, and the like, that
ever sat down together on one page. Possibly ten per cent, of those in
his list belong there ; and many of the tallest names in Spanish-
American literature are as unknown to him as his nobodies are unknown
to Spanish-American students.

One's first notion — if one knows anything about the topic — is that
the article is a huge and rather mean guy. But one soon discovers that
Mr. Butterworth is in dead earnest. It also becomes evident, early in
the game, that Mr. Butterworth either cannot read the Spanish over
which he feigns his raptures, or that he is the most incompetent trans-
lator since Ternaux-Compans.

To call the cowboys of the pampas " Gouchors," and to say that the
" Gouchors " are "wandering minstrels," is a fair example of the
intelligence which animates the whole article. Aconcagua with its
" base lost in the mysteries of the ocean world ; " Horace as a " poet of
home ; " Buenos Aires (which is inland as Albany) as " the city of the
purple seas," and the Argentine as "the Purple Republic " — these are
an earnest of what Don Hezekiah can do if he tries. As for his " great
Mexican poet, Manuel Acana," no such person ever existed.



T 74 LAND OF SUNSHINE.

That the very bright papers of Spanish- America — among which
literary ability and critical knowledge average high — are having inex-
tinguishable fun over this pretentious but ignorant article, is only a
secondary matter. The grave thing is that Mr. Hezekiah Butter-worth,
of the Youth's Companion, should have consented to mislead the public
with an article on a topic we must presume he had the common sense to
know he really knew nothing about ; and more than that, in a tone
which could not but deceive the uninformed into believing him more
learned than he knows he is. The whole spirit of the article is that he
can not only read Spanish, but that he can taste its nutty flavor ; that he
can feel its subtleties and its sublimities. As a matter of fact he can-
not. His astounding blunders in the rudiments of Spanish, no less
than his ridiculous translations, prove this harsh fact many times on
every page. And he must know it. If we cannot require an educator
of our youth to use more self-respecting English, we have at least the
right to demand of him a little finer sense of honesty.

A very Perhaps the strongest novel of the year — certainly one of the

unusual strongest in several years— is Harold Frederic's The Damnation

of Theron Ware. It is the strikingly bold and vivid picture
of the fatt3- degeneration of a type of heart not nearly so uncommon as
one could wish. " Theron Ware " is a young minister of the vast class
whom we may term the accidentally- good. He was born that way, and
staid so as long as there was nothing to hinder. Weak, impulsive, sus-
ceptible ; drawn into a religious life by his surroundings and his emo-
tions, the young man is safe while in his native atmosphere ; but
enlightenment undoes him. His discovery (being a Methodist.' that
Catholics are not incarnate fiends, is the disproportionate beginning of
his downfall. Unable to differentiate his faith from his superstitions,
one begins to crumble while the others fall ; and the process of his
breaking-up is not only well done but extraordinarily interesting. The
heroine "Celia," for whom he makes vain shipwreck, is an unusual
character in fiction, and not so evenly drawn ; yet she is effective. The
author carries water on neither shoulder, and his frank pictures are
equally fitted to ruffle the Catholic and the Methodist brethren. Any-
one who has gone through the amenities of the country churches,
however, must be struck by the vitality and verisimilitude of Mr.
Frederic's descriptions. Stone & Kimball, Chicago,

notes. " One is compelled," says a brilliant paper of Latin-America, referring

to Hezekiah Butterworth's article in the July Review of Reviews, "to
admire the descaro [shamelessness ] which presents such ' facts ' for
acceptance."

" I see by the paper," said Twombly, "that an accident occurred to
the excursion of authors. There was a collision, and every man on the
train was rendered unconscious."

" That's about as near as the newspapers get," replied Cutter. "I
know personally that Hamlin Garland and Richard Harding Davis were
in the party."



175




Beet Sugar in California.

4 /g?%HEN we consider that the United States sent
\7\j abroad last year more than $1:00,000,000 for
** • sugar, and when we consider, further, the
admitted fact that this State is better adapted to the
culture of the sugar beet than any other section of
the world in which it has been tried, the vast import-
ance of the industry to California becomes plainly
WISW apparent.

California is noted throughout the world as a fruit-
t| I * raising country. Large profits have been made in horticulture,
' / and are still made occasionally, although, owing to the fact that
the profitable marketing of the fruit has not kept pace with the
production, the industry is not at present such a rapid road to
wealth as it was formerly. Apart from this, however, the fact
remains that seme capital is needed to embark in the business of
fruit-growing. Land that is suitable for the successful culture of
truits that bring good prices in the market costs a considerable
amount of money. The trees cost money, and then the orchardist
has to wait three or five years before he can expect any consider-
f able return. This has led to an active inquiry during the past few
years for some profitable crop that will yield a cash return to the
farmer the same year that it is planted, and so give him an income
until his fruit trees come into bearing. The price of grain has been
so low of late that there is no encouragement to work in that
direction. The "long felt want" is satisfactorily filled by the sugar
beet, which has now been successfully cultivated in California for the
manufacture of sugar for over twenty years.

The first beet sugar factory in California was at Alvarado, Alameda
county, which was followed by one at Watsonville, Santa Cruz county,
and in 1891 the big beet sugar factory at Chino, in San Bernardino
county, commenced operations. That factory has largely increased
its work during the past five years, as may be seen from the following
statement of the sugar output :

1891 3,300,000 pounds sugar.

1892 7.747»385 pounds sugar.

1893 I5.° 6 3.357 pounds sugar.

1894 9,471,672 pounds sugar.

1895 22,000,000 pounds sugar.

As^above^stated, California possesses great advantages for the cultiva-
tion of sugar beets. European experts have frequently expressed
astonishment at the percentage of sugar obtained from beets in this
State, which frequently runs up to 18 per cent and more of saccharine
matter, whereas in Europe 12 per cent is considered a fair average. Not
only this, but it is also possible to extend the season in California over a
period of several months, as compared with sixty days in Europe.

The building of the Chino factory was stimulated by the granting of
a 2-cent bounty on American sugar. Had that bounty not been removed




f^ Of TH1 <

[UIIVBESITY



176



LAND OF SUNSHINE




TAKING IN A LOAD OF BEETS AT CHINO

we should undoubtedly by this time have seen half a dozen other factories
at work in the State. While it is true that under the exceptionally favor-
able circumstances which prevail in California, beet sugar may be manu-
factured at a profit without a bounty, yet the inducement has not been
considered sufficient by outside capitalists to lead them to invest. Now
that there is fair possibility that the bounty will be restored, several new
beet sugar enterprises are already under way in various sections of the
State. One of these, which involves the erection of two large factories
between Los Angeles and the ocean, in Orange and Los Angeles counties,
is already an assured thing so far as one of the factories is concerned.
An arrangement has been made with a company organized by the Bixby




Union Ea?. Co. WATSONVILLE BEET SUGAR FACTORY. E A CUik,



BEET SUGAR IN CALIFORNIA *77

Brothers, who own a large tract of land south of Los Angeles, by the
terms of which a syndicate of wealthy northwestern capitalists have
agreed to erect a factory in consideration of receiving 1,000 acres of
land, and of having from 3,000 to 7,000 acres planted to sugar beets for
a period of five years. Preparations have already been made for the
building of this factory.

The second factory, which is to be eventually located in this county,
between Los Angeles and Long Beach, on the property of the same own-
ers, will be of equal size. After the first season it is proposed to make
the capacity of each factory equal to that of the factory at Chino. These
two factories, when their capacity is increased to 1,400 tons, will use up
the product of 14,000 acres of beets, as compared with about 8,000 now
planted at Chino. The two factories will employ together about two
hundred and fifty men, and in the beet fields 1,600 persons will find
employment. The two factories, when their capacity is increased to
1,400 tons, will distribute among the farmers of this section $675,000
annually. This does not include the minor industries that gather around
a beet sugar factory, such as the fattening of cattle, dairying, etc.

Another important beet sugar enterprise is that inaugurated by Claus
Spreckels, at Salinas, in Monterey county. This is to be the largest
enterprise of the kind in the world, and will prove of immense benefit
to the farmers of that section, who are naturally enthusiastic over the
prospect.

It has been estimated that to produce the sugar now imported to the
United States from abroad would require 460 factories of 350 tons of
beets capacity each per diem, giving employment in the factories and
beet fields to 400,000 persons, distributing among the farmers $77,000,000,
and for labor in producing sugar, $122,000,000.

It should be added, that all of this sugar might easily be produced
within the confines of the State of California.



Cycling Clubs.




UITE a majority of cycle riders in this section are members
of clubs. The objects of a bicycle club are to hold
club runs, run road races, supply the conveniences of
a club house and look after the interest of its members.
No gambling or drinking is allowed in the club houses.
The Riverside Wheelmen is the oldest and the most
active bicycle club ever formed south of San Jose* or
west of Denver. It owns a modern bicycle track,
promotes race meets and road races, and with its
excellent bicycle amateurs wins its share of contests
on both road and track. Isaac S. Logan, the efficient sec-
retary, is the guiding spirit, and Shoemaker is its best known racing man.
In Los Angeles there have been many clubs. The first was probably
the Los Angeles Wheelmen which went out of existence last fall after
just keeping alive for a year. The oldest present organization is the



i 7 8



LAND OF SUNSHINE.



East Side Cycling Club which was formed in February, 1893. Its cosy
club house is at 220 East Chestnut street. Harry White is the president,
and among its famous racing men are Ulbricht. Cromwell, Lacy, Hat-
ton and Miller. It has a membership of about 150 and has been a suc-
cess from the beginning. The Roamer's Road Club, organized early last
year, is a small cycle club which had a roomy club house on South
Olive last year, but which now meets only at the homes of its members.
The Los Angeles Road Club was formed a few weeks ago and now has
over a hundred active members. It has just opened a beautifully situa-
ted club house at 917 South Broadway. Herman Kraetzer is its hustling

captain. The Road Club
has at once made itself
famous by an unusual
activity. It runs a
monthly ten mile road
race and has many
speedy racing men,
among whom is Delay,
the well-known ama-
teur. Others are Ruess,
Bell, Zalazar and Case-
nave. There is one
other club in Los An-
geles, a popular organ-
ization, containing both
ladies and gentlemen.
Its name is the Citrus
Wheelmen.

Pasadena has a flour-

Pho»o. by C. F G.t«. Union to* Co. {shitl S dub which Owns

tunnel near carvanza. the finest dirt bicycle

track on the coast. The Crown City Cycling Club is not the only cycle
organization in Pasadena, but it has made an enjoyable name already by
its fine showing in floral parades, blue ribbon meets, road races and the
other things that make up the club life of cycle organizations. The
Pasadena Wheel women's Club is made up of ladies as its name implies.

The San Diego Wheelmen now have about three hundred members
and are as much a social club as any organization in that city. A three-
story club house gives it a finer home than any other cycle club in
Southern California.

There are small clubs at Ontario, Santa Ana, San Bernardino, Pomona
and Santa Barbara and bicycle clubs have also been organized at other
points in Southern California. In Arizona there are several well known
clubs, those at Tucson, Phcenix and Flagstaff being the largest. The
latter, the Coconino Cycling Club, holds an annual run into the Grand
Canon of the Colorado each August. c. F. G.




Ontario.

^^ ITUATED at a distance of 35 miles from the Pacific ocean, and 39
/(#/} miles east of Los Angeles, on the main line of both the Southern
Pacific and Santa Fe" railways, is the beautiful town of Ontario.
In location, climate, soil, and water privileges, Ontario has many ad-
vantages. Fine business blocks, electric cars and lighting, handsome
churches and schools, fine residences, surrounded by what is already
becoming a great forest of citrus and deciduous orchards, blocked out
by splendid shade trees — such is Ontario at thirteen years. How many
Eastern towns twice its age and population would ever dream of half
its progress? The elevation, ranging from 950 to 2500 feet, insures a
most healthful and agreeable climate, while the conditions for growing
citrus and deciduous fruits cannot be excelled.







laiE



. • - -

: >




NAVBL ORANGE GROVE.



For the past two years Ontario has planted more orchard lands than
any other district in Southern California, the firm of Hansen & Co. alone
having planted over 1500 acres to the various kinds of citrus anddecidu-
ous fruits. This they are selling in 10 or 20-acre tracts, at prices ranging
from $150 to $400 per acre, according to location of lots and water priv-
ileges. These prices are for three-year-old orchards. The streets and
avenues are planted to ornamental and shade trees, and kept in good
order. There are some beautiful residences now on their tract.

They also have several orchards in full bearing which are good value,
and will bear investigation. Anyone desiring further information should
write for pamphlet to Hansen & Co., Ontario, or 122 Pall Mall,
London, En 'land.



HE TRIKS A "DEAD EASY THING' AT CORONADO



^isppp


















AND IS A-MAZED.



There's Nothing in Los Angeles

Sr.&.°Air. d „ a CORONADO WATER SOUR
MR. WHEDON, at 204 S. Spring Street

Distributes CORONADO WATER inbottlesor rk p re%*04



Please mention that you "saw it in the Land op Sunshine."



Tb* I^and of £>ar\Sbii\6

THE MAGAZINE OF CALIFORNIA
AND THE SOUTHWEST

$1.00 a Year. io Cents a Copy.

Foreign Rates fi.50 a Year.

Published monthly by

The Land of Sunshine Pubfishinp, Co.

incorporated
501-503 Stimson Building, los angeles, cal.

BOARD OF DIRECTORS
W. C. Patterson .... President
Chas. F. Lummis, V.-Prest. & Managing Editor
F. A. Pattee - Secretary and Business Mgr.
H. J. Fleishman - Treasurer

Chas. Cassat Davis - Attorney

Entered at the Los Angeles Postoffice as second-
class matter.

Address advertising, remittances, and other
business, to F. A. Pattee, Business Manager.

All MSS. should be addressed to the Editor.
No MSS. preserved unless accompanied by re-
turn postage.



That "Trade Rat" Again.

We don't like him. He is not a sufficiently
careful discriminator, being as likely to exchange
a pair of beans for the gold cuff-buttons pur-
loined as the reverse. He was interesting while
at work in our neighbor's bin, but alas, he paid
a visit to the Land of Sunshine's. In its " cool
and refreshing " innocence the August advertise-
ment of " Coronado Water Sour" lay upon the
stone awaiting its form.

He needed a DeVinne R. None were handy in
the case before him — that in the Coronado "ad."
was. He therefore "lifts" the R from the word
Sour and later carelessly replaces it with a De-
Vinne P. Nine thousand more Soups therefore
went into circulation than there was demand for,
and a sharp decline in prices ensued. This was
not a fair exchange and was therefore robbery.
A sign now hangs in our composing room and
woe to the next one who intentionally or other-
wise puts the Land of Sunshine or its patrons
in the Sou-p.



Ice Cream Made by a New Process.

I have an icecream freezer that will freeze cream
instantly. The cream is put into the freezer and
comes out instantly, smooth and perfectly frozen.
This astonishes people, and a crowd will gather to
see the freezer in operation, and they will all want
to try the cream. You can sell cream as fast as it
can be made, and sell freezers to many of them
who would not buy an old style freezer. It is
really a curiosity and you can sell from $5 to $8
worth of cream and six to twelve freezers every-
day. This makes a pretty good profit these hard
times and is a pleasant employment. W. H. Baird
& Co., 140 S. Highland Ave., Station A, Pittsburg,
Pa., will send full particulars and information in
regard to this new invention on application, and
will employ good salesmen on salary.



Cooking Without Fire.

The very best and latest invention. No steam,
dirt, odor, or heat in the house, making it a
pleasure to cook with "The Royal Cooker." It
consumes but a few moments of your time in the
morning, thus saving you time and labor. If not
satisfactory it can be returned with no expense.

American Royal Manufacturing Co., room 48,
Bryson Block. J. Hommel, Manager.



DON'T BE A CLAM.

When business is dull the judicious man profits
by the shortsightedness and faintheartedness of
his neighbor and advertises just when it is most
needed.

When business is good he advertises for the
trade which he would otherwise divide with his
more complacent competitors.

Because one has not money to throw away, it
hardly follows that he is not the loser by holding
on to it. More is lost by refusing good opportu-
nities than by seeking them. Only those who are
influenced by the inexpensiveness of a medium
or the unsubstantiated statements of its repre-
sentative, make mistakes in advertising.

It always pays to get whatever business there
is. If not, why then do the most extensive and
unremitting advertisers not only prosper but con-
stantly increase rather than diminish their ef-
forts ?

Nothing is more logical than if you

Attract Your Share of Attention,

all things being equal, you must get your share
of trade. It certainly does not stand to reason
that those who do not hear of you will pass by
those of whom they do in orderto give vou their
trade. The one who waits for business to find
him may get some, but, as we have had occasion
to suggest ere this, most milkers now-a-days have
learned that they have to go after the cow.

What Those Who Have Tried It Say.

"Mr. F. A. Pattee.
•Bus. Mgr. Land of Sunshine, Los Angeles, Cal.
"Dear Sir : We write to request that in your



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