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investment management, or financial counseling.

Students electing this concentration are required to take the following courses:

Hours Hours

Bus. Mgt. 401 - 3 Bus. Mgt. 410 3

Bus. Mgt. 405 3 Electives (See "Note on

Senior Electives") 6

Marketing Concentration

The marketing concentration is designed to prepare students for positions of
management and executive responsibility in the fields of industrial marketing,
retailing, wholesaling, advertising, sales management, and market research.

Students electing this concentration are required to take the following courses:

Hours Hours

Bus. Mgt. 458 3 Bus. Mgt. 454

Bus. Mgt. 459 3 Bus. Mgt. 455

Two of the following: Bus. Mgt. 456 6

Bus. Mgt. 442 Electives (See "Note on

Bus. Mgt. 443 Senior Electives") 3


Operations Management Concentration

The operations management concentration provides training for positions in
production management, industrial engineering, production control, and pur-
chasing. It facilitates entry into the operational departments of business enter-
prises, executive trainee programs, the active management of small businesses,
or the continuation of training in a graduate school of business.

Students electing this concentration are required to take Math. 109 rather
than Acctg. 232 and should take Civ. Eng. 101 (graphics). It is highly recom-
mended that several courses in chemistry and physics be taken. The following
courses are required:

Hours Hours

Bus. Mgt. 461 or Stat. 433 3 Stat. 432 3

Bus. Mgt. 462 3 Comput. Sci. 231 or 233 3

Bus. Mgt. 463 3

Industrial Relations and Personnel Management Concentration

The personnel management concentration is designed to prepare students for
positions in the personnel and employee relations areas for marketing, financial,
and manufacturing institutions in business.

Students electing this concentration are required to take the following courses:

Hours Hours

Org. Behav. 421 3 Econ. 361 3

Org. Behav. 425 3 Electives (See "Note on

Senior Electives") 6

International Business Concentration

The concentration in international business is designed to prepare students for
careers in multinational companies. The concentration has three broad objectives:
the development of skill in the management of foreign operations, the acquisi-
tion of sensitivity to cultural and environmental factors, and the development
of competence in one of the functional areas of business management (finance,
marketing, personnel, and operations management).

In order to graduate in the international business concentration, a student
must have completed 16 hours or demonstrated competence in a foreign lan-
guage in addition to the following requirements:

Hours Hours

Bus. Mgt. 431 3 Gec^. 455, 460. 470, 475, or 480

Bus. Mgt. 432 3 (one area of study) 2 or 3

Bus. Mgt. 439 3 Electives in one functional area

Econ. 358 3 in the Business Management

Department 6

Supporting Field in International Business

Graduate students outside the College of Business who decide to obtain an
understanding of international business without majoring in the department
may take Bus. Mgt. 430, Introduction to International Business. This course is
a survey course designed to acquaint the student with micro and macro
dimensions in international business. Those interested in a supporting field in
international business, may also take Bus. Mgt. 432 upon approval of the instruc-
tor and the chairman of the Business Management Department.

Note on Senior Electives

Electives may be selected from any 400-l3vel business management courses and,
upon approval by the department chairman, from among certain relevant courses
from other departments.

Minor in Business Management

Students minoring in the Department of Business Management should complete
the College of Business lower-division core course requirements plus twelve
hours selected from among upper-division business management courses (ex-
cluding Bus. Mgt. 380 and 381).


Office Administration Major

See Department of Business Education.


200. Personal Finance. (2:2:0) Home Study also.

A practical course in money management, with particular reference to
utilization of savings.

210. Introduction to Investments. (3:3:0)

Security markets, selection of stocks for a portfolio, and basic investment
analysis. Designed for nonbusiness majors.

241. Introduction to Marketing. (3:3:0)

The principles, concepts, and problems concerned with the distribution
of goods from producer to consumer. Includes treatment of buyer behavior,
product planning, pricing, and promotion.

256. Introduction to Retailing. (3:3:0)

A survey of retail store operation, considering executive control, profit
planning, merchandising, store location, layout, organization, policies,
system, and coordination of store activities.

301. Financial Management. (3:3:0) Home Study also, (m) Prerequisites:
College of Business fundamentals courses. Call, Daines, Lambert,

Pearce, Smith
Introduction to the elements of financial management from the viewpoint
of the business manager, emphasizing profitability, liquidity, and long-range
financial planning.

341. Marketing Management. (3:3:0) Home Study also, (m) Prerequisites:
College of Business fundamentals courses. Barnes, McKinnon, Pinney,

Schill, Taylor
Analysis of problems in marketing management, with particular empha-
sis on the understanding and use of basic concepts and tools of analysis for
marketing decision making.

361. Operations Management. (3:3:0) (m) Prerequisites: College of Business

fundamentals courses. Hatch, Lee

Scientific management and management science, for application to
decision making and managing.

380, 381. Executive Lectures. (1:1:0 ea.) Smith

Top executives from throughout the nation visit the campus and meet
students in a series of lectures dealing with subjects significant to executive

401. Advanced Financial Management. (3:3:0) (m) Prerequisites: Bus. Mgt.
301; Econ. 301 or 302. Recommended: Bus. Mgt. 410. Call, Daines,

Capital budgeting, cost of capital, mergers and acquisitions, and current
financial problems.

405. Commercial Bank Management. (3:3:0) (m) Prerequisite: Bus. Mgt. 301.
Recommended: Econ. 302. (3all, Smith

Structure of banking and financial markets; organization, management,
and regulation of banks; sources and uses of bank funds, with emphasis
upon asset portfolio policy; current problems.

406. Management of Financial Institutions. (3:3:0) (m) Prerequisite: Bus. Mgt.
405. Call, Smith

Management problems of major financial institutions, with emphasis
upon asset management, loan management, competitive environment,
regulation, and the process of financial intermediation between borrowers
and savers.


410. Investments. (3:3:0) (m) Prerequisites: Bus. Mgt. 301; Econ. 301 or
302; or consent of instructor. Daines, Edwards, Lambert, Pearce

Security market, portfolio management, taxes, estate planning, and
security analysis.

411. Advanced Investments. (3:3:0) (m) Prerequisites: Bus. Mgt. 301, 410.
Recommended: Bus. Mgt. 401. Daines, Lambert

Current investment literature, Markowitz theory, random characteristics
of stock market prices, investment, research, and security analysis.

430. Introduction to International Business. (3:3:0) (m) Prerequisite: consent
of instructor. Barnes, Pinney

Introduction to the complexities confronting U.S. firms and their man-
agement in international environments. Emphasis is given to functional
and planning areas, including organization, market research, financial
analysis, etc.

431. International Marketing. (3:3:0) (m) Prerequisites: Bus. Mgt. 301, 341,
361; Org. Behav. 321; or consent of instructor. Barnes, Pinney

An analysis of selected international markets, institutions, and market-
ing management practices.

432. International Corporate Finance. (3:3:0) (m) Prerequisites: Bus. Mgt.
301, 341, 361; Org. Behav. 321; or consent of instructor. Pinney

Emphasis is on financial aspects of multinational corporations operating
within an international environment. Included are discussions concerning
direct foreign investment, foreign exchange regulations, capital markets, etc.

439. International Management. (3:3:0) (m) Prerequisites: Bus. Mgt. 431,
432, or consent of instructor. Barnes, Pinney

An interdisciplinary approach to problems of administrative planning for
long-range operations by multinational companies.

442. Marketing Management and the Consumer. (3:3:0) (m) Prerequisites:
Bus. Mgt. 341; Psych. Ill or Sociol. 111. Barnes, McKinnon, Pinney, Schill

Analysis of the role of the consumer in marketing decisions.

443. Product and Brand Management. (3:3:0) (m) Prerequisite: Bus. Mgt. 341.

A functional approach to the management of brands and products.

454. Problems in Sales Management. (3:3:0) (m) Prerequisite: Bus. Mgt. 341.

Oaks, Schill
Problems in sales methods, sales organization, management of sales
force (selection, training, compensation, and supervision), and sales plan-
ning and control.

455. Problems in Advertising. (3:3:0) (m) Prerequisite: Bus. Mgt. 341. Barnes

Problems in the use of advertising as part of management's overall
marketing strategy. Stresses planning, coordination, control, and evaluation
of effectiveness.

456. Problems in Marketing Channel Management. (3:3:0) (m) Prerequisite:
Bus. Mgt. 341. Schill

A study of the problems involved in the use, management, and integra-
tion of retail stores and other intermediaries in the channel of distribution.

458. Marketing Research. (3:3:0) (m) Prerequisite: Bus. Mgt. 341.

Barnes, McKinnon, Schill
Exploration of uses, methods, and techniques of marketing research. A
major research project is required.

459. Advanced Marketing Theory and Management. (3:3:0) (m) Prerequisites:
Bus. Mgt. 341; Econ. 301 or 302. Should be taken last semester of program.

Barnes, McKinnon, Pinney
An interdisciplinary approach to the study and analysis of marketing



problems. Emphasis is given to the contributions of the behavioral and
quantitative sciences.

461. Analytical Techniques in Operations Management. (3:3:0) (m) Prereq-
uisite: Math. 109. Lee

A study in the optimum allocation of men, machines, materials, and
money in an operational complex.

462. Analysis of Systems. (3:3:0) (m) Prerequisites: Bus. Mgt. 361; Math. 109.

A systems approach to analyzing the problems of planning, controlling,
and improving sequences of operations. Course includes critical path
scheduling, methods study, and time standards.

463. Advanced Operations Management. (3:3:0) (m) Prerequisite: Bus. Mgt.
462. Lee

Cases, readings, research, and reports on current industrial practices
and problems.

468. Advanced Production Methods. (2:2:0) (m) Prerequisites: Bus. Mgt. 361,

461. Lee

Advanced methods work, automation, and the application of data pro-
cessing to industrial operations.

480. Risk Management. (3:3:0) (m) Prerequisite: Bus. Mgt. 301. Smith

The importance of risk in personal and business affairs; the different
methods of meeting risks; meeting insurable risks through insurance; risk
and public policy.

481. Life and Health Insurance. (2:2:0) (m) Prerequisite: Bus. Mgt. 480.

Study of protection against economic loss caused by termination of
earning capacity through unforeseen contingencies. Analyzes benefits,
underwriting, rate-making, and legal doctrines.

482. Property and Liability Insurance. (2:2:0) (m) Prerequisite: Bus. Mgt. 480.

Study of the protection provided by property and liability insurance,
including multiple-lines and "all risks" insurances, and corporate surety-

483. Small Business Management. (3:3:0) Prerequisites: Bus. Mgt. 301, 341,
361; Org. Behav. 321. Stanford

Consideration of management problems faced by founders, owners,
managers, and investors in small business.

484. Transportation Management. (3:3:0) (m) Prerequisites: Bus. Mgt. 301,
341, 361.

An examination of current problems of management in the transportation
industries through discussion of cases and readings.

487. Real Estate Administration. (3:3:0) (m) Prerequisites: Econ. Ill, 112,
301 or 302.

An application of the principles and techniques on problems in property
investments. Includes determination of value, financing arrangements, and
marketing and management problems.

488. The Social and Cultural Environment of Business Enterprise. (3:3:0) (m)
Prerequisite: senior standing in the department.

The influence of historical, cultural, psychological, and social forces on
business behavior.

491. Research and Diagnosis of Business Problems. (l-2:Arr.:Arr. ) (m) Pre-
requisite: completion of or concurrent registration in Bus. Mgt. 499.


499. Business Policy. (3:3:0) (m) Prerequisites: Bus. Mgt. 301, 341, 361; Org.

Behav. 321. Barnes, Call, Daines, Edwards, Lambert, Oaks, Stanford

Cases involving determination of long-range objectives in the business

firm, and the development of sound and consistent policies for achieving

these objectives.

593R. Seminar in Business Management. (l-3:Arr.:Arr. ea.) Prerequisites: per-
mission of instructor and business fundamentals classes.

610. Managerial Economics. (3:3:0)

Analysis of the decision-making characteristics of an administrative view-

611. Written Analysis I. (2:3:0)

Written analysis of the characteristics of an administrative viewpoint.

612. Quantitative Business Analysis I. (3:3:0)

Techniques of mathematics, with special emphasis on applications to
business situations.

613. Management Computer Concepts. (2:3:0)

The development of electronic computer concepts and programming, with
a focus on the role of a computer in a business firm.

614. Management Control I. (3:3:0)

Accounting as a tool for management; coordination of departmental
operations; control of assets.

616. Organizational Behavior. (3:3:0)

A training laboratory experience devoted to the stimulation and support
of administrative learning and change.

620. Environmental Economics. (3:3:0)

Analysis of the measurement, level, and rate of growth of national

622. Quantitative Business Analysis II. (2:3:0)

The use of probability and statistical inference in risk situations. Focuses
on business problems.

623. Management Simulation. (1:3:0)

Integration of functional areas of business and organizational behavior
by use of computer simulation techniques.

624. Management Control II. (3:3:0)

Accounting as a means of coordinating the operations of a business firm
with market conditions.

625. Marketing Management I. (2:3:0)

Imaginative problem solving in marketing management with the aid of
business cases and readings.

627. Production Concepts. (3:3:0)

Cases and readings on current production processes and problems.

628. Business Finance I. (2:3:0)

Development of the subject of finance from the point of view of the
business manager. Emphasizes the use of financial statements and develops
techniques and concepts for analysis of liquidity, profitability, and finan-
cial planning.

631. Written Analysis II. (1:1:0)

The preparation of a major topical research report drawn from first-hand
industrial observation.


635. Marketing Management II. (2:3:0)

A strategic approach to product planning, pricing, consumer profiles, and
market development.

636. Human Relations. (2:3:0)

Concepts of human relations theory, with particular emphasis on group
and intergroup conflict and collaboration.

638. Business Finance H. (2:3:0)

Analytical approach to such financial management concepts as capital
budgeting and present value, valuation, reorganization, dividend policy,
stockholder relationships, money and capital markets, and long-range
financial planning.

639. Business Policy I. (3:3:0)

A top-management approach to the problems of determining corporate

641. Written Analysis III. (2:3:0)

An analytical critique and presentation of a major topical research

649. Business Policy II. (2:3:0)

A top-management approach to the problem of implementing corporate

652. Advanced Mathematical Analysis for Business Decisions. (3:3:0)

A study of quantitative decision models under certainty, risk, and un-

654. Controls HI. (3:3:0)

Profit planning, cost analysis, and impact of federal income taxes on
business decisions.

655. Business Research. (3:3:0)

Application of research techniques in solving specific problems in mar-
keting management.

657. Systems Analysis and Design. (3:3:0)

Analyzing the problems of planning, controlling, and improving systems.

658. Investments. (3:3:0)

The principles and practice of investment, with special attention to
investment analysis, elements of the investment process and markets, £ind
criteria for investment decision. Problems of both individual and institu-
tional investors will be considered.

659. Problems in Small Business Administration. (3:3:0)

Consideration of management problems faced by founders, owners,
managers, and investors in small business.

660. The Business Administrator and Government Policy. (2:3:0)

The impact of governmental policies and practices on a business admin-

665. Management of Distribution. (3:3:0)

Sales organization; planning and control; selection and training of sales-
men; supervision of decentralized operation.

668. Management of Financial Institutions. (3:3:0)

Review and analysis of the structure of our overall financial system to
develop understanding of the primary forces which affect this system.
Consideration of the major financial management problems of principal
financial institutions.


675. International Business Management. (3:3:0)

Business decision making in other countries, with emphasis on financial
rep>orting, personnel practices, production processes, and marketing channels.

678. Seminar in Investment Management. (3:3:0) Prerequisite: Bus. Mgt. 658.

Primarily for students with a professional interest in investments. (Con-
siders alternative concepts and theories involved in the construction and
management of common-stock and fixed-income security portfolios.

679. Business, Society, and the Individual. (3:3:0)

Ethical concepts in business administration and the influence of business
upon the individual and the total social environment.

690. Seminar in Financial Management. (3:3:0) Prerequisite: consent of in-

Offered alternate semesters.

691. Seminar in Financial Institutions. (3:3:0) Prerequisite: consent of in-

Offered alternate semesters.

693. Readings and Conferences. (l-3:Arr.:0) Prerequisite: permission of MBA



Assistant Professor: Goodson (Chairman, 110 BRMB).
Instructors: Jensen, Rainer.

A major purpose of the Career Orientation Department in the General College
is to provide a place for students who come to BYU undecided as to their major.

These students are assigned to a faculty adviser who helps them in adjusting
to college life, in choosing their major, and in planning their course programs.

An additional help to students in their efforts to choose a major is an orienta-
tion class, identified below, which acquaints students with all of the majors and
offerings of the various colleges at BYU and the world of occupational opportuni-
ties. Students are also made aware of and encouraged to use the various re-
sources on campus to gain the additional help and information they need in
choosing their college major. During the class, students have the opportunity
to take interest and preference tests to help them with self-understanding.


96. College Orientation. (0:1:0) Goodson

Offered on the block plan each block. This class is designed to help
students choose their college major. In eight class sessions all of the offer-
ings of the various BYU colleges and their related occupational opportuni-
ties are systematically considered.

Suggested Course Programs for Career Orientation Students

The following programs suggested by the various colleges may serve as a guide
in registration for those students who choose to be in General ([k)llege until
they decide upon their major. If a student follows the suggested program until
the time he declares his major he will usually have the background courses
necessary for the major he chooses within that college. A student does not
need to complete the suggested program before transferring to his new college;
rather, he should transfer as soon as possible in his college career.

Biological Science, Premedical, Predental, and Preforestry

Students who are interested in botany, forestry, microbiology, or zoology should
register for the courses listed below. This will enable them to transfer from
General (College to a major department at any time during the freshman or
sophomore years and continue work toward a baccalaureate or other professional
degree. Contact should be made with the chairman of the department chosen
as soon as a major is decided upon.

Students who are interested in medicine or dentistry should consult page 71
of this catalog. The premedical or predental student may major in any de-
partment, as long as he fulfills the basic requirements of the professional
school. The following outline of courses is suitable until the student chooses a


Freshman F W

Relig. 121, 122 2 2

Engl. Ill (3)or(3)

Math. 105, 106 3 3

Bio. Agr. Ed. 201 4

Chem. 105, 106 4 4

Electives 3

P.E 2 2

Forum and Dev. Assy 1 1

Health 130 2

Total hours


Sophomore F W

Religion 2 2

P.E i i

Forum and Dev. Assy 1 1

Math. 109 4

Physics 201 5

Zool. 202 or 203 4

Engl. 212 (3)or(3)

Hist. 170 3

Chem. 351 3

Electives 3 3

Total hours

171 17i


All students who have definitely decided on a career in business should transfer
to the Business Fundamentals Division of the College of Business. Please see the
College of Business section of this catalog.

Students who register initially as freshmen in the College of Business should
complete the Business Fundamentals Division requirements within a two-year
period. During this period, students will have an opportunity to make the final
determination of their academic major. Outlined below is a suggested two-year
program for students in General College who have some interest in the College
of Business as a prospective major. This is the same program a student in the
Business Fundamentals Division would follow.

Before a student can transfer to an academic major in the College of Business
(accounting, business education, business management, economics, or statistics)
the student must meet these requirements: (1) completion of Acctg. 201
and 202, Econ. Ill and 112, Math. 108, Acctg. 232 or Math. 109, and Stat. 221;
(2) minimum GPA of 2.25 in the courses just listed; and (3) completion of 64
semester hours of University credit.

Freshman F W

Engl. Ill (3)*(3)*

ReUg. 121, 122 2 2

P E h -

HeaKh 130 ^^^^^^^"""""^"^Z[^ 2~

Hist. 170 3

Econ. Ill, 112 3 3

Math. 108 4

Gen. Ed. requirements 3 8

Total hours 17^ 16^

Sophomore F

Religion 2

P E h

Acctg. 261^262 !!"'!I!I!!!!!! 3'

Acctg. 232 3

Stat. 221

Gen. Ed. requirements 5

Engl. 215 (3)*

Total hours 16i



*Students take English 111 during either the Fall or the Winter Semester of the
freshman year and English 215 during either the Fall or the Winter Semester
of the sophomore year, according to the alphabetical surname designations
specified at registration time. Students should plan for these two English compo-
sition classes in their program accordingly, adjusting their credit load to the
desired level each semester by shifting credit devoted to the fulfillment of
other general education requirements.

Note: This is a general suggested program only. Students going into particular
majors and specialties can receive advice from the Business Fundamentals


A student having an interest in elementary education should register for the
courses outlined below. At the end of his freshman or sophomore year he may
transfer to the College of Education without loss of credit and continue his
studies toward a Bachelor of Science or a Bachelor of Arts degree.


Freshman Hours

Ed. 200 2

Bot. 101 or Zool. 105 3

P.E. electives* 1

Health 130 2

Online LibraryBrigham Young UniversityGeneral catalog (Volume 1972-1973) → online text (page 19 of 67)