of this topic they have seen. The late Lee Polk, former chairman of the National Academy of
Television Arts and Sciences observed, "The AIDS segment is the most stunning piece of
television I have seen in ten years. More powerful and effective than any dramatization. "

Joy Dryfoos, author of Adolescents at Risk, agreed: 7 was in tears watching this program. I
have seen a lot of materials prepared for teenagers, but this is far and away the best.

An informal national assessment showed that the AIDS piece was highly effective in reaching
teens, enhancing their understanduig and stimulating uiem to thini about safer alternative
behavior.

TEENS TALK VIOLENCE and TEENS TALK JOBS were fed by PBS in November, 1993,
and again in January, 1994. Formal evaluation of these two specials with high school students,
teachers, principals and community youth centers nationally by RMC Research of Portsmouth,
NH, has shown that these programs:

interest and engage teens, delivering important messages in an understandable,
compelling anaage-appropriate way.

catalyze discussion, both in and outside the classroom on critical issues that have
a major impact on their lives.

promote critical thinking, problem-solving, positive personal and interpersonal
actions, as well as a greater sense of sen-efficacy and personal responsibility
among teens.

provide a springboard for further student research, writing, skills acquisition,
community mvolvement, and personal goal-setting and reflection.

can be easily adapted for use across many different curriculum areas (e.g.,
language arts/writing, history and the social sciences, economics/business, health,
life skUls) and special programs (e.g., confbct resolution,, life skills, counseling,
career planning, school-to- work projects).

Each of these videos, with its discussion guide, is available from PBS VIDEO, (8(X)) 424-7963

THE FIRST OF TWO SPECULS PLANNED FOR THE 1994 SEASON WILL FOCUS ON

— COMMUNITY SERVICE —



IViTiitH



WNYC/TV 1 Centre St, New York, rJY 10007 212-788-9700 FAX: 212-788-9707



91



TEENS TALK VIOLENCE: SUMMARY OF RESEARCH FINDINGS

from the
RMC EVALUATION REPORT ON IN THE MIX SPECIALS

December, 1993

"Probably the strongest indication of the power of this video to stimulate useful dialogue around issues and
causes of violence came during testing at one of the Indianapolis high school summer programs.... Students
watched the video with riveted attention, and when the RMC researcher started the discussion, everyone
wanted to talk at once: The entire class of less-than-willing students (many in this group were attending
summer school because of court orders) all wanted to talk about how violence figured into their lives and
about how they personally coped with it. In short, the session became a catharsis, helping them air their
anxieties, fears, frustrations, and 'street smarts' at an specially stressful point in time. The building
principal, who witnessed the session, was astounded at students' reactions, pointing out that this was
probably the first time that they were interested in doing better in life and learning new things. (He
immediately sought copies of the tape for teacher training purposes and for use in all high school classrooms
during the academic year.)" (RMC Report, Dec., 1993, pp. 25, 26.)

These extraordinary observations by RMC Research took place during their 1993 testing of Teens Talk
Violence on 172 students (52% African- American, 8% Hispanic/Latino, 19% other minorities, and 21%
white) from Albuquerque, NM; Springfield, MA; Indianapolis, IN. The evaluation confirmed the program's
exceptional success in appealing to teenagers while catalyzing discussion and stimulating positive follow-up
action. A few of the findings are summarized below and in the attached charts, reproduced from the report:

87% OF THE TEENS VIEWED TEENS TALK VIOLENCE FAVORABLY

BELOW AVERAGE AND AVERAGE INCOME TEENS WERE THE MOST POSmVE

THE VIDEO'S APPEAL WAS ESSENTIALLY UNIVERSAL. "Nearly all teens who
participated in the testing of Violence found the special interesting and engaging. Throughout
the viewing of the video, most teens raptly watched... and clearly enjoyed the opportunity to
see and hear other teens around the nation speaking out on violence-related topics. " (p. 24)

THE VIDEO WAS HIGHLY SUCCESSFUL IN CATALYZING DISCUSSION. "Not
only did Violence succeed in getting teens' attention, but it also provoked stimulating
discussion. This is a particularly sigmficam finding, given the many difficult testing
circumstances.... Clearly, use of this video -followed by asking the kinds of questions raised
in the accompanying discussion guide - by classroom teachers, counselors, or youth center
leaders could produce even more dramatic results." (p. 25.)

TEENS POUND EACH SEGMENT USEFUL: ("How Not To Be a Victim," 74%;
"Violence in Schools," more than 60%; "Handling Ethnic Slurs," 59%)

TEENS LEARNED FROM THE VIDEO; More than half said they learned from "How Not To Be
a Victim," "Girl Gangs," and "Conflict Resolution"

ALMOST HALF SAID TEENS TALK VIOLENCE MADE THEM BETTER ABLE TO
HANDLE DANGEROUS SITUATIONS



92



TEENS TALK VIOLENCE: SUMMARY OF RESEARCH FINDINGS



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93



TEENS TALK JOBS: SUMMARY OF RESEARCH FINDINGS

from the
RMC EVALUATION REPORT ON IN THE MIX SPECIALS

December, 1993



'Nearly all students who participated in the evaluation of Teens Talk Jobs agreed that the special was
interesting, useful, and fun. Most watched the program intently, laughed at the humorous parts, tapped their
feet or seat danced to some of the background music, and clearly enjoyed themselves as they listened. 'It's
good! " was an often-heard remarked as the video ended. . . Just as with the Violence special. Teens Talk Jobs
succeeded in getting teens' attention and at provoking lively class discussions. ' (RMC Report, p. 44.)

This quote, taken from the RMC Research report on Teens Talk Jobs, shows the extraordinary effectiveness
of this video in fuUy engaging its teenage audience, provoking discussion, providing helpful information and
opening students' eyes to positive actions they can take. The RMC evaluation of Teens Talk Jobs involved
170 high school students (37% minority) from five schools in Albuquerque, NM, and Indianapolis, IN.
Evaluation highlights include:

93% GAVE TEENS TALK JOBS A FAVORABLE RATING.

"I now know there are things I can do to start early on related to what I want
to do. " (Teen comment, p. 36)

"It's encouraged me to try to find a better part time job." (Teen, p. 36)

TEENS RATED EVERY SEGMENT "IMPORTANT"

THE VIDEO INCREASED TEENS KNOWLEDGE AND AWARENESS:

More than 70% said they learned from segments on "Entrepreneurs,"
"Apprenticeships," and "Career Exploration"

more than 60% from "Resume Writing" and "Spotting a Scam"

THE VIDEO POSITIVELY AFFECTED POTENTIAL FOLLOW-UP:

44% said they were likely to do better in an interview than before
35% said they have more work options than they previously thought

THE ENTREPRENEUR SEGMENT WAS PARTICULARLY MEANINGFUL FOR
MINORITY STUDENTS

82% of minority teens gave the segment a 4 or 5 rating vs. 56% of whites.

"That students ' own teachers, counselors or youth center leaders could produce more substantive dialogues
with students by using this video and asking the kinds of questions raised in the accompanying discussion
guide seems obvious. " (p. 44)



94





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95



SUMMARY OF EDUCATORS' RESPONSE TO IN THE MIX SPECIALS

based on
THE RMC EVALUATION REPORT

December, 1993



The positive reaction of the educators who screened the In the Mix specials was
extraordinary.

97% OF EDUCATORS RATED TEENS TALK VIOLENCE POSITIVELY

100% OF THE EDUCATORS RATED TEENS TALK JOBS POSITIVELY

77% WOULD USE THE VIOLENCE SPECIAL IN CLASS; AN
ADDITIONAL 14% SAID THEY MIGHT.

EDUCATORS PARTICULARLY APPRECIATED THE UNIVERSAL
APPEAL AND UTILITY OF THE JOBS SPECIAL - not just for the
minority of students who go on to college, but to all students regardless of
bacl(ground. Almost no such materials exist. Some teacher reactions (p. 56):

'Wonderfuir

'It really focused on some issues our lads need to focus on. '

'It 's great for (^ students. "

GUIDANCE COUNSELORS FOUND THE JOBS SPECIAL "EXTREMELY
HELPFUL IN PREPARING STUDENTS - MOTIVATING THEM,
ENCOURAGING THEM, EXCITING THEM."

THEY RATED BOTH DISCUSSION GUIDES AS VERY HELPFUL,
CLEARLY WRITTEN AND ORGANIZED WITH POTENTIALLY USEFUL
DISCUSSION QUESTIONS AND GROUP ACTIVITIES.

See attached graphs.

For more information about this research, contact Anne Mendelsohn at (212) 669-7753.



96



SUMMARY OF EDUCATORS' RESPONSE TO IN THE MK SPECIALS



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97



^^ a natinnal PR!! w(><>klv series for teens



a national PBS weekly series for teens



PBS* IN THE MIX BEGINS SECOND SEASON OF PRODUCTION

Weekly Series By and For Teens Announces New Format, Thematic Shows and

Specials for 1994

New York — IN THE MIX, PBS' critically-acclaimed magazine program targeting teens has
begun a second season of production, it was announced today by David C. Sit, Managing
Director of Television for WNYC-TV. The first show of the new season will be fed to PBS
stations nationwide on April 2.

Nominated by CPB this year for the prestigious Prix Jeunesse award honoring high-
quality programming for teens, IN THE MIX has been cited for in-depth, cutting-edge pieces
addressing pertinent youth issues. Several modifications have been made to the program
including a new half-hour format and the addition of several teen reporters. IN THE MIX also
plans to produce a number of theme-oriented, documentary style episodes this season on topics
including teen alcoholism and the evolution of hip-hop. This format proved successfiil last fall
when IN THE MIX aired their highly-rated "Teens Talk Violence" and "Teens Talk Jobs"
specials. According to Executive Producer Sue Castle, "Because of the overwhelmingly positive
response to the specials, we plan to target several shows to special themes in our second season.
In addition to being entertaining, our goal is to serve as an ongoing resource for teens on a variety
of issues of real concern to them."

One of the most intriguing aspects of the second season, will be IN THE MTX's POSSE
PROJECT designed to encourage community service participation and stimulate career
development by involving teens in the production of the broadcast. The Posses, to be established
on a national basis, provide feedback to the show's producers on future topics to be covered,
summarizing teen trends, and judging music videos. Last year, the NYC Board of Education
validated the Posse Project, allowing students to use their work with IN THE MIX to fulfill their
community service requirements.



-more-




i k Un WNYC/TV 1 Centre St. New York, NY 10007 212-788-9700 FAX; 212-788-9707



98



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^^ a national PRS weekly series lor teens



a national PBS weeWy series lor teens



IN THE MIX/2



The program will continue to feature carefully-screened music videos related to show's
content or, as part of an interview with a musical artist. IN THE MIX's popular "Shout" segment,
giving teens across the country and abroad the opportunity to voice their opinions, will remain a
permanent element in the show as will "Teens Who Make A Difference" and "Student Produced
Videos." Feature segments will be introduced by a group of revolving reporters which will
include several new faces as well as reporters from the first season's team. IN THE MIX has been
a springboard both professionally and personally for Melanie Glickson, 17, who gained early
admittance to Harvard University; AJimi Ballard, 2 1 , who graduated to a full-time role on an
ABC soap opera and will occasionally report for ITM; and 20-year-old Kevin Jordan, whose
quest to become a producer has been aided by his participation in the series.

Other members of the IN THE MIX team include Andrea Barrow a 1 5-year-old student
from New York City; Julio Rivera, a 17-year-old Brooklyn native; Tamah Krinsky, age 17, who
was a contributing reporter in the show's first season; and 18-year-old New Yorker Logan "just
call me Logan" Campbell.

The season opener, shot on location in Florida at the Children's Defense Fund Celebration
features "Teens Who Beat The Odds," the stories of teenagers who were able to excel in their
academic careers despite the pressures of an unsettled and often traumatic family life. Melanie
Glickson and Alimi Ballard talk to Shajan Clay from Baton Rouge, LA; Tyrina Smith from
Washington, DC; Wujin Zhou, Wellesley, MA ; Derwin Roca from Jackson Heights, NY; and
Sharonda Watts of Washington, DC. They ask them how they faced these challenges and find
out how they are succeeding in accomplishing their goals. Throughout the show, teens respond
to the questions "what are the problems we face" and more significantly, "what are the solutions
to these problems."

In another segment, IN THE MIX visits with 1 5-year-old Fernando Ruiz, a Bronx native
whose talent for graffiti art generated a part-time career at PolyGram Records where he designs
album covers. On location in Phoenix, reporter Tamah Krinsky follows a group of teens who say
the Y.M.C.A.'s DirtBike program helped turn their lives around.

Week two takes viewers behind-the-scenes at "Loving" with Alimi Ballard, now a regular
on the ABC soap and a contributing reporter to IN THE MIX. In addition, IN THE MIX takes an
in-depth look at the legal rights of teens and the resources available to help them address topics
such as education, orders of protection, custody issues, abuse and child support. Jonathan Petie
discusses how the fear of his abusive mother inspired him to gain legal status as an emancipated
minor.

<JLL|Ju -more-

[TTTun WNYCAV 1 Centre St. New York, NY 10007 212-788-9700 FAX: 212-788-9707



99



" a national PBS weekly seties fof teens



a national PBS weekly seties
IN THE MIX/3

Students interning at the Neighborhood Defender's Service address the rights of teens. As
members of NDS' youth employment program, these teens regularly talk to their peers about
legal and civil issues and how to contact a variety of outreach organizations. Other topics
covered in the second show are tax filing for teens and a "Shout" segment on "Breaking Up."

Other segments planned for the '94 season include a "Shame On You" style undercover
consumer report, a piece discussing "gender bashing" with Queen Latifah, organizational tips
from Seventeen magazine, advice on how to avoid car repair scams, the portrayal of women in
the media and a visit to a rehabilitation center for teens exposed to the shattering experience of
gang violence. Other newsworthy topics include date violence, moving experiences from Amer-
Asian and Bosnian teens, a day in the life of an imprisoned youth offender, a behind-the-scenes
look at a teen's experience of Detox and teen pregnancy. IN THE MIX will make special printed
supplements available to both educators and viewers on four of these timely issues. Again this
year, the production cycle will include two half-hour single-subject specials.

In its first year of production, IN THE MIX was nominated for the prestigious Ollie
Award. Presented by the American Center for Children's Television, the award honors vision
and dedication to high-quality programming for young people. In addition, the pilot show for IN
THE MIX won the Corporation for Public Broadcasting's Gold Award. IN THE MIX is
underwritten in part by the Ford Foundation, The Rockefeller Foundation, The Pew Charitable
Trusts, the Corporation for Public Broadcasting, The Carnegie Corporation of New York, the
Charles Stewart Mott Foundation and The New York Community Trust.

IN THE MIX is a WNYC-TV production. Executive producer is Sue Castle. David Sit is
executive in charge. Anne Mendelsohn is project director. Robert Knezevich is senior producer.
Field producers include Harold Abrams, Jodi Daley, Kevin Delaney, Jane Hare, Steven Lemer,
JoAim Agnes Porter, Jane Zoidis Quinn and Renee Wren. Thea Feldman Burke is senior

segment producer. Vivien Stem is marketing/outreach director.

###

PRESS CONTACT: Nichols/Feren & Associates (212) 983-9600
WNYC-TV: Judith L. Weiss (212) 669-7749
OUTREACH: Vivien Stem (212) 788-9720




TiTTtn WNYCm/ 1 Centre St. New Yofk, NY 10007 212-788-9700 FAX: 212-788-9707



100



^^ n natinnal PR.^ uiookht corioc tnt Ioadc



a national PBS weekly series for teens



FACT SHEET



IN THE MIX is a weekly reality-based television magazine show with, for, and about
teenagers. Hosted and reported by teenagers, each program deals with the realities of
contemporary teenage life - its challenges, choices, opportunities, and joys while sharing
advice and offering self-help resources. Also featured are celebrity interviews and topic
related music videos. Carried nationally on the Public Broadcasting Service (PBS), IN THE
MIX is a production of WNYC-TV, New York.



Program Length:

Series Duration:

Second Season Premiere Date:

Produced By:

Hosts/Reporters:



Executive Producer
Executive in Charge:
Project Director

Senior Producer

Senior Segment Producer

Producers:



30 minutes

52 weeks

April 2, 1994 (Check local listings)

WNYC-TV

Melanie Glickson, Kevin Jordan, Tamah Krinsky,

Nathan Marshall, Andrea Barrow,

Logan Campbell, Eddie Vichadith, & Julio Rivera

Sue Castle

David Sit

Anne C. Mendelsohn

Robert Knezevich

Thea Feldman Burke

Harold Abrams, Jodi Daley, Kevin Delaney,

Renee Wren, & Steven Lemer



Fimding: Corporation for Public Broadcasting, The Pew Charitable Trusts, The Ford

Foundation, Carnegie Corporation of New York, & The New York Community
Trust, The Charles Stewart Mott Foundation, The Aaron Diamond Foundation,
The Nathan Cummings Foundation



Press Contact:
WNYC



Nichols/ Feren & Associates/ (212) 983-9600
Judith L. Weiss/ (212) 669-7749



Marketing/Outreach: Vivien Stem



WNYC/rv 1 Centre St. New York, NY 10007 212-788-9700 FAX: 212-788-9707



101






a national PBS weekty series for teens

OVERVIEW



IN THE MIX, a weekly 1/2 hour TV magazine show for young

adults is hosted by an ethnically diverse ensemble of teens. The

show is a blend of issue-oriented segments, celebrity profiles,

consumer reports and music videos. A cadre of dynamic,

^^^^^^^^^^^^^ inquisitive teen reporters cover topics ranging from AIDS to

!• what is in the mix~| violence, suicide to eating disorders; model scams to buying used

^^■^^~~^"^^— ""^ cars. Our teens have talked with MTV's Bill Bellamy and Blossom's

Joey Lawrence, Grammy Award wanning Salt & Pepa and Jazzy
Jeff & the Fresh Prince, The Spin Doctors, Christian Slater, Dr.
Ruth Westheimer, A Tribe Called Quest Geraldo Rivera, Kadeem
Hardison, members of baseball's Philadelphia Phillies and
basketbedl's New York Knicks, among others.

Regular segments include: SHOUT (It Out) where teens in cities

throughout the United States voice their opinions on topics ranging

!• only on in the mix I from Parents to TV Commercials to Relationships; Teens Who Make A

Difference which highlights outstanding teens nationwide; and
Student Shorts, featuring student-produced videos that get national
exposure on IN THE MIX.

Groups of teens, known as IN THE MIX POSSES, scrutinize each
episode. POSSES work behind-the-scenes to critique episodes and
generate segment ideas. The groups develop topics and research
ideas to assist producers, screen and select student and music
videos, and they also work "on-line" to communicate with teens
across the counby and answer viewer mail. The producers strongly
encourage all viewer-based suggestions.

IN THE MIX premiered in February 1993 and airs nationally on
PBS stations. Season I consisted of 39 original one hour shows,
including two specials. Season II features 26 original episodes, two
specials, and a new 1/2 hour format. IN THE MIX has received
acclaim from television critics nationwide, nominated for the
prestigious OUie Award, and winner of a CPB Gold Award for
Children's programming.



• teens behind the
scenes at in the mix



• award winning
in the mix



WNYCnV 1 Centre St. New York, NY 10007 212-788-9700 FAX: 21 2-788-9707



102




MONDAY, APRIL 25, 1994



PBS is 'In the Mix' with
serious talk about rap



In the Mix:

Rap Music: Then and Now

PBS, through Saturday
(check local listings)
(out of four)



By James T. Jones IV
USA TODAY

Hip rap music on stodgy
PBS? Has the genre finally got-
ten too big to ignore? Or too
controversial?

Both, actually.

PBS' half-hour youth-orient-
ed-issues show. In the Mix, a
teen version of 60 Minutes,
turns a critical spotlight on the
music that has enraptured
Generation X and perplexed
baby boomers.

The report. Rap Music:
Then and Now, traces the
genres history, from its begin-
ning in New York's Bronx in
the '70s to its current popular-
ization via gang^ta rap.

Using videos, black-and-
white hues, and MTV-styled
camera work. In the Mix cer-
tainly looks like the hippest
show PBS has done in a while.

And Mix's teen reporters
never fail to ask the tough
questions. Why does gangsta
rap denigrate women? Does
the music promote violence?
Should there be censorship?
However, these questions have
already been asked, answered
and debated in countless other
TV shows.

What makes In the Mix



TV PREVIEW



stand out is its inclusion of rap's
pioneers: Grandwizard Theo-
dore, Grandmaster Flash (rap-
per of The Message), Whodini,
Doug E. Fresh and especially
rap's first DJ, Kool Here — the
unsung founding father of hip-
hop. After languishing in obscu-
rity for nearly a decade. Here
explains how he originated hip-
hop by emphasizing break
beats — percussive parts
pulled from recorded son^.

But his comments are all too
brief.

So are the others', and some
beg for clarification. Alan
Light, music editor for Vibe
magazine, calls Sugarhill
Gang's '79 Rappefs Delight the
first rap record. Actually, that
honor goes to Fatback Band's
King Tim III. However, Delight
was the first to break through
the Top 40.

The show gets serious when
Mix reporters blast gangsta
rap for its misogyny. The rap
pioneers also disapprove of it,
but no one ever explains where
gangsta rap came from (the
West Coast if you were wonder-
ing), or why the style emerged.
And it would have been nice to
have heard from a gangsta rap-
per.

The segment ends with a poi-
gnant discussion of teen shoot-
ings, violence and death. Is
there a connection to rap? Stay
tuned.



103



DAILYe NEWS



Monday, January 25. 1993



It's just the right *Mix'

PBS magazine series for teens off to a fine start



By BRIAW MOSS

Daily News Oeowty Feaiufei Edtof

AS A TEENAGER growing up on Long Island,
I envied New York City kids. They were al-
ways jusl a lutle more hip, a little more cool,
a litile more sophisticated

"In the Mix," a new newsmagazine by and Tor
teenagers produced for public broadcasting sta-
tions by WNYC-TV here, captures that streetwise
quality, and it's just that touch or urban grittiness
that makes the Tirsl show or this promising weekly
series so terrific It premieres tonight at 9 on
WNYCCh 31 (On Feb 14. it will begin airing Sun-
day nights at 7 — opposite "60 Minutes" — on
WNET'Ch 13 )

To get the feel for "In the Mix," imagine a combi-