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Book preview: An implementation of the lead user market research method in a 'low tech' product area : pipe hangers by Cornelius Herstatt




Book info:


Author: Cornelius Herstatt
Title: An implementation of the lead user market research method in a 'low tech' product area : pipe hangers
Publisher: Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology

Description:

Includes bibliographical references (p. 23)


Contributor: MIT Libraries
Format: txt
Size: 15 kb

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