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Book preview: Estimating the dynamic effects of marketing communications expenditures by David Bruce Montgomery




Book info:


Author: David Bruce Montgomery
Title: Estimating the dynamic effects of marketing communications expenditures
Publisher: [Cambridge, Mass., M.I.T.]
Subject (keywords, tags): Advertising media planning -- Mathematical models; Advertising -- Drugs

Description:

Bibliography: leaves 42-45


Contributor: MIT Libraries
Format: txt
Size: 24 kb

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