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Book preview: When managers use computer-based data : a qualitative analysis of marketing product managers by David K Goldstein




Book info:


Author: David K Goldstein
Title: When managers use computer-based data : a qualitative analysis of marketing product managers
Publisher: Cambridge, Mass. : Center for Information Systems Research, Massachusetts Institute of Technology, S

Description:

Includes bibliographical references (p. 34-36)


Contributor: MIT Libraries
Format: txt
Size: 32 kb

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