Edward Baer Roberts.

Marketing and engineering strategies for winning R & D contracts online

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formalization of research and development procurement procedures, where informal
understandings already exist and where personal commitments have been made (at
least mentally if not orally), adds great expense and probably diminished effec-
tiveness to our nation's R&D efforts.

Let me now turn to a very different source of evidence, resulting from the
research we have carried out as backup to our government studies. We decided

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to try to cct better industry iixforiration on the P.tD a^./ard procc::s. In the
second covcrnnent orcanization studied, ve preparen a listing of all of the
coiq^anicc irvcTved in all of the CGr.t;"acti" in our sample. (Actui-.lly, we ex-
clv.d!.";'^ th:/e''^ lO'itrrcos becsxis'; ■..'.? 'id not hc^ve total information on all the
fiiTis in/olvod. ) T'.;o-parc GU"~i,ionnr:ires '.,'erc railed to all companies directly
involved in any ■',


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Online LibraryEdward Baer RobertsMarketing and engineering strategies for winning R & D contracts → online text (page 2 of 2)