Statistics   Author Index
authors: 124845
books   : 333952
  A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
   Books search
  
   F :: Frank R Kardes :: Spontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memory : download ebook or read online
Book preview: Spontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memory by Frank R Kardes




Book info:


Author: Frank R Kardes
Title: Spontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memory
Publisher: Cambridge, Mass. : The Marketing Center Sloan School of Management, Massachusetts Institute of Techn

Description:

Bibliography: p. 31-35
Supported by a grant-in-aid from the Indiana University Graduate School


Contributor: MIT Libraries
Format: txt
Size: 21 kb

Read the ebook

» Read ebook online «

Free ebook download






This ebook is usually downloaded with: