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Book preview: Managing market share when consumers seek variety by Fred M Feinberg




Book info:


Author: Fred M Feinberg
Title: Managing market share when consumers seek variety
Publisher: Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan Scho
Subject (keywords, tags): Consumers -- Models; Marketing

Description:

Bibliography: p. [37]


Contributor: MIT Libraries
Format: txt
Size: 19 kb

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