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Book preview: A repeat purchase diffusion model : Bayesian estimation and control by Gary L. Lilien




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Author: Gary L. Lilien
Title: A repeat purchase diffusion model : Bayesian estimation and control
Publisher: Cambridge, Mass. : Massachusetts Institute of Technology
Subject (keywords, tags): Marketing; New products

Description:

Bibliography: p. 46-47


Contributor: MIT Libraries
Format: txt
Size: 17 kb

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