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Book preview: ADVISOR 1 : a descriptive model of advertising budgeting for industrial products by Gary L. Lilien




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Author: Gary L. Lilien
Title: ADVISOR 1 : a descriptive model of advertising budgeting for industrial products
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Description:

Bibliography: p. 52


Contributor: MIT Libraries
Format: txt
Size: 33 kb

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