Statistics   Author Index
authors: 124845
books   : 333952
  A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
   Books search
  
   G :: Glen L Urban :: Advertising budgeting and geographic allocation: a decision calculus approach : download ebook or read online
Book preview: Advertising budgeting and geographic allocation: a decision calculus approach by Glen L Urban




Book info:


Author: Glen L Urban
Title: Advertising budgeting and geographic allocation: a decision calculus approach
Publisher: [Cambridge, Mass. : Massachusetts Institute of Technology]
Subject (keywords, tags): Advertising media planning -- Mathematical models

Description:

Includes bibliographic references


Contributor: MIT Libraries
Format: txt
Size: 19 kb

Read the ebook

» Read ebook online «

Free ebook download