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Book preview: Pre-test-market models : validation and managerial implications by Glen L Urban




Book info:


Author: Glen L Urban
Title: Pre-test-market models : validation and managerial implications
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Description:

Includes bibliographical references
M.I.T. copy is incomplete


Contributor: MIT Libraries
Format: txt
Size: 10 kb

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