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Book preview: An operational structure for assessing industrial response to marketing strategy : overview by Jean-Marie Choffray




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Author: Jean-Marie Choffray
Title: An operational structure for assessing industrial response to marketing strategy : overview
Publisher: Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management

Description:

Bibliography: leaves 34-36


Contributor: MIT Libraries
Format: txt
Size: 18 kb

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