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Book preview: Methodology for segmenting industrial markets on the basis of buying center composition by Jean-Marie Choffray




Book info:


Author: Jean-Marie Choffray
Title: Methodology for segmenting industrial markets on the basis of buying center composition
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T.,c 1979

Description:

Bibliography : p. 52-56


Contributor: MIT Libraries
Format: txt
Size: 24 kb

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