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Book preview: Application of the defender consumer model by John R Hauser




Book info:


Author: John R Hauser
Title: Application of the defender consumer model
Publisher: Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan Scho
Subject (keywords, tags): Consumers -- Models

Description:

Bibliography: p. R1-R3


Contributor: MIT Libraries
Format: txt
Size: 32 kb

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