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Book preview: A theory of consumer promotions : the model by Leigh McAlister




Book info:


Author: Leigh McAlister
Title: A theory of consumer promotions : the model
Publisher: Cambridge, Mass. : Massachusetts Institute of Technology
Subject (keywords, tags): Consumers; Sales promotion -- Mathematical models

Description:

Bibliography: p. 40-42


Contributor: MIT Libraries
Format: txt
Size: 29 kb

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