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     L :: Leigh McAlister :: The impact of price promotions on a brand's market share, sales pattern and profitability : download ebook, manual, textbook

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Author: Leigh McAlister
Title: The impact of price promotions on a brand's market share, sales pattern and profitability
Publisher: Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Description:

Bibliography: p.38-40


Contributor: MIT Libraries
Format: txt
Size: 28 kb

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