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Book preview: On the reliability and predictive validity of purchase intention measures by Manohar U Kalwani




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Author: Manohar U Kalwani
Title: On the reliability and predictive validity of purchase intention measures
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Description:

Bibliography: p. 63-65


Contributor: MIT Libraries
Format: txt
Size: 37 kb

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