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Book preview: Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association by New York Trade Press Association




Book info:


Author: New York Trade Press Association
Title: Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association
Publisher: New York, Advertising & Selling Magazine, inc.
Subject (keywords, tags): Journalism

Description:

Introduction, by A.F. Wilson.--The history and development of industrial journalism, by C.T. Root.--Business press opportunities, by E.A. Simmons.--The reasons for the trade and technical papers, by J.H. McGraw.--The special service of the class paper to an industry, by H.M. Swetland.--The technical paper and the manufacturer, by J.A. Hill.--The news service of the trade and technical press, by W.H. Taylor.--The standards of practice of the business press, by W.H. Ukers.--The making of a trade paper, by J.C. Oswald


Contributor: University of California Libraries
Format: txt
Size: 107 kb

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