Author: New York Trade Press Association
Title: Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association
Publisher: New York, Advertising & Selling Magazine, inc.
Subject (keywords, tags): Journalism
Introduction, by A.F. Wilson.--The history and development of industrial journalism, by C.T. Root.--Business press opportunities, by E.A. Simmons.--The reasons for the trade and technical papers, by J.H. McGraw.--The special service of the class paper to an industry, by H.M. Swetland.--The technical paper and the manufacturer, by J.A. Hill.--The news service of the trade and technical press, by W.H. Taylor.--The standards of practice of the business press, by W.H. Ukers.--The making of a trade paper, by J.C. Oswald
Contributor: University of California Libraries
Size: 107 kb