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Book preview: A note on the relationship between promotion sensitivity and consumer specific variables by Peter S Fader




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Author: Peter S Fader
Title: A note on the relationship between promotion sensitivity and consumer specific variables
Publisher: Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan Scho
Subject (keywords, tags): Marketing; Consumers

Description:

Bibliography: p. 20


Contributor: MIT Libraries
Format: txt
Size: 11 kb

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