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Book preview: Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data by Peter S Fader




Book info:


Author: Peter S Fader
Title: Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data
Publisher: Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Description:

Bibliography: p.26


Contributor: MIT Libraries
Format: txt
Size: 18 kb

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