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Book preview: Social expressiveness of products and social desirability as mediating variables in Fishbein's model by Peter Schnedlitz




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Author: Peter Schnedlitz
Title: Social expressiveness of products and social desirability as mediating variables in Fishbein's model
Publisher: Cambridge, Mass. : Massachusetts Institute of Technology
Subject (keywords, tags): Marketing -- Mathematical models; Consumers -- Attitudes

Description:

Bibliography: p. 28-31


Contributor: MIT Libraries
Format: txt
Size: 19 kb

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