Knopf, Alfred, 71-72, 101-102, 108
152
Krauss, Ruth:
Bears, Bears, Bears, 42
The Very Special House, 42
Langfeld, Lew, 109
Lea, Jessie, 58-59, 94
Lee, Jeanne-Marie, 28, 31-34, 44, 80-82, 84
Lehman, Benjamin, 16
Lesser, Margaret, 21
Levinson, Sam (bookshop), 58
Lewis, Sinclair, 78
librarians, 58-59, 92, 94-97, 140. See also Hawkins, Quail; library
association meetings
libraries. See customers
library association meetings, 95-97
Library Journal , 61-62, 64
Library of Congress, 70
Lindsay, Vachel:
"The Elements of a Good Adventure," 6
Lippincott, 27
Lutz, Florence, 23-24
McGahen, Beth, 32
MacLaren, Tom, 57
Macmillan, 17, 40
Macy's, 18-19, 21, 56, 109
Madame Bovary , 127
Mare, Walter de la:
Three Mulla Mulgars. 2
Mar in Country Day School, 86
Mark, Mark, Shut the Door, 115
Mary Poppins, 14
Maybeck, Bernard R. , 133
Melcher, Frederic, 2, 20-21
Mellow, Alice, 13, 23-24
Mills College, 132
Mitchell, Constance, 9-10, 12, 21-27, 31, 37, 39, 42, 52, 56
philosophy of bookselling, 10-11
Montgomery, George Rutherford:
Kildee House, 64
Morgan, J.P., 116
Mountain Courage, 116, 118
Nancy Drew stories, 41-42
National Booksellers Association, 109
Newbery Award, 79, 132
New York, 13, 17-21, 36, 56, 135
New York Times, book section, 62
"News and Reviews," 64. See also Hawkins,
153
Nielsen, Kay:
East of the Sun and West of_ the Moon, 17
Oakland Public Library, 42, 52
Of ford, Lenore Glen, 131
ordering, 25-29, 39, 57-58, 61-63, 65, 73-74, 106. See also Sather Gate
Book Shop
paperbacks, 108-109, 142
payment :
to publishers, 29-30, 100-101, 104. See also Sather Gate Book Shop
Pease, Howard, 77
Personal Bookshop, 102
Pinnochio, 5, 10
Pocket Books, 108
Potter, Fred, 46, 83-84, 98, 110
Prayers and Graces for Small Children, 112-113
printing, 72
The Prophet, 81
public libraries. See customers
publishers and publishing, 72-73, 100-102, 104, 140
incorporation, 101-102. See also children's books; discounts; payment
publishers' representatives, 14, 23, 56-57, 62, 101-102
parties, 71-73, 96
Publishers' Weekly, 2, 18-21, 61-62, 70, 101, 128
A Puppy for Keepg , 112-115
Quetzal Quest, 112
Randolph Caldecott Medal. See Caldecott, Randolph, Medal
Random House, 102
reading. See Hawkins, Quail
returns :
to publishers, 10, 29, 63, 72-73, 107
reviews, 61-62. See also Hawkins, Quail
Richardson, Marie, 37
Robert the Bruce, 118-119
Robinson, Mrs., 3, 5-6
Rochester, Minnesota, 20
Roger, Mae Durham, 42
salesmen. See publishers' representatives
San Francisco, California, 8, 109, 117, 130-132, 135-136
j>an Francisco Chronicle, book page, 68-69, 82, 131
Sandon, Jackie, 76
Sandon, Thelma Grant, 76, 92, 106
Sather Gate Apparel, 132
154
Sather Gate Book Shop, 1, 9, 17-18, 21-22, 24-25, 36-37, 53-56, 58-60, 66,
72, 76, 83, 88, 91, 93, 97-98, 100, 102-110, 123, 130, 134, 138-139
book fairs, 84-87
children's department, 22, 31-32, 39-44, 52, 107
closing of, 30, 110-111
discounts to customers, 24-25, 28-29, 54-55
early years, 28-29, 38-39, 44-46
lending library, 66-67
locations, 13, 30, 45-46
payment, customers, 26, 103-104, 106
retailing, 30, 58, 60
staff, 9-14, 22-28, 31-35, 44, 46, 52, 65, 79, 81-82, 105-106
salary, 15-16, 46, 80-83
stock, 25, 27, 39, 41-44, 53, 58, 63, 92
arrangement of, 39-40, 86, 92, 105, 140
classics, 40
See also customers; Emeryville warehourse; wholesaling
Saturday Review of Literature, 62
Santa Rosa High School, 123
school libraries. See customers
Scott, Sir Walter, 119
Seaman, Louise, 17-18, 126
service. See Hawkins, Quail
Sierra Club, 83
Simon and Schuster, 108
A Singing Wind. 112, 116
Small, Harold, 82
Sommer, Eugene, 12-14, 18, 21-22, 38, 44-45, 56
speaking engagements. See Hawkins, Quail
Spokane, Washington, 2-3, 7, 11, 26, 90, 113
staff. See Sather Gate Book Shop
Stevenson, Robert Louis, 121-122
storage, 30, 39, 72. See also Emeryville warehouse
Tagore, Rabindranath:
Bengal Fairy Tales, 4
technical books, 55. See also Sather Gate Book Shop
Telegraph Avenue, Berkeley, California, 13, 26, 30, 43, 45, 53, 130, 136-138
television, 128-130, 141-142
Thomas, John, 23
Thoreau, H.D. :
Walden Pond, 20
Too Many Dogs, 112-114
Towsend, Leonore, 1-2
traveling, promotional 98-99, 106. See also Hawkins, Quail
Treasure of the Tortoise Islands, 112
Tully, Marian, 66
Twain, Mark:
Connecticut Yankee in King Arthur's Court, 1
155
UC Press. See University of California Press
Ulrich, Mabel, 20, 22
Understood Betsy, 112
University of California, Berkeley, 9, 15, 51, 94, 132
University of California Press (UC Press), 25, 27, 30, 46, 53, 80, 82-83,
97-98, 108, 119
Virginia Kirkus Review, 62. See also Kirkus, Virginia
Von Hagen, Victor, 79, 112
Vroman's, 25, 28, 30, 46, 54, 59, 88, 91
warehouse. See Emeryville warehouse
Whipple, Thomas K. , 53
Who Wants an Apple?, Ill, 113-114, 118
wholesaling, 50, 60, 88-99, 103-108
advantages, 44, 53, 58
difficulties, 28-30, 107, 110. See also customers; Sather Gate Book Shop
The Wind n the Willows, 130
window display, 6-7, 27. See also display of books
World War II, 46, 65-66, 100-101, 111, 114, 117, 135-136
writing. See children's books; Hawkins, Quail
Yakima Book and Stationery, 21, 37
Yakima, Washington, 7, 21, 36-37
Zuckerman, Fritzi, 133-34
99!