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Book preview: Recall, recognition, and the measurement of memory for print advertisements by Richard P Bagozzi




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Author: Richard P Bagozzi
Title: Recall, recognition, and the measurement of memory for print advertisements
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Description:

Bibliography: p. [54-59]


Contributor: MIT Libraries
Format: txt
Size: 35 kb

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