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Book preview: Analyzing consumer response to innovation : the concept of preference inertia by Scott A Neslin




Book info:


Author: Scott A Neslin
Title: Analyzing consumer response to innovation : the concept of preference inertia
Publisher: Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management

Description:

Bibliography: leaves 19-20


Contributor: MIT Libraries
Format: txt
Size: 14 kb

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