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mixing apples and potatoes. There is, to my mind, no con-
nection between illness and vacation and I am sure no staff
member feels he has had a vacation when he has had sick
leave; neither does he feel he has been ill when he has a
vacation. The two are mutually exclusive.

Is it not advisable, from a personal standpoint, to place the
emphasis on every effort to keep the staff members well rather
than put a premium on their working when they are sick, in
order to save up the sick pay to add to their vacations? Further,
the plan cited suggests that (Continued on page 570)



564



UUffust 15 September 15, 1927



THE SURJ-'EY



565



Over My Desk

A Monthly Talk with Executives
By EL WOOD STREET

Director, Community Council of St. Louis



A Church Bulletin Helps Out

'FFECTIVE use of church bulletins for publicity has been
made by Paul L. Benjamin, general secretary of the

"amily Service Organization, Louisville, Kentucky. In a recent
sulletin of Christ Church Cathedral, he has had inserted the
following paragraph :
"To relieve the situation which confronts the Family Service

)rganization, caused by a more than unusual amount of un-
:mployment in the city, which has increased the work of the

)rganization by nearly 100 per cent during the past several

reeks, the Organization is asking for voluntary motor service
to assist the workers. If you have an automobile and can give
two or three hours regularly each week for the next several

^eeks, you will be rendering a real service to the Family
service Organization and to the families served by them, by
making an offer to help them out. If you find it possible to do
this, kindly call City 8825."



financial campaign organization is on record. And a good
percentage know more than they did about the social work
of the city."

Census for the Chest

AR. GEPHART, executive secretary of the Bureau of
Social Agencies o.f Sioux City, Iowa, sends in this
valuable proposal for clearing up campaign prospect lists:

"We first district our city and make a list of all industries,
wholesale houses, stores, banks, etc., which employ fifty or
more people. After these are eliminated we then make a com-
plete business census of the city, getting the name, business
or position, business and residence address of every person in
every place of business. Such a census costs us about two
hundred dollars in a city of seventy-five thousand and gives us
a prospect list of about ten to twelve thousand names which
is approximately up to date to within thirty days of the date
of the campaign. This method of securing a prospect list has
proved so much more satisfactory than any other plan we have
used that I am sure that we shall continue to use it. Of course,
there are some people who cannot 'be found even when we
use this method but the percentage is so small as to be negligible.
In addition to giving us the best possible prospect list this census
is also worth about what it costs as part of our campaign
publicity for it amounts to a personal announcement of the
coming campaign and prepares the way for the solicitation
a month later."



Detroit Goes Visiting A Community Calendar of Events



AN interesting and promising scheme for educational publicity
is described by Walter Davidson, secretary of the E'duca-
:ional Campaign Committee of the Detroit Community Fund.
The plan is applicable either to community chests or to in-
dividual agencies. We quote only a brief outline of the plan.
Mr. Davidson has complete material available for those who
may be interested in possible application of this method to their
own situations:

"The Detroit Community Fund has under way a campaign
of education among its contributors, especially the backsliders,
the critics, and the 'never-gaves.' It consists of organized visita-
tion of prospects by the social workers themselves, executives
and leading workers of agencies in the Fund.

"Each visitor arranges his own approach to the prospect and
gets an opportunity to tell first of all what his own agency is
doing. He then tells of the function of the Community Fund
in financing the work about which the prospect has just been
informed. No contributions are sought. In fact it is necessary
at the outset of the interview to emphasize that the visitor is
not seeking money.

"Prospects have been chosen by each visitor from a prepared
list, or assignments have been made arbitrarily according to
the wish of the visitor. A manual has been prepared and
placed in the hand of each visitor to supplement the informa-
tion he already possesses in answering objections.

"The first month's experience in this campaign is noteworthy.
Over one hundred visitors are signed up to make one call each
week. After the first impulse to consider the visitor a solicitor,
practically all the prospects showed appreciation and com-
mended the idea of enabling a first-hand statement of the com-
munity's social work. They took advantage of the visit to
revoice their criticisms and to offer suggestions. Furthermore,
there is every reason to believe that fully fifty per cent of
lapsed contributors will at the first opportunity renew their
subscriptions.

"In regard to prospects we have started off with a rather
ragged bunch who gave once but stopped for various reasons,
including grouches and criticisms, valid and invalid. Never-
theless good reports are coming in. Information helpful to the



SEVERAL social agencies, especially those of a community-
wide character and particularly Councils of Social Agencies,
have found it worth while to conduct clearing houses for in-
formation about coming events and meetings. To such a clear-
ing house all interested social and civic agencies in the com-
munity send in notice of meetings and events as they are plan-
ned. These notices are put on cards in a 3x5 card file day
by day so that if any agency wishes to know whether a meeting
it is planning would interfere with some other meeting already
scheduled it can find out by inquiry of the clearing house.
A list of events scheduled is distributed to the participating
agencies and given to the newspapers. A questionnaire is sent
to the participating agencies each week, with a blank for the
information desired as to date, hour, place and name of meeting.
Such a clearing house for meetings is especially useful to
a Community Fund which can arrange for its publicity depart-
ment to handle newspaper stories on those meetings and events
scheduled for Community Fund agencies. The Community
Fund would not need to limit this to Community Fund agencies.

The Back of the Letterhead

WHY don't social agencies, especially those doing federated
work, print maps on the reverse sides of their letter-
heads, perhaps in the pictorial style which has been so popular
since the world war?

Our authorities for this suggestion are the Community
Fund of Minneapolis, which has prepared a very attractive
map of Minneapolis, showing the locations of social agencies,
and the canny "Little Schoolmaster" of Printers' Ink fame.
He writes as follows:

"Printing a map on the reverse side of a letterhead is one
way to put white space to work to advertising advantage.
The Schoolmaster is partial to maps, anyway. Well done, a
map is not to be outdone as an eye^trap by any other device
in the world. It's like flypaper usually sticky. Give a good
map a chance at a good pair of eyes and the eyes have it until
the map is exhausted of information. Therein lies a map's
unique merit in advertising and its danger. It is so good at
holding attention it is apt to stop the show."



5 66



THE SURVEY



G


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P:


of
and


People
Things



N. Y. Welfare Council Grows

pHREE new sections one to consist of
-* 40 organizations engaged in boys' work,
another of 60 social agencies concerned
with convalescent care, and a third taking
in the 70 associations dealing with im-
migrants, foreign-born and travelers are
now being organized within the Welfare
Council of New York City.

When the organization of the three new
sections is completed it will bring the
number of social agencies represented
within the Welfare Council to approxi-
mately 500.

The social agencies of the city have
thus, within the first two years of the life
of the Welfare Council, carried out more
than a third of the task set for them in the
report of the coordination committee, which
led to the creation of the Council. When
this organization is completed the 1,200
to 1,500 agencies will have been organized
into 27 sections under the four main
divisions of Family Welfare, Child Wel-
fare, Health, and finally Recreation, Educa-
tion and Neighborhood activities.

Home Economists Elect

A T the recent annual meeting of the
** American Home Economics Associa-
tion at Asheville, the following officers
were elected:

President: Lita Bane, Univ. of Wis-
consin (re-elected).

Vice-Pres. : Margaret Sawyer, Postum
Cereal Co., New York.

Secretary: Jean Krueger, Mich. State
College (re-elected).

Treasurer: S. Agnes Donald (re-
elected).

Exec. Secy.: Alice L. Edwards, Mills
Bldg., Washington, D. C. (re-elected).

Anna E. Richardson continues as field
worker, Helen W. Atwater as editor, and
Keturah E. Baldwin as business manager
Journal of Home Economics.

Red Cross Staff Changes

"D OBERT E. BONDY becomes assistant
*-^- to the vice-chairman and manager of
the Eastern Area. Don C. Smith, formerly
assistant director of War Service, becomes
director of War Service, to succeed Mr.
Bondy. J. Arthur Jeffers becomes assis-
tant to the vice-chairman and manager of
the Pacific Branch Office at San Francisco,
to succeed William Carl Hunt, who has
resigned on account of ill health. Fred
A. Winfrey, has been appointed staff as-
sistant and assistant manager of the Mid-
western Branch Office, to fill the vacancy
caused by the death of Earl Kilpatrick.

Appointments by National
Urban League

""pHE newly organized Urban League of
- Buffalo, has elected as its executive
secretary, William L. Evans, a graduate



of Fisk University and for a number of
years the industrial secretary of the Chi-
cago Urban League.

The new secretary of the Pittsburgh
Urban League is Alonzo C. Thayer, for-
merly executive secretary of the Atlanta
Urban League, a graduate of Fisk Uni-
versity and at one time industrial secre-
tary of the Chicago Urban League.

Gerald E. Allen, who has just received
his Master's Degree from the University
of Pittsburgh working on an Urban
League Fellowship, has been appointed
executive secretary of the Canton (Ohio)
Urban League.

George Goodman, a 1926-27 Urban
League Fellow at the New York School
of Social Work, joins the staff of The
Boy Scouts of America, in connection with
their inter-racial work, beginning his
duties as Boy Scouts Executive in Harlem,
New York, subject to call for service in
other sections of the country.

Forrester B. Washington, executive sec-
retary of the Armstrong Association of
Philadelphia (the Urban League) becomes
director of the Atlanta School of Social
Work. Wayne L. Hopkins, formerly di-
rector of the Industrial Department of
the Armstrong Association, becomes its
executive secretary.

Williams to "Bill"

ONE of the gracious things of com-
mencement time at Williams College
was the awarding of an honorary degree
to William H. Matthews, '98, director of
the Family Department of the New York
Association for Improving the Condition
of the Poor. Mr. Matthews' early settle-
ment work at Kingsley House, Pittsburgh,
was cited ; as also his public service in
1912, when as field worker and secretary
to the stockholders' committee of the
United States Steel Corporation, he wrote
the report which proved in time the death-
knell of the twelve hour day and the
seven day week in steel ; his work for
boys and girls, for immigrants, for the
aged; his executive ability which "never
forgets sympathy in its love of efficiency."

James F. Jackson Memorial

"CRIENDS of the late James F. Jackson
! of the Cleveland Associated Charities,
will be interested to know that a memorial
to his years of devotion spent in the cause
of social service has been created in the
form of a fund known as the "James F.
Jackson Memorial Fund." The income
from the fund is to be used for educa-
tional, research or other social service
purposes in the discretion of the Board of
Trustees of the Cleveland Associated
Charities.

Contributions are being received by the
James F. Jackson Memorial Committee,
614 Electric Building, Cleveland.



August 15 September 15, 192T,

Miscellaneous

THE CHICAGO TUBERCULOSIS IN-
STITUTE has been awarded the Christ-
mas seal publicity prize offered to cities<
raising over $100,000. Boston received
honorable mention and Cedar Rapids,
Iowa, the prize offered to cities raising
less than $100,000. Jane Hufford is pub-
licity director of the Chicago Tuberculosis
Institute.

A NEW METHOD of paying mothers'
pensions has been inaugurated in Chicago,
at the instigation of Anton J. Cermak,
president of the Board of County Com-
missioners. The pensions are paid on the
order of the judge of the Juvenile Court
of Cook County. Hitherto, the method
has been to assemble the recipients of the
pensions at the local County Agents' offices,
thus bringing to these offices some thousand
women pensioners, forced to travel long
distances and often subjecting the young
children to hardships. On July 23, the
Comptroller's office inaugurated a differ-
ent method of distribution of the pensions.
They are now mailed to the pensioners
at their residences.

THE INTERNATIONAL CONFER-
ENCE of Social Work will be held in
Paris, July ist to I3th, 1928. More de-
tailed information concerning program,
American representation, and the like will
be printed in the November bulletin of
the National Conference of Social Work.

THE NATIONAL TUBERCULOSIS

ASSOCIATION has added to its staff as
junior staff members three recent college
graduates: David Moxon, from Yale;
Wellington P. Shahan, from Brown ;
James G. Davis, from Harvard. Also
Robert B. Watson. These men are in
training for varying periods from a year
or over in actual field work, following up
their academic studies, before being placed
finally in the tuberculosis field.

ERNA R. ERSKINE, formerly of the
Department of Public Welfare of the city
of Chicago, took first place in the com-
petitive examination for probation officer
in the Juvenile Court of Cook County.

KATHLEEN ENDICOTT HAMBLY,
Reading. Pa., has been awarded the
Alumni Fellowship for 1927-28 in the New
York School of Social Work. Miss Hambly
has been assistant in the Social Service
Department of Howard Hospital, Phila.,
and organizer and director of the Social
Service Department of the Homeopathic
Hospital, Reading.

ANNA B. HELDMAN will be the guest
pf honor at a reception in Pittsburgh to
commemorate, on October first, twenty-five
years of service with the Irene Kaufmann
Settlement. While her work has been with
the settlement, her connections and par-
ticipations have been city-wide and she
has been a close observer of the growth
of social work in Pittsburgh over a quarter
of a century.



August 15 September 15, 1927

ALAIN LOCKE, for several years Pro-
fessor of philosophy at Howard University,
Washington, D. C., and collaborating
editor of The Survey's special Harlem
issue, is making a first-hand study of the
work of the League of Nations in African
reconstruction, particularly the African
mandates, under the auspices of the For-
eign Policy Association. He is accredited
as an observer to the Commission on
Native Labor and the Permanent Man-
dates Commission of the League of Nations.

CHLOE OWINGS has resigned as di-
rector of the Division of Protective Meas-
ures of the American Social Hygiene Asso-
ciation, to become director of the Bureau
of Social Hygiene and an associate pro-
fessor at the University of Minnesota. She
will study material assembled by a parent
study which the university has fostered
and will have charge of a training school
for parents, with a staff of six advisors.

Sherman Conrad

Q HERMAN CONRAD, whose death from
pneumonia occurred on August 20,
went to New Orleans to be head of the
newly formed Community Chest and
Council of Social Agencies in October,
1924. He had been director of the Com-
munity Welfare Federation at Wilkes-
Barre since July, 1921, going there from
his position as associate secretary of the
Community Chest and Council of Social
Agencies of Cincinnati. The following ap-
preciation of his work was written by
Bradley Buell, associate director, Com-
munity Chest of New Orleans:

"Sherman Conrad died in harness. He
would have had it so. There was not in
him the capacity to spare himself, to forget
for a moment his vision for the community
in which he had, in so short a time,
amazingly integrated himself.

"The 1927 campaign of the chest was
no sooner over than there came critical
flood months, when New Orleans, in open-
ing the crevasse below the city, accepted
responsibility for the care and comfort of
the inhabitants of her two contiguous
parishes. The burdens fell upon Conrad's
willing shoulders. That the city fulfilled
its obligation to the full measure of her
ability will stand as a lasting monument
to the instinctive idealism, the conscious
sense of social justice, the untiring energy
of Sherman Conrad."

Thomas W. Salmon

DR. THOMAS W. SALMON died sud-
denly on August 13 aboard his yacht
in Long Island Sound. Readers of The
Survey will remember him chiefly for his
wise and humane writing on crime and
criminals, but beyond that he was a friend
to all who were troubled in mind. As
director of the National Committee for
Mental Hygiene (1915-1921), as a staff
member of the Rockefeller Foundation, as
professor of psychiatry at Columbia Uni-
versity, and as a private practitioner in
the field of mental disease, he has been
one of the pioneers whose understanding
las helped lay the foundations for our
new search for mental health.



THE SURVEY
Elections and Appointments

HELEN ALVORD, formerly with Toledo Soc. Serv.
Federation, as associate secretary, Welfare
Union, Grand Rapids.

WILLIAM N. BEEHLER, as secretary Family
Welfare Society, Lexington, Ky.

MARJORIE BELL, formerly field secretary A.R.C.,
as field secretary Natl. Probation Assn.

CHARLES S. BERNHEIMER as managing editor,
The Jewish Center, published quarterly by the
Jewish Welfare Board.

RUTH BEROLZHEIMER as director of extension
Child Welfare League of America.

CAROLYN BOONE, formerly field secretary Natl.
Probation Assn, as publicity and research

secretary.

MARY S. BRISLEY, formerly with the Family
Welfare Assn., Minneapolis, as executive secre-
tary, Church Mission of Help, Diocese of
New York.

AGNES G. DEANS, formerly director at head-
quarters Natl. Org. Public Health Nursing,
as field secretary N.O.P.H.N. on Pacific Coast.

Lois DOSHER as field agent Mothers' Aid Divi-
sion, N. C. Board of Charities and Public
Welfare.

CHARLES H. ENGLISH, formerly director of
Bureau of Recreation, Board of Education,
Chicago, as field secretary Playgrounds Assn.
of Phila.

GERTRUDE GEITNER 'as psychiatric sociaJ worker,
U. S. Naval Hospital, Mare Is., Calif.

BETH GRIFFIN to the staff Assoc. Charities,
Memphis.

MARY TENNEY HEALY, wife of Dr. William
Healy of Boston, as chairman Education
Committee, National League of Women Voters.

MARGARET H. HOGG, recently of Dept. of Eco-
nomics, Smith College, formerly research
assistant, London School of Economic and
Political Science, to the staff, Dept. of Sta-
tistics, Russell Sage Foundation.

ROBERT T. LANSDALE, formerly executive secre-
tary Michigan State Conference of Social
Work and instructor in Univ. of Michigan,
as executive secretary Council of Social
Agencies, Montclair, N. J.

ANNE LOUDEN as chief social worker, Child
Guidance Clinic, Minneapolis.

LAURA P. McCuNE as general secretary Rock
Island, III., Welfare Assn., succeeding Ada
M. Barker.

GRACE McGowN, formerly with survey staff of
Child Welfare League of America, as executive
secretary Catholic Community League, Can-
ton, O.

FLORENCE MILLER, formerly superintendent Beau-
mont District, St. Louis Provident Assn., as
supervisor Dallas United Charities.

LILY E. MITCHELL, formerly director of the
Four County Demonstration in North Caro-
lina under the Laura Spelman Rockefeller
Memorial Grant, as director Child Welfare
Division, N. C. State Board of Charities and
Public Welfare, succeeding Emeth Tuttle.

JOSEPH L. Moss, president of the County Bureau
of Public Welfare, as president Chicago Chap-
ter of the Amer. Assn. of Social Workers.

ALICE NEWBOLD, formerly district secretary,
Family Welfare Assn., Minneapolis, as super-
visor Family Service Organization, Louisville.

MARY PARR as field representative, A.R.C., for
western No. Carolina.

RICHARD C. PATTERSON, JR., as Commissioner of
Correction, New York City, succeeding
Frederick A. Wallis.

DR. THEOPHILE RAPHAEL, Michigan State Psy-
chopathic Hospital, as director of Psychopathic
Clinic of the Recorder's Court, Detroit, suc-
ceeding the late Dr. Arnold L. Jacoby.

ALBERTA REGESTER, formerly publicity, member-
ship and financial secretary, Girls' Service
League of Am., as secretary for extension
service, Natl. Org. Public Health Nursing.

ALICE READ SAXBY, Guardian Mothers' Pension
Fund, Shelby Co.. Tenn., as president Mem-
phis and Shelby Co. Chapter, A.A.S.W.

MABEL SMITH, formerly with Philippines Chap-
ter, A.R.C., as field representative, A.R.C.,
in Eastern area.

MAHJORIE B. SMITH, assistant secretary, Natl.
Probation Assn., as field secretary.

HARRIETT SMITHROM to the staff Assoc. Chari-
ties, Memphis.

PAULINE H. SPELMAN as visitor, Family Service
Society, Canton, O.

ARCHIE SWANSON as district secretary. Family
Welfare Assn., Minneapolis, succeeding Alice
Newbold.

FRANCES URE of Omaha and MILDRED Guss of
Sheridan, Wyo., as visitors in training, Omaha
Assoc. Charities.



567

MILDRED VALENTINE, formerly with Toledo Soc.

Serv. Federation, as secretary Family Welfare

Soc., Midland, Mich.
H. A. WALDKOENIG. executive secretary, Battle

Creek Welfare Fund, as executive secretary

Michigan State Conference of Social Work.
ALICE R. YONKMAN as secretary Family Service

Assn., Grand Rapids.



Resignations and Leaves

ADA M. BARKER has resigned as general secre-
tary Rock Island, 111., Welfare Assn., to be-
come head case worker of the Social Welfare
Society in Lincoln, Nebr., and instructor in
case work at the Univ. of Nebraska.

JESSIE BLAUVELT has resigned as secretary
Travelers Aid Society, Canton, O.

FRANCES BROOKS has resigned from the Dept. of
Statistics, Russell Sage Foundation, to join
staff of Karsten Statistical Laboratory, New
Haven.

DOROTHY COZINE has resigned as chief occu-
pational therapy aide, U. S. Naval Hosp.,
Brooklyn.

MARIE DOHM has resigned as itinerant nutri-
tionist, Natl. Hqs., A.R.C.

ETHEL R. FEINEMAN, head resident, Emanuel
Sisterhood, San Francisco, on leave of ab-
sence to spend winter abroad.

DR. MILDRED GARDINER has resigned as school
physician, New Britain, Conn., to take up
private practice in Middletown, O.

ANNA GOLDSMITH, director of Attendance Bu-
reau, New Britain (Conn.) Public Schools, on
year's leave to do social work in Palestine.

ALICE LEAHY, chief social worker. Child Guid-
ance Clinic, Minneapolis, on year's leave of
absence as field assistant to Dr. Lewis M.
Terman in his follow-up study of gifted
children.

MARY E. McDowELL has resigned as director of
the Dept. of Public Welfare of the City of
Chicago following the defeat of Honorable
William E. Dever as mayor.

CATHERINE McGovERN has resigned as executive
secretary Catholic Community League, Canton,
O., to engage in Red Cross disaster relief in
the Mississippi Valley.

GRACE B. PORTER has resigned as case super-
visor Family Service Society, Canton, O., and
is living with her sister, Rose Porter of Pitts-
burgh.

CHARLOTTE RICHMOND has resigned as field rep-
resentative, A.R.C.

DR. RALPH P. TRUITT has resigned as director
Division on Prevention of Delinquency, Natl.
Com. Mental Hygiene, to enter private practice
in Baltimore and direct a clinic to be estab-
lished in Baltimore with aid of Common-
wealth Fund.

CLARA B. WOOD has resigned as asst. director
Home Hygiene and care of the sick, Natl.
Hdqs. A.R.C.



Deaths

MRS. GEORGS W. DOANE, general secretary,
Omaha Associated Charities, died suddenly on
June 3.

JULIUS D. DRACHSLEB, associate professor of



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