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his board has met is complained of as slow and procrastinat-
ing. The leader in an executive position does neither. He
has a right to expect service from his board. He proceeds


to consult his members. If he has to produce a tiresome
thesis each time, members will tire of him and be out when
next he comes. He must be able to state his case, clearly,
briefly, and logically ; and he must respond to the inevitable
question, What ought we to do about it? He must look
into the future and state with good judgment the probable
effect of action, either way, upon the society and its work.
Such an executive will receive ready response from most
directors. They will trust and follow the judgment of such
a thinker. He need not be suave and oily. He needs a
clear brain and force enough to be prompt in recognizing
new problems, and in getting them before his members for
consideration, as well as in executing the plan finally

Again, he must present his plan to the other agencies in
the field. Time was when social agencies were self-sufficient.
The secretary need never go out of his way to tell any other
agency what he was doing. But that time has gone. Each
agency is an integral part of the community program. Ac-
cording as the executive is able to convince and lead the
rest of the field into harmony with his plans and purposes,
he will succeed in making his enterprise appreciated.

Indeed a first-class workman (Continued on page 121)

You'll Be Interested In

Recent Articles, Pamphlets and Books Bearing on
Administration :

WRITE IT DOWN, 6, King Hamilton Grayson, m Industrial
Management for February.

A written record of important conversations saves misunder-

Barber, in Printer's Ink for February 24.

What efforts do social work executives make to welcome new
contributors ?

OF THE COLUMBUS SITUATION, in The Compass for March,
Amer. Assoc. Social Workers, 130 B. 22d St., New York City.

In the American Stationer and Office Manager
February, 1927:


Bonus plans for clerical workers and their relationship to
standardization of office work.


Practical plans for stopping small leaks.

RESPONDENCE, by W. H. Minion.

In Bulletin of Boston Council of Social Agencies
March, 1927:


Statement of principles of organization and functioning in
municipal outdoor relief, formulated by the Boston Council
of Social Agencies.

In The Family, March, 1927:

PATTERNS, by Laura G. Woodberry.

An esoteric description of the philosophy of "vowel patterns"
which the author believes should underlie the Family Group
(or Zoning) System of tiling in the Social Service Exchange.

In Better Times, March 7, 1927 :


Helpful suggestions in a half-page article.

Getting down to facts in building a sound mail appeal list.

"You won't play the game," says well known newspaper woman.

In System, March, 1927:

SHORT, by Charles B. Mitchell.

Consideration of value in the compilation of social statistics.

A helpful symposium of efforts; applicable to many social


In the Mailbag, March, 1927 :


Types of house organs which may be of use to social agencies.
SALES LETTERS, by E. P. Corbett.

Sound advice on appeal letter writing.



April 15, 1927

Over My Desk

A Monthly Talk with Executives

Director, Community Council of St. Louis

Automobile vs. Street Car

One way to answer the question of when a social agency
should equip a staff member with an automobile is to figure
out the cost per visit by street cars and walking as com-
pared with the cost per visit by automobile. If, for ex-
ample, a case worker whose salary is $5 a day can make
10 calls by street-car and foot at a cost of 5Oc a day for
carfare, each visit would cost 55 cents. If by automobile
the same worker could make 15 visits, traveling 50 miles
at an average cost of 7 cents a mile, or $3.50, making $8.50
for the day, the cost per visit by automobile would be 56c,
which would indicate that the automobile was hardly worth
providing because the cost is likely to be more rather than
less than 7 cents a mile. But if the visitor could make 20
visits a day by automobile while traveling the same 50 miles
at 7c a mile, the cost per visit would be 41.7 cents, which
would indicate that in this particular visitor's district the
automobile would be a good investment. Social agencies
often make the mistake of providing an automobile in a dis-
trict where it represents no saving but rather an added ex-
pense with no corresponding gain in efficiency. On the
other hand, the automobile may justify its expense by carry-
ing clients to clinics, and the like.

Verify the Agreement

President Frank L. McVey of the University of Kentucky
says that one of the most valuable aids to clean-cut relation-
ship with persons to whom he has made or received promises
of service is his practice of always putting in writing a
memorandum of any agreement with the other person and
of mailing the memorandum to the person concerned with
the request that if it does not correspond with his under-
standing to let him know. This plan has been tried out
by other executives and has eliminated confusion due to
misunderstanding and embarrassment and in preventing
claims that promises have not been lived up to. The plan
can be equally well applied to face-to-face conferences or
to agreements made over the telephone.

An Office Management Committee

Observation of a good many social agencies has revealed
that office administration is usually neglected by the board of
directors because the board is too much concerned in money-
raising or in planning social policies. The result is the
board is concerned only when something is found to criticize.
One social agency has met this situation by organizing a
committee on office management made up of experienced
office managers of business concerns who meet as often as
necessary to consider problems of administration brought up
by the executive in charge of the office. Such a committee
can plan lay-out, work out policy on office salaries, serve as
an advisory group on the purchase of new equipment or
extension of the office force, and help in a number of other
ways. The chairman of this committee serves as a member

of the board of directors and can appear as an advocate for
matters which need action by the board. In this way the
executive has a group of people intimately familiar with the
operation of his office, helping him with their practical ex-
perience and standing ready to interpret the work of
office to the directing board.

Planned Circularizing

Charles C. Cooper, director of Kingsley House,
burgh, goes after contributors in a business-like way. He
has on addressograph plates a list of twelve thousand pro-
spects built up from all available clubs and other lists, which
are circularized once a year. This circularization just pays
the cost the first year and yields a handsome profit in re-
newals in succeeding years. When he has extra year-books
or other literature left over Cooper sends it to as many
names on the prospect list as it will cover and thus goes
over the whole list bit by bit. He is charmed with a new
letter machine using addressograph plates to print the name,
address and salutation on the letter at the same time that
it prints the letter itself through a ribbon on a flat-bed
press. In this way he secures a remarkably good personal-
ized fill-in.

While the Children Wait

A rocking-horse and dolls of assorted sizes are part of
the equipment of the Children's Aid Society of St. Louis,
used to keep youthful clients happy while they wait their
turn or their parents are in conference with social workers.
Hertha Miller, general secretary, reports that the slight ex-
penditure for toys is well justified by the pleasure of the
children and the reduction in the amount of noise from
weary youngsters. Such toys usually can be secured as gifts
from interested members or friends whose children have
outgrown them.

Scout Objectives

A serviceable instrument for keeping an organization
"on its toes" has been worked out by the St. Louis Council
of Boy Scouts of America in the shape of "A Program
of Troop Objectives for 1927-" For each quarter of the
year a goal is set ; to be attained in the way of membership,
troop committees, troop officers, subscriptions to "Boy's
Life," uniforms and insignia, record systems, and other
activities. The quotas of performance which are established
are to be checked up with actual performance so that a real
measuring rod exists for estimating the efficiency of each
troop. Earle W. Beckman, scout executive, 505 Chemical
Building, St. Louis, will be glad to send a copy of this
program of troop objectives to any inquiring person.

Three Tips from the Golden Gate

Esther DeTurbeville, research director of the San Fran-
cisco Community Chest, sends along three good suggestions:

A card file on your desk, containing telephone numbers,
is a time-saver for both the executive and his secretary.

A dictating machine saves the time of the stenographer
and enables the executive to dictate at odd hours when no
stenographic help is available.

Volunteers can be effectively used in the tabulation of re-
plies to questionnaires, sending out circular letters, doing
lengthy jobs of telephoning, etc.

April 15, 1927










Te Salutamus!

ALTHOUGH his name is Alexander
/A Johnson, he is seldom addressed as
^ "Mr. Johnson." Those who love
im call him "Uncle Alec." It was Uncle
Alec who, as its early secretary, helped
mrse the National Conference of Social
Vork through its teething. In 1913, he
laced the child out for adoption and a
ew years later retired to his Sabine farm
o grow potatoes.

Now, at the invitation of the foster
larents, he returns to find his infant
natured and with the high I.Q. his early
ire promised for it.

He will be at the Des Moines meeting,
tfay ii to 18, in a new capacity, as the
ollowing correspondence with the general
ecretary shows.

fy dear Uncle Alec:

May I join a large group who like to

efer to you as Uncle Alec? I wonder

E you would help us on a plan which we

lave in mind for the Des Moines meeting

f the National Conference of Social

Work? There are many people who at-

end the conference for the first time who,

believe, would be greatly helped if there

were some one person of wisdom and dis-

retion to whom they could go for advice

n what meetings to attend and what

>eople to talk with in order to get the

most value for their particular needs.

noticed last year some people coming

nto headquarters and walking around

rith rather a dazed look and then chasing

rom meeting to meeting in a more or less

vain attempt to find the thing in which

hey would be most interested.

At the headquarters in Des Moines, we

are planning to have a lounge. In this

ounge, we should like to have a desk and

a couple of chairs where at certain times

hese newcomers would know that there

was a friend who would patiently talk

bings over with them and help them get

he most out of the conference. This work

would not interfere with the information

|service. That service is to give specific

^information as to where definite meetings

'are and what time they are scheduled.

i The new service we have in mind is one

of advice and consultation and requires

la broad knowledge of social work and

lalso of the conference. I know of no one

Jin the country who could do the thing we

j have in mind better than yourself.

Cordially yours,

Howard R. Knight

I My dear Howard:

I shall be very glad to try to be of

(service to the National Conference in the

I way you suggest.

I am delighted to have you join my
large and beloved family of nieces and
nephews. I am proud of the fact that
they are indeed a noble army or at any
rate "a goodly fellowship." You know, or
you may know, that when a man gets
old, he loses his personal ambitions and
is only ambitious for his children and, if
he is so fortunate as to have any, his grate-
ful and affectionate pupils. As I travel
here and there over the land, I often meet
men and women who have attended the

New York School of Social Work, the
Chicago School of Civics and Philanthropy
or one of the others where I have lectured,
who come to me to shake my hand and
say how I helped them to see things when
they were studying; and there is no greater
pleasure in life. And I am conceited
enough to really believe what they say. At
any rate, I feel such friendship for them
that it seems only natural they should re-

When I was secretary, I used to do as
much as I could of the kind of thing you
ask me to do at Des Moines. Then the
Conference was not nearly so big nor its
scope so wide. It will be charming to feel
as a sort of "secretary emeritus." I know
I am going to have the time of my young
life. Affectionately yours,

Uncle Alec

From Health to Wealth

THE entire staff of the Oklahoma Public
Health Association recently resigned.
R. Heber Hixson, who has been the man-
aging director for the last five years, has
accepted a position as secretary-treasurer
of the Mid-Western Royalties Company,
formed by social workers in Oklahoma and
some of the directors of social agencies.
The president of the company is Harry
G. Newman, formerly secretary of the As-
sociated Charities in Jacksonville, Florida,
who has been engaged in the oil business
for the past six years. That social workers
can succeed in business as well as in pub-
lic service is evident from the fact that this
company, less than a year old, has already
paid no per cent dividends on preferred
stock and 100 per cent on common.

During Mr. Hixson's administration of
the Public Health Association the enroll-
ment in the Modern Health Crusade in-
creased from 25,000 to 200,000 children,
the hospital-bed capacity for tuberculosis
was doubled and a speakers' bureau was
organized with twenty-two volunteer
speakers which carried health talks to all
sorts of meetings throughout the state.

No appointments of successors to the re-
signed staff members have been announced.

Child Institute Launched

THE Instiute of Child Guidance, or-
ganized by the Commonwealth Fund,
has received its incorporation papers and
will open its program on July i at 145
East 57 Street, New York City. The insti-
tute is affiliated with the New York School
of Social Work and the Smith College
School for Social Work. It will undertake
"to make possible further study and re-
search in the field of mental hygiene for
children, with special reference to the
causes and methods of treatment of behav-
ior problems; to provide facilities for the
training of psychiatrists and graduate psy-
chologists in practical child-guidance work
and to provide field training in child
guidance." Dr. Lawson G. Lowrey will
be director. The Commonwealth Fund last
year appropriated for it $175,000-


Two Studies in St. Louis

PWO surveys by national agencies of
* local situations in St. Louis have been
arranged by the Community Council of St.
Louis. The Child Welfare League of
America is studying child welfare under
the direction of C. C. Carstens with Emma
Lundberg, formerly of the federal Chil-
dren's Bureau, in charge. A survey of
public health activities and agencies and
of hospitals financed by the Community
Fund will be made by the American Public
Health Association with Dr. C. St. Clair
Drake in charge.

For Negro Health

'"THE first national campaign for funds
* for Negro health by the National
Health Circle for Colored People, Inc.,
370 Seventh Avenue, New York, started
off with two interesting letters by Fannie
Hurst, the novelist, who it campaign chair-
man. The object of the Circle is to or-
ganize public opinion and support for
health work among Negroes, to organize
local health circles among colored people,
to establish scholarship loan funds for the
training of colored nurses and teachers,
and to maintain nurses for certain periods
at strategic points. Belle Davis is execu-
tive secretary and the executive committee
includes Dr. Louis T. Wright, Dr. Haven
Emerson, and Lillian D. Wald.

Promoting the Unpopular Cause

THOSE who have labored in the inter-
ests of an unpopular cause will find
solace and inspiration at a dinner meeting
on unpopular causes to be given in Des
Moines during the National Conference of
Social Work. Paul U. Kellogg, editor of
The Survey, will be chairman of the meet-
ing and the addresses are: Causes Attack-
ed by Organized Opposition, by Florence
Kelley, secretary of the National Con-
sumers' League; When Prejudice Must Be
Overcome, by R. Maurice Moss, executive
secretary of the Baltimore Urban League;
and Public Opinion and Strikes, speaker
to be announced. The dinner will be at
6 p.m., May i*.

Survey at Des Moines

THE editors of The Survey, present at
the National Conference of Social
Work, Des Moines, May n to 18, will be
free for consultation at the Survey Book
Table, at Kindred Group Headquarters,
Shrine Temple, from 4 to 6 P.M., except


A DIRECTORY of community welfare
organizations in Pennsylvania has been
published by the Public Charities Associa-
tion of Pennsylvania. It i> a comprehen-
sive listing and description of community
chests, councils of social agencies, social
service exchanges and social workers' clubs
with an explanation of the functions and
activities of each. The directory is com-
piled by the Child Welfare Division of
the P. C. A. in cooperation with the State
Department of Welfare, under the joint
supervision of Arthur Dunham, Albert E.
Howell, and Frank D. Preston. Price 25
cents, Public Charities Assn., 311 South
Juniper St., Philadelphia.


THE ALUMNAE of the Committee on
Volunteer Service of the Cleveland Asso-
ciated Charities were entertained at tea
recently by Mrs. David W. Teachout, '24,
in celebration of the completion of the
eighth course of study. There are now
fifty graduates. Courses were started in
1924 under the direction of Margaret
Means, who resigned recently and has
been succeeded by Myra Myrick, of the
staff of the Associated Charities.

THE TECHNIQUE of the New Social
Order is the theme of the National Con-
ference of the Fellowship for a Christian
Social Order, Dayton, O., April 19-22. The
program includes addresses by Bishop
Francis J. McConnell, Kirby Page, Sher-
wood Eddy, Paul H. Douglas and Anne
Guthrie. Amy Blanche Greene, 347 Madi-
son Ave., New York City, is executive sec-

JANE HOEY, assistant director of the
Welfare Council of New York City and
a member of the sub-committee of the New
York State Crime Commission which re-
cently made a study of crime in various
sections of the state, has been appointed
by Governor Smith to the new State Com-
mission of Correction.

JOHN A. LAPP, president of the Na-
tional Conference of Social Work, has
spoken as president of the conference in
twenty-four states and the District of
Columbia. Mr. Lapp conducted an insti-
tute on social work in Los Angeles, March

HOMER FOLKS, secretary of the State
Charities Aid Association of New York,
has been elected an associate fellow of the
New York Academy of Medicine in recog-
nition of his services in the field of public

PHILIP KLEIN, executive secretary,
A. A. S. W., is back at his home in Park
Ridge, New Jersey. He plans to return
to his desk at least on a part time basis
in a few weeks.

Social Work has elected the following offi-
cers for the coming year: Judge Floyd
Hudgins, president; John F. Hall, vice-
president; Luella Townley, secretary.

the Prevention and Cure of Tuberculosis
has changed its name to the Columbus
Tuberculosis Society.

Elections and Appointments

RUTH BEROLZHEIMER, recently with the U. S.
Children's Bureau, as financial secretary, Child
Welfare League of America.

D. SMILEY BLANTON, formerly director of the
Child Guidance Clinic, University of Min-
nesota, and co-author of Child Guidance (re-
cently published), to the recently endowed chair
of child study, Vassar College.

S. ETHEL CLARK as director Community Welfare
Union, Racine, Wis., succeeding Howard F.

ACNES COGAN, as director of public health nurs-
ing, Darke County, Ohio, health unit.

MARY V. DEMPSEY, statistician for the Syracuse
Health Demonstration, as a member of the
Statistical Advisory Committee of the National
Organization of Public Health Nursing.


HELEN DUERKSEN, formerly field nurse, Okla-
homa Public Health Association, as member of
the staff, Blackwell (Okla.) Public Health As-

MRS. ROBBINS OILMAN, executive secretary of the
Women's Cooperative Alliance, Minneapolis, as
chairman of the Motion Picture Committee of
the National Council of Women.

HENRY S. GODFREY, as publicity secretary of the
New York Tuberculosis and Health Associa-
tion on a half-time basis.

BELLE THOMPSON GOODNOW, formerly in charge
of the follow-up work at the state sanatorium
at Glen Gardner. New Jersey, to the staff of
the National Tuberculosis Association. Mrs.
Goodnow is visiting tuberculosis institutions
throughout the country advising on the installa-
tion of a follow-up system.

GQRALDINE GRAHAM, formerly case supervisor
Cleveland Association for Crippled and Dis-
abled, as executive secretary of that organiza-
tion succeeding Pauline Marshall, who has
joined the national headquarters, A.R.C.

CONSTANCE HANNA as orthopedic nurse, Ohio
State Department of Health.

HERBERT T. HARE as publicity secretary of the
Philadelphia Health Council and Tuberculosis

W. H. HOLLAND, superintendent of charities, Los
Angeles, as president of the Survey Club of
Los Angeles (the local social workers' club).

WAYNE L. HOPKINS as industrial secretary and
research secretary, Armstrong Association of

ANNE HUTCHINGS, formerly director of volunteer
service, Buffalo Charity Organization Society,
as organizer and executive head of a new
Family Welfare Society in Greenwich, Conn.

EDWIN C. JONES as chairman, AI.MA CRAMER as
vice-chairman and JANE HUPFORD as secretary,
Chicago Publicity Methods Committee.

ELIZABETH KENNING, formerly with the Phila-
delphia General Hospital, as county secretary,
Children's Aid Society, with headquarters at
Tonawanda, Pa.

FAY MATHEWSON. formerly superintendent of
recreation, Plainfield, N. J., as Director of
Community Recreation. Union County, N. J.,
Park System, with headquarters at Elizabeth.

F. E. MILLERK, formerly executive secretary
Knoxville Community Chest, to the staff of the
Atlanta Community Chest.

JOSEPH P. MURPHY, formerly chief adult proba-
tion officer, Buffalo, as chief adult probation
officer, Newark, N. J., succeeding John J.
Gascoyne, deceased.

HELEN G. NELSON as Camp Fire Girl executive,
Corsicana, Texas.

MABEL NUSSMAN, to staff of the Children's Bu-
reau, State Board of Public Welfare, Virginia,
succeeding Helen Smith, resigned.

EDITH ODGKRS, formerly secretary to the director,
Cleveland Welfare Federation, as committee
secretary, Cleveland Welfare Federation.

MRS. CHRISTIAN OLSEN as an itinerant Junior
Red Cross worker in Indiana.

DONALD OVIATT as secretary publicity department,
Cleveland Community Fund, succeeding Donald
Vance, resigned.

DR. FREDERICK W. PARSONS as first commissioner
of the New York State Department of Mental
Hygiene. This is the first appointment made
under the state reorganization plan.

CLAY PERRY as publicity director of the Pitts-
field, Mass., Community Fund Association.

LAWSON PURDY, general director. Charity Organ,
ization Society, New York City, as vice-chair-
man, Zoning Division, City Committee on Plan
and Survey, New York City.

JOSEPHINE RANDALL, formerly secretary of the
Recreation Council of the Community Chest,
San Francisco, as superintendent of recreation,
San Francisco.

Louis R. RESNICK, assistant to the vice-presi-
dent. New York Edison Company, as director

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