United States. Bureau of the Census.

The San Franciscan (Volume Jan. 1930-Sept. 1931) online

. (page 1 of 107)
Online LibraryUnited States. Bureau of the CensusThe San Franciscan (Volume Jan. 1930-Sept. 1931) → online text (page 1 of 107)
Font size
QR-code for this ebook














** ' i i i




^W^^vHB^fl ^^

■ ivTiWJcr




917.9461 SaRl9i



FORM NO 37 SM-8-32




_J A. 18sk. .HH <H£- JUL -3»- W.Jr W_Jsr

Pleasingly different—


smart ...


yet the quiet charm
of €|iiality



of Xorl ln'i'ii California


1495 Market Street
Hemlock 1230

The New Monte Carlo of the Weyinann Chateau Seriei

Throughout the
Month ... Unusual


Linking Fashion and
Value with Splendid Savings

Sale of Linens. Now!

SPONSORING the "smart to be thrifty" idea in the home . . .
Sounding the cue for every clever housewife to take inven-
tory of her linen supplies ... to re-stock while these marvellous
values prevail. Qualities conform with the usual O'Connor,
Hoffatt "high", as do savings, too important to overlook.

Fine Irish Linen


In the 2x2 size, lavishly beautiful
in quality and design. In white,
green, gold or rose. Also in 2x2}4
size, $9.95; 2x3, $11.95; 2x3*4,
$13.95. 22x22 napkins to match
at $9.95 the dozen.

Large Cannon
Bath Towels


The 26 x 50 size recognized as
giving the big, generous arm-
sweep, with soft, deep pile for
brisk, efficient drying. For quality
competing with Cannon's much
over a dollar variety. Colored and
ravon bordered.

Imported Handmade Cloths

Filet and cut work with exquisite Venetian
insets, the type of covering every sophisticated
table should boast for birthday and anniver-
sary repasts. The 72 x 108 size, impressively-
reduced for the event.




O'Connor, Jlqffatt's Famous Linen Department New Store Second Floor


The yew Store • STOCKTON AT O'FARRELL STREET • SUtter 1800



Alcazar: Kolb and Dill revive discussions of
six years ago with prohibition farce, "Now
and Then".

Curran: A few more nights of Chauve Souris
then the World Primiere of the Venetian
operetta "Bambina" with Nancy Welford
and Al St. John.

Capitol: Taking a fresh lease on life with a
short run of the popular "Follow Thru".

President: Charlotte Greenwood plays to
crowded houses week after week — the box
office often says "no" to requests for seats
to see "She Couldn't Say No".


California: "The Locked Door" starts the
month but quickly gives way to "Sally"
with the all-talking Marilyn Miller.

Davies: Enthusiasts gather around to hear
Ted Lewis with his band and his inevitable
question, "Is Everybody Happy?"

Embassy: George Arliss repeats his former
"Disraeli" successes — the stage, the silent
screen and now the talking screen, one of
the best productions of the season.

Fox: William Haines in his first all-talking
picture "Navy Blues".

Granada: Another first all-talking appearance
— Norma Talmadge in "New York Nights".

Orpheum: "Broadway" follows close on the
heels of "The Vagabond Lover".

St. Francis: The indefatigible public still
flocks to see, hear and adore Maurice Chev-

Warfield: Janet Gaynor plays another Cin-
derella with Charles Farrell as Prince
Charming in "Sunnyside Up".


St. Francis: Holiday festivities with the glamor
of new foods.

Ye Mayflower: Colonial tradition mingles
with Spanish atmosphere.

Post Street Cafeteria: Only the best is counted
good enough at this or any other season.

The Fairmont: Choose your atmosphere —
pick your chef.

Mark Hopkins: Peacock Court struts to an
accompaniment of good music and better

The Courtyard: Take the visiting easterner
to January luncheon outdoors.

The Palace: Of course.

Sir Francis Drake: Gracious service and hos-

The Studio: One appreciates the open court
yard or the cosy firelit dining room these
fickle evenings.

New Frank's: A gilt-edge proposition.
Russian Tea Room: Sutter near Grant, where
nothing makes you see Red.

Solari's: Geary, endorsed by all.

The Bib and Tucker: A Mecca for hungry


January 10: Symphony breakfast 12:45;
Italian room of the St. Francis.

January 10: Symphony concert Curran
Theatre 3:00 p.m.; Alfred Hertz directing,
Nathan Milstein, violinist, guest artist.

January 12: 3:00 p.m. repeat performance of
the Friday Symphony concert.

January 13: Matinee Musicale at the Fair-
mont; Agna Enters, dance mime concert.

January 13: Opening of Columbia Grand
Opera season with "Carmen" at the Co-
lumbia theatre. Followed by "Rigoletto",
Tuesday evening; "La Forza del Destino",
Wednesday evening; "La Traviata" Thurs-
day evening; "Carmen", Friday evening;
"II Barbiere di Siviglia", Saturday matinee;
and "II Trovatore", Saturday evening.

January 14: Municipal Symphony concert,
Alfred Hertz, conducting; Dusolina Gian-
nini, soprano, as guest artist. Civic Audi-

January 14: La Argentina, Spanish dancer,
in the first of two matinee concerts at the

January 15: Roth quartet at Mills College.

January 17: Young People's Symphony Con-
cert, 4:15 p.m. at the Curran; Wheeler
Beckett, conducting.

January 17: Sam Rodetsky, pianist, in con-
cert at Scottish Rite.

January 19: Second matinee dance concert
of La Argentina.

January 19: Symphony "Pop" Concert at
the Curran, Alfred Hertz conducting.

January 22: Phyllida Ashley, pianist, in con-
cert at Scottish Rite.

January 28: Abas String Quartet in concert
at Community Playhouse, 8:40 p.m.


California Palace of the Legion of Honor:

Closed during January for rearrangement
of exhibits after sculpture show.

East West Gallery: Black-and-white exhibition
of drawings by Frances Brooks and Sybil
Emerson and wood block prints by Charles
R. Gardner.

Galerie Beaux Arts: Water colors by Beaux
Arts artist members. Honigbaum loan ex-
hibition of sketches and paintings by Diego
Rivera. Small showing of etchings of Agna
Enters by John Sloan.

Gumps: Special exhibitions of California and
other Western artists. Prints, old masters
and contemporary paintings.

M. H. de Young Memorial Museum: Per-
manent collections.

Courvoisier Little Gallery: Etchings bv J. W.
Winkler, January 13 to 27. Special show-
ing of modern glass.

Paul Elder's Gallery: Exhibition of water
colors, prints, textiles and pottery by faculty
students of Newcomb Memorial College,
New Orleans.

Vickery, Atkins 8i. Torrey: Portfolio exhibi-
tions of fine prints.

The White House: Special exhibition of etch-
ings by Foujita.

Loretta Ellen Brady: Etchings of well-known
corners in Paris, also views of famous
cathedrals and chateaux.

H. Valdespino: Color prints and etchings.




Post Screet at Grant Avenue

San Francisco

^^ been employed as chef
at the Fairmont Hotel. He
has taken over his new duties
since January 1st but already
word of his special luncheons
and dinners has spread and
people are nocking to the
Fairmont on any and every
excuse to taste the dishes
created by this international

The specialties of Oscar
Schori are the result of his
experience in various capitals
abroad — though born in
Switzerland, he has worked
in leading hotels in Europe,
including The Terminus of
Strassberg, the Palace Dor-
see of Paris, the Grand and
The Trocadero of London
and the Kaiserhoff of Berlin.
He was broughtf rom Europe
to the Commodore of New
York and served at the Ritz
before coming to California
where he is delighted with
the facilities at hand for the
very finest cookery. In Cal
fornia, Schori says, practi

cally everything is fresh at
hand. Fruits and vegetables
that have to be shipped into
the capitals of Europe are
available here direct from
the garden. The result is that
California is, to him, a chef's

XHE Fairmont has also
announced new prices for
its special luncheons and
dinners — most attractive!
The new luncheon in the
grill is only seventy-five cents
and in the main dining room
it is one dollar. The dinners
are unusual at one dollar in
the grill — one seventy-five
and two dollars in the main
dining room.

Anson Weeks has recently
returned from two weeks in
New York where he went to
gain fresh inspiration and to
see the latest thing in enter-
tainment there. He has come
home with a bag full of tricks
ready for the revelers in Pea-
cock Court on Tuesday Fea-
ture Nights and for the Col-
lege Carnival each Friday
night. He has all sorts of
surprises in store for the

coming events — things he'll
not more than hint at in con-

■»UDY SIEGER is plan-
ning a series of special
dinner concerts for Wednes-
day evenings in the Venetian
Dining Room. He will pre-
sent unusually beautiful pro-
grams and the chef is pre-
paring marvelous menus for
each Wednesday dinner —
the combination should be
irresistible. And after dinner
bridge will be played in Lau-
rel Court.

The Fairmont Terrace
Plunge continues to be one
of the most popular play
places in town. The very
novelty of indulging in water
sports in January appeals to
the imagination. Tourists
from the East join in with
particular zest — somehow it
spells C-a-1-i-f-o-r-n-i-a to
them in a very charming way.
A perfect plunge — within
three minutes of the Wall
street corner of the West!


rCITY of

Some like it HOT

. . . where January is a gorgeous com-
pound of sunshine, swimming, and golf
... in the southern playgrounds or the
sunny islands of the Pacific. For the sun
lovers of the smart world, the City of Paris
Deauville Shop serves as an authority on
resort fashions, and here they choose de-
lectable fashions for active sports or grace-
ful loitering in and out of doors.

A knit suit with finger-tip

A Leghorn shade hat is

flattering!) smart.
The newest fiat crepe firocks

have capes.
Bathing suits wear a new

back strap.
Cork sandals fior the beach.



Defy the cold in a su, .::-
er scarf and beret outfit of
brushed wool.

The intrepid skit r u ears a
dark green leather wind-
breaker, leather shorts,
and helmet, and three-
quarter go! f socks.


Some like it COLD

. . . where the sky is blue and the snow
is white and the intoxicating air prom-
ises rollicking hours. Skiing . . . skating
. . . tobogganing . . . each with its own
particular appeal has its own individual
costume . . . and the City of Paris is ready
with these correct sports outfits, swagger
and sturdy, and authoritatively designed
for these vigorous activities out-of-doors!

\ \





JOSEPH DYER, Editor & Publisher
Rowena Mason, Associate Editor


Charles Caldwell Dobie
Joseph Henderson
Kathryn Hulme
Ned Hilton

Contributing Editors
Raymond Armsby
Mollie Merrick
Carey McWilliams
Beth Wendell


Cover Design by Van Deusen

Helen Wills, photograph by

Dorothy Wilding - - - 8

Art of Living, article by Lawrence Hart 9

The White Card, by Ned Hilton 10
Unconstitutional Preamble, by

William Justiatna - - - - - 11

Podofkin, article by Lucita Squier - 12

Nikita Balieff, portrait by Hagemeyer 13
"California," review by Carey

McWilliams - - - - 14

Air Conquest, drawing by John Vassos 15
Another Year in Music, by

Enid Hubbard - - - 16

Therese, verse by H. L. Johnson - - 16
The First Hundred Years, by

John Nordhof - -17

The Gardens of Montalvo, photograph

by William Horace Smith - - 18

R. Porter Ashe, tintype by Zoe Battu 19
Charles Caldwell Dobie, photograph by

Helen Macgregor - - - 20

Spotlight, by Charles Caldwell Dobie 21

Sonnet, by Elizabeth Leslie Roos - - 21

Edith Bentley, photograph by Boye - 22
Reigning Dynasty - - - - 23

Now It Can Be Told 24

Air Prospects, by Harvey Williams - - 26
A Farewell to Books, by Beth Wendel - 28
As to Style, by Mollie Merkley - 34

Have You Heard, by Frances - - - 35
As Seen by Her - - - - 36

Aline Kistler. Assistant Editor

Idwal Jones
Elva Williams
George Douglas
Marcella Burke

vol. IV

no. I

The San Franciscan is published monthly by The
San Franciscan Publishing Company, Sharon Build-
ing, San Francisco, Calif. Entered as second class
matter October, 1928, at the Post Office at San
Francisco, Calif., under the act of March 3, 1879.
Joseph Dyer, Publisher. Subscription price, one year
$2.50. Single Copies 25c. Copyrighted 1929, The
San Franciscan Publishing Company. Unsolicited
manuscripts will not be returned unless accompanied
by self-addressed, stamped envelope. For advertising
rates address Zora Combes, Advertising Manager.


Helen Wills

In spite of her marriage. December 23, to Frederick S. Moody, Jr., and in defiance
to the fact that she is still honeymooning on board the yacht Galatea, it appears
that this American heroine will continue to win honors under her own name. She
will play tennis, write and exhibit her drawings and paintings as Helen Wills.



The Art of Living

In San Francisco They Ask ? \Are Yon Charming?"


San Franciscans are traditionally
negligent of native masters in the
incidental arts but none love, as San
Franciscans do, masters in the art of

Here there is the feeling that no art is
vital save the art of living. All other
arts are incidental until they accent the
drama of our individual hours — until
they waken a personal response to beauty
and splendor discovered in daily inci-
dent, until they serve the art of living.

Those men achieve but little who pre-
vail in lesser matters : in business, art or
politics — if yet they fail to instill charm
into their days.

Some, too wise for labored indirect-
nesses, build their personalities rather
into daily living than into works of
hand. And these are the greater artists.
Poets revise endlessly, but none can edit
hours he has lived. The charm and
beauty of our days must be extempore.
No art is vital save the art of living.

Do men ask in Boston what you
know? In New York what can you
do? In Philadelphia what you believe?
In Chicago what you are worth? In San
Francisco we ask only, "Are you charm-
ing?" "Interest us if you can," we say.
"Charm us if you can. Make the hours
spent with you vivid or hilarious, serene
or beautiful — we retain you in our com-
pany. Bore us, and we cast you out
whoever you may be, however great
your name."

Our entertainment does not center on
the theatre or club. Who wins our
hearts we take into our homes. Elaborate
diversions serve those who seek escape
from one another. We prefer discussion,
the intimate party; we gather at some
fireside for companionship and conver-

The personality and heritage
of old San Francisco has been
told a thousand times .... its
flavor has been caught by great
writers and poets of three gen-
erations who have looked on
the city that was. We offer this
in tribute to the young San
Francisco that today draws
unto herself masters in
the great art of living.

sation. The ostentation of bewildered
rich, the posing of the Bohemian, are
equally naive. With almost identical
fervor they pursue uneaseful pleasures,
collect sequences of acquaintances who
never can be friends.

The true San Franciscan is a sophisti-
cate; he has learned the technic of friend-
ship, the beauty of simplicity.

The man of personal charm, although
not often a materialist, is always a
realist. He has met the tribulations of
life with silent heroism, and avoided the
mock-refuges of the introvert, the day-
dreamer. He is a spiritual adult

Insofar as the San Franciscan is
sophisticate, he is a journeyman at
the art of living. He does not value
"art for art's sake," nor wealth for its

display, nor position for the pride of
position; but these he esteems as they
make his daily living vivid and more

He is not appalled at the degradation
of man, nor surprised at the heroism and
nobility of man. He does not despise the
unfortunate, nor is he servile before the
great. Success in daily living is alone

Being thus socially independent, the
San Franciscan does not strive with the
traditional ardor for social recognition.
He is socially and individually self-

It is a self-sufficiency such as aristoc-
racies have labored from the first to
teach. This instinctive nobility, tainted
by neither servility nor boastfulness,
that they have striven to impress on the
wealthy who swelled their ranks. And
as each nation entered upon democracy,
its greatness varied as it accepted the
aristocratic ideal of the dignity and
nobility of the individual.

The San Franciscan, insofar as he is
sophisticate, follows the authentic aris-
tocratic tradition, and devotes his ener-
gies neither to wealth, nor power, nor
fame — save as these serve the art of liv-
ing — but draws from each passing day
that day's charm and vividness, and
from earth, earth's unbelievable beauty.

And those who have this magic
L sight shall labor all their days to
shadow in the visible world their
actual persons. Some record their true
selves in books of poetry, and some in
statues or in pictures they create; some
build far-reaching businesses; a few have
forced, throughout the climes of man
a magnificent city.



The Boss dominates advertising; men
are told to wear stiff collars, and use
various mouthwashes, and wear such-
and-such suits, and use such-and-such
pens, and lather themselves with such-
and-such an ill-smelling soap, and buy
an alarm clock, and drink orange juice,
and use a pencil which solves mathema-
tical problems, and take cod liver oil,
and drink substitutes for coffee, and use
an electric razor, and do a thousand and
one other standardized things because it
he fails to do any one of them, the Boss
will heave him out into the cold. Thus
do gimcrack makers fatten in the pur-
lieus of the lowest depth to which
human decency can sink. We are always
depressed by "the employee." "Here's
my cigar," he says, "Take my pencil.
Take my wife. Take my child. Take all
the years of my life, so long as I can con-
tinue to say 'yes' to you for pay." We
long for a series of ads which will tell
the poor fellow to tweak the Boss'
nose, kick him in the shins, and go out
to throw artichokes over a windmill, or
something equally silly.

"Here here! You'll have to stop read-
ing Einstein!"

We regret having missed the
chance to review Carey Mc-
Williams' scholarly study of Ambrose
Bierce, but we congratulate him any-
way. Wc would have liked to adopt the
well-known Mark Twain title, and cap-
tioned our review Mr. Mc Williams and
the Lightning.

A woman in Carmel has written a
scathing letter to the papers denouncing
Men (you know, the great old General-
ization) as lacking in such courtesies as
the doffing of the hat. This loss of gal-
lantry in Men is unaccountable; we can
suggest only that in the halcyon days
when Men did doff the hat, the women
were not of the sort who write scath-
ing" letters.

tiff y ;

l^Tow that long skirts threaten to
.1^1 return, we expect a return, also, of
much ot that silliness whose passing we
celebrated when women loudly an-
nounced their emancipation . ' ' Dammy ,
says a young buck, "but, gad, man, she
has thighs!" "Sir, my glove," says
handsome Roger, "you are an unmiti-
gated cad, sir, and a bounder." What's
so new, now, about the new woman?
The fabric trade finds sales falling off;
and it is decided that gowns, dresses,
frocks, whatnot, must contain more ma-
terial. The nod is tipped to Fashion,
Fashion whispers that long skirts add a
mysterious lure to the wearer, and the
dress shops double their orders tor sales-
books Putting on an old tin helmet, I
suggest that I have been told that
women wern't interested in luring; I
thought they said that the romanticizing
ot their sex was entirely the absurd in-
vention of the men.


Says Barbara Evans, in last month's
San Franciscan: "They never actually
asked me if I thought I could write."
And damned decent of them, too, con-
sidering. . .

apparently, liesal-
ways in the East.
Contributors to
the San Francis-
can seem inces-
santly goggle-
eyed in consider-
ing New York;
writers and adver-
tisers in the New
Yorker go mawk-
ish over Paris;
and we suppose,
though we're not
constant readers,
that the Boide-
vardier finds its
dernier cri in Con-

Ex-Wife was Bernarr Mactadden in
pantie-ruffles, but Ex-Husband is
little less than Petronius in modern (even
moderne) dress. This alternately chuck-
ling and guffawing book is, in their
highest degrees, both burlesque and
satire; and, as in the Satyricon, there is a
very true picture between the crowsfeet.
With the coming of the Frigidaire,
Woman (we're generalizing too much
this month; ah, well . . .) Woman dis-
covered that not only husbands and ice-
men were, comparatively, male.

Having looked in the icebox and
found the cold logic ot Bertrand Russell,
she took on playwrights and prizefighters
and others of the elite, calling this sud-
den expansion of her pelvic acquain-
tanceship her Emancipation. Science,
gallantry and morality notwithstanding,
this New Freedom is nothing but high
comedy, the pivot of the humor being
the specious rationalization, somewhat
confused with the yet-retained tradition
of martyrdom, with which the princi-
pals annotate their biology. Such caper-
ings and maunderings called for a
Petronius, and, lo, he has come forth.
The simple truth, of course, is that
human beings are not especially intelli-
gent; and the mere act of marrying can
not be expected to make one wise and
strong person from two nitwits. When
women have been Free as long as men
have been, they'll be able to laugh, and
we'll have civilization Right now, as
our Petronius points out, there are more
nymphomaniacs than satyrs, there is a
perturbing reversal of the natural roles,
there are too many Gitons, and much
too much philosophy.

The book (atter all, this is a review) is
evidently the product of a considerable
intelligence and erudition, and a truly
Olympian sense of humor. We're prob-
ably wrong, but we suspect Van Vechten.

"Hey, Cousin John, where 's the. bathroom?"



Unconstitutional Preamble

Following Whieh the Curtain Also Rises


THE orchestra finishes playing, the
audience starts coughing, the foot-
lights go up but the curtain does not
rise. Finally a man comes out in front o)
it, evidently to explain. After shifting
his position several times he finds that
he can see best if he takes off his pince-
nez and straddles the footlights.
Man on Stage: I regret, ladies and
gentlemen, hut the cast is a hit too
tight to go on this evening Some
other time, perhaps . Sorry.
A Man in the Audience: Some other
time, hell! Give us hack our money
Man on Stage: That's the sad part

They drank it
Man in Audience : (tossing a cartwheel
onto stage) Well, here's a dollar more
for some black coffee. They can drink
that and go on with the show.
Man on Stage: (picking up the money
and handing it down to the bass viol
who departs on the errand) Why,
thanks very much. It of course you
don't mind waiting a hit until they
sober up. You see, it's a play of, by and
for bootleggers and everyone in it has
to keep his head.
Man in Audience : You mean they're

all going to just be natural 7
Man on Stage : Not natural exactly-
Man in Audience: But why can't they
just act sober? Being what you are
isn't acting.
Man on Stage : 1 hate to differ with a
paid admission, but it really is the
highest type of acting to be yourself
Most people are too self-conscious.
Fortunately the cast in this play
doesn't care what people think of
them. If they did they wouldn't ap-
pear in a sober condition. No one in
the play takes a drink on the stage.
There can be no doubt of the artistry
of the players in tonight's performance
when I tell you that they took brotno-
seltzers even before rehearsals Could
anything be more Russian? The situa-
tion this evening doesn't disprove
their seriousness nearly as much as it
proves their breeding. You appreciate
that while they risk your scorn in not
being seen to drink, that unless they

Online LibraryUnited States. Bureau of the CensusThe San Franciscan (Volume Jan. 1930-Sept. 1931) → online text (page 1 of 107)