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ing process.



An Order From One Who Knows.
Obey ! Obedience Is Gold !

"Yoa should let others see your work and
receive inspiration Irom it." E. A. Lupfer.
You should do' your part, too! See by your-
self and be inspired. Send 45 ets. for one
dozen written cards and a specimen for
your scrap book. If you are not satisfied
just drop me a card and I shall refund your
money. A fair proposition, is it not?

M. OTERO COLMENERO,
Box 909, San Juan, PORTO RICO




ONE HUNDRED
WRITING LESSONS

By H. W. FLICKINGER

A very valuable work for all who wish
to become finished professional pen-
men — a work every penmen or person
interested in penmanship should have.
Mr. Flickinger has long been recog-
nized as one of the leading penmen
and teachers of America,

Price, postpaid, $1.00.

ZANER & BLOSER COMPANY,

612 N. Park St., Columbus. Ohio






o







ALS.

if yon send 10c

N. Lake Ave.,



;PROFESSION-
3 of cards
in, 2051



t^fc&u&ntM&fa&ifir* &



Jones $17,500. The $20,000 first col-
lected would be distributed, therefore,
Smith nothing, Brown $2,500. and
Jones $17,500.

The above stated principles are illus-
trated quite clearly by a problem giv-
en in the Indiana C. P. A. examination
a few years ago.

Problem

"A," "B," and "C" are in partner-
ship, "A's" capital being $90,000, "B's"
$50,000 and "C's" $50,000. Profits and
losses are to be divided as follows:
"A," 60%, "B," 15%. and "C," 25%.
During the year "C" withdrew the
sum of $10,000. The operations of the
year resulted in a net loss of $15,000,
and it was decided to discontinue the
business. Although none of the assets
are known to be valueless, the amount
which will be ultimately realized from
their sale is uncertain. It is mutually
agreed by the partners that as the
assets are realized, the cash shall be
distributed monthly in such a way as
to avoid, in as far as possible, the pay-
ing to any one partner cash which he
may later have to repay to another.
Collections were made as follows:
May. $15,000; June, $13,000; July $52,-
000, the remaining assets proving
worthless.

Prepare partners' accounts indicat-
ing how the cash is distributed in each
installment.

Solution

In making the first distribution of
cash the liquidator has assumed that
the entire remaining assets are worth-
less and has charged the possible loss
to the accounts of the partners in their
profit and loss sharing ratio. Such a
loss would entirely wipe out the capi-
tal accounts and result in a deficit of



FIRST-CLASS PENMAN

with several years successful experience as teach-
er in Normal School. Public Schools and Business
Colleges who has also taught the usual commer-
cial subjects, is open for immediate employment
or for the September term. Address Box 549,
care of The Business Educator, Colum-
bus, Ohio.

WANTED

Commercial Teacher, beginner, just
graduating from a business college, re-
quiring experience. Also experienced
teacher, 20th Century, Gregg. HOFF-
MANN'S MILWAUKEE BUSINESS COLLEGE,
219 Well. St., Milwaukee, Wis.

FOR SALE

Small Business School. Ideal location for
hustling resourceful man and wife. Mississippi
Valley town of 10,000. Big opportunity for ex-
pansion. Needs good penman. Now earning
$300 per month, very low expense. Big BAR-
GAIN ; Cash, Terms or per cent basis. No
life-scholarships to assume. Possession June 1st.
Owner entering law practice. Address "P. B.
I.", care Business Educator, Columbus, Ohio.

PENMANSHIP MADE EASY

A Complete Teacher's Manual on Teaching Penmanship.
The Most Comprehensive. Up-to-the-Minutc Suggestions
on Teaching and Acquiring the Art ever published. It
contains thousands of practical suggestions, cautions.

?uestions, and directions. An unusually practical book
or the new teacher Worth many time* its cost. Price
of single copies, postpaid, ?1. 00. Discount prices for



Columbia. S. C, Bos 725.



both "A" and "C." which deficit would
finally tall upon "B." Hence, the en-
tire first distribution of cash is made to
"B." If a total loss should occur after
making the second collection, it would
result in a deficit of "A." which would
have to be borne by "B" and "C" in
the same ratio as their respective profit
and loss sharing ratios bear to each
Total

Original Capital $190,000

Withdrawal 10,000

Balance Capital 180.000

Operating loss 15.000

Net Capital 165,000

Possible loss 150.000

Balances 15,000

Deficits

First Distribution 15,000

June Capital Balance 150.000

Possible Loes 157.000

Balances 13,000

Deficits

Second Distribution 13,000

July Capital Balance 137.000

Possible Loss 85.000

Final Distribution 52,000

* Indicates Deficit.



other, i. e., 15/40 and 25/40, and is so
deducted. The second distribution of
cash is made on the basis of the ad-
justed capital accounts, resulting in
paying the capital accounts down to
the profit and loss sharing ratio. There
being no further danger of overpay-
ment of any partner, the third distri-
bution is made on the capital ratio.
ABC
$90,000 $50,000 $50,000

10.000
90.000 50,000 40.000

9.000 2,250 3,750

81,000 47.750 36.250

90,000 22.500 37,500

*9,000 25.250 *1.250

9,000 *10,500 1.250

15. Ill Id
81.000 32,750 36.250

82,200 2(1.550 34.250

* 1.200 12,200 2,000

1.200 450 750

11.750 1,250

81.000 21.000 35,000

51,000 12,750 21.250

30.000 8.250 15.750




John S. Griffith penman in the Englewood Business College, Chicago, passing
out penmanship certificates to his students. Mr. Griffith is one of the most
genial, enthusiastic penmen we have ever had the pleasure of meeting.
He has a very fine collection of penmanshhip specimens which he takes pride in
showing to others. As a professional penman he ranks among the best. Many
will recall his excellent course of lessons in business writing which appeared in



the B. E.

Mr. Griffith belie



Method

with remarkabl

Mr. Griffith sa



i making his v
he same— end!
notice that he



ork his hobby, and states that his vocation
avoring to successfully teach the Zaner
totes a very fine camera which he shoots



the World Wa



ILLUMINATING

AND ENGROSSING

P. W. COSTELLO

Scranton. Pa.

For this month the engrossing stu-
dent will find an album page with sim-
ple floral spray decoration. The other
pages of the book would of course be
treated with similar decoration in order
to be harmonious in design throughout.
It would be well, however, to vary the
floral spray by using a different flower
for each page. The page herewith
shown contains violets, and this with
forget-me-nots, lilies and roses would
form a good combination where the
resolutions covering four pages are
written upon the death of some indi-
vidual.

The violets may be painted with
either violet or mauve and the stems in
green make an acceptable background,
and is also used for shading the display
lines. The border of the initial "W"
and the initial itself is in a reddish
purple and the background of dark
green. For the reddish purple mix
crimson-lake and Prussian blue, with
the crimson-lake predominating. For
the dark green mix Hookers green No.
2 and Paynes gray.



A. M. Hinds, Penmanship Supervisor,
Louisville Public Schools, has been in-
strumental in establishing a Penman-
ship section in connection with the
Kentucky Educational Association.

This section will meet for the first
time at Louisville, Ky., April 24th. A
very interesting and instructive pro-
gram has been arranged.

Miss Margaret Macdonald of Glouces-
ter is a new commercial etacher in the
Brimfield. Mass., High School.



Read Truitt's Ads. in April and May
issues of Business Educator.




L in !>(?s infinite ^Ws*
6cm M6 on tke 2?tfi.
Ill 6au of Jtujiist; 1S21,
take horn u$ our




fium^fG^aBmissidh to ihcfyivim
yjQittafthougfirWe chrisK ffie-fiope
Hiatourk%i^fo eternal gaitic



SOME LONGER, some larger, but

«»wiw.». fcwiiwii.ii, NONE BETTER.

PRIC ES RIGHT, b« ^«^ q ..i

^^^mm^^^^^^^^^^^^^^m^ 'ty ami workmanship
always the first consideration. Prices on request.
D C* IflMp 701 Metropolitan Life Bldg.
MV» \a^. IV111VJ MINNEAPOLIS. MINN.




4*



HOW TO SELL



Vacation time will soon be here, so let

OLIVER P. MARKEN

of 1816 Buchanan St., Topeka, Kans., write
you a few cards to take along.

ORNAMENTAL 25c A DOZ.

SCRIPT 35c A DOZ.

or send 30c for a dozen of both styles
combined



EDWARD G. MILLS

Script Specialist

P. O. Drawer 982 RO HESTER, N, Y.

The finest script for Bookkeeping Illus-
trations, etc., copy for which is prepared for
the engraver. Send copy for estimate.



The Money Makers' Magazine— "The Main Entrance to
Successful Selling." Tells how, when and what to sell.
Pats you in touch with fastest selling lines and hundreds
of reliable manufacturers — many of whom require no
previous experience. Famous contributors; "brass
tacks" departments; interviews with successful men and - .
women. $2.00 a year. Special combination price with lO-Uy Wl
"The Business Educator" both for $2.25. Sample copy brand.)



THE AMERICAN PENMAN

America's Handwriting Magazine

Devoted to Penmanship and Commercial
Education

Contains Lessons in

Business Writing
Accounting
Ornamental Writing
Lettering

Engrossing

Articles on the Teaching and
Supervision of Penmanship.

Yearly subscription price $1.25. Special club
rates to schools and teachers. Sample copies
sent on request.

THE AMERICAN PENMAN
55 Fifth Avenue New York




There are many penholderB on the market; but the MAGNUSSON PROFES-
SIONAL ia the only penholder that has won its reputation on its own merit for
ornamental writing. The thin atem which is so desirable cannot be made aucceaa-
l an automatic lathe, therefore they are HAND MADE of selected rosewood. (Look for the
The A. "Magnuason Professional*' hand turned holders are adjusted specially for penmanship.
HOW TO SELL 8!inch plain, each 35c: 8 inch inlaid. 75c: 12 inch plain. 75c: 12 inch inlaid. $1.35.

Department B. E.. 22 W. Monroe St.. Chicago. Illinois A. MAGNUSSON, 208 N. 5th STREET, QUINCY, ILL.






4? <3%e,31u&n*iU>&£i£a£r *



Gillott's Pens

The Most Perfect of Pens



No. 1

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No. 601 E. F. Magnum Quill Pen



Gillott's Pens stand in the front rank as r
wards Temper, Elasticity and Durability



Sold by all Stationers

JOSEPH GILLOTT & SONS

Alfred Field & Co., Inc., Sole Agents
93 Chambers St. New York City



A REAL GLOSS INK

Dries with a rich black gloss but has a
fine black hair line. Flows almost like
fluid ink. Sample 2-oz. bottle, postpaid,
25 cents.




LEARN AT HOtlTS*.— *B*^a DURING SPARE TIME

Write for book. '"How to Become a Good Penman."
and beautiful specimens. Free. Your name on card if
you enclose atamp. F.W. TAM8LYH, 406 Ridge Blrjg. , Kansas City, Mo.




BOOK REVIEWS

Our readers are interested in books of merit,
but especially in books of interest and value
to commercial teachers, including books of
special educational value and books on busi-
ness subjects. All such books will be briefly
reviewed in these columns, the object being to
give sufficient description of each to enable
our readers to determine its value.



Trade Marks, Trade Names, Unfair
Competition. Published in pamphlet
form, 46 pages. By Richards & Geier,
Patent and Trade Mark Attorneys,
277 Broadway, New York.
This, the third edition of the Trade
Mark Bulletin, has been carefully re-
vised to embrace the changes in the
laws and practice of trade marks since
the publication of the second edition in
March, 1920. In compiling this book-
let the author has beeeen guided in the
selection of material by those problems
that appeared most perplexing and
most often confronted the manufac-
turer in the adoption and protection of
the trade mark. The authors have
striven to make this third edition a fit
companion to its predecessors, an
authoritative concise text book defining
trade marks and those imperishable
principles of honesty and fair dealing
which constitute the foundation of the
law of trade marks and unfair com-
petition.

Copies of these booklets are available
for gratuitous distribution to the read-
ers of the BUSINESS EDUCATOR.
Write the publishers and they will be
glad to send you a copy or answer any
questions which are not specifically or
sufficiently treated in the pamphlet.

Constructive English, by Francis K.
Ball. Published by Ginn & Com-
pany, New York. Cloth cover, 458
pages.

This book aims to present, in the
most useful form for reference and
study, those principles which are essen-
tial to effectiveness in speaking and
writing. The purpose has been to pro-
vide definite help on such points as
usually cause difficulty to anybody who
is seeking correct, clear, and forcible
expression of his ideas.

To accomplish this end, the scope of
the book has been made comprehen-
sive. Grammar, effective diction and
sentence structure, punctuation and
capitalization, spelling, and letter writ-
ing are each carefully treated in a de-
tailed but simple manner. The many
illustrative sentences under each point
collected during a period of some
years, show correct usage more clearly
than can any amount of explanation.
Thus the student cannot fail to know
what is right and why it is right.



Advertise Your Wants - The B. E. Brings Results



Book on Parliamentary Law, by A. B.
Hall, M. A., and Alice F. Sturgis,
Published by the MacMillan Com-
pany, New York City.
The above-mentioned book is a text
book and not a Manual on parliamen-
tary procedure. It provides a clear and
logical text for teaching parliamentary
procedure, and is adapted for use by
clubs and other organizations, but is
especially intended as a school text for



use in conjunction with public speaking
and civics.

The material is arranged in the order
in which the student can most easily
progress from one subject to another.
Each lesson serves as a foundation for
the one that follows, thus building step
by step a connected knowledge of the
subject.

In each lesson a paragraph is de-
voted to the explanation and emphasis
of the lessons underlying the specific
rules of procedure applying to the mo-
tion treated in that lesson. Parliamen-
tary law is fundamentaly a system of
rules based upon logical principles.

The subject matter is also treated in
each lesson in a uniform manner.

Models of letters and forms gener-
ally used by organizations are included
in the appendix.

Exercises are given at the conclusion
of each lesson. These exercises are
designed to serve a two-fold purpose.
First, to emphasize by actual practice
the fundamental facts set forth in the
lesson; and secondly, to link the study
of parliamentary law with the work of
oral English and the problems of civics.

School Savings Banking. Cloth bind-
ing, 174 pages. Published for the
American Bankers Association by the
Ronald Press Company, New York
City.

This book describes the method ap-
proved by the American Bankers Asso-
ciation for school savings banks. It
also gives chapters on the teaching of
thrift, statistics showing the growth of
school savings banks, methods of stim-
ulating interest in school savings and a
description of pupil organization in sav-
ings banks in six representative cities.
There can be no question as to the
value of the teaching of thrift in pub-
lic schools, and certainly one of the
best ways to teach thrift is by prac-
ticing it.

The • extent of the school savings
banking movement in the United States
is indicated in a review of reported
statistics of systems in actual opera-
tion, showing that they have been in-
stalled in 5,339 school buildings, that
1,543,406 pupils are participating as de-
positors, and that their bank balances
amount to over $14,000,000.

The question arises whether business
college teachers are not overlooking
an opportunity to teach a most valu-
able subject in their classes by install-
ing and promoting a savings bank sys-
tem. The students in business colleges
will be business men and women within
a year, and a considerable number of
them know little of banking and still
less of thrift. Therefore, it seems to
us that this book will be valuable not
only to public school teachers but to
business college teachers and managers
as well.



Elements of Retailing, by Ruth Leigh.
Published by I). Appleton and Com-
pany, New York. Cloth cover, 385
pages.

Here is a book that gives a simple
explanation of storekeeping proce-
dure, a practical exposition easily



<y/u 'J{jt6)//i<:jj dtfata/sr «©



27



grasped by the beginner and profit-
ably perused 1>\ the experienced. The
busy retailor, with no time for long
explanations, will find that Miss
Leigh goes straight to the point and
that she answers jusl those questions
that are involved in the daily manage-
ment oi stores. The volume's simple
style makes it suited to rapid refer-
ence and quick, easy reading. "What
is the correct method of figuring
turnover?" "Is it better policy to
carry long stocks of a few merchan-
dise lines or short stocks of many?"
"How do stores handle bonus and
commission systems for salespeople?"
"Can you suggest some good collec-
tion letters?" It is in answ-ering in
simple terms such questions as these
that "Elements of Retailing" is a
book to help the retailer.



In a word, the aim of the authors has been
to gain accuracy without unnecessary expan-
sion, and a stimulation to the appreciation of
the art of argumentation.



The Science of Purchasing, by Helen
Hysell. Published by D. Appleton
& Company. New York. Cloth
cover. 261 pages.

This business book forms a remark-
ably complete handbook of the science
of purchasing according to the most
up-to-date practice. The author, her-
self trained in the purchasing depart-
ment of a large firm, has worked in
close contact with the leading men in
the purchasing field in the preparation
of the book. "The Science of Pur-
chasing" opens with a keen discussion
of the personal element in successful
purchasing management, followed by a
discussion of aims, plans and resources,
the source of supply, and the recogni-
tion of principles and fixing of policies
which are essential. The relations of
buyer and seller, the matter of service,
the questions of standardization and
analysis of market conditions occupy
full chapters. All aspects of organiza-
tion and use of the purchasing depart-
ment are clearly presented. Altogether
the volume offers the practical infor-
mation that is of very day usefulness in
the efficient and wide-awake purchasing
department of any firm, large or small.



How to Use Your Mind, by Harrv D.

Kitson, Ph. D. Published by J. B.

Lippincott Company, Philadelphia.

Cloth cover. 253 pages.

This book explains how to develop interest,
how to take notes properly, how to memorize
readily, how to form study habits, how to con-
centrate easily, how to reason logically, how to
cultivate imagination, how to express with facil-
ity, how to overcome discouragement, how to
forestall fatigue, and is brimful of original ideas
that if applied will bring results.



How to Debate, bv Robert W.. Bab-
cock, LL.B. and John H. Powell, Jr.,
A.B. Published by J. B. Lippincott
Company, Philadelphia. Cloth cover,
288 pages.

In this book an effort has been made to take
up in order the steps in preparation of the
debate, to treat separately the subjective analy-
sis by the debater and the analysis before the
audience ill the entroduction to the debate, to
separate and distinguish constructive and de-
structive reasoning. As a result the chapters
have been grouped under four heads: The
Preparation of the Debate. Constructive Reas-
oning. Destructive Reasoning, and The Pre-
sentation of the Debate. This grouping seems
to correspond with the true construction of the
study, and it does not prevent, of course, the
ngement by those who desire it.



To Women of the Business World, by

Edith Johnson. Published by J. B.

Lippincott Company, Philadelphia.

Cloth cover, 255 pages.

This book is designed as a practical guide
and help to some members of that vast army of
women who are rapidly becoming a more and
more vital factor in successfully carrying on the
immensely complex business of the nation. It
is to those who are just beginning, and for
those who, after a number of years in business,
have still tailed to advance, that this work will
be particularly welcome. The author during a
fifteen years' business career has personally
helped thousands of women toward the road to
success. She knows, as do few others, just
what a woman's problems are in relation to
business life, and has shown an unusual ability
for brushing aside difficulties which, to the less
experienced, seem well nigh insurmountable. In
her book she has given a seris of intimate
straight-from-the-heart talks to women, touch-
ing upon their manifold problems from the
moment the need or desire to enter upon a gain-
ful occupation is felt to the fullness of success
in the chosen career. Such matters as selecting
a vocation, applying for a place, appropriate
dress, good manners, personality and character,
successful salesmanship and many other prob-
lems are dealt with in such a way as to leave
no doubt in the reader's mind as to the prac-
tical value of the helpful information which the
author is striving to impart to others.



Creative Salesmanship, by Herbert W.
Hess, Ph.D., Professor of Com-
merce, Merchandising Department,
Advertising and Salesmanship Cours-
es, Wharton School of Commerce
and Financing, University of Penn-
sylvania. Published by J. B. Lippin-
cott Company, Philadelphia. Cloth
cover, 339 pages.

This text is an effort to get at the
technic involved in the wholesome urge
and desire tendencies of human beings
to possess the benefits and uses of
modern goods, products, services, and
inventions. It aims to show how and
why our present economic system con-
tains wholesome evolutionary forces
at work rendering reward to the indi-
vidual for creative selling through the
principle of individual and group ini-
tiative.

The table of contents of this book
is as follows: Historical Development
of Salesmanship; The Broader Eco-
nomic Aspects of Individual Life as Re-
lated to Selling; Correlated Activities
in Modern Salesmanship; Personality
in Salesmanship; Personality Building,
Economical Traits Demanded by Mod-
ern Business; Personality Building,
The Use of Nature Traits; Personality
in Expression; The Body and Its Con-
trol; The Salesman and a Technic for
His Control Over Men; The Buyer as
Regulator of Selling Conditions; The
Article Itself; Appealing Talking
Points in Arousing Desire; Elements
of the Selling Talk; Selling Against
Inertia; Influencing the Buyer; Human
Nature Characteristics Involved in
Salesmanship; Analyzing Tempera-
ment; System for Judging Human Na-
ture; Adjusting the Buyer's Character-
istics to the Sale; The Sale: The Func-
tions of Administrators and Executives
Directly Related to Effective Selling;
Business Administration and its Moti-
vating Aspects; The Sales Manager
and His Technic; Selecting a Sales-
man; Training Salesmen.



Spencerian

School Pens




Spencerian Steel Pens are
the best for schoolroom use
because they outwear any two
ordinary pens. They retain
their smooth-writing points
longer against the misuse and
hard wear that children put
upon pens. Children become
better writers quickly with
these good tools.

For more than half a cen-
tury Spencerian Steel Pens
have been the standard for
school pens. Twelve school
pens — three of each number —
and our handwriting booklet
by mail on receipt of ten cents.
Please mention this publica-
tion.

Spencerian Pen Company
34y Broadway New York

No. 1— College, fine point;

doubU ulaxtic.
-Vo 2 — Counting House.
excellent for bookkeep-

■School, fine point;

' — 7nr'er»iediare,
med. point; stiff action.



DIPLOMAS

ONE OR A THOUSAND

Correspondence solicited from all who
are in need of Diplomas. Tell us :
How many you need — Size preferred
18x23 or 14x27. Such data will en-
able us to submit proper samples and
quote price, (use school stationery. )

AMES & ROLLINSON

206 BROADWAY, NEW YORK CITY

Designers Engravers Printers




oJpecial 'attention given
-to reproduction of Script
and Venmanship Copies

c Ihe c Ierr f 5^°

Engraving Co.

Engravers
Designers
Illustrators

Coluxtibus, Ohio



<5^>S£u^'/i^&6u*z£r &



Online LibraryAuguste LutaudThe Business Educator (Volume 29) → online text (page 54 of 62)