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to-the-minute, rapid review of essentials neces-
sary as a foundation to higher English, com-
piled for those who "have forgotten" or who
"never knew." and have no time to wade
through numerous texts. Excellent for either
class or individual use.

"English for Everybody" is neither a dry
grrammar nor a so-called rhetoric, but a clever,
original, entertaining compendium of points
that relate to Correct English, and contribute

- to cultured speech, poise and personality.

"English for Everybody" is a concise, prac-
tical course in Business and Social English, for
use bv students in High Schools, Colleges. Pri-
vate Schools. Business Schools. Schools of Ex-
pression, etc.. by teachers who seek self-cul-
ture, by parents who wish to keep up-to-date,
and by business and professional persons who
, are wise enough to know that Correct Eng-
e lish is an absolute necessity to promotion and

■ success.



„ Psychology in Advertising, by Albert
T. Poffenberg-er. Published bv the A.
\ W. Shaw Co., Chicago, 111. *

In an interesting, readable manner the
author analyzes the results of hundreds of tests
and studies, and shows specifically the appli-
cation of the psychological principles that
really strengthen the pulling power of adver-
tisements. Writing from a close Study of

' these tests the author explains the emotional
effect of copy, color, illustration, type faces.

' typography, isolation, line, and form.

The author tells exactly how to secure at-

■ tention. how to confine it, and reveals its ef-
fect. He demonstrates the differences, in at-

*^ tention value, of medium, page-position, and

' location of page in the medium. In illumi-

^ nating detail he takes up the proper copy for
various types of appeals and points out just

* how to test copy. He analyzes belief, de-
scribes how to create conviction, and brings
out the functions of the long — and the short-
circuit appeals.



Modem Business English, by A.

Charles Babenroth. Published by
Prentice-Hall, Inc., New York City,
N. Y. Cloth cover, 466 pages.



\ A practical manual describing, in a sim-
\ pie interesting style, the advanced methods of
^ using words to develop business. Based on
"the actual experiences and results of the more



progressive business houses.

This book covers the situations and problems
on Sales I^etters. Adjustments. Complaints, In-
quiries. Collection Letters. Applications. Re-
ports, and other topics.



Trade-Marks, Trade-Names, Unfair
Competition, bv Richards & Geier,
277 Broadway, New York, N. Y.
Paper cover, 48 pages.

The contents of this book are as follows:
Trade-Marks in the United States : Trade-
Marks in General, Registration of Trade-
Marks. State Registrations. United States Reg-
istrations. Trade-Marks in Foreign Countries,
Registration in Foreign Countries. Piracy of
Trade-Marks, Schedules of Charges. Notes,
Index.



Patents, Law and Practice, by Rich-
ards & Geier, 277 Broadway, New
York, N. Y. Paper cover, 56 pages.

The contents of this book are as follows:
Index, United States Patents. Index, Foreign
Patents, Digest of United States Law and
Practice, Digest of Practice in Foreign Coun-
tries. Schedule of Charges — United States,
Schedule of Charges — Foreign Patents.



The Administration of Industrial En-
terprises, by Edward D Jones. Pub-
lished bv Longmans. Green & Co.,
New York City, N. Y. Cloth cover,
618 pasres.

The purpose of this book is to present in
compact outline a survey of the state of the
art of business management as it exists in
the United States, at this time.

The treatment aims to present practice with
reasonable fullness of detail, but. wherever
possible, to deduce and formulate the general
principles, or the philosophy, controlling
action.

The chief outstanding characteristic of this
book is the inclusion, for the first time in such
a treatise, of a full discussion of the under-
lying general principles of administration,
which govern all efficient joint enterprises
whether of a business nature or otherwise.
The reader is earnestly advised to ground him-
self thoroughly in these principles, for upon
them rests the larger part of the executive
policies and practical rules employed in busi-
ness enterprise. This material is to be found
in Chapters VII — The Administrative Organ-
ization, VIII — Administration: Orders and Re-
wards, IX — Rules of Administration, and X —
Morale and Leadership,



Principles of Auditing, bv Eric L.
Kohler and Paul W. Pettengill.
Published by the A. W. Shaw Com-
pany, Chicago. Cloth cover, 231
pages.

In this book the authors outline clearly,
logically the actual working procedure in mak-
ing an audit of the various accounts of a busi-
ness. Step by step, they explain just how the
auditor proceeds in determining the financial
condition and earnings of a business for its
officers or directors, partners or stockholders.
bankers or investors. Moreover, they fully de-



scribe the methods of the auditor in detect-
ing errors of commission or omission, of a
clerical nature or, most important, of prin-
ciple. The authors show exactly how to start
an audit, explain in detail what procedure to
use in auditing the accounts of a business and
give special attention both to closing the audit
and preparing the exhibits and Certificates
as well as preparing the text of the audit
report. A complete set of working papers,
obtained in an actual situation, with a related
audit report, has been fully reproduced. In
short, the audit is commenced and finished in
the same volume.

Elements of Business Finance, by J.

H. Bonneville, Assistant Professor

of Finance, New York University.

Published by Prentice-Hall, Inc.,

New York City, N. Y.

This work covers, step by step, the many
financial stages which arise in the initial or*-
ganization, in the promotion, and in the ex-
pansion of a commercial enterprise.

It gives practical methods used successfully
by large, medium and small business organ-
izations. Clear and to the point.



Mr. Henry Sargent, recently with
the Bentley School of Accounting and
Finance, Boston, has been engaged to
take charge of the Accounting work
of Bav Path Institute, Springfield,
Mass.

"HOW TO SELL"

The Money Makers' Magazine — "The Main En-
trance to Successful Selling." Tells how, when
and what to sell. Puts you in touch with fast-
est selling lines and hundreds of reliable manu-
facturers — many of whom require no previoaa
experience. Famous contributors: "brass
tacks" departments ; interviews with successful
men and women. $1.00 a year. Special com-
bination price with "The Business Educator"
both for $1.50. Sample copy free.

HOW TO SELL
MOUNT MORRIS. Dept. B.E. ILLINOIS.



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FTkl? Q A T IT On account of death of

rUK &AL.11, „„.ner, old business

eolleni' in Middle West. Attractive jirice ; little
comiK-tition. Address Bo.\ 585, care The Busi-
ness Educator, Columbus, Ohio.



VV .ANTED — Young men and wom-
t'li who (le.^ire to learn lotterinK
anil engro.s.sing. We will train
.vou and give you work when you
ail' proficient.

Address Box .'i79.

Care Business Educator,

Columbus, Ohio.



Indianapolis Business College Cor-
poration Now Operates Ten Schools.
One of the Largest Chain of Schook
in the United States.

Every commercial school man is un-
doubtedly interested in the plans fol-
lowed by other school men which
have proven succes.'^ful. For that rea-
son THE BUSINESS EDUCATOR if
pleased to present from time to time
articles telling how some of the lead-
ing school men are conducting their
schools.

Sometimes an idea gained as to how
some one else haniUed a problem or
does a certain thing may prove of
great value.

For some years past we have
watched the progress made by the
chain of Indianapolis business colleges
conducted by President Chas. C. Cring
and his associates. Fortunately Mr.
O. E. Butz, general manager of the
corporation, has written for us an
article setting forth the plans followed
in conducting their numerous institu-
tions.

"We note," writes Mr. Butz, "that
articles appear now and then in the
Business Educator concerning the
progress, the growth and development
of schools. Following this plan, we
are pleased to inform you and your
readers of what has taken place here
in Indianapolis this fall in our Central
Business College.

For the past year or two, Central
has been running at practically its full
capacity, in the iiuarters that it oc-
cupied. This fall the enrollment has
run considerably ahead of any pre-
vious year, consequently it was nec-
essary to take on more space.

For several years Central has oc-
cupied thhe entire third floor of the
University Park Building at the cor-
ner of Pennsylvania anil Vermont
Streets. This building is two hundred
feet in length and fifty feet in width
and i,s just opposite University Park.
By the way, our students find this
park a fine "campus" and it is u.sed
considerably by them during the lunch
hour when the weather is favorable.

Fortunately, we were successful in
obtaining a lease on 3400 feet more
on the second door. We- are using
this space exclusively for typewriting
and dictation. Forty-five additional
machines are being adiled to the type-
writer equipment and the prospects
are that we shall have to add more
machines within a few months.

You will be interested in knowing
that there are no partitions whatever
on the .'ird floor. We simply u.se coun-
ters around our offices and between
the business office and tlie office prac-
tice department. On the second floor
the only partition we are using is to
shut olT the heavy noise from the
typewriters, but this is panel and clear
glass, leaving everything open to view.

Tlie departments are arranged so
as to be flexible. Should the Book-
keeping Department l)e particularly
well filled, it can automatically extend
over into the Shorthand Department,
or vice versa. In other words, the
arrangement is on the order of a
large business office. That is the plan



on which all our schools are arranged.

Under this plan it makes no dif-
ference where instructors and those
in charge may be, for all students are
under direct obsei-vation and supervi-
sion. Furthermore, it enables the
students to work under condition.-^
similar to what a great many of them
will encounter when they accept posi-
tions; that is, among other activities
that are going on around them.

We do not even have cloak rooms,
but coat and hat hooks are arranged
on all wall spaces not used for black-
boards, enabling students to hang
their wraps where most convenient to
their seats. Tliis avoids any pilfering
and other annoyances which fre-
quently come as the result of an ex-
clusive cloak room.

President Cring has been a pioneer
in many ideas pertaining to the con-
duct of a business college. It has al-
ways been his idea that a business
college should be operated as nearly
as possible on the order of a practical
modern office.

Without any preliminaries, except
to make the necessary an-angements
for entering, students are put right to
work and are kept working contin-
uously until they are sent to positions.

We say that it should not be nec-
essary for students to undergo
examinations from time to time, espe-
cially in a well conducted business col-
lege, because no examination could
possibly reveal the actual ability and
progress of students as well as a good
teacher should already know. In other
words, we take the position that if a
teacher does not know exactly what
each and every student in his or her
department is doing and can do, that
person is not fit for the place.

We feel sure that these practical,
business-like methods have figured
largely in the success of the Indiana
Business College, because the result
has been a higher percentage of suc-
cessful graduates and a better grade
of bookkeepers and stenographers
than would have been produced under
the old cut and dried methods. This
is as we see it.

Tlie Indiana Business College, which
is our corporation, comprises ten
schools which are —

Marion Business College Marion

Muncie Business College Muncie

Logansport Bus. College, Logansport
Anderson Business College..Anderson

Kokomo Business College Kokomo

Lafayette Business College.. Lafayette
Columbus Business College.. Columbus
Richmond Business College.. Richmond
Central Business College..Indianapolis
Vincennes Bus. College Vincennes

These local names are trade names
and of course, Indiana Business Col-
lege will apply to any or all of them.
Chas. C. Cring is President, Fred. W.
Case, Vice-President and Principal
Central Business College, Ora E. Butz,
Treasurer and General Manager, Roy
H. Puterbaugh, Secretary and Man-
ager Lafayette Business College, J
T. Pickerill, Director and Manager
Muncie Business College, and W. L.
Stump, Director and Manager Rich-
mond Business College."



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doz. single pointed pens 15

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doz. single pointed, any No 25

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Announcement

Essentials

of ^

Commercial Law

By

Wallace Hugh Whigam, M. S., LL. M.

Carl Schurz High School, and Walton School of

Commerce, Chicago.

Thoroughly revised in collaboration with

C. Martin Alsager

Lindblom High School, M. A., J. D.

Chicago.

Notable for simplicity of presentation, and strong,
practical, constructive work to develop knowl-
edge and application of principles.



New Features In Revised Edition




Further simplitication of text material.

Introduction of material for Moot Court
trials, through which is emphasized:

(a) That there are two sides to each legal
question.

(b) That there may be as much right on one
side as on the other.



This work develops thought on the part of the
pupil, and encourages him in presenting the re-
sults a.s he sees them. In application of Court
Decisions to fact.s, the .student will find a new way
of approaching the solution of legal questions.

3. The new book emphasizes the ethical side of
human action — square dealing among men.

4. The text conforms, as far as practicable and
possible, with the many Uniform Acts that have
been adopted by the several states.



5. New topics have been introduced including:
Bulk Sales Law; Workmen's Compensation Acts;
United States Arbitration Act; Federal Reserve
Bank; Bankruptcy; Inter-State Commerce Act;
and reference to many United States regulatory
laws.

6. A new chapter on evidence.

7. A chapter on investments and speculation. In
the light of high-power salesmen, this is an im-
portant chapter.

8. New forms are introduced, including correctly
drawn checks, voucher checks, trade acceptance,
chattel mortgage, notes, coupons, etc.

9. Commercial Law is treated as a social science.
The discussions include not only legal questions,
but deal with problems of business practice,
economics, and government.

10. Tlie preparation of a reference book that is
a guide for teaching the subject, as well as a
source book for the aid of the teacher.



In a letter recently received from Mr. Herbert J. Foelber. Luther Institute, Fort Wayne. Indiana. Mr. Foclber says:
"The author hnn mncle a noticeable advance toward his objective if the development of cautious and deliberative study in
the student is his Koal. The accurate inductive method pursued and the clear and concise statement of IcKal principles em-
hoflie<i in the work are worthy of commendation. It is refresh inff to note the abstr.ict of actual cases which found a place in
the iKKik. To me they always s»mcd to be the cases in the field of law. Contracts. ncKotiahle instruments, sales, apency,
aiul iiartncrship. subjects which should be emphasized in a commercial law course, come in for the special attention which
they deaorvc."

These new features added to an already popular text, make Whigam's Essentials of Commercial
Law the outstanding book in its field.

36.') pages. Red cloth binding, list price, $1.40



The Gregg Publishing Company



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Online LibraryAuguste LutaudThe Business Educator (Volume 31) → online text (page 32 of 52)