Ebooks by David Bruce Montgomery
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David Bruce Montgomery
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A continuous limit for the "contagious" binomial distribution
A multiple-product sales force allocation model
A probability diffusion model of dynamic market behavior
A stochastic response model with application to brand choice
Advertising decisions
Clusters of consumer interests and spheres of influence of opinion leaders
Computer applications in marketing research: a proposal
Consumer response to a legitimated brand appeal, a preliminary report
Distributed lag models of response to a communications mix
Estimating the dynamic effects of marketing communications expenditures
Implementation of management science in marketing
Introduction to management science and marketing
Market response to the legitimation of a brand appeal
Marketing information systems: an emerging view
On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior
Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
Personal selling decisions
Pricing decisions
Stochastic consumer models: some empirical results
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Gary L. Lilien
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Stochastic models of consumer response
This day...
On October 5, 1949
WSAZ
,
West Virginia
first television station, begins broadcasting in
Huntington,
West Virginia
.,
Due to the implementation of the
Gregorian calendar
this day does not exist in this year in
Italy
,
Poland
,
Portugal
and
Spain
.,
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