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   D:: David Bruce Montgomery : download and read ebooks
A continuous limit for the "contagious" binomial distribution

A multiple-product sales force allocation model

A probability diffusion model of dynamic market behavior

A stochastic response model with application to brand choice

Advertising decisions

Clusters of consumer interests and spheres of influence of opinion leaders

Computer applications in marketing research: a proposal

Consumer response to a legitimated brand appeal, a preliminary report

Distributed lag models of response to a communications mix

Estimating the dynamic effects of marketing communications expenditures

Implementation of management science in marketing

Introduction to management science and marketing

Market response to the legitimation of a brand appeal

Marketing information systems: an emerging view

On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior

Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Personal selling decisions

Pricing decisions

Stochastic consumer models: some empirical results

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