Evarts I. Blake.

Greater Oakland, 1911, a volume dealing with the big metropolis on the shores of San Francisco Bay .. online

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known. Hugh W. Hogan, son of the presi-
dent, is one of the most popular young busi-
ness men of the city. He has already dem-
onstrated marked executive ability and is
well liked on account of his uniform courtesy
and fairness, and should it come to pass in
future years that young Mr. Hogan should be
required to take the helm in guiding the
affairs of this big business institution, he will
be found particularly well equipped to take
care of its responsibilities.


Greater Oakland, 1911

Yards of Hogaii Lumber Company


A Group of Hogan I,uniber Company Employes

Howard Company


Howard Company

N the selection of the industrial
institutions of broad scope that
have been important factors in
the growth and development of
the city of Oakland along solid
and permanent lines, the editors gladly con-
cede an important place to the Howard Com-

With yards, docks and bunkers covering
eighteen acres of ground, running from
Linden Street to Market Street, this company
is easily the largest and most representative
institution of its kind in Oakland, in fact,
one of the largest on the Pacific Coast.

The warehouse of the concern is 100 feet
wide and 500 feet long. The coal bunkers,
400 feet long and 40 feet high, capable of
holding six thousand tons, are the largest and
best equipped on San Francisco Bay. One
of the features of the bunkers of the Howard
Company, and an important one, is that cars
can be loaded directly under the bunker,
which is not true of any other bunker on the
bay, and which means less waste and a great
saving of time and labor.

The company operates its own plant for
the manufacture of coal briquettes, which is
one of the largest in California, having a
capacity of five tons per hour.

The Howard Company also conduct a large
feed and grain business. This department
of the business has been given particular at-
tention, and its equipment consists of the most
modern machinery for cleaning and grading
grain, and in fact the general handling and
storage of this commodity.
All of the various departments in the yard

are connected with the company's own rail-
road system ; the business is conducted on
broad lines, and its equipment and methods
of conducting the work are the result of ideas
well studied out, looking toward efficiency,
speed and economy ; there are locomotive
cranes for the handling of cumbersome
weights, sand, gravel and rock. The storage
system is most modern and complete and is
operated by electric power.

The slip at the main side of the wharf
has been dredged to a depth of twenty-five
feet at low tide, where a ship can be docked
four hundred feet in length. Plans are now
being carried out for the construction of a
large emergency wharf capable of handling a
vessel five hundred feet in length and of the
heaviest tonnage.

The Howard Company was incorporated
some twelve years ago, operating in close affi-
liation with the Western Fuel Company. Mr.
John L. Howard, the president of the com-
pany, is not only a past master in matters
pertaining to the transportation, storage and
marketing of coal, but is widely known as one
of California's broad gauge business men.
Mr. Robert Bruce is vice-president of the
corporation ; H. G. Ramsey, secretary, and
John L. Howard, Jr., is treasurer.

This institution has not only done a great
deal toward developing Oakland's water front,
with its wharves, warehouses, bunkers, etc.,
but as a result of its operations here, over
one hundred men are given steady employ-
ment, and something over one hundred thou-
sand dollars is disbursed annually in Oakland
in payrolls and operating expenses.


Greater Oakland, 1911

The Caifornia Ice Company


Manager California Ice Company

The California Ice Company

HE California Ice Company, of
Oakland, organized in 1902, has
one of the best equipped ice
and cold storage plants in the
State. The growth of the
concern has been in keeping with the re-
quirements of a rapidly growing city.

It was not so long ago that ice was brought
to Oakland in box cars and then stored ; but
it was a frequent occurrence that the supply
of ice would become exhausted on the hottest
days, when most needed, and the company
was farsighted enough to install an excellent-
ly equipped plant capable of turning out
sixty tons of ice per day, maintaining two
freezing plants.

Exceptional facilities have been provided
for handling the enormous business carried
on in Oakland and vicinity. The institution
is run systematically, deliveries are prompt,
and all together the concern is a credit to
the city.

The plant is centrally located at the corner
of Broadway and Second Streets, convenient
for delivery service to any part of the city.
There are spacious cold storage rooms for

the handling of all kinds of perishable com-

The ice manufactured by this company is
made from pure, distilled water, which is dis-
tributed throughout the city by the National
Ice & Cold Storage Company.

That the California Ice Company is doing
its share in maintaining the general pros-
perity of the city is shown when we state
that some thirty or forty men are furnished
steady employment through its presence in
Oakland and about $50,000 per year is dis-
bursed in pay-rolls and other expenses.

Mr. W. H. McDonald, the energetic and
progressive manager of the concern, has been
the important factor in the success of the
business here. Coupled with his thorough
knowledge of the ice manufacturing and re-
frigerating industry, gained through twenty-
five years of practical experience, he has
plenty of executive and managerial ability,
and it is of course through his personal activ-
ity and attention to detail that the company
maintains its prestige among the business in-
stitutions of Greater Oakland.


Grkater Oakland, 1911

Standard Soap Company


Standard Soap Company

HE Standard Soap Company is
one of the pioneer institutions
of the Coast. It was estab-
lished in 1862 and is now the
largest and most completely-
equipped soap factory west of Kansas City.
It is located on the water front of West
Berkeley, where it enjoys the finest rail and
water shipping facilities.

Owing to the large volume of raw ma-
terials received, and finished products shipped,
the railroad has established the factory as a
special station and maintains a special agent
there for the handling of its business. The
switching facilities make it possible to place
cars at the door of the shipping and receiv-
ing departments, or the power plant and
glycerine refinery, and loading and discharg-
ing are accomplished with the highest effi-
ciency. Convenient driveways are provided
for teaming.

The main factory building consists of three
stories, with wings for box factory, ware-
houses and power plant, the total represent-
ing a floor space of 125,000 square feet.

Eight mammoth kettles are utilized in the
manufacture of soaps, the entire process be-
ing under scientific control, a fully equipped
laboratory, in charge of competent chemists,
being maintained to insure the high standard
of uniformity in the products of every de-
partment. Automatic machinery for the cut-
ting, pressing, wrapping and packing of

laundry soaps insures the largest output at
minimum cost.

In conjunction with the soap factory, and
adjoining it. The Standard Soap Company
operates the only complete glycerine refinery
on the Coast. Here, by the most modern
methods of distillation and refining, large
quantities of the ■ finished glycerine are pro-
duced from the crude materials originating
in the soap plant.

The entire institution, including soap fac-
tory, warehouses, box factory and glycerine
refinery, cover fifteen acres of ground and
gives employment to over 100 people.

The products of The Standard Soap Com-
pany include everything known to the soap
industry — laundry soaps of every description,
toilet soaps of every grade, soap powder,
chipped soaps, mechanic soaps, liquid soap,
sand soap, surgical soap and auto soap. The
Standard Soap Company's products are
known aud distributed over the entire Pa-
cific Coast and sold by every jobber and re-
tailer. To dispose of its large output. The
Standard Soap Company maintains a large
and effective selling organization, covering
every State and county west of the Rockies,
and large quantities of soap are exported.

The brands of The Standard Soap Com-
pany are steadily increasing in popularity
with consumers, owing to their high quality,
insured by the use of the best grade ma-
terials and the most modern scientific manu-
facturing methods.


Greater Oakland, 1911

The Theodore Gier Wine Co.


Entrance to Vineyard, Napa, California

The Theodore Gier Wine Industry

NE of the most widely known
men in Alameda County, is
Theodore Gier, founder and
president of the Theo. Gier
Wine Company, not only be-
cause he has built up a great industry dur-
ing the twenty-five years he has been in busi-
ness, but for the further reason that he has
been one of the most active men in Oak-
land in "boosting" and advertising his
adopted city. He was vice-president and a
member of the Executive Committee of the
Oakland Exposition in 1897, and has always
held an important place in the Oakland
Chamber of Commerce. He is also president
of the Bank of Germany.

The Gier Wine Company was incorporated
a few years ago for $1,000,000 to meet the
exigencies of its increasing business. The
<:ompany owns and operates five extensive

vineyards, aggregating over a thousand acres
in Livermore Valley, the Napa Mountains
and in St. Helena, with wkie cellars capable
of storing more than a million gallons at the
different vineyards.

The general offices, salesrooms and wine
cellar, at 575-77 Eighteenth Street, occupy a
floor space of 26,400 square feet. The local
wine cellar is one of the most sanitary and
best equipped in California. The concern
make a most complete variety of wines and
dispose of about 300,000 gallons per year.
The Giersberger wines are now known all
over the United States and have become a
standard article.

Some years ago, Mr. Gier contributed a
very interesting article on wine culture for
"Facts and Figures," which we take pleasure
in re-printing as a whole.


Greater Oakland, 1911


The Theodore Gier Wine Co.


President Theo. Gier Wine Company


By Theodore Gier,

Viticulturist and Wine Dealer,

In the production of a high quality of wine,
two things are absolutely necessary : A prop-
er soil and favorable climate. These are the
first requisites. After that comes the judicious
selection of vines, and then the most careful
manipulation of the product from the time
the grape leaves the vine until it has passed
through all the various operations of fer-
mentation, blending, ageing and clarifying.

The numerous medals that have been
awarded the wines of Alameda County in
competition with American as well as foreign
wines, both in America and Europe, and the
flattering commendations of connoisseurs,
have established beyond a doubt the natural
fitness of both soil and climate to the produc-
tion of the highest grades of wines, espe-
cially of the Sauterne and Cabernet types. It
is with pride that we speak of the numerous
medals that were awarded our wines at the
Paris Exposition in 1889, and latterly at our

own Columbian Exposition in 1893. The en-
couragement of our achievements has given
the industry renewed impetus and shown
possibilities of greater success than was con-
ceived of.

The marvel is not that we should eventu-
ally attain superiority, but that we should, in
the infancy of our industry reach such a de-
gree of perfection that we can command ex-
ceptional notice when in competition with the
highest grade of products from the oldest
vineyards in the world.

It is a known fact that the older a vine-
yard is, the better will be the quality of the
wine produced. Yet from our young vines
and our limited experience we are producing
wines that are held in the highest favor by
those who have other means of judging qual-
ity than by the labels upon the bottles.

It is a sad commentary upon the American
wine drinkers that dealers at times, in order
to get the higher grades upon the market,
have been compelled to sell them under
foreign labels. I have known of higher grades
of Alameda County wines being sold in the


Grkatf.r 0\kl.\ni>. Hill

,,■ /

The Theodore Gier Wine Co.



Greater Oakland, 1911

New York markets at enormous prices under
foreign labels. In my opinion the time is
not far distant when California will super-
sede the world in wines, and Alameda
County will be in the foreground.

I have been associated with the production
of wines the greater portion of my life and
have had experience in other parts of the
State, but believe Alameda County to have
superior advantages both in soil and climate
to most any other locality, especially in the
production of the French varieties of Sau-
terne and Cabernet types.

In 1892, in company with two gentlemen
from Rhode Island, by the names of Barker
and Chesbro, I traveled through Germany
and Austria, visiting the leading wineries, in-
specting their methods, and studying their
wines, with a view of acquiring such infor-
mation as might be of service in this coun-
try, and brought back much valuable knowl-
edge, some of which I have been able to put
to practical use ; but, on account of the dif-
ference of our soil and climate, everything
must be modified to suit our conditions. In
my vineyard at Livermore I have in bearing
about seventy-five acres, and am now adding
about thirty acres more.

I have 113 dififerent varieties of grapes in
all. many of which are for experimental pur-
poses. Among the above varieties from
which my finer grades of wine are produced

are Cabernet, Sauvignon, Carbernet Franc,
Verdot, Petit Sirrah, Sauvignon Blanc,
Semillon, Petite Pinot, Petite Bouchet, FoUe
Blanche, Muscatel du Bordelaise, Mataro and
Zinfandel. With two or three exceptions
these grapes have been imported from France
with a view of producing the Sauterne and
Cabernet types, so popular among wine drink-
ers, and our success has far exceeded our

There are in Livermore Valley about four
thousand acres of producing vines, and the
output last year in round numbers was 1,-
000,000 gallons.

While we may pride ourselves on what we
have accomplished, I believe greater success
awaits us, but it will only come through dili-
gent and persistent effort. The man who is
easily satisfied may be content with the pres-
ent state of development, but the ambitious
man will not rest until he has achieved the
greatest possibilities, that come only by un-
daunted courage and persistent labor. We
should not cease our experimenting, but
every vineyardist should set apart a portion
of his vineyard to be devoted to experimental
purposes, and this should receive his closest

It will only be through such methods that
we will eventually reach the ultimatum of

BuswELL Paint Company


Plant of Buswell Paint Co., Oakland

Buswell Paint Company

NE of the oldest business insti-
tutions in Alameda County is
the Buswell Paint Company.
The concern was established
way back in 1878 by E. G.
Buswell, at 864 Broadway, and later moved
to Fourth Street ; the next move was to
its present address. Mr. E. G. Buswell
retired from active work about the year
1900 and placed his two sons in full charge
of the business.

Mr. John G. Buswell is now the president
of the company and E. G. Buswell, Jr.. its
secretary. These young men have not only
maintained the business up to the standard
created by their father, but have, through
their young energy and progressive ideas, ex-
tended and broadened the scope of the insti-
tution, until now it is the leading local con-
cern of its kind in Alameda County.

The manufacturing plant of the company
is located at Eleventh Avenue and Eleventh
Street. It is excellently equipped, with rail-
road spur tracks and waterfront facilities ; it
occupies a space one hundred by two hun-
dred feet. Buswell's paints are known every-
where ; they have been used in almost every

structure in Oakland of importance, and are
not only exported all over the State but are
shipped to the Orient and as far away as
Australia. The Buswell Paint Company have
recently closed a big contract for shipment
to Sidney, Australia, and had many contracts
with the United States Government to supply
paints for army transports during the Spanish-
American war.

The Buswell Company manufacture a large
and varied line of paints and colors, floor
paints, enamels, stains and varnishes, and are
agents for "Alabastine," Berry Bros.' var-
nishes, Pratt & Lambert's varnishes, Murphy's
Coach varnishes and John L. Whiting and
J. J. Adams Company brushes.

The company disburse about thirty thou-
sand dollars per year in Oakland in pay-rolls
and operating expenses.

The Buswell Superior Graphite Paints were
accepted and recommended by the architects
on the new city hall building under con-
struction, in Oakland, to be used throughout
on said building. This is the largest and
most important paint contract ever let in Oak-


Greater Oakland, 1911

Plant of the J. J. Pfister Knitting Co., West Berkeley

J. J. Pfister Knitting Co.

i i < ^ «" ^

TING CO. (incorporated
1889; authorized caoital stock
$250,000). which sufifered the
loss of both its store and
factory in the great Fire of 1906, located
the latter at Eighth and Parker Streets,
West Berkeley, during the reconstruction
period, and reopened for business Novem-
ber 15, 1906.

The business was founded in 1877 by
Mr. J. J. Pfister. Thirty-four years of
activity have seen the change from a plant
of one room, 14x14 feet, with three hand-
machines, run by Mr. Pfister personally,
to a two-story and basement plant 60x150
feet, with a pay-roll including some 110
employees in and out of the factory.

Competent salesmen personally cover all
the important cities and towns of the Pa-
cific Slope, while the company's actual sell-
ing field extends from New York on the

east to Honolulu on the west, and from
Alaska on the north to San Diego and
Galveston on the south.

In the light, airy rooms of the factory
the company produces an extensive line of
knit goods. Pfister quality bathing suits,
sweaters and jerseys have been worn by
the most prominent Californians in all
walks of life. Rufif-neck coats are a spe-
cialty, as the company's equipment is the
most extensive on the Pacific Coast. Un-
derwear for men and women in silk, wool
and lisle, and infant's toques and bonnets
in the pineapple and other beautiful
stitches are also produced in large quan-

The leading Oakland, Berkeley and Ala-
meda stores carry Pfister Quality goods
and every inhabitant of the three cities is
urged to support local industry by de-
manding Pfister Quality knit goods.

California Cotton Mills


Califoniia Cotton Mills, East Oakland, Cal.

California Cotton Mills, East Oakland

AKLAND enjoys the proud dis-
tinction of having the only cot-
ton mill west of Chicago, and
the big mills at East Oakland
have had no small influence on
the prosperity of the city. The California
Cotton Mills . furnish employment to between
six and seven hundred people, and as a result
of its operations here over three hundred
thousand dollars is distributed every j^ear in
pay rolls alone. The daily operating expense,
not including cost of raw material, is $2,000,
and the company spends on an average of
$3,000 every day for material. When it is
considered that a large portion of this money
is spent in Oakland, there can be no doubt
about the institution being a most important
factor in the prosperity of the commonwealth.
The mills occupy twenty or thirty buildings,
with six acres of floor space. The main build-
ing is about 700 by 400 feet, and is the largest
structure for industrial purposes in Alameda

The California Cotton Mills manufacture a
big variety of goods, including cotton twines,
ropes, burlaps, canvas, towels, tablecloths,

comforters, and a large assortment of jute
and flax goods. The market for these prod-
ucts extends from British Columbia on tlie
north, to Mexico on the south, and as far
east as Salt Lake City. Goods are also ex-
ported to the Hawaiian Islands and the

The Company was organized in 1883, with
John Center and Mr. Beaver as the principal
financiers and promoters, and these gentlemen
deserve a great deal of credit for successfully
launching the big enterprise. The present
officers are as follows : Mr. George L. Center,
President; Mr. Fred H. Beaver, Vice-Presi-
dent ; Mr. J. Y. Miller, Secretary and Treas-

Mr. William Rutherford, the Superintendent,
hails from Scotland, and is one of the best
authorities on the manufacture of cotton prod-
ucts and mill machinery in the country, hav-
ing had years of practical experience.

Mr. J. R. Miller, the active young Assistant
Superintendent, and son of the Treasurer, is
rapidly assimilating a practical knowledge of
the cotton manufacturing business, and has
shown a degree of executive business ability
that promises well for his future success.


Grkater Oakland, 1911

Sun Milling Company

HE editor takes pleasure in
writing about industries that
were "born and raised" in
Oakland, and this is true of
the Sun Milling Company,
which began its existence in a very modest
way in a little wooden building at Second
and Brush Streets about eight years ago.

Messrs. L. J. and M. W. Stoddard, the
founders of this business, are sons of the late
Joel Stoddard, one of the early pioneers of
California, who had been in the milling busi-
ness for forty-five years in Yuba, Santa Rosa,
Lake Counties, and San Francisco, Califor-
nia, and although the sons have had to
make tlieir own way in the world, their
father taught them about all there was to
know about the milling business.

Coupled with their practical knowledge of
the business, these gentlemen have a goodly
degree of enterprise and energy and have

successfully introduced the new • breakfast
foods, "Wheatro" and "Nutro," which food
products possess real merit and are now
recognized as standard articles.

The business in these breakfast foods has
developed so rapidly that last January the con-
cern was compelled to move to larger quarters,
and now own and occupy one of the best
equipped plants in the State of California.
The building is solidly constructed of brick,
two stories in height, having a total floor
space of nearly 7,000 feet. The new struc-
ture has excellent light, ventilation, and is
absolutely sanitary and clean in every depart-
ment. The building is constructed so that
another story may be added when necessary.

The Sun Milling Company deserves the
support and encouragement of every con-
sumer who believes in good food, and in build-
ing up Oakland's industries.

Sun Milling Company


Greater Oakland, 1911

Golden West Brewing Company

When the new plant of the Golden
West Brewing Company is completed, at
Seventh and Kirkham Streets, this concern
will have one of the finest institutions of
its kind on t^e Pacific Coast.

The plant will occupy one whole square
block, with a frontage of 175 feet on Sev-
enth Street and 376 feet on Kirkham
Street, and will be equipped with the lat-
est machinery and improvements in both
the brewing and bottling departments.

The company will brew both steam and
lager beer, and expect to extend the busi-
ness of the concern broadly after the new
plant is in operation. It will have a ca-
pacity of a two hundred and fifty barrel
kettle per day. The business furnishes
employment to two hundred and fifty men
at the present time, which will be greatly
augmented as soon as improvements are

The new building has a concrete foun-
dation and will be six stories in height
on the Seventh-street corner; the upper
stories will be constructed of a rich cream
colored brick, with steel frame, and alto-
gether will be one of the handsomest
structures for industrial purposes in the

The Golden West Brewing Company's

Online LibraryEvarts I. BlakeGreater Oakland, 1911, a volume dealing with the big metropolis on the shores of San Francisco Bay .. → online text (page 10 of 30)