Evarts I. Blake.

Greater Oakland, 1911, a volume dealing with the big metropolis on the shores of San Francisco Bay .. online

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done in the Oakland factory. The company
manufactures a complete line of belting,
rubber and cotton hose, dredger sleeves,
packing, mats and matting, tubing, molded
goods, valves, springs, washers, rubber-
covered rolls, etc.

The company manufactures belts for
every purpose, including power transmis-
sion, rock and coal conveyors, cement and
hot clinker conveyors, axle lightning and
high-speed polishing or emery belts. The
brands of belting are the well-known
"Crackerjack," "Bonanza," "Yosemite,"
"Torpedo," and "Invisible Friction Sur-
face." The Water Hose is known by sim-
ilar brands. The company makes a special-
ty of oil suction hose. It is of special con-
struction, and will stand enormous pressure
both for suction and discharge, and yet is
light in weight and extremely flexible, so
that it is not dragged to pieces by its own
weight. It is made from specially prepared

oil resisting compounds, which are oil re-
sisting and suitable for refined as well as
crude oils.

The company also manufactures corru-
gated tender hose for connection between
locomotive and tender, as well as acid
hose, cotton, rubber lined fire hose and
cotton rubber lined mill hose for fire pro-

In addition to the above, the concern
carries a big line of roll coverings, and
has many compounds to meet the special
requirements of the purpose intended. One
of the important reasons for their success
in this line, is that they guarantee their
coverings never to work loose from the
core. This work includes rolls for bean
sorting, laundries, paper mills, press copy-
ing, seeding prunes, seeding raisins, cotton
mills, woolen mills, tanneries, etc.

The American Rubber Manufacturing
Company also makes rubber mats and
matting, corrugated stair treads, perforated
mats, molded door mats, cuspidor mats, and
carries in stock a complete line of brass
fittings, couplings and fire hose pipes.

The business of the concern is growing
rapidly, and they expect soon to have
larger quarters to meet the requirements of
the increased output. The officers are Mr.
A. Borland, President; Mr. Allen Knight,
Vice-President; Mr. H. G. Norton,
Treasurer, and Mr. W. E. Griffith, Secre-


Greater Oakland, 1911

Western Casket Company

The building occupied by this company,
at Thirteenth and Madison Streets, Oak-
land, was erected for the purpose intend-
ed with all the conveniences for handling
and shipping. The building is 250x100 feet
and three stories in height.

This company manufactures and sells
to the undertakers only, caskets, couches,
burial robes for men, women and children,
and job hardware made for this special
line of business, steel burial vaults, bronze
and steel caskets, and everything an under-
taker requires.

In the sewing department, five or six
women are employed making burial robes,
trimmings for the inside of caskets and
couches, also slumber robes, door badges,
etc. Electric power is used for running the

On the second floor is the woodworking
machinery, also run by electric power.
Here are machines that cut to proper
shape all the woodwork necessary in the
business. In this department men are

putting together these intricate parts and
form the caskets and couches ready for
the trimming department to complete.

The top floor is occupied by the trim-
ming department. In this department are
men of long experience in the work of
trimming. It requires great care and
knowledge of this special work in order
to turn out a good casket, and particularly
so on couch work that requires the deli-
cate touch to have it exactly right in every

This company has built up a large busi-
ness in the past five years on high-class
supplies for the undertakers. Their sales-
men travel the territory from Seattle to
San Diego, Arizona and Nevada.

The lumber used is redwood, chestnut,
and oak principally, and about 580,000 feet
are used annually.

The present officers of the company are:
W. H. Antes, president; W. T. Phipps,
vice-president; F. J. Mayhew, secretary
and manager.

Capwell's New Store.


Capwell's New Store

S the public will soon be able
to see for themselves what a
magnificent store Mr. H. C.
Capwell is going to give the
City of Oakland, the editors
will not attempt to give a detailed account
of it here.

We may state, however, that we know of
no building, which for general design and
adaptability for the purpose intended, that
will surpass the new home of H. C. Cap-
well & Company now in the course of con-
struction at Fourteenth and Clay Streets.

The building is to have a full frontage of
two hundred and seven feet on Clay Street
and one hundred and thirty feet on Four-
teenth Street, with the same on Fifteenth
Street; the structure will be provided with
three entrances on all of the three streets.

We venture to predict that the ladies of
Oakland will find as much pleasure in shop-
ping at Capwell's as in any of the big stores
in Chicago or New York. There will be
many beautiful things to see, with some feat-
ures entirely new.

First there will be a magnificent roof

garden on top of the building, with real
growing plants, vines and flowers of many
descriptions, with large windows capable of
being thrown open wide in clement weather ;
then there will be a beautiful walk, fully pro-
tected, along the outer roof, where may be
obtained a magnificent view of the bay and
surrounding hills. Another innovation will
be the play room for children with a matron
in charge. Also a spacious ladies' reception
room with every facility for the comfort of
tired shoppers. On the top of the building
will be found a well equipped dining-room
capable of seating 300 people.

Then there will be the well appointed audi-
torium, with a stage, which may be utilized
for art exhibitions, doll shows, womens' meet-
ings or similar functions. An escalator or
moving stairway between the first and second
floors will save wearied shoppers the effort
of climbing stairs, or the inconvenience of
crowded elevators.

It must be conceded that Mr. Capwell is
doing his share in putting Oakland in the
"big city" class.


Greater Oakland, 1911

Taft & Pennoyer's Temple of Fashion.


Taft &. I'ennoyer s Klfijaiil Store, Fourteenth and Cla.\ Streets

Taft & Pennoyer's Temple of Fashion

NE of Oakland's up-to-date
stores is the fine establishment
of Taft & Pennoyer in that
beautiful building on Clay
Street, between Fourteenth and
Fifteenth, which they have been occupying
the last three years. Valued with the ground
on which it stands at one million dollars, it
has a frontage of an entire block on Clay
Street, a total length of over two hundred
feet, with a height of three stories.

And this magnificent store, one in which
the people of Oakland should have a dis-
tinct pride as a most valuable addition to the
city's edifices, represents the most modern

building and improvements possible in such
an establishment. Finished not quite three
years ago, the store building has every com-
fort and convenience of the finest Eastern
stores and some of the luxuries as well, all
conducted in such a way that to shop there
is a distinct pleasure. This is because the
gracious and kindly spirit of the proprietors
permeates the entire establishment and gives
to the whole store an atmosphere of comfort
and at-homeness almost never found in such
a place. True, these proprietors are now an
incorporation, but with the original owner of
the store, Henry C. Taft, still the controlling
factor and dominating personality.


Greater Oakland, 1911

Established Thirty-six Years.

Thirty-six years ago Mr. Taft opened his
first store in Oakland on the site where for
thirty-three years of the store's life it con-
tinued to remain, Fourteenth and Broadway.
At first the establishment occupied only one
of the several stores in the block, but grew
gradually until over two-thirds of the entire
building was devoted to the needs of the con-
cern. For the first five years of its exist-
ence it was conducted solely by Mr. Taft, but
in 1880 Albert A. Pennoyer was taken into
the firm as a partner and the firm became
the well known one of Taft & Pennoyer, the
trade-mark of all that is best in business. Mr.
Pennoyer's death occurred on April 3, 1908,
and at present the personnel of the company
is Henry C. Taft, president ; Ro'bert S.
Phelps, vice-president and treasurer; J. Max-
well Taft, secretary and advertising manager,
and Charles G. Monroe, general manager.

Store of Many Charms.

A trip through the various parts of the
store is certainly a distinct pleasure, com-
prising as it does the sight of so many things
which are lovely, displayed in such an at-
tractive way. One of the greatest charms of
the display is the fact that the goods are not
cramped for room but there is such an
abundance of space that everything can be
seen to the best advantage. Not only that,
but the building opening on three streets, and
that by great panel windows set close to-
gether, has an abundance of light such as is
not found in one store in a hundred ; in fact
Mr. Taft, Sr.. says that he knows of only
one store in the country, one in Pittsburg,
where more light is to be had. In addition,
the system of artificial lighting is a singu-
larly complete one, for instead of a few
lights scattered here and there over the ceil-
ing one is placed every few feet, so that each
floor has dozens of lights, making the illumi-
nation uniform over the entire floor. Still
another method of getting a cool, light, airy
effect is by having the walls, columns and
much of the woodwork white or ivory in
color. This with fixtures of brass and much
of the woodwork in cherry and mahogany-
finished wood gives a most pleasing effect,
touched up here and there with grass-green

Elaborate Displays.

This woodwork in counters and shelvings
serves as an admirable background for the
various displays of fabrics in which the store
is rich. For example, on the ground floor
are all the various dress fabrics in a great
variety of beautiful designs. Naturally, stress
is being laid just at present on the summer
fabrics of which the store has some charming
patterns. There are, for instance, some most
attractive ones in Shantungs, especially in the
favorite combination this season of black and
white. In these the majority of fabrics show
stripes, but on the other hand the pongees,
which have never seemed more attractive
than this year, are polka-dotted or have some
small figure scattered over their surfaces.
One showed an old-fashioned "palm leaf"
design of blue, the pattern best known as
Persian today, against the background of tan.
Still another had polka-dots about half as
large as a dime in diameter of several colors
combined, which is a favorite device in all
sorts of things this season. It is the influ-
ence of the Oriental in their blendings of
many gorgeous colors which is being so
strongly felt at present. Another striking
evidence of this is in the prints, of which
French voile is very popular. Here color
runs riot and once more the Persian pattern
is prominently seen.

Toilet Accessories.

Upon this same lower floor is one depart-
ment singularly strong, eclipsing those in any
of the San Francisco stores. That is in the
matter of accessories to the toilet, so vastly
important to the general effect, the feature
upon which the French women spend so
much time and thought and thereby achieve
that air of being chic, which is the despair
of all other women. This year the Irish
crochet jabots are not so greatly in vogue as
a year ago, although being still shown in
most attractive varieties. One of the novel-
ties of the season is a little bow for the
neck, the points of which are ornamented
with hand-painted flowers.

Another department which makes a more
restricted appeal, but one none the less po-
tent, is that of automobile accessories. Such
comforts as they are turning out these days !

Taft & Pennoyer's Temple of Fashion




"•^mi '?n.-

Art and China Department

Cloak and Snit Department


Greater Oakland, 1911

Little trunks and lunch-boxes to be put on
the running-board, with most attractive of all,
a compartment box to fit inside the extra
tire on the running board and made to con-
tain every possible convenience for roadside
luncheons. Clothes for automobiling, too,
with the necessary gauntlet gloves, caps, etc.,
are to be found in abundance.

Latest in Ribbons.

Still another most interesting display is that
made of ribbons, where there is one novelty
which is certain to interest the shoppers.
That is a ribbon such as was popular years
iigo, a black satin background with bouquets

and the millinery department, under the su-
pervision of Miss Caroline Jones. Mrs.
Gibbs arrived in Oakland recently after a
buying expedition in the East, when more
charming gowns were added to those already
included in the stock.

Chat on Fashions.

In this connection a little chat with Mr.
Taft, Jr., disclosed some interesting things in
regard to the fashions favored by American
women. It was apropos of the "harem"
skirt, the "Jupe culotte," as the French call
it. Mr. Taft thinks this fashion simply a
fad which will die in a very few weeks — a

Jewelry and Art Department

•of vari-colored flowers set at regular inter-
vals over it. Just where such ribbons could
be used is a problem, for it is so very pe-
culiar, but with the great return to favor of
the sash there will probably not be oppor-
tunities lacking. This department is kept
particularly up to date, because the buyer of
these things, Frank Bush, goes to Europe
every year in search of all that is new and
attractive. Mr. Bush is also the buyer for
the jewelry, leather, parasol and several other
■ departments, all of which reflect this same
up-to-dateness and attractiveness.

On the second floor the major portion of
the building is devoted to the suit depart-
•.ment, of which Mrs. M. B. Gibbs is the head.

fad put forth by the extreme designers of
Paris and worn only by the actresses and
demi-mondaines, who are paid to appear in
these gowns. Such is the custom of intro-
ducing fashions in Paris in the hope that
Americans will adopt the fashion, as they
only too often do, particularly those of the
"nouveau riche." Mr. Taft thinks the "hob-
ble skirt" was introduced in the same way,
as an experiment, one which resulted success-
fully, yet was not worn in its extreme form
by those who really have reputations for
genius in costuming. For instance, Mr. Taft
returned from Europe on the same vessel
with Mrs. Alva Willing Astor, society woman
and beauty of London and New York, di-

Taft & Pennoyer's Temple of Fashion


vorced wife of Colonel John Jacob Astor. It
was just at the time when the "hobble" was
so tremendously in vogue, yet she had not
adopted the fashion except in a most modi-
fied form. In the same way, while the gen-
eral effect of the "harem skirt" will probably
endure for a time through an arrangement of
draperies, it is not worthy of consideration
in its present form.

rather long in the handles and some of them
elaborately ornamented. One of the most at-
tractive, though, is a white silk spotted with
black velvet polka-dots whipped onto the
cover with the buttonhole stitch, repeating
once more the combination of black and
white. Still another variation is seen in a
cover of black silk with a lining of white
China silk.

Simplicity Is Vogue.

In gowns on display at the present time,
naturally summer fabrics predominate, and
the heavily elaborate is not to be seen. The

Employes' Rest-Room.

These are only a few of the beautiful
things to be seen in the store; in fact, there
have been so many it has been a difficult task

Notions and I,eather Department

evening gowns are simple, in effect if not in
construction, in fact it is the simulated sim-
plicity which is so much in vogue these days.
Gone, for the moment at least, are the times
of elaboration, of ruffles and frills and fur-
belows. The hobble skirt did that for us at
least, gave us the simple straighter skirt and
the shorter, plainer jacket.

In the same way we owe to it the smaller
hats in vogue at the moment, the trim black
and white straws fitting close to the head
and simply ornamented, of which the store
has some very charming models. And since
these hats are small, we must have parasols.

to select so few for comment. Nor is it pos-
sible to refrain from speaking again of the
atmosphere of the store which is doubtless
due largely to the attitude of the proprietors
to their employes, as well as to the public.
A firm which provides a restroom for its
women workers where at lunch time they are
served with tea without charge certainly has
taken a long step toward bringing about har-
monious relations in its establishment and
has done something toward pushing forward
the days of Utopia for which we are all


Greater Oakland, 1911


President A. Jonas & Sons

The Hub

(A. Jonas & Sons)

NE of the oldest, as well as
one of the most solid busi-
ness concerns in Oakland, is
the clothing establishment
known as the Hub, at 11th
and Broadway.

Mr. A. Jonas, who founded this business
in 1877, is a native of Germany, and came
to Oakland directly from that country in
1875. He began in a little store between
Sixth and Seventh Streets on Broadway
about thirty-four years ago. He began his
business career here in a most modest way,
and his business growth has been of the
steady and healthy sort. When he felt

assured his business would warrant it, he
moved from time to time to larger quar-
ters, and now has one of the representa-
tive stores of the city.

Mr. Jonas has been particularly active in
promoting the welfare of his adopted
city; he is one of the directors of the Oak-
land Chamber of Commerce, and ex-presi-
dent of the Merchants' Exchange, and one
of its present directors. He has been
strongly in favor of the consolidation of
the city and county government, and has
worked in every way he could to bring
this about, as this truly means a Greater

The Hub.

Mr. Jonas is associated in business with
his two sons, Irving and Milton. The busi-
ness was incorporated some time since


During recent years Mr. A. Jonas has
been devoting considerable time to civic
affairs and philanthropic work and has
been gradually relinquishing the manage-
ment of the business to his sons, who
have both shown marked business and
executive ability. There is no doubt but
what the establishment will maintain its
present high place among the business
concerns of the city under the manage-

Secretary and Manager

with A. Jonas as president, Irving Jonas,
the eldest son, as secretary and manager,
and Milton Jonas as assistant manager
and director.

The Hub carries a most complete and
select stock of clothing and men's furnish-
ings and are the local agents for Kuppen-
heimer Clothing, Hawes' Hats, Manhattan
Shirts and Carhartt Working Clothes. The

Assistant Manager

ment of the enterprising sons.

The concern employs about thirty people
and distributes in Oakland in salaries and

present store has a floor capacity of nearly other expenses about fifty thousand dol
10,000 feet, including the basement. lars per annum


Greater Oakland, 1911

Pike Woolen Company

HEX the interviewer called on
Mr. R. H. Pike, the active
young man who founded the
Pike Woolen Company, and
its present head, in gathering
material for this volume, he learned some
very interesting facts about this worthy in-


In the first place it is the only concern
in Oakland who make clothing in this city
for tailors and dealers in other cities in
California and neighboring States. The
company do a surprisingly large jobbing
business not only in men's suits, but in
woolens, trimmings, linings, etc., and dur-

ing recent years the Pike Woolen Com-
pany of Oakland has become widely
known throughout the State as a vigorous
and progressive concern.

The company also does a large retail
business in made-to-order suits, and car-
ries one of the largest and most complete
stocks of goods in Oakland. It has been
the policy of the companj^ to let the cus-
tomer have the advantage in price, when-
ever the buyers of the concern have been
able to purchase material at a low figure,
and the result is that it retains the patron-
age of every desirable customer who ap-
preciates fair treatment, good value, and
good clothes.

The Pike Woolen Company is a thor-
oughly Oakland institution, and should re-
ceive the support of every individual in-
terested in the upbuilding of Oakland's in-
dustrial institutions. The concern employs
some thirty-five people, and spends in sal-
aries and other local disbursements about
forty-five thousand dollars per year.

Mr. Pike, the young head of the con-
cern, is thoroughly alive to the opportun-
ities in Oakland as a growing city and is
well equipped to take full advantage of
them. In the first place he knows his
business thoroughly; with broad experi-
ence in Eastern cities, especially in Chi-
cago, he came West some time since and
established himself at 510 Thirteenth St.
His business prospered and continued to
grow in extent until he was compelled to
move to the present spacious quarters at
1159-61 Franklin Street.

Added to his business experience, he is
most congenial and courteous in his deal-
ings both with the public and with his
working force. With these assets the
Pike Woolen Company should continue to
forge ahead into one of the big business
institutions of the city.

The Osgood Drug Stores.


The Osgood Drug Stores

NE of the best examples of
business enterprise, business
integrity and service in the
city of Oakland will be found
in the history of the drug
stores that have been conducted for years
past by Messrs. F. S. and H. L. Osgood.
We use the term "drug stores" because
the drug department is of course the big
end of their business, but the Osgood
stores have really developed into big de-
partment stores, and their chemical labora-
tory distributes an enormous amount of
proprietory remedies and standard drugs
that are shipped all over the country and
are found on sale in practically every drug
store in the State of California.

It was not until after several calls had
been made that the interviewer finally suc-
ceeded in finding Mr. H. L. Osgood at a
time when he could spare a few moments
to furnish such data as he could for this
book, but the writer's persistence was re-
warded by an interesting talk, although we
must admit it was a very brief one. Mr.
Osgood is a typical American man of
business; a man of generous proportions,
keen, bluff and hearty in manner, and
quick to grasp the point of a proposition.
As a rule he has weighed the pros and
cons of a business problem and arrived at
a decision before some other men would
have started to think about it at all. As
a result of his direct methods, an outline
of the information desired was obtained in
a very few words and a very few minutes.
The Osgood Brothers established their
first store at the corner of Seventh and
Broadway in a very modest way, in the
Alsey Building in 1887. Their business
has not been of mushroom growth, but has
developed steadily, forcefully and health-
fully, until today it is one of the most
solid business institutions in California.
The magnificent store at Twelfth and
Washington Streets was established in 1905

and does a big business. The Osgood
Brothers supply nearly all the wholesale
trade in Oakland and the Bay Cities; they
are owners and manufacturers of three
hundred and fifty different remedies. The
introduction of these remedies was started
in a small way, and this branch of the
business has been built up entirely through
the sterling worth of the remedies them-
selves. To what extent this end of the
business has developed may be shown
when it is stated that the sales in this de-
partment amount to more than $50,000 per
year. Osgoods' Stomach Remedy is sold
in every drug store in the Western States;
Valentine Rinse, which is owned by this
firm, is sold in every drug store in Cali-
fornia. The list of the other standard rem-
edies, which is too long to be given in

Online LibraryEvarts I. BlakeGreater Oakland, 1911, a volume dealing with the big metropolis on the shores of San Francisco Bay .. → online text (page 13 of 30)