Evarts I. Blake.

Greater Oakland, 1911, a volume dealing with the big metropolis on the shores of San Francisco Bay .. online

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The destiny of the city is apparent to-
day. It becomes successively clearer as
month follows month that a great future
was inevitable for a city situated as this
city is situated, but it is only now that
we are sure of our place and our future,
and stand ready with the faith to grasp
the opportunities that are presented to

The commercial aspect of the case is
expressed in the significant terms rapid
transportation and the union of rail and
ship. It is also expressed in a topo-
graphical way which shows three, and
perhaps four, great transcontinental lines
centering in Oakland, and half a dozen
smaller lines feeding into this city from
a magnificent back country and making
this city a distributing point.

Terminal of Three Big Railroads.

The fact that Oakland is the terminal
for at least three of the great transcon-
tinental paths of steel and steam assures
her prosperity in itself, but there is an-
other factor that is of no less moment.
This is the possession of the most su-
perb harbor in America, a harbor upon
the ocean that is marked as the theater
of trade for the present century.

The Orient is at the very door of Oak-
land, and by the opening of the Panama
canal, the great Pacific is yoked with the
Atlantic to bear the burdens of a world


Greater Oakland, 1911

commerce. Oakland stands in the stra-
tegic position to make the most of tliat
world commerce.

That her citizens have grasped the
possibilities of this municipality is evi-
denced by the unanimous favor with
which the harbor bond proposition was
met. Oakland as a municipality stands
committed to the project of harbor de-
velopment, a project that entails the ulti-

within a radius of ten miles of the City

It may be well to justify this statement
by pointing out a few significant items in
this hundred million dollar bill.

Twenty-five Miles of Waterfront.

Oakland has twenty-five miles of water-
front, the clearance of the title to which
has been finally attained in the year

Broadway, Oakland, in the Early Days, now the Heart of the Husiness District

mate expenditure of no less than $25,-

But the masters of finance have been
beforehand in estimating the promise of
an unequaled location. It is not an idle
boast, but a matter of cold figures that
Oakland is to be the distributing point in
not more than a decade in the expendi-
ture on a conservative estimate of $100,-
000,000 in improvements, improvements
that will attest the foresight of man

1910 after almost half a century of war-
fare. This waterfront is an asset for
commercial and industrial purposes.

Upon harbor improvement the munici-
pality will spend in the immediate future
$2,500,000, provision for which has already
been made. But the waterfront develop-
ment in any adequate form will require at
least $25,000,000. The federal government
will aid with an appropriation approximat-
ing $1,000,000.

Oakland — Its Future


This gives promise of a great harbor,
with docks and wharves and shipping fa-
cilities of the highest order. A belt line
railroad, assuring cheap transportation, is
a part of the project. We have at present
many acres of unimproved land on the
waterfront, giving the opportunity for the
establishment of great factories. The
dredging of the Key Route basin and

front, and the Southern Pacific is to
spend a large amount on the similar wa-
terfront franchise.

Extensive Suburban Lines.

In bringing the bay cities into the clos-
est communion of interest and sympathy
through the miracles of rapid transit, the
Southern Pacific has outlined a loop elet-

Broadway, Oakland

creating of that part of the great harbor
will give the city over 400 acres more
land of the most valuable waterfront sec
tion in the city.

In co-operating with the city in the
development of the Key Route basin the
San Francisco, Oakland and San Jose
railroad, better known as the Key Route,
proposes to expend $5,000,000. The West-
ern Pacific has promised several millions
in developing the franchise recently
granted that corporation on the water-

trie system of suburban lines, gridironing
this city and its environs, to cost $10,-

Added to these there is the prospect of the
coming of the Great Northern, and the ab-
solute surety of the opening up of the terri-
tory back of the hills by the Oakland and
Antioch Railroad. Unheralded and almost
unnoted, this company, backed in a measure
by Eastern capital, has laid its plans to bring
the back country into close touch with Oak-
land by means of an electric freight and pas-


Greater Oakland, 1911

senger line through the Tunnel Road. Rails
are already laid from Antioch to Bay Point,
and rights of way have been obtained from
Bay Point to Lafayette. The company plans
to spend at least $1,000,000 in bringing the
road into Oakland.

So much for transportation. Extension
and renewal of the water supply system is
a positive necessity within a few years, and,
by whomsoever financed, this will represent
an expenditure of not less than $4,000,000
or $5,000,000. We have also to consider the
building operations, including the $1,000,000

the investment of capital amounting to $100,-

This is in some measure an estimate of the
commercial future of the city. This year
has made possible such a forecast, but it has
also made possible a prophecy concerning
the cultural promise of the coming decade.
The passage of a charter this year embody-
ing the most enlightened principles of munic
ipal government has made possible not only
the placing of the administration upon a
better business basis, but also the orderly
pursuit of those branches of civil polity so

Oakland in 1860

City Hall and the Bankers' Hotel for a like
sum. A number of other buildings, among
them H. C. Capwell's new structure, the Se-
curity Bank and Trust skyscraper for Elev-
enth and Broadway, the Realty Syndicate,
and several others, will bring another $1,-
000,000 to help in the grand total.

Immense Building Record.

Building operations in the city for the past
twelve months, up to 1911, have represented
over $6,000,000. It is unthinkable that this
will not be increased during the coming years,
making assurance doubly sure in forecasting

dear to the heart of the theorist and re-
former. Parks and playgrounds, museums,
schools and public gathering places are her-
alded in the progressive spirit of the new
charter and in the continuance of those pro
jects for civic beautification and cultural im-
provement which have been initiated in the
past year.

With these clear prospects for progress
and prosperity, for the creation of a clean
and cultured community, supported and
broadened in its import and its interest by
commerce in the affairs of the world, Oak-
land bids its welcome to the year 1912.

Oakland — Its Future


City Meets All Modern Requirements

New Administration Buildings, Up-to-Date and Scientific Streets and

Other Permanent Additions Under Way to Complete

Scheme of a Model City

HE history of the current fiscal
3'ear will be no less remark-
able because of the large ex-
penditures and gigantic activi-
ties provided for by the $3,-
500,000 bond issue of last year, than because
of the expenditures extraordinary provided
for in the regular municipal budget. Oakland
citizens, gazing upon the work under way,
the results achieved, and the tasks outlined
by the present city administration, return to
their personal affairs with the sure satisfac-
tion that they are "getting their money's
worth" out of the money paid to the city
in taxes, whatever may become of that paid
out to the State and county.

With the opening of the new year, the
city sees work under way along the water
front, in the heart of the city in the form
of the new City Hall, and in every section
of the municipality taking shape in streets,
fire houses, school houses, increased street
lighting and additional parks and play-
grounds. Much of this has been provided for
by the bond issues, but in addition to this
the tax levy proper carries a host of im-
provements not included in regular mainte
nance that will be permanent betterments in
the community.

Waterfront Improvements.

In addition to the achievements provided
for in the bond issues, and now under way
in the form of the creation of a great har-
bor in the Key Route basin and another in
the estuary, in the building of a great mu-
nicipal edifice, in the purchase and beautifi-

cation of a chain of parks that will make
Oakland second to no city in the United
States in this regard, the city administration
has undertaken a number of betterments to
be put through this year for the permanent
improvement of the community, provided for
out of the general tax levy, and made pos-
sible only by the heroic determination of the
present city administration to leave behind
it solid monuments to bear witness to its
devotion to the great city now in the making.
These betterments were made possible by
an increase in the tax rate by 8 cents. This
increase covers in part the increase in the
running expenses of the city, made necessary
to meet bond interest and redemption fund,
occasioned by the recent bond issue, but also
provides for betterments pledged to the citi-
zens by the council and Mayor Mott. It
also provides for the expenses incidental to
the framing of a new city charter.

Is Remarkable Financiering,

According to City Auditor George E.
Gross, the setting aside in the municipal
budget of sums aggregating $347,975 for per-
manent betterments and expenditures extra
ordinary is a remarkable achievement, not
paralleled in any other city on the Pacific
Coast, and not paralleled in any city in the
United States of the same size. The annual
budget has provided revenues amounting in
the gross to $1,745,800. Of this the follow-
ing sums have been set aside for improve-
ments not included under running expense
or maintenance :


Greater Oakland, 1911

Storm sewers $ 35,000

Culverts 10,000

Sewers 17,000

Street Work — Twelfth Street dam.
East Eleventh Street extension,
Broadway and Webster Street
crossing, East Fourteenth Street
asphalt crossings, Second Street

brick pavement 33,000

High pressure salt water system.... 25,000

Street openings 2,650

Partial payment on Merritt property

(at Willows) 20,000

Partial payment on Mosswood Park. 20,000
Annual payment on Adams property.

Thirteenth and Oak Streets 17,250

New Fire Houses —

Tliirtccnth Avenue and Hopkins

Street 13,000

Elmhurst 13,000

Dover Street 6,075

Lot in Alameda for fire house 1,500

Lot on Chestnut Street for fire house 2,000

New fire apparatus 34,500

New police officers (20 men to be ap-
pointed) 12,000

Automobile for police department... 3,500

Advertising new charter 21,000

Charter elections 12,000

Freeholders 3,000

Dredging estuary 6,500

Firemen, annex (1909), and perma-
nent houses 40,000




Greater Oakland, 1911

JuDSON Manufacturing Co.



Greater Oakland, 1911

Judson Manufaduring Company

When H. J. Sadler, the young vice-presi-
dent of the Judson Manufacturing Company
courteously permitted the writer to look over
the immense plant of the company at Emer}'-
ville in gathering material for this volume,
the writer's respect for the city of Oakland,
as a manufacturing center, was decidedly in-

tributed nearly $500,000 every year in pay-
rolls alone.

The company is now in a position to do
almost any work related to iron and steel,
from turning out twisted steel bars for re-
enforced concrete walls to the heaviest struc-
tural steel for building purposes. Among
the more important work done by this con-

Rolling Mill

The Judson Manufacturing Company is
purely a local concern, and by virtue of its
location here gives to Oakland the distinction
of having the largest rolling mill and struc
tural steel works on the Pacific Coast. The
plant covers about forty-five acres of ground
and employs something like 450 men. As a
result of its operations here there is dis-

cern was the furnishing of all the structural
steel for Capwell's new building, the Bacon
Building, Oakland Bank of Savings Building,
Central Bank Building, Y. M. C. A Build-
ing, Heeseman's and many other equally im-
portant structures. They will furnish the
steel for the new City Hall, which is the
largest steel contract ever let in the West.

JuDSON Manufacturing Co.


Rolliug Mill

Rock Screens


Greater Oakland, 1911

Judson'^Manufacturiug Co.
Rock! Screen

Jiulsoti Manufacturing Co.
MachiTie Shop

JuDSON Manufacturing Co.


The company is now spciuiing about $30,-
000 in enlarging their steel shop, which work
is going on without interfering with the
execution of the large number of orders con-
stantly coming in.

moulds. Ihe concern has its own spacious
carpenter shop where patterns for castings
are made and other woodwork is done.

The officers of the corporation are : H. E.
Botliin, president; H. J. Sadler, vicepresi-


structural Shop

The big plant is operated on broad lines;
every department and building on the forty-
five acres is connected with a railroad, over
which push cars are operated in order to
convey heavy material with speed and fa-
cility. The most modern equipment, includ-
ing traveling cranes, compressed air plant
and various devices for the manipulation of
steel and iron are found in the diflferent
shops. One of the features of the plant is
a machine for punching dredger screens tc>
any desired mesh, which was invented and
manufactured right on the ground. Tlie
company has made a specialty of manufac-
turing dredgers and has done considerable
work in that line for years past. Anothei
big end of the business is the nut and bolt
shop, excellently equipped and capalile of
turning out almost any size of nuts and

In the foundry all sorts of castings arc
turned out. from il:c lightest to the heaviest

dent; J. D. Osborne, secretary, and F. D.
Parsons, manager of the works.

structural Shop

Assuredly the Judson Manufacturing Com-
pany has been a most important factor in
bringing about a prosperous Oakland.


Greater Oakland, 19IJ


President and General Manager
Empire Foundry Co.

Empire Foundry Co.


Empire Foundry Co.

In selecting the concerns that have been
factors in the prosperity of Oakland this vol-
ume would be incomplete without mentiort
of the Empire Foundry Company.

Mid the pounding of hammers and the
clashing of metal the interviewer found the
busy young president in his office adjoining
the foundry, and the din was so terrific he
had some difficulty in making his wants
known. There was some further difficulty
in securing the desired material for this art
icle, as Mr. Straub is disinclined to talk for
publication. He was, however, finally induced
to further the cause by giving a brief history
of the concern and his connection with it.

Mr. Straub, who is now and always has
been the active manager of the concern as
well as its present president, hails from the
Buckeye State, having formerly lived in
Columbus, Ohio, and later in Minneapolis,
Minn. During the financial panic of 1894 he
decided to seek his fortune in the goldfields
of Alaska. On his way there it occurred to
him that it would be a good idea to look over
the Coast country, including San Francisco
and Oakland. In doing this he was so im-
pressed with the opportunities presented in
this city that he abandoned his Northern trip
and decided to make Oakland the scene of his
future endeavors. It looks now as though he
has no cause to regret his decision.

About eight years ago Mr. Straub estab-
lished the business in a little shop of his
own. It was not all smooth sailing by any
means. Competition was keen, money was
scarce, and he had to hold his own against
large corporations with plenty of capital.
Against these odds he secured enough busi-
ness to remain in the field, and as a reward,
which is usual when the qualities of energy.

integrity and tenacity of purpose are pres-
ent, his business began to increase.

In 1906 he found it advisable to incorpo-
rate the present company to handle the in-
creasing business. The headquarters of the
concern were then located at Third and
Washington Streets. When the Western Pa-
cific came into Oakland the company sold its
lease to the railroad at a profitable figure.
Two years ago the company purchased the
present plant and owns the ground it stands
on, at 433-435 Third Street.

The Empire Foundry carries on a big
general foundry business, manufacturing all
kinds of castings for machinery, mining tools,
street castings, etc. They are manufacturers
of various hardware equipment, builders'
supplies, and a particular feature of their
business is the manufacture of iron mantle

The Empire Foundry Company employs
some thirty-five men and pays out about
$25,000 in wages every year, which, of
course, adds to the general prosperity of

The officers of the company are : W. B.
Straub, president and manager; H. L. Crow,
vice-president; O. P. Nauert, secretary, and
the Harbor Bank acts as treasurer of thv;

Mr. Straub organized the Straub Manufac-
turing Company about a year and a half
ago, of which he is president, and which
makes a specialty of manufacturing mining
machinery, crushing and grinding mills. This
company is also equipped to manufacture
complete dredgers, having done consider-
able work for the J. S. Kimball Company
and other operators in Nome, Alaska.


Greater Oakland, I'JIl



\ \

Western Paper Box Co.


We^ern Paper Box Company

One of the biggest institutions on this
side of the Bay, and in which the city may
well take pride, is the Western Paper
Box Company, occupying the spacious con-
crete structure on the Southwest Corner
of Fifth and Adeline Streets.

This concern was established in San
Francisco a good many years ago, but
its plant, like many others was wiped out
in the fire of 1906. A good example
of the energy and spirit with which the
executives of this concern overcome diffi-
cutlies is shown, when it is stated that
in less than one month after the entire
plant had been destroyed, the company
had re-established itself in Oakland, and
were ready for business.

The Western Paper Box Company manu-
facture a greater variety of packages, and
do a larger business by far, than any
other concern of its kind on the Pacific
Coast. They turn out anything from
a tiny pill or jewelry box, to a robe-box,
or a millinery box, big enough to hold the
latest elephantine creations worn by thr
fair sex, with all the intermediate varieties
of candy boxes, cartons, dry goods pack-
ages etc. When President Kewell was
asked by the interviewer to give an idea
of just how many boxes or packages the
company turned out in a year, he smiled
at this somewhat difficult question, but we
figure it must run well up into the hun-
dreds of thousands.

Mr, Fred W. Kewell who is not only
President, but the active head manager
of the concern is entitled to great credit,
not only for the important part he has
played in building up an industrial insti-
tution that is known all over the West,
and whose business is increasing all the
time, but also because of the thorough
system and perfect organization he has
introduced as manager of the company.

There are one hundred and twenty-five
employees and each one knows his partic-
ular work and does it; there is no con-
fusion because there is perfect system
everywhere, and an enormous amount of
work is done with little or no friction.

The plant and general office of the
company occupies a splendid and sub-
stantial structure four stories in height,
The factory is equipped with the most
modern machinery and labor saving de-
vices. The building itself is of an up-to-
date type and there is plenty of light and
excellent ventilation; clean and sanitary
conditions prevail throughout the big

The Western Paper Box Company em-
ploys a big force, and the annual pay-roll
is now nearing the $100,000 mark. These
are the kind of business institutions that
possess marked solidity, and that make for
the permanent prosperity of the common-


Greater Oakland, 1911




Western Paper Box Co.


Interior Views of the

Western Paper Box Co.'s Factory

Oakland, California


Greater Oakland, 1911

Plant of Pacific Manifolding Book Company, Emeryville

Pacific Manifolding Book Company

When the interviewer called at the plant
of the Pacific Manifolding Book Company
for the purpose of gathering material for
this book and was permitted to look over
the immense plant of the Company at
Emeryville, he was particularly impressed
by the gigantic proportions to which the
concern had grown, it having been only
seven years since the company was estab-
lished in very modest quarterts in Oakland,
and began the business of manufacturing
sales books. The fact that it has developed
into the second largest concern of its kind
in the United States indicates a class of
business management and enterprise not
often encountered.

The Pacific Manifolding Book Company
is engaged in the manufacture of sales check

books, and their goods are in us6 by nearly
all merchants throughout the entire West.
Perhaps some of you do not understand
precisely the nature of this product, and to
such we make the following explanation.

Upon making a purchase in a store,
whether it be a dry goods store, a grocery
store or meat market or any other retail
store, the clerk almost invariably hands you
a sales slip indicating goods purchased and
the prices. This, in case of a cash sale,
acts as a receipt for the money paid and
gives the merchant a duplicate copy for a
check upon his business. In case of a charge
sale it acts as your bill and the accounting
of the store is done from the duplicate

The Company makes and sells TWELVE

Pacific Manifolding Book Co.


MILLION of these books every year with
the word "Oakland" in their imprint, which
means that the name of "Oakland" is print-
ed and scattered broadcast throughout the
annually. Think it over in the light of an
advertisement for Oakland.

But retail stores are not the only cus-
tomers of the Pacific Manifolding Book
Company. Their salesmen have made a
study of the requirements of other lines of
business, and as a result almost every line
of business imaginable is now using sales
check books of some description. Their
salesmen cover all the territory west of the
Rocky Mountains, and have been enabled to
get the business away from Eastern com-
petition almost entirely, from the fact that
there is no sales book company in the United
States who turn out as great a number of
styles of sales books, and that the quality
of their work is second to none. To ac-
complish this, the Company has been far-
sighted enough to invest a fortune in the
best and most up-to-date equipment possi-
ble to obtain.

We also find that the Company builds a
great many of its own machines to specifi-
cations which have originated in their own
factory for shortening the work and im-
proving the quality of it. Thus giving to
the City of Oakland the proud distinction
of being the only Western city where print-
ing presses are manufactured.

The business has had a healthy and
steady growth so that the general offices
and works of the Company now occupy an
entire city block and the Company has re-
cently purchased an adjoining block upon
which they are to build an annex to the
present plant, which will be constructed of
brick and concrete. The town of Emery-
ville has closed up one of its streets in
order to give the concern a lot 460x250
feet in size for its operations.

Several years ago the Company estab-
lished a new department for the printing
of street car transfers; they now have mod-
ern machines that are capable of printing
six million transfers per day and have se-
cured the business of the United Railways
of San Francisco, the San Jose Railways

and the Tacoma Light & Power Company.

Another new department that has recent-
ly been established is the introduction into
the Western States of the American Ac-

Online LibraryEvarts I. BlakeGreater Oakland, 1911, a volume dealing with the big metropolis on the shores of San Francisco Bay .. → online text (page 8 of 30)