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past decade are not surprised at any-
thing in the line of progress in that
vicinity, but rather e.xpect it, for the
dash and enthusiasm of all of its in-
habitants has become proverbial. It
is a city of great things, active, enter-
prising, full of faith in itself and
its future. Therefore no one was at
all surprised by the open hospitality,
courteous attention, ever-prevalent
thoughtfulness and kind interest of
the citizens in welcoming the mem-
bers of the Central Commercial
Teachers' Association and Western
Commercial School Managers' Asso-
ciation to the city which they so fit-
tingly call the "Gateway to the Great

It had been planned by the Execu-
tive Committees to begin the sessions
promptly at nine o'clock, consequent-
ly the railroads obligingly arranged
for all trains to arrive early in the
morning and the first session was
called to order on schedule time by
President G. W. Weatherly, of the
Managers' Association. In a very
able manner he outlined the policy
of the association and made some
suggestions regarding its future
management. Since the organization
of this section two years ago much
benefit has been derived by its mem-
bers in the way of concessions from
manufacturers, publishers and others,
as much material is now purchased
wholesale. Mr. W. N. Watson, of
Lincoln, next read a very well pre-

pared paper on Advertising, in which
he said that the possibilities of ad-
vertising are as boundless as the
achievements of Napoleon. Next to
Wall Street, advertising affords the
world's greatest opportunity for mak-
ing money. All of us must be ad-
vertisers if we succeed. Actresses
who expect to become great, adver-
tise by losing their diamonds or their
husbands; others by stating they
have discovered the North Pole; but
the commercial school must gain pop-
ularity by "delivering the goods."
Advertising to be effective must he
truthful and eternal vigilance is its
price. The man who is a good ad-
vertiser has a fortune within himself.

The paper was discussed by G. L.
Moody, of Hutchinson, Kansas, B. F.
Williams, of Des Moines, Iowa, and
others. Mr. Williams stated he be-
lieved that 20",, of the total receipts
from tuition should be spent in ad-
vertising, but of this he would give
only 2",, to the newspapers.

Perhaps the most unique part of
the program, which made it differ
from all previous ones, was the fact
that Dr. W. N. Ferris, of Big Rapids,
Michigan, appeared six times, once
for each half-day session. This was
the first appearance of Mr. Ferris in
the West and he certainly was en-
joyed by all present. Mr. Ferris is a
small man with a great mind. He
prefaced his first address by stating
that he is "not an aristocrat, but a
Democrat." While he conducts one
of the greatest schools of its kind in
the country, his pet diversion is run-

ning for office, which hobby, he stat-
ed, is not monopolized by him alone,
as others of his faith have done the
same thing. Mr. Ferris was recently
nominated for Governor of Michigan,
but on account of a scarcity of Dem-
ocrats on election day he decided to
serve his country by devoting all of
his time to the cause of education,
and we all know how well he is suc-
ceeding. His first subject was: "Hu-
man Nature in the School-room," and
he plunged into the subject like a
born debater. He gave as the teach-
er's chief asset, "Charity," but stated
that it is very dilhcult to be charitable
at all times, for there are so many
difficulties to overcome. Chief among
these is the fact that we are com-
pelled to use books that do not teach.
"I would rather have Helen Keller's
'Story of My Life' than any element-
ary book on English that is pub-
lished," he stated, for it is written
from the soul and not prepared by
some college professor who never
taught children and whose only aim
is to prepare children for out-of-date,
impractical college courses. " Do
not wttary your students with parsing
and analyzing, which has never
taught any one to read or write the
language correctly. Only that which
comes freely and spontaneously is
human nature. Study people in their
environment. Send home those who
cannot adapt themselves to their
work. All of the disorder and fail-
ures in the school room may be traced
directly to the fact that the teacher

H. B. Boyles, Pres.. 191U-U.

G. W. Weatherly,
Pres. W. C. S, M. Ass'n, 180a-lo.

Harkin Eugene Uead, Pres., ia09-H).


^^^^Sud/ned^^/^u^a^ ^

was not a student of human nature."
Mr. Ferris emphasized the fact that
the first need of the student should
be the teacher's first concern and il-
lustrated this fact by telling stories
of misfits in his own school, who
afterwards became great profession-
al men.

The most picturesque character at
the meeting was Colonel George
Soule, of New Orleans. He has been
the owner of one of the great schools
of the South for over fifty years. In
person he is very tall and command-
ing, has a strong personality, and re-
sembles Opie Read in many ways.
His first subject was: "Preparation
for Business." He is a quiet, force-
ful speaker and among manj' other
good things said : "Competency with
good judgment is a scarce article,
but they should go hand in hand.
There is always a tremendous de-
mand for young people, possessing
these qualities, in thebusiness world.
The business schools must furnish
this commodity by increasing the ef-
ficiency of their service. Business
training in the high school is largely
superficial at the present time, but it
is new there, and will not long re-
main so. The business school can
only exist by giving equal training in
a shorter time, and this cannot be
done unless the business school has
better material to work upon. This
may be obtained by insisting that no
student will be enrolled who has not
finished a literary course in high
school. No one who is not a high
school graduate can become a C. P.
A., no matter what his business
training. The business college must
increase its efficiency, or eventually
be absorbed by the high school."

After a talk concerning graduating
exercises, by B. F. Williams, of Des
Moines, Mr. Ferris took for his sub-
ject, "Manners and Morals." He de-
precated the fact that there are too
many clandestine meetings between
pupils of opposite sex, and that the
average teacher gives this nothought.

Pupils should be taught at school to
dress properly, talk properly, have
correct "table manners" and be able
to appear in company at ease. The
average business school is so bent on
Bookkeeping and Shorthand that it
has no time to teach those finer ac-
complishments. Many a boy or girl
has been unable to hold a position
because they were not taught to dress
and appear creditably in an office.
Teach young men and women that
they can be ladies and gentlemen and
yet have a lot of fun. He als© point-
ed to the fact that the much abused
commercial traveler can give many of
us lessons in courtesy and tact if we
but observe him.

After discussing executive matters
that would not be of general interest
the members adjourned to the Hotel
Rome, and after dinner came the

Whoever planned that circus was
certainly a genius, for there has
never been anything like it. The
procession was headed by "Marshall's
Military Band" and the Director,
with feather duster for a baton, di-
rected that aggregation of "tin horn"
players with skill that had been dor-
mant during all of the years since he
rode a hobby horse and played sol-
dier, and who can remember when
Carl Marshall did that? The ele-
phants, camels, bears, dears, cal-
liopes and all appurtenances of a
first-class circus followed the band to
the banquet hall where the perform-
ance was given under the direction
of Ringmaster Almonica Fernando
Gates-nee Harvey y de Waterloo.
The Smith Premier girls served a de-
lightful drink, a cherry in the bot-
tom of the glass — which we Missouri-
ans had never seen before, and passed
out pink and white ice cream cones as
lavishly as they did their smiles. The
animals being tired and the comet
having disappeared all dispersed to
dream of more good things on the

Ur. W. N. Ferris.

""Promptly at nine o'clock President
H. E. Reed, of Peoria, Ills., called
the general session of the Association
to order, and introduced Mayor Dahl-
man, of Omaha, who delivered an elo-
quent Address of Welcome. Among
many other good things he called
special attention to the great schools
and business enterprises of the city,
and the fact that the Great North-
west, which is tributary to Omaha,
would accommodate one hundred
million people. The address received
an exceedingly appropriate response
by B. F. Williams, of Des Moines.
He said that when he stepped from
the train at the station he was met by
a stalwart policeman who took him in
charge, and gently but forcefully es-
corted him to the hotel. "Such
thoughtfulness, Mr. Mayor, is beyond
precedent," he said. President Read
hit the keynote many times during
his address. He paid tribute to the
"fake" schools by saying that, if not
advertised by the good schools, they
would kill themselves. He criticised
present teaching by saying that we
give too little attention to little
things, filing, folding letters, rates of
postage and other details of office
practice. Schools are too anxious to
fill positions, they do not confine
their energies. A hog will not keep
himself thin by running from trough
to trough. Some schools recommend
every student, whether competent or
not and thereby ruin the student, the
office and the school and the princi-
pal becomes a charter member of the
club first formed by King David and
recently revived by Colonel T. R. The
commercial school should bridge the
chasm between the cultural and prac-
tical. Education for service repre-
sents the highest type of manhood
and womanhood.

Supt W. M. Davidson is an oatorr
of the highest type and his address
was worth the trip to Omaha. An at-
tempt to cull out his best thoughts
seems futile for the address was a
sparkling gem from start to finish.

Mary S. Horner, Sec'y. 1909-10.

Col. Geo. Soule.

f^i^^Buii/n^U^^/iu^i^lfr* ^


"All classes of schools have the same
problems to solve. They are now
passing' through a period of great
transition. Vocational training is
the order of the day, and prominent
in this line is commercial work. The
classical course, designed for culture
only, turns people out into the world
with absolutely no qualifications to
battle with life. The time has come
when we must educate the masses
rather than the classes, therefore the
courses of study should be elective
and vocational training should begin
in the grades. The teacher should
possess the power of illumination."
Here Supt. Davidson repeated "Sher-
idan's Ride" to illustrate the Illumina-
tion of the study of the Battle of Win-
chester. Closing he said: "The great
problem of service is laid upon our
shoulders. Let us be equal to the

"The Genesis of Penmanship in-
struction" was handled as only a
master could do by C. P. Zaner, of
Columbus, Ohio. Mr. Zaner con-
demns finger movement in the strong-
est terms. "The fingers are used as
vices or grips and not as a means of
locomotion. The laws tell us thatchil-
dren shall not work in factories, yet
that class of work does not compare
in difficulty to writing, as frequently
taught. No other art so tends to pro-
duce nearsightedness, spine curva-
ture, etc., yet these points are seldom
considered. Children are usually
taught to write too early. Instruc-
tion in earnest should begin in the
fourth grade and I favor a large hand
at first which could be gradually di-
minished. Let the first years of the
child's school life be used in building
up a strong constitution. The in-
struction should be skillful from the
beginning, as in music or anything
else. Study the machinery. Do not
keep the elbow down in the early
years but keep it up and the arm free.
Too often, when the child is old
enough to learn to write properly he
has been taught bad habits that must
be unlearned."

Mr. Ferris,' next subject, "The Fine
Art of Speech," was of particular in-
terest to all. "The public schools
and all other schools practically ig-
nore the teaching of the fine art of
speech. Teachers think they cannot
teach language without writing, yet
the child does not express its life in
this manner at any time. It paralyzes
me when I think of the countless
hours wasted by the pupils in writing
and the teachers in reading this
work. There is absolutely no reason
why written language work should
be retained in the schools and I defy
any one to give a reason. We simply
do it because we are under the iron
hand of the colleges, whose require-
ments belong to the dark ages. It is
outrageous, preposterous, outlandish,
damnable! There are no adjectives
strong enough to express my feelings.
Ladies and Gentlemen, I wish I could
swear!!" There is no question but
that Mr. Ferris voiced the sentiments
of his audience, judging from the tre-
mendous applause his climax

It would not be Omaha without Mr.
A. C. VanSant and no one is as well
qualified to speak about "Expert
Training for Typewriting Speed" as
he. "Expert training forspeed should
be from the beginning of the instruc-
tion. First of all the mechanical con-
struction, action and position at the
machine should be explained thor-
oughly. Impress the student with
the fact that accuracy is the founda-
tion of speed. A large building will
be erected over there, where a foun-
dation is now being laid 50 feet be-
neath the surface. So should type-
writer practice begin upon the solid
rock of accuracy, for unless there is
accuracy at the beginning there will
be none at the end. If a page has a
single mistake, rewrite it."

Mr. S. H. Goodyear, of Cedar Rap-
ids, Iowa, very ably discussed "Com-
mercial Education in the I'niversi-
ties" and predicted that the time will
come when the work of business

,\lnion F. Ciates, Sec'y,
W. C. S. M. Ass"n, 1909-lu.

schools will be recognized by them
as educational, as many of them are
already introducing courses along
this line. In another address Mr.
Ferris discussed "Care and Culture
of the Teacher," after which the As-
sociation adjourned to the Hotel
Rome, where perhaps the most novel
feature of any convention took place,
a complimentary five course dinner
given to the members and their wives,
prospective wives and friends by the
Smith Premier Typewriter Co. Two
hundred and forty were seated in the
magnificent dining room and the ele-
gant dinner was enjoyed to the fullest
by everyone present. A vote of
thanks was unanimously tendered
Mr. Evans and Mr. Plowman, repre-
senting the Company, and after a
short period of story telling, presid-
ed over by Carl Marshall, the entire
body was again treated to a compli-
ment in the way of a theater party
given by Mr. Oden and other repre-
sentatives of the Underwood Type-
writer Company. The play was "Pe-
ter Pan," a delightful comedy, and
for a time every teacher forgot care
during this fitting climax of adelight-
ful evening. In this connection we
will also mention the fine photograph
of all the members, which was pre-
sented to each member by Mr. Ray-
mond P. Kelley, of the Remington
Typewriter Company. Kelley and his
charming wife are almost an indis-
pensable part of any convention.

"Just as we have light and shade
in pictures, so should we have it in
programs," said Miss lone Duffy, as
she began to tell "How a Woman Can
Run a Business College." "If there
could be injected into the women
teachers some potent drug to inspire
self-confidence, we could see a revo-
lution. Womanhood alone is their
greatest asset. Conscience plays a
large part in a woman's undertak-
ings. The advertising value of wo-
manhood is worth more than we can
measure. The same conscienceness
which helps in other directions would
give full value to every student. Wo-

A. C. \'anSant.


,^^^ud/neU^<^/iu^iifr* ^

men will not sin by painting rosy pic-
tures to deceive. Above all, I should
set the standard high. There are
only a few who accept for enrollment
only those who have graduated from
high school, or an equivalent, yet wo-
man's consciousness would tend to
make this requirement. If the wo-
men now teaching could know how
much capital they have in their abil-
ity, training and teaching experience
it would not be long until some man
might be heard making an address
upon the topic, "How a Man Can
Manage a Commercial School!"

Colonel Soule now set off the fire-
works. In deadly earnest he com-
mented upon what he believes to be
some deep-seated evils of the profes-
sion. With characteristic ardor he
lambasted chain schools, the employ-
ment of solicitors, etc. The atmos-
phere was charged with electricity as
he likened the speculative, or chain
schools to the open box of Pandora,
in beautifully selected Southern
phraseology. The Colonel is the
Grand Old Man of the South, his pres-
ence was greatly appreciated, and a
rousing vote of thanks was given him
at the conclusion of his last address.

"Not one of you people can think
of one single subject for five min-
utes," said Mr. Ferris, "for you have
not learned the Art of Study." Not
over ten per cent of the time spent in
study is efficient. We do not con-
dense our mental effort. Psychology
is only in its infancy, it is largely
speculative, mainly guess work. In-
duce your students to study by mak-
ing such work comfortable. Venti-
late your school rooms. Open the
windows and throw in coal. Pay par-
ticular atttention to the lighting, pro-
vide comfortable seats and see that
the atmosphere is right. There is al-
wavs one great center around which
everything else revolves. Find this
point in the lesson and work out-
wards. The present cramming of
subjects and problems upon the stu-
dents encourages mental dissipation.
Relate new information to past knowl-

edge. The greatest word in the Eng-
lish language is relation.

Mr. Jerome B. Howard, of Cincin-
nati, Ohio, explained "Why Many
Students Fail to Attain Speed in
Shorthand" in a scholarly manner.
This failure he attributed principally
to poor instruction, lack of interest
and inspiration, careless practice,
lack of general knowledge of the lan-
guage, etc. He recommended higher
standards for admittance to the work
and advocated increasing the vocab-
ulary by much good reading. Mr.
R. H. Peck, of Davenport, Iowa,
advocated "Salesmanship as a
Business College Study." He stated
that every one is a salesman of goods
or labor. Personality is the greatest
thing in business and this can be cul-
tured and made a more valuable asset.

The contest for the Brown Trophy
elicited much interest and comment.
This silver cup was donated by Mr.
G. W. Brown, of "Peoria and Every-
where," to be competed for each year
by students who have not had over
nine months' practice the past year.
The competitors wrote 1,5 minutes
from dictation and l.S minutes from
copy and were penalized five words
for each error. This year the cup
goes to The Select School of Short-
hand, Miss Sarah Sabolsky, Princi-
pal, Chicago, and was won by Parker
Woodson, a small boy aged 15 who
yet wears his trousers half length.
Below we give the averages.

The Rapid Calculation Contest re-
sulted in Mr. Clark of Wichita, first;
Miss Martin, C. C. C. C, Des Moines,

Too much credit cannot be given
Boyle's College and the officers of the
associations for the preparation made
for our coming, for neither time or
expense was spared. Everywhere
genuine western hospitality pre-
vailed. A great steel arch was built
across Farnam, the principal street,
and white letters three feet high bore
the legend "Welcome, C. C. T. A."
During the evening these letters were
resplendent with electric lights and
could be seen the entire length of the
street. Many men and women promi-
nent in the profession were present,
those who have seldom attended sec-
tional meetings. Among these were
Mr. and Mrs. George Stuart, of Glas-
gow, Scotland, who are touring this
country for the purpose of studying
commercial school methods, as they
have a number of schools in Scotland.
Mr. Stuart is the pioneer of business
education in that country. Others
were Col. George Soule, NewOrleans,
La.; C. P. Zaner, Columbus, Ohio;
W. N. Ferris, Big Rapids, Mich.;
Jerome B. Howard, Cincinnati, Ohio;
O. II. White, St. Louis, Missouri,
and W. T. Parks, Denver, Colorado.

The typewriter companies were all
represented, as were also those rep-
resenting every leading office device.
Among the well known bookmen were


Parker Woodson

Select School, Chicago

Leona Richardson

CCCC's Des Moines

Avis Jennings

\'an Sant's .School, Omaha






Gen'l Av'rge



47 2-15

47 23-30



-to 2-5

46 13-30



-i0 2-3

40 -t-15




37 7-10



40 1-5

3d 0-10


Jerome B. Howard.

J. .\. Lyons.

Carl C. Marshall.

^^^fSBui^/ned^^i^Au^ii^ ^

I'he Central Commercial Teachers' Association Convention photographed in front of the V. M. C. A.. Onialia. May 27. lOKi, by the Remingti
Typewriter Co., a large photograph being given to each member by that company, represented there by the well known Raymond P. Kelly.

G. W. Hootman, J. A. Lyons, Carl
Marshall, The Goodyear Bros., Dr.
J. W. Baker, et al. R. Scott Miner and
"Dad" Lobaugh were detained by
important business and their absence
was generally commented upon.
Then there were C. V. Oden, the
Kelleys and Wiese, Ass't Sec'y Evans
and H. O. Blaisdell, of New York,
C. A. Brittain, B. W. Plage and Mrs.
Plage, of Kansas City, Miss Alice
Owen and many others without whom
the social side of every convention
could not get along. Mr. and Mrs. C.
T. Smith and Miss Nettie Huff, of
Kansas City, attended the Central
for the first time and made many
friends. It was a jolly, earnest, so-
ciable, openhearted bunch of people
with whom it was a great pleasure to
meet, to say nothing of the profit to
be gained from hearing the able ad-

The election of officers for the en-
suing year resulted as follows: Pres.,
H. B. Boyles. Omaha; Vice Pres., W.
N.Watson, Lincoln; Secy., Miss Mary
Horner, Waterloo; Treas., Miss Lena
Vogt, Traer, la.

The association presented to Mr.
Gates a valuable gold watch, thereby
expressing its appreciation for his
valuable services.

The genial Assistant Secretary of
the Smith Premier Company was
obliged to bring so much of the gold
reserve that he only carried six extra
suits, but they were all "dreams,"
the ladies said.

Does Plowman ever get in a hurry,
if you call that his usual gait? one
lady said!

It was the first time anyone ever
took Gilbert, of Marshalltown, for a

How thoughtful of Mr. Zaner to ex-
plain what he hadiin his pocket.

Wonder why Walker and Baker
"walked" so far to a "baker-y" to get
their meals?

"I love my salary, but Oh you Vine-
yard at the Rome!"

B. F. Willtams


The Jamestown Business College,)
Jamestown, N. Y., May 20, 1910. )
Messrs. Zaner & Bloser,

Columb'is, Ohio.

fjentlemen:— Your circular letter of the 18th
inst. is at hand. Our subscription to The Busi-
ness Kducator must have run out without our
knowledge of the same. We hereby enclose you
one ilollar to renew our subscription in accord-
ance with your suggestion.

It may be of interest to you as a matter of
college news, especially as many of your stu-
dents have been teachers in our institution, to
know that the big fire that swept through the
heart of our city on the 14th of March totally
destroyed tlie six-story brown stone block in
which our school was located, everything con-
tained therein being a total loss. We didn't
have so much as a lead pencil, a steel pen or a
sheet (if paper left from the conflagration. We
were about half covered, however, by insurance,
and three days after the tire our school had re-
opened in all of its departments in the rooms of
the Young Men's Christian Association in this
city which \'ery kinilly offered us quarters in
our emergency. ( )ne hundred and forty students
were in daily attendance at the time, and only
one non-resident student left the city on account
of the disaster. Most of our students kept their

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