Moving Picture Exhibitors' Association.

Photoplay (Volume 35 – 36 (Jan. - Jun. 1929)) online

. (page 82 of 138)
Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 35 – 36 (Jan. - Jun. 1929)) → online text (page 82 of 138)
Font size
QR-code for this ebook

In the last few feet Marc commits suicide by
shooting himself. We knew that an actual
revolver-shot would ruin the sensitive micro-
phone, so used a toy cap pistol. When the cap
exploded it sounded in the monitor room like
a sixteen-inch gun and in retaking the scene
the mere chck of the hammer provided the
desired effect.

Perhaps the most interesting e.xperiment, in
our studio at least, has been the making of the
first two Octavus Roy Cohen "Bummin'ham"
stories, with all-negro casts. We discovered
very early that the usual colored screen actor
was practically useless because it was next to
impossible for him — or her — to memorize long

speeches. Of course there are exceptions, but
very few of them. We went to the legitimate
stage for most of our principals — the colored
legitimate stage. One of our principals in the
first colored talkie, "The Melancholy Dame,"
is Evelyn Preer, of the LaFayette players, a
splendid actress who was Lenore Ulric's under-
study in "Lulu Belle." The colored stage
players are remarkably quick "studies" and
seldom "go up" in their lines. The second
colored talkie, "Music Hath Harms," just
completed, we are convinced, will prove a

WE are all trying to find out what sort of
talkie entertainment the public wants in
abbreviated forms. The Christies belie\e that
the public will tire of the ordinary \'audeville
act and so we lean more to the one-act play
form, telling a complete story usually in about
eighteen minutes. Lois Wilson has appeared
in one of these for us, and she is to do another,
with Edward Everett Horton. By that time
we expect to know something of the public
taste — to obtain some hint of the pubUc's ver-

For after all, the public will decide the
ultimate fate of the talking picture, both long
and short. In the meantime, don't worry about
the fate of your favorite stars — you will find
that most of them mil do well in the talkies.
Jannings? Garbo? Myself, I'd go anytime and
pay good money to see Jannings act in silence;
and for my dough, Greta never has to talk!

A Dictionary of New Talkie Terms

{Continued from page 31)

Play-back — the "rushes" in sound
recording. The immediate
playing of the sound record
after the taking of a scene in
order that actors and director
may hear how it all sounds and
see if anything needs to be
changed. The play-back is
possible only from disc record-
ing, like a phonograph record,
as in film recording the film
must be developed before the
sound can be heard.

Disc — the wax record, like a phono-
graph record, on which sound
is recorded.

Photo-electric cell — the small sen-
sitive vacuum tube which is
used in the projection machine

of a film record of sound in
order to translate the black and
white lines of the sound track
back into sound, so they may
be perceived by the ear instead
of by the eye.

Frequency — a term in physics de-
noting the sound-wave char-
acteristics and range of the
electrical sound impulse.
Sounds have a "wave length"
just as radio impulses, short
wave lengths corresponding to
high frequency vibrations.

Sound-proof — the quality of pre-
venting the passage of sounds,
insulating an enclosed space
against outside noises.

Every advertisement In PHOTOPLAY MAGAZINE Is euarantced.

Photoplay Magazine — Advertising Section

I 1 1

What Are Your
Correct Colors?


The girhvith vivid red hair may wear soft eool
colors (vivid ones arc even more unbecominf; to
her than to girls with duller red hair) she may
wear blacks, both dull and lustrous and she
may employ most effectively neutralized
red-oranges which are in reality browns and
beiges. She may approximately match the
color of her hair, creating a most pleasing
harmony of matching or closely neighboring
hues. Browns darker and duller than the
hair make it seem to stand out with greater
emphasis, gaining by pro.ximity with less force-
ful colors. Dull beiges, lighter in value than
the hair, may also give it emphasis, but
beiges similar in value to that of the hair,
especially if the hair is light, make the wearer
seem uninteresting, lacking in character. The
color of her hair, her skin and her apparel is
too similar in tone, making her entire appear-
ance monotonous.

npHIS drab red-head should avoid beiges, and
■'■ usually browns also. If she chooses them at
all they should be combined with an accent of
cool color, used preferably near the face. An
accent of more vivid orange or red-orange, care-
fully chosen not to clash with the hair, may be
effective on beiges or duU browns. Contrast
of light and dark values, as light beige and dark
brown, may also aid in giving emphasis to the
costume, making the wearer more interesting
in appearance.

Having opportunities for unusual distinction
and etiectiveness through the use either of
harmonies of contrast or those analogous or
related to the personal coloring, the red-head
need not feel limited in her choice of color
even though she wishes to appear at her best,
to capitalize the unusual coloring which she
possesses. Violet, red-violet and red clash
most disastrously with her own coloring, for
they possess neither enough contrast or
sufficient similarity to be harmonious. Vivid
red-orange, orange and yellow, being either
more red or more yellow than the hair, as well
as outrivaling it in brilliance, are likewise

Soft, creamy yellow may be pleasing. Warm
creamy off-whites are usually more becoming
than pure whites or cold blue whites which
make the skin seem yellow by contrast. An
accent of either cool or warm color may be com-
bined with off-whites so that the charms of the
red-haired wearer will be further emphasized.

The more vivid red-haired type, particularly
if she has clear delicately tinted skin, may wear
gray as well as neutral beiges. Warm grays
frequently blend more easily with her coloring
but clear cold blue-grays may occasionally be
becoming, giving the harmony of contrasting
warmth and coolness supplied by more definite
blues, greens or blue-greens.

While extremely vivid colors, either warm
or cool, should be avoided for large areasof the
red-head's costume, small quantities used as
accents may be much more intense. Cool
colors especially may be most pleasing if used
in small vivid notes, with the background
color kept more neutral.

Avoid Trick Diets


been able to sell them the idea that emaciation
is beauty, by wrong living and neglect of diet,
these silly, vapid women know no bounds in
their efforts to tear down the lusty heritage
that is theirs by right of ancestry.


done properly . . adds loveliness to

Your Hair

Why Ordinary Washing . . fails to clean properly.
Thus preventing the . . Real Beauty . . Lustre,
Natural Wave and Color of Hair from showing

THE beauty, the sparkle . . . the gloss and
lustre of your hair . . . depend, almost
entirely, upon the way you shampoo it.

A thin, oily film, or coating, is constantly
forming on the hair. If allowed to remain,
it catches the dust and dirt — hides the life
and lustre — and the hair then becomes dull
and unattractive.

Only thorough shampooing will . . remove
this film . . . and let the sparkle, and rich
natural . . . color tones ... of the hair show.

Washing with ordinary soap fails to sat-
isfactorily remove this film, because — it
does not clean the hair properly.

Besides — tlie hair cannot stand the harsh

effect of ordinary soaps. The free alkali,
in ordinary soaps, soon dries the scalp,
makes the hair brittle and ruins it.

That is why women, by the thousands,
who value . . . beautiful hair . . . use
Mulsified Cocoanut Oil Shampoo.

This clear and entirely greaseless product,
not only cleans the hair thoroughly, but is so
mild, and so pure, that it cannot possibly
injure. It does not dry the scalp, or make
the hair brittle, no matter how often you
use it.

Two or three teaspoonfuls of Mulsified
make an abundance of . . . rich, creamy
lather . . . which cleanses thoroughly and
rinses out easily, removing with it every
particle of dust, dirt and dandruff.

The next time you wash your hair, try
Mulsified Cocoanut Oil Shampoo and just
see how . . . really beautiful . . . your hair
will look.

It will keep the scalp soft and the hair
fine and silky, bright, fresh looking, wavy
and easy to manage and it will — fairly
sparkle — with new life, gloss and lustre.

For Your Protection

Ordinary Cocoanut Oil Shampoos are
not— "MULSIFIED." Ask for, and be
sure you get— "MULSIFIED/'^


Wht-n yuu write to advertisers please mention PHOTOPLAY MAGAZINE.


I 12

Photoplay Magazine — Advertising Section

If you remove
cold cveQn\..riqhf

a clear, radiant skin
will reward you

BENEATH the first layer of dirt and dust
that your skin collects is a fine mesh of
germs, oil, rouge, powder that must besearched
out and removed, every -single day, if you
hope to keep a lovely complexion.

Germs thrive and mulitiply unless they are
effectively destroyed. Blackheads, pimples, fol-
low. To clean your skin, you should use ab-
solutely hygienic facial tissues.

Kleenex comes in ample handkerchief
size tissues.

It rubs the cold cream off, instead of in. It
gets down into the pores and rubs away beauty-
destroying germs. Cheaper than high laun-
dry bills, softer than old pieces of cloth, safer
than any other method.


Cleansing Tissues

Kleenex Company, Lake-Michigan Bldg.,
Chicago, Illinois. Please send sample to ^^ ^


City. Ztatc.

Since a person's daily protein needs are so

slight in comparison with the excess in the
average diet, is it not remarkable that the
health of the banting belles, existing on sauer-
kraut juice, pineapple and tomato and such
reduction regimens, has remained as good as
it has?

These girls are not merely clipping pounds
and ounces from their soft tissues, but they
are clipping years, months and days from their
lives and predisposing themselves to chronic

invalidism, or, at least, marked physical

As to the animal proteins, it is interesting to
note that researchers have determined that in
comparative nutritive value the kidney is
highest, the liver, second, and muscle, third.

In the next article the discussion of the
body's building materials will be concluded.

The day's food should contain about 75 units
of protein each day for an adult. Check your
diet against this table.



Apple 1 medium . .

Apricots 2 medium . .

Banana 1 medium . .

Blackberries Vz to % cup .

Currants (dried) Vi cup

Dates 4



Figs (dried) 2 to 3

Grapefruit '/2 medium

Grapes 1 large bunch (about 50) .

Huckleberries Vi to 2/3 cup

Muskmelon 1/2 medium

Orange 1 medium

Peach 1 medium

Pear 1 medium

Pineapple (fresh) y^ cup

Prunes 4 to 6

Raisins '74 cup

Raspberries V2 to % cup

Rhubarb Vi to % cup (cooked)

Strawberries Vz to % cup

Tomato 1 medium


Asparagus 1 medium serving '^

Beets About 2 medium 2

Cabbage "^ to % cup \

Carrots 1 medium large 1

Cauliflower % cup 2

Celery 3 stalks Vz

Chard V2 to % cup 2

Corn 2 small ears 1

Cucumbers 6 thin slices '/a

Lettuce Vi solid head 1

Onions 4 small 1

Parsnips 1 medium large 1

Peas 1/2 to 2/3 cup 5

Potato 1 medium 3

Spinach V2 to 2/3 cup •. 2

Squash (winter) Vi to % cup 2

String beans Vi to 2/3 cup 1

Sweet potato 1 medium 1


Beans (dried) Vi cup (cooked) 7

Bread (graham) 1 slice 2

Bread (white) 1 slice , 3

Cornmeal % to 1 cup (cooked) 3

Farina Vi to '4 cup (cooked) 3

Macaroni ^/i cup (cooked) 4

Rice (White) Vi to % cup (cooked) 2

Rolled oats or entire wheat

breakfast cereals Vi to ^4 cup (cooked) 4


Almonds 15 nuts.' 3

Peanuts 1 5 nuts 5

Pecans 12 to 13 halves 1

Walnuts 7 halves 3


Buttermilk 1 cup

Cheese 1 inch cube .

Cottage Cheese Vi cup

Cream 1 cup

Egg 1 medium . .

Egg white 1

Egg yolk I

. 7
. 7
. 6
. 7
. 4
. 3

Fish 1 large serving 23

Gelatine 1 tablespoon 7

Meat 1 medium serving 25

Milk (whole) 1 cup 8

Milk (whole) 1 quart 30

Milk (skimmed) 1 cup 8

Oysters 5 to 7 4

Every advertisement in PIIOTOrL-iY MAGAZINE Is guaranteed.

Photoplay Magazine — Advertising Section


The Shadow Stage



npHIS picture was filmed as a tribute to the
-'• Mormon faith, with money invested by
citizens of Utah, on the very ground where
those religious folks lirst settled. The principal
actors, including Marie Prevost and Ben Lyon,
were brought from Hollywood. The e.xtras
were Utahans, many of them Mormons. The
result is a thriller with an amazing buffalo
stampede, fascinating shots of the covered
wagons crossing the ri\er and good sincere
work by Marie Prevost.


nPHIS is offered as a puzzle picture for those
■*■ long winter evenings. Find the producer
who dared to make it; find the plot; find the
reason for it all. Send in your answers in an
unstamped envelope. There's an automobile
wreck, an overturned canoe, reckless young
millionaire and Rosemary Theby as Alabain'
Kenyan, the hostess of a night club. What
more do you want for your money! Enter-
tainment? Not at these prices.


CHE was only a Shopgirl — he was a MiUion-
'-'aire's Son. But he did Right by her and took
her Home to his arrogant mother, who couldn't
care for Shopgirls in a Big Way. Misunder-
standings. Separation. Brokenhearted, the
Brave Little Woman goes back to her favorite
Tenement. The Little Stranger arrives.
Where — oh, where is Hubby? Several years
later, the Unsuspecting Father meets the
Offspring. Mother-in-law repents. And the
Scenarist is still at Large.


A SM.^RT, sophisticated and humorous
-' V-ersion of the traditional Sahara-after-
midnight plot. .\ young American goes
through hell-fire to swipe a beautiful Arabian
princess from a lecherous old sheik whom she
doesn't want anyway. Olive Borden is e.xotic
as the desert flower and Hugh Trevor is at-
tractive as the energetic hero. Noah Beery is
frightfully realistic as the barbarous infidel
who barges about eating foreigners in one gulp
and picking his teeth with bayonets.


npHIS, boys and girls, is dished up as enter-
-'• tainment. If you believe in Santa Claus,
Usten carefully to the following: A kind-
hearted, he-man bootlegger; a suave, villain-
ous hijacker; the bootlegger's collegiate brother,
a cheap night club entertainer who's pure and
virtuous; a bleached blonde speakeasy hostess
in love with the hijacker. What do they do?
Diitit csk. The same thing they always do;
make bally whoopee, drink wood alcohol, and
blow one another's brains out. Pass it.


CPOOKS have come to the talkies. "Strange
'■'Cargo" devotes an hour and a quarter to
discovering who killed Mr. Barclay. The
picture is a good, stirring mystery play laid on
board a yacht a thousand miles from anywhere
but Davy Jones' Locker. The cast is all
speaking-stage, wdth excellent performances by
Frank Reicher, Lee Patrick, George Barraud,
Claude King, Ned Sparks and .iVndre Beranger.
Dialogue is good, and recording excellent.
Unfortunately, it is hard to put a play in
movie form, as the talkie makers are finding







4 out of 5 Neglect the Gtifns and Surrender
Health to Pyorrhea

DANGER seems so remote when teeth
are white. But, as your dentist will tell
you, teeth are only as healthy as the gums.
And diseases that attack the gums seldom
reveal their presence until too late.

So start taking proper care of the gums
to preserve teeth and safeguard health from
dread Pyorrhea — the disease of neglect that
ravages 4 persons out of 5 after forty and
thousands younger.

Every morning and every night, when
you brush your teeth, brush gums vigor-
ously with the dentifrice specifically made
for this purpose — Forhan's for the Gums.

Within a few days you''ll notice an im-
provement in the way your gums look and
feel. In addition, your teeth will look
cleaner and whiter. For while this denti-
frice helps to firm gums and keep them
youthful (the surest safeguard against
Pyorrhea) it also cleans teeth and protects
the crevices where decay so often begins.

Get This Good Habit

Remember, nobody's immune. And the
safeguard against disease is proper daily
care and a semi-annual visit to your dentist.
Get a tube of Forhan's from your drug-
gist today. Two sizes — 35c andf 60c. Start
using it, morning and night. Teach your
children this good habit. It will protect
their health. Forhan Company, New York.

Forhan's for the Gums is far more than an ordinary
toothpaste. It is the formula of R. J. Forhan. D. D, S. It
is compounded trith Forhan's Pyorrhea Liquid used by
dentists everyirhere. You iciUfind this dentifrice especially
effective as a ^um massage if the directions that come tcith
each tube are follotced ctosely. It's good for the teeth. It's
good for the gums.




When sou write to advertiscre iileasc mention PlIOTOT-I,.\Y M.VGAZIXE.


Photoplay Magazine — Advertising Section


mean constipation

Take this safe



And get relief
in a short time

IT is always well to remember that a
headache is often another symptom
of constipation. And the correct laxative
will bring grateful relief.

But instead of nasty, nauseating doses
that so often upset the stomach, gripe,
and irritate the nerves, take Ex-Lax. It
is safe, gentle and effective. It's the"
family laxative — good for children and

Ex-Lax is pure chocolate treated with
tasteless, non-habit-forming phenol-
phthalein which is prescribed by phy-
sicians for the relief of constipation.

Whenever headache, biliousness, list-
lessness and other uncomfortable symp-
toms flash their warning, take Ex-Lax,
without delay. Results will delight you.

Get Ex-Lax from your druggist, to-
day. Accept no substitutes if you want
the best relief. Three sizes, 10c, 25c
and 50c.

You can also obtain Ex-Lax Fig Flavor^ '.




JUST a loose-limbed mystery with no place to
go. It ambles along at a lazy gait, and has a
regiment of people doing the oddest things for
no real reason. This is built on — or rather, is,
formula number 11: i. e., the pearl eye is
snitched from Buddha by a souvenir-loving
American. For twenty years after, strange
Asiatic curses are hurled at a harmless New
England family, all because of the cois-ed poll.
Very childish.

THE FAKER—Columbia

■TNIRECTOR PHIL ROSEN should avoid all
-'-^spiritualistic mediums (or is the plural
media?) after this picture is released. Here you
ha\e the absolute low-down on the hocus-
pocus boys. It is remarkably well done, too,
and gives interest to an ordinary picture.
Warner Oland is the fake medium, with
Jacqueline Logan as his assistant. (.)f course,
she gives it all up to lead a Clean Life.

WILD BLOOD— Universal

13 EX, the wonder horse, is again given the
-'-^short end of a childish Western which is a
cjuiet slam at the undisputed intelligence of
both Rex and his fans. He did two beautiful
pictures which topped the bo.x-oifice records
for animal films, but now they're handing him
stuff which doesn't make horse sense. This
King of Wild Horses is a perfect gentleman,
but he gave them the horse laugh when they
printed titles into his action.


HTHIS honest-to-gosh old-fashioned movie
*■ gives a faithful portrayal of South Sea life
as imagined by someone who's never been ten
miles from Centerville. Three villains — a
Chink emperor, a renegade beach-comber, and
a Mex pirate — all threaten the virtue of a
beautiful girl searching for her weakling
brother. A schooner captain jumps in to save
them both and makes a frightful mess of every-
thing. Just too childish.


A R.^THER ragged production attempting
■' *■ epical heights, but handicapped by an
overly-fantastic story and amateur direction.
A mandarin's daughter is thrown into the
China slave traffic of the South Coast. But
the picture is notable for one thing. Sojin, the
inscrutable, plays a triple role and really is


npHIS time the jade is stolen, but wait! — it's
-'- not as bad as it sounds. The little green
rock doesn't get the spotlight. The indefati-
gable Bill Cody grabs the gasps as he literally
leaps all over the state to save his girl and pro-
spective father-in-law from a gang of ransom
crooks. You know — millionaire bachelor
searching for a thrill, which turns out to be
Sally Blaine. A modern action thriller,
cleverly directed by Leigh Jason.

You are going to see considerably more of Rudy's brother, Alberto,
in pictures soon. He is now under the direction of S. George Ull-
man, who used to manage the brilliant destinies of Alberto's
famous brother. Who knows but that additional fame may come
to the beloved name of Valentino?

Every advertisement In PHOTOPLAY JI.iG.^ZINE is Bnaranleed.

Photoplay Magazine — Advertising Section

1 1

World Wide Pictures

SOME chap with
or hettpr. a moth

a mother-in-law complex,
■'or better, a mother-in-law, is back of this
one. The gaily pompous Monty Banks stag-
gers through five reels as a downtrodden bride-
groom on an attempted honeymoon, accom-
panied not only by his blushing bride, but her
mother, her mother's angora, terrier, parrot,
and pet crow. It was made in London and
Paris and is funny in spots.


TWO fine actors with rich speaking voices
and years of stage e.xperience — Hobart
Bosworth, Robert Edeson. They present a
really tense and dramatic talking skit. .K
famous psycho-analyst devotes his life and
career to vengeance. His little immigrant
sweetheart was kidnapped from the docks
thirty years before. Eventually his enemy
falls into a carefully laid trap. It is one of the
cleverest denouements of stage or screen.
William de Mille directed. In three reels.

IN HOLLAND— Fox— Movietone

IT would be a great boon to the picture busi-
ness if Clark and McCullough went back to
vaudeville. They may be funny on the stage
but they certainly are tragic in the talkies. In
two reels they got only a handful of laughs.
They swim the .Atlantic under water, climb the
.Alps, fall into a canal, mess upatulippatch, but
Chaplin and Lloyd needn't worry- any. Weak,
even for a short subject.


successful boiled-shirt comedian developed
by the talking pictures, and he is the works in
this one reel comedy. The comic plays a
woman-hating bachelor finally won over by
the wiles of a girl who out-smarts him. Mabel
Forrest, Johnny .-Vrthur and Florence Eld-
ridge are pleasing, but it is all Horton. A
successful society comedy, with a real story,
in one stanza. Most promising.


' I 'HIS one reel all-talking comedy shows all
-'■ the weaknesses and strengths that we can
expect from the screamies. When a man falls
into a mud-hole, it isn't so funny any more, and
when we have to hear bad gags too it is terrible.
On the other hand, there is a snoring scene,
with three men in a double bed, that is a roar.
Eddie Gribbon is funny in this. Harry
Langdon isn't. Let's be nice and call this a
pioneering experiment.



warm, in which her gold hair made the high-
light. By her side were two heavy canes.

"I became horribly depressed only last
week — saw myself hobbling forex-er through
life — and I took to dreaming of my home in
Sweden. I bought a home for my parents with
my first money. It has two big rooms reserved
for me. I thought of the peace and homeliness
of them, and I commenced planning how I'd
furnish them. I picked the wall paper, I se-
lected pieces of furniture from here that I'd take
with me — those green drapes, that little chair.
Strange, the next day I had a letter from my

Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 35 – 36 (Jan. - Jun. 1929)) → online text (page 82 of 138)