Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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a memory. Kodaks. p,_.^^g ^^^j ^p_ Pj^Pj- ^^j without obli-
HoZV Snapshots Help Kodak Film in the familiar yellow box gation, the booklet telling me about the
^ ^ is dependably uniform. It has speed and Modern Kodaks.
You look back wistfully to those distant wide latitude. Which simply means that
years and try to remember what your it reduces the danger of under- and over- ^

youngsters were like. If you've left it all exposure. It gets the picture. Expert """'

to your memory, how disappointed you

are at the little you can recall. But if -g-^ y-w -j— ^ * -w-r Address

you had the forethought to take plenty • 1^ C ./ I .J /% Iv *

of snapshots, everything comes back to ^^ "^-^

you as if it were only yesterday that only Eastman makes the kodak City 2?

When you write to advsrtlsers please mention PHOTOPLAY MAGAZINE.



Gossip of All the Studios



[ CONTINUED FROM PAGE 74 ]




The old and the new. At the right
is Cecil De Mille's first camera, used
in filming "The Squawman" sixteen
years ago. At the left is his sound-
proof talkie camera. With De Mille
are Kay Johnson, Julia Faye and
Peverell Marley



When Clarence Brown raises this cap-
tive balloon over the M.-G.-M.
Studios, all airplane pilots fly at a
height of more than 2,500 feet in the
quiet zone of the talkie stages. This
is to keep air noises from interfering
with production



"pROM the stages of California to the offices of New York is just another
■'- sleeper jump for the film stars and their bosses.

Mary and Doug, for instance, leap back and forth three or four times a
year.

Among the best known of those who ferry our favorites to and fro
across the country is Uncle Bob Harper, an elderly gentleman of color
who presides over the compartment-observation car, "Golden City," of
the Golden State Limited.

UNCLE BOB has hauled many of the biggest and best, and likes to tell
about the stars and their quaint ways. He is proud of having made
the beds of the mighty.

He was most impressed by the last sweep of Pola Negri eastward, as she
headed for Europe and her reentry' into foreign films. The entire resources
of the good car "Golden City" were turned over to the Perilous Pole — it
was occupied by Pola herself, her prince-husband, a secretary, a maid and
a \'alet, and Harper allows as how he never heard so many bells ring at
once in all his born days.

Uncle Bob still talks about that trip of Pola's as he \vields the duster.
He is firmly convinced that Negri was leaving pictures and was on her
way to take a queen job in some of those foreign parts.



A battery of cameras, with their sound-proof overcoats, on location

for "The Wheel of Life." The covering is made of asbestos, cork

and cotton, with air cells



FOLKS are always getting the tliree
Young sisters mi.\ed up. From a
distance Loretta looks hke Sally Blane
and like Polly Ann Young, and viic
versa, if you get what we mean. It is
something about the eyes. Yet when
you put them side by side the Ukeness
vanishes — almost.

Because of this problem of long-
distance resemblance the girls make it
a rule to speak to whome\er addresses
them, regardless of whether they are
called by their own name or by that of
a sister.

Many complications develop de-
spite efforts of the girls to ease the
situation. The person addressing one
of the girls may say, "You certainly
look Ulce your sister Loretta, onl>-
you're prettier." Which diplomatic
remark is calculated for a sure-fire
compliment. Imagine the perso.i's

[ PLEASE TURN TO PAGE 84 ]



76



Photoplay Magazine — Advertising Section



11




0^^4\




IN some mauve and gray salon, you
may loll for hours while dexterous
fingers smooth the years and troubles
from your brow. Or, at home you may
use, yourself, good creams and pure, to
freshen your complexion and to make
smooth your skin!

And in both cases you may be wrong
— through no fault of the creams nor of
the technique! For many a woman un-
justly blames her lotions and her creams
while the fault is her own — and directly
her own! — in that she has failed to keep
herself immaculately clean internally! and
has thus robbed her creams and un-
guents of their powers!

She, then, should know the good ef-
fects of Sal Hepatica, which doubles the
potency of every lotion and unguent she
pats on her skin. By cleansing the system
of the poisons and waste, it clears the
complexion of defects. It keeps the skin
pure and youthfully translucent.

Sal Hepatica is the American equiva-
lent of the famous European spas

In the natural saline springs of Europe,
Sal Hepatica has a wonderful precedent.
These famous spas — Vichy, Carlsbad,



h



eaii




er



ni wiinui



'tab




Weisbaden — have for years and years
drawn the fashionable and distinguished
people from the four corners of the earth
to "take the cure." Our own physicians
—as well as the physicians of Europe—
heartily recommend the saline method
for restoring the complexion to natural
beauty and for correcting a long list of
human ills.

Constipation, colds and acidosis,
rheumatism, headaches, and auto-in-
toxication give way. Digestions are
regulated. Sluggish livers respond.
Good spirits return. Complexions
bloom ! For salines, because they purify



Sal Hepatica

V -^ III £) 1929

When you write to advertisers please mention PIIOTOPLAT MAG




the bloodstream, are generous doers
of good to the entire body.

VJet a bottle of Sal Hepatica today.
Keep internally clean for one whole
week. See how much better you feel,
how your complexion improves. Send
the coupon for the free booklet that ex-
plains the uses and benefits of Sal
Hepatica as the standard laxative for
your entire family.



Bristol-Myers Co., Dept. G-75, 71 West St., N. Y.
Kindly send me the Free Booklet that explains
more fully the many benefits of Sal Hepatica.

Name



Addresi
City

AZINE.



-State_



How They Manage Their Homes



[ CONTINUED FROM PAGE 71



-,.?'^.-««.,3lir




Sumptuous is the
only word that
describes this
circular, domed
bathroom, adjoin-
ing Miss Griffith's
dressing room and
boudoir in her
Beverly Hills
home. Walls and
ceiling are of gold
moire silk, and the
carpet is water-
proofed. The basin
is black marble
with solid gold
faucets and fixtures



On this floor, too, is a house-guest room, not
yet completed, and the library. (No servants'
quarters — these are over the garage.)

This library has one wall devoted to books —
sets of Beaconsfield, Ambrose Bierce, Oscar
Wilde, Flaubert, Samuel Pepys, as well as
books of the stories that have been made into
pictures for Corinne, such as "Black Oxen."

Two large gold-plush chairs, cretonne drapes,
an oriental cabinet mth mirror and a dainty
table form the furnishings upon .a cafc-au-lait
carpet. This room has a railinged balcony
looking down upon the "Whoopee Room"
below — and from it, via two removable panels
in the doors, pictures can be projected upon a
screen in the lower room.

Now we will go downstairs, sauntering grace-
fully down the winding Italian staircase to the
hall below. Here, facing the front door, we see
the famous doors, imported from a Doge's
palace, and made in 1600 A.D., which lead to
the living and dining rooms. There are also a
mirror and a screen from this same source, in
the living room. These doors are square and
the Spanish arches, originally there, were
changed to fit into the period scheme, gix'ing
entrance to the Italian-French- Viennese living
room, all soft greens and golds.

Heavy brocade silk drapes in these delicate
shades adorn full length windows, looking out

[ PLEASE TURN TO P.\GE 101 |



the Bible. A bookcase holds books by many
modern authors. Pictures of Corinne in
various guises adorn a desk, above which hangs
a round mirror. Portraits of Oscar Wilde,
bought in Paris, and some rare tile pictures,
adorn the walls. Reading "lamps, flowers,
smoking paraphernalia stand upon a low table.
Walter's dressing room has all built-in equip-
ment — wardrobe, drawers, wall mirrors galore.
The bathroom is round, too; a separate glass
room holds the shower. Pale blue prevails.

Ne.xt to this is the guest dressing room where
visitors leave their wraps and pretty up. It is
panelled in rich silk from floor to ceihng, and
besides the closets, many pieces of precious
furniture and a rare ItaKan desk abide here.





Miss Griffith's bedroom combines
the softest flesh pink colorings, en-
chanting touches of silver in picture
and mirror frames, exquisite pieces
of carved crystal. Near the mantel
is a portrait of her as Lady Hamilton
in "The Divine Lady"



The modern version of a masculine
bedroom, as designed by Mrs.
Morosco for the man of the house.
The furniture is black mahogany;
the walls are ivory. The bedspread
is colorfully striped and the chair
covering is gay and jazzy in pattern



78




loted
Berlin beauty specia list

send!^ America a 2-niinufe #!
home beauty treatment •••





"Foundation cleansing— the daily
elimination of all pore-clogging dust,
powder and rouge — by one means
and one means only, daily use of the
soap blended of palm and olive oils—
Palmolive! . . . / urge all my clients
to use it as well as my own Pasta Di-
vina and Eher Cucumber Emulsion."

Berlin W. 1 58 Kaerntnerstrasse
Rome-Prague- Vienna-Santiago




YOUR facial loveliness, according to
the celebrated Elise Bock, depends
upon "foundation cleansing." And foun-
dation cleansing depends on the daily use
of a soap blended of palm and olive oils.

The smartest women of the Mid-Euro-
pean world take all their beauty problems
to Elise Bock of Berlin. Madame Bock's
salons de beaute inRome,Prague,Vienna
and Santiago are well known to women
of fashion, who consult her constantly.

Known throughout the world

Many of our own lovely women go to
Vienna and hear from Pessl this same
truth. Madame Jacobson, of Lo?i(/oH; Masse oi Paris;
Attilio, of i?OOTf; de Neuville, of 5/. AIor/>2/ Lina
Cavalieri, of P^ra— these are just a few of the out-
standing beauty specialists who advise twice-a-day
use of one soap— and one soap only— Palmolive!
Leading American specialists have long agreed on
the importance of palm and olive oils in cleansing.
These are the reasons why Madame Bock stresses



All IWiddk Europe seeks the
refinements of beauty in the
Berlin establtshment pictured
above, the salon ofEltse Bock,
at 138 KaerntnerUrasse.



the importance of
"foundation cleans-
ing." Powder and
rouge gradually work
their way into the

pores. Only apart remains on the surface. The rest
combines with dust, dirt and oil. And soon, tiny,
stubbornly hard masses form. Unless one washes
the face this special way morning and evening —
blackheads, pimples, dreaded blemishes appear!

A famous 2-minute rule

This is the 2-minute home beauty treatment Elise
Bock herself would give you in her select studio de
beaute: massage the warm creamy lather of Palmolive
into the pores with both hands, for about two
minutes. Then rinse thoroughly, first with warm,
then cold water. That is all.

What Elise Bock tells her Mid-European patrons,
Paris long has known, for today, in France— home
of cosmetics, leader in soaps and elegant toiletries—
Palmolive is oneof the two largest selling toilet soaps
... it is first in the UnitedStates and 48 other countries!



PALMOLIVE RADIO HOUR -Broadcast every Wednesday night-from 9:30 to 10:30 p. m., eastern time; 8:30 to

9:30 p. m., central time; 7:30 to 8:30 p. m., mountain time; 6:30 to 7:30 p. m.. Pacific Coast time — over WEAF and

37 stations associated with The National Btoadcasting Company.



HELP YOURSELF TO HEALTH





\^



Join the crowd when sum-
mer days beckon to action.
Help yourself to health.
Eat these better bran flakes
made by Kellogg in Battle
Creek.

You never tasted such
delicious bran flakes. They
have that famous flavor of
PEP. Crisp and tasty to the
last spoonful.

Rich in nourishment too.
You get the healthful ele-
ments of the wheat. Plus



just enough bran to be mildly
laxative. Let the whole
family have these bowlfuls
of health at any meal. Ready-
to -eat with milk or cream.
Delicious with honey.

Ask for Kellogg's Pep
Bran Flakes. Sold in the
red-and-green package.

401099'

PEP BRAN FLAKES




Important— Ke/Zogg's Pep Bran
Flakes are mildly laxative, all-bran
—another Kellogg product — is 100%
bran and guaranteed to relieve con-
stipation.



A Summer
Tonic

for the

Complexion



PHOTOPLAY'S Cook Book

recommends new green

vegetables, fresh juicy

fruits



-»?"^r.




Style Note for Cooks! Alice White's perky

Easter bunny cap may not add spice to her

cooking, but there's no doubt in our minds

that it adds charm to the cook



HERE is a variety of dishes to tempt capricious summer
appetites — at luncheon, tea or supper.

Alice White has given us her recipe for Fresh Peas on
Toast, a light but satisfying dish around which to build the
healthful all-vegetable luncheon.

Cook the peas in an uncovered pot until tender, and salt
to taste. The brilliant green color can be retained by adding a
tiny pinch of soda. Drain, and for every pint of peas add a pint
of sweet cream, seasoned with a dash of pepper, salt and butter
and thickened slightly with flour. Toast thin slices of white or
wholewheat bread; place on individual plates and cover
generously with the hot creamed peas. Serve at once.

IRENE RICH says that Salad a la Philippine is a real "skin
food" and should be indulged in frequently. To serve two
people, she uses:

A narrow strip of red pepper
A narrow strip of green pepper
' 2 orange 2 tablespoons olive oil

2 halves fresh or canned pears The fruit's juice

Salt and paprika

Remove the pulp from the grapefruit and orange without
breaking the membrane. Cut the pear in lengthwise slices.
Cut the endive in halves, discard the outer leaves and wash
with care. Place the endive halves on plates; set the pear,



1 head endive
] 2 grapefruit




Photoplay Magazine

750 N. Michigan Ave., Chicago, 111.

Please send me a copy of Photoplay's Cook
Book, containing 150 favorite recipes of the stars.
I am enclosing twenty-five cents.



Be sure to write name and address plainly.
You may send either stamps or coin.



fan shape, over these. Back of the pears place a section of
orange pulp, and a section of grapefruit just above the tips of
the leaves. To the fruit juice add the olive oil and salt; beat
vigorously, and pour over the salad.

PINEAPPLE TRIFLE is the lovely name of a fruit dessert
that Bessie Love loves! You'll love it, too, when the mer-
cury runs close to the top of the thermometer and none of the
usual sweets allure. The ingredients are:

6 tablespoons pineapple juice 2 eggs

3 tablespoons sugar 32 pint cream

Assorted fruits

Cook pineapple juice, sugar and eggs in double boiler until
mixture thickens. Set aside to chill. Just before serving, whip
cream and add. Cut the chilled fruit in small pieces — you may
use strawberries, pineapple, oranges, or any fruits and berries
in season. Add the fruit to the mi.xture and serve. This
dessert is made practical at any season by using the fresh fruits
that are available, or by substituting some canned ones.

AND to cool a parched throat, what could be more welcome
than a long, cold drink of Tennis Punch, made according
to the censor-proof recipe of Richard Barthelmess? The juicy
pineapple forms the basis of this one, also. Select a pineapple
that is large and ripe. Peel and cut into cubes. Make a quart
of fresh tea, which should be strained twice after fusing. Add
to the pineapple one pint of fresh, crushed strawberries; four
ripe bananas, which have been halved and sliced very thin; one
pint of unfermented grapejuice. Let all stand for at least an
hour.

^Meanwhile, boil in a porcelain kettle one quart of water with
two pounds white sugar, grated rinds of one lemon and one
orange. Strain this and set aside to cool. At serving time, add
to the syrup the juice of six lemons and four oranges; then add
the tea and fruit mixture, with suflicient cold water to make a
refreshing drink. Serve in tall glasses filled with cracked ice.
and garnish with fresh mint leaves.

YOU will find 150 favorite recipes of the stars in Photo-
play's Cook Book — novel ways of preparing and serving
eggs, fish and meat; recipes for soups, salads, desserts and
candy; attractive vegetable dishes and combinations; cakes
and hot breads. Just fill out the coupon on this page, enclose
twenty-five cents to cover cost of book and mailing, and a Cook
Book will be sent you at once. Carolyn Van Wyck

81



82



Photoplay Magazine — Advertising Section



"Lovely smooth skin

fascinates," say
39 movie directors

"Nothing is so important to a girl's
loveliness as exquisitely smooth skin,"
says Frank Tuttle, director for Para-
mount, and sums up what 39 leading
directors have found out from their ex-
perience with motion pictures.

"Every screen star," he goes on to
say, "knows that people love it above
everything else. And because make-up
is of very little use under the strong glare
of lights in a close-up, a star's skin must
always be rarely beautiful."

This is why nine out of ten lovely
screen stars use Lux Toilet Soap — it
keeps their skin flawlessly smooth, al-
ways in splendid condition.



Laura La Plante, famous Universal
star, enjoying Lux Toilet Soap in the
modernistic bathroom which is among the
most interesting seen in Hollywood. She
says: "I've used the famous soaps of
France, and know that Lux Toilet Soap is
made the same way. It gives my skin the
same marvelous smoothness."

Photo by R. Jones, Hollywood





Photo by O. Dyar, Hollywood

Mary Brian, Paramount star, in the luxurious bathroom
which is one of the most beautiful built in Hollywood.

"The charm of a perfect skin is a business necessity to a
star. That's why so many stars guard the smoothness of their



skin with Lux Toilet Soap
— it certainly keeps 'stud
skin' in perfect condition



—it certainly keeps 'studio /T't^i/ciL^ ffCf-^






Lux



Evtrr adurti>ement in PHOTOPLAY MAGAZINE Is guaranteed.



I



Photoplay Magazine — Advertising Section



83



In Hollywood

— where lovely skin is essential for success —
9 out of 10 screen stars use Lux Toilet Soap



THEY stream into Hollywood,
beautiful girls from everywhere
over the country— all with one idea
inside their lovely heads. They are
going to become motion picture stars.

And they find out at once that
there is one thing they must have if
they are ever to succeed on the screen.
They must have exquisite skin.

"The most appealing beauty
any girl can have is exquisitely
lovely skin," says Herbert
Brenon, well-known United
Artists' director — summing up
the directors' experience. "To
survive the merciless test of
the close-up — with the huge



incandescent lights pouring down
on her — a screen star must have
rarely beautiful skin," Brenon goes
on to say. "The beauty of her skin
distinguishes every star I know."

This is why 442 of the 451 impor-
tant actressesin Holly wood, including
all stars, are using Lux Toilet Soap.
They find that it keeps the skin appeal-





ingly soft and smooth, so that even
the close-up reveals not a single defect.

Nine out of ten lovely screen stars
are devoted to this white, fragrant
soap — and all the great film studios
have made it the official soap in their
dressing rooms. If you aren't already
an enthusiast about Lux Toilet Soap,
which is made by the famous French
method, get several cakes to-
day. You'll be charmed with
its gentle care of your skin.
And it gives such very abun-
dant lather, even in the hard-
est water! Lfse it for the bath,
too — and the shampoo, as the
fastidious screen stars do.



Lya de Putti, beautiful Columbia
star, says: "I find that Lux Toilet
Soap is wonderful for my skin — it
keeps it so marvelously smooth."



Photo by R. Jones, Hollywood

Mary Philbin, charming star with Universal, says:
"Whether a star's skin is creamy, olive, or pink and white,
it mini have marvelous smoothness. I entrust mine to
Lux Toilet Soap— it's such a lovely soap."




Greta Nissen, beautiful screen
star, says: "Lux Toilet Soap feels
delicious to the skin and makes mine
so wonderfully soft and smooth."



Toilet Soap



Luxury such as you have found only in French 'i f\^
soaps at 50(f and ?i.oo the cake . . . now XAJy



When you write to advertisers please mention PHOTOPLAY MAGAZINE.



Gossip of All the Studios



[ CONTINUED FROM PAGE 76 J



embarrassment, however, when the gal re-
plies, "Oh, you think so, do you? Well,
I'm Loretta herself, so there."

Fortunately Loretta works at First
National and Sally is with RKO and Polly
Ann free lances, so that keeps them from
getting mixed up in each other's roles.

HOLLYWOOD has two famous
wits, Arthur Caesar and Wil-
son Mizner. Such is the price of
repartee that one of them works
for Columbia and the other runs a
restaurant.

HOPING to give Dolores Del Rio a
treat, while the star was filming
"Evangeline" in Louisiana, a Spanishgirl
brought her some piping hot tamales and
some homemade chili-con-carne.

"I thought that being Mexican, you
would enjoy some real Mexican food,"
the donor of the tamales and chili said.
"I do appreciate your thoughtfulness.




On this page you'll find three studies in making
faces. Here you see the make-up man, with his
little black box of magic, adding eighty years to
the age of Anita Page. She is being fixed up to look
like Barbara Frietchie, and the cameraman will be
called upon to shoot her old gray head



And here is John Gilbert as Fedya in
Tolstoi's "Redemption." The beard is
all too real and must be worn in and out
of the studio. Things like that tempo-
rarily wreck an actor's social life



my dear," replied Dolores,
hfe!"



' but I never ate a tamale or chili in my



"pINIS FOX, who writes all of Dolores Del Rio's opuses, and Edwin
■*- Carewe, who produces 'em, were discussing the talkies the other
day.

"Should we make 'em?" Carewe asked Fox.

"Why shouldn't we?" Finis piped back. "I don't know any one in
the industry who can out-talk us!"

WHEN Lupe Velez and her companion, Helen Rupert, were
returning to Hollywood, they had all of their meals served in
their drawing room. Each evening, in [ please turn to page 94 ]

84-




Showing the ravages of grease-paint, not time,

on the face of Dolores Del Rio. Miss Del Rio

wears this make-up in the final tearful episode

of "Evangeline"



Photoplay Magazine — Advertising Section



85



Jntelligent women let

their tooth paste buy their cold cream




LISTERINE
TOOTH
PASTE



So many things you can buy with that
$3 you save by using Listerlne Tooth
Paste instead of 50 cent dentifrices.
Cold Cream, for example. Talcum.
Handkerchiefs. Hose.



One trial
convinces
you of its
exhilarating
after effect



You probably know that wonder-
ful feeling of mouth cleanliness
and exhilaration that follows the use
of Listerine.

Now that delightful sensation is
brought to you by Listerine Tooth
Paste— 25 cents the large tube.

Try it one week. Note how quickly
iTcleans. How it removes all traces of
discoloration and leaves teeth gleam-
ing. How it invigorates the entire oral
tract.

Millions, finding that Listerine Tooth
Paste gives such pleasant results have
rejected older and costlier favorites.
The average saving is $3 per year per
person.

We'll wager that once you try it,
you too, will be convinced of its merit.
Lambert Pharmacal Company, St.
Louis, Mo., U. S. A.



When you write to advertisers please mention PHOTOPLAY MAGAZtNE.



Rosie Rolls Her Eyes



scrutinized her rival, and the longer she looked
the better she felt. Miss Bellairs had resorted
to heliotrope, the favorite color of near-middle
age, and a floppy-brimmed hat of that shade
soften£d her rather weary countenance. In
addition, a narrow band of ribbon encircled a
slightly corded throat and her eyes had the
dilation caused by excessive ogling of the first
three rows.

The lustrous Rosie chuckled happily, and
reminded herself that the beauty standards of
screen and stage were as far apart as good
music and a theme song.

""DY the way," said Magnolia, cutting into
-'-'Mr. Zoop's prosperous monologue, "isn't
Emerson Slipe your tone expert?"

"I had one of them birds shipped along with
the machinery," admitted Abie. "Names I
don't bother with until they've done some-
think. Why?"

"He called on me and my company,"



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 10 of 145)