Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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in Illustrating. Through these
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When you write to adverti.sers please mention PTTOTOPLAT MAGAZINE.



Friendly Advice from Carolyn Van Wyck




on



Girls'
Problems



Choose "becoming" perfumes. Select them
with as much care and discretion as you do
your clothes. That last-minute spray of
fragrance is often the beginning of charm



Cologne is a splendid sub-
stitute for the cold shower,
when time and facilities are lim-
ited. It acts as a skin freshener
and tonic. The busy college girl,
the traveller, the professional
woman who has only a few
moments in which to dress for
dinner, will find it invaluable.



A;



DOZENS of girls have written me, asking
about perfumes, scented dusting pow-
ders, toilet waters, sachets, colognes —
all the fragrant accessories to charm and good
grooming.

It is the rare girl who does not care for per-
fume in any form, although there are many
who reserve the use of a heavy scent for play-
time hours. This is as it should be. No one
who is shut indoors for long periods with other
people should inflict a definitely strong scent,
however lovely and sense-enthralling it may
be, on those around her. Such a scent is dis-
tracting, which is precisely what we want it
to be! — ^but not in a business atmosphere.

There are many ways of protecting ourselves
from the feeling that we lack daintiness and
freshness. Where there is a tendency to pro-
fuse perspiration and a consequent odor, there
are deodorants. Above all, the girl who is
truly dainty strives first for perfect cleanliness
- — the soap-and-water cleanli-
ness of a frequently batlied
body. She may also use soap
and water on her face and
neck, or she may prefer
creams — or a combination of
both. She may use a liquid
cleanser. That is a question
of individual preference and
the requirements of her skin.
Perhaps she has already
used a scent in her bath, in
the form of perfumed salts.
Perhaps she enjoys a fleecy
dusting powder, to give that
feeling of perfect dryness and
comfort. There is also a soap
which leaves one's skin feeling
as though freshly powdered.
For those who like to use a fra-
grant talc or dusting powder,
there are many odours from
which to choose.



ND let me remind you that
the hair must be clean and
well-brushed, it the whole effect
of good grooming is to remain unspoiled. After
the shampoo the use of a perfumed hair lotion
or brilliantine is a dainty touch. It makes the
hair more manageable and imparts a lovely,
healthy sheen, without stickiness or greasiness.
The girl who has exposed her hair to summer
suns and winds, with deplorable results, will
find these lotions helpful. They can be ob-
tained in one's favorite scent.

If you Uke just a dash of delicate fragrance,
you will find toilet water most desirable. Pour
a little into the rinse water when you wash your
hands, dab it on your throat and arms, per-
haps a bit on your forehead. Some girls like to
use a matching sachet. An easy way to pre-
pare sachets for dresser drawers is to divide a
piece of cotton into two layers, pour the sachet
powder on the bottom layer, and put the cotton
together again. The sachet can be renewed as
often as necessar)-, and Ungerie, handkerchiefs
and gloves \\\\\ be pleasantly permeated.



Scents and Incense

SWEET-SMELLING powder, a dash of perfume — these
are some of the things that add daintiness.
Do you need advice on the care of your skin? Send tor
my free complexion leaflet.

Are you trying to lose a few pounds without sacrifice of
health or energy? My booklet of reducing exercises and
menus will help you. Send stamped envelope for this booklet.
Is there some other problem of appearance that is troubling
you? Are you in doubt about the colors you should wear?
Do you need advice about your hair?

Your letters will be answered promptly, if you will enclose
a stamped, self-addressed envelope. Address me in care of
Photoplay, 221 West 57th Street, New York City.

CAROLYN VAN WYCK



The range of perfumes is almost incredible,
and among them is one for every t>pe and
temperament, for every mood and occasion,
and for every season. Many of them are com-
plemented by a full line of beauty accessories —
face and body powders, bath salts, sachet,
toilet water, hair and skin lotions.rouge, tal-
cum, creams, soaps, compacts — all in the same
delightful odcur.

There is a new perfume that fairly breathes
youth and verve and gayety. And there is
another which is sophisticated in the extreme,
without being heavy. There are light floral
odcurs, spicy bouquets, and rich, subde scents.

APPLY perfume or toilet water to the skin,
unless your skin is very sensitive. The
fragrance is more lasting and cannot be
spoiled by blending with the fabric odors which
are sometimes apparent after perfume has been
applied to certain materials and to furs. Then,
too, there is danger of spotting a frock of light
color. It is pleasant to dab a bit of perfume
behind the ears, at the corners of the mouth,
around the line of the hair. Paste perfumes are
always used in this way. An atomizer pro-
vides a delightful means of using toUet waters
and colognes, or of spraying perfume on gar-
ments, if you prefer to use it that way.

If you have a friend to whom you want
to make a gift of perfume, of powder, of a
compact that has appealed to you because of
its beauty or convenience, or any other of the
many toilet accessories, bear in mind that if she
is the "lily" type of girl she
will probably not be pleased
with an exotic, oriental scent.
If she has a vivacious, vivid
personality, don't send her
lavender or heliotrope. Use
the same careful judgment in
selecting scents for self and
friends as you would in
choosing becoming clothes.

I wonder if you know about
the fascinating perfume burn-
ers that diffuse your favorite
fragrance in boudoir or draw-
ing room, filling the air with
a gende scent that remains
associated with the personal-
ity of the hostess. Burners of
this tjTie usually plug into the
electric light socket. A few-
drops of extract give off a de-
lightful fragrance for hours.
[please turn to page 89]



16



Photoplay Magazine for November, 1929



17




VIBRATING TO THE HOUR

PRAGRANCE GLORIOUSLY KEYED
TO EVERY CMIC GAIETY

THE NEW VOGUE OE

LES PARFUMS

COTY

JO!' tAeiT'n^Ais ofscmlii/ance,
me wonas sma?'test women mad-
Tieiize theij'cAaT'm wi'f/i LAimant
— of one of tAe d/orious di'oub
o/COTY^e;j/umes wAicA
hynok fAedaietiesofmd/it-h'me.



Always Use Perfumes

With An Atomizer For

Loveliest Effect.



) by Coty. Inc., 1929



FOR EVENING DIVERSION

L'A IM ANT — Magnetism incarnntc.

Dg luxe flcLCOns SI 2.50 cind $5.00,

|2 0=. S2.00, Moz. $1.00.
L' O R I G A N — Expcesstoii of cleqancG,

I^i-.-f*o ntation flacon, 2 oz. $7.00,

1 oz. $3.75, Koz. $2.00, }4 0Z. $1.00.
PARIS,, — Gaiety and joyousness. Pres-

cntLitiojx flacon, 2 02. $6.75,

1 oz.$3.75, Koz. $2.00, Moz. $1.00.
CHYPRE — Foe exotic, intense natures,

Presentation flacon 2 oz. $6.75,

1 oz. $3. 75, \~. oz. $2.00, M oz. $ 1 .00.
EMERAUDE— DifTerGntforeacK. Presen-

tationflacon, 2oz.$7.25, loz.$3.75,

K oz. $2.00, )i oz. $ 1 .00.

All toilette creations in these odeurs.

The Smartest Perfumes In The World
Are Not Necessarily Costly.



714 Oyih SSjeni^, C^g^ri.



Wben you write to advertisers please mention PHOTOPLAY MAGAZINE.



i8



Photoplay Magazine for NovembeRj 1929



VOTED THE LOVELIEST




SUB-DEB



ss



I




JOHN BARRYMORE





CORNELIUS VANDERBILT, JR.





F. SCOTT FITZGERALD



''WOODBURY'S IS MARVELOUS . IT SURELY HELPS

TO KEEP YOUR SKIN LOVELY AND SMOOTH'^

WISS LOLITA GLADYS GELPI, OF NEW OR LE A NS . . CMOS E N AS THE LOVELIEST SUB-DEB




A VIVID LITTLE FACE -brilliant, long-
lashed dark eyes— a velvety skin, touched
with flame-like color —

Southern softness, French vivacity-
She is seventeen years old, a true child of
New Orleans; nursed by a colored mammy,
educated by French convent nuns, speaking
French— the intimate language of her family
—as readily as English; passionately at-
tached to the things, ways, people she has
always known.

A shade of fright comes into her eyes at
the mere thought of living in the rich,
wonderful, but terrifying North. She loves
the easy graceful life of Louisiana; boat rides
up the Mississippi to the plantations; danc-
ing in flower-filled patios; boys and girls



piling into each other's automobiles to spend
the day at the Lake or the Country Club;
the girls in simple little cotton frocks all
summer; everybody knowing everybody else.

. . . "And everyone has a good time. And
all the girls in New Orleans are beautiful.
Yes, eight out of ten are not just pretty —
they're beautiful! . . .

"And nearly all of us use Woodbury's for
our skin. We think Woodbury's is mar-
velous. If a girl has any trouble with her
skin— she goes right after it with Wood-
bury's soap. It surely helps to keep your
skin lovely and smooth!"


A LOVELY SKIN— what woman, young
or old, can be indifl^erent to it! There are



many, many difl^erent types of beauty— as
this series of lovely Woodbury users, brought
together from every part of the country,
shows. But one thing is essential to every
type— a clear, flawless complexion.

Woodbury's Facial Soap has helped thou-
sands of women to overcome the faults in
their comple.xion, and to keep their skin
smooth and clear, radiant with health and
beauty. Get a cake of Woodbury's today!
Begin, tonight, to care for your skin with
this wonderful soap!

Send for the delightful Woodbury set, containing a
trial-size cake of Woodbury's Facial Soap, Facial
Cream and Powder. Cold Cream, treatment booklet,
and directions for the new complete Woodbury Facial.
Enclose lo cents and your name and address. The
Andrew Jergens Co., 2221 Alfred St., Cincinnati, Ohio.
O 1929. The A. J. Go.



Every advertisement in PIIOTOPI*AT MAGAZINE is guaranteed.



rOU can try from now
until Clara Bow marries
Harry Richman, and
probably still go wrong on
guessing who this flashing,
flaming child is. Sparkling
with the old zip and ginger,
displaying undreamed-of
curves — Colleen Moore, not
so long ago the coy Uttle
flapper who toyed with
dangerous cocktails and had
harmless dates with high
school boys. Colleen will
look something like this in her
new one, "Footlights and
Fools"






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Ball



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E forget letters to mother, and old gas bills, and our wives' birth dates, but we fans never
forget this queenly lady of the films, who has always had our respectful admiration.
After a long and honorable career playing really nice women in a big parade of pictures,
Alice Joyce is still at the producers' call, and our big Kalem Days Fan Club is hoping unani'
mously that she'll be summoned for a fine job soon




Ruth Harriet Louise



g » 'HE sole survivor of the royal line of stars — the queen who, in the eyes of her devoted fans,

/ can do no wrong. Greta Garbo now occupies a peculiar and solitary place in the hearts

of picture lovers. Traits that might be unfavorably mentioned in the case of other players

become positive virtues in the case of this amazing Swedish girl. "Our Greta, may she always

be right," says her public. "But right or wrong, our Greta!"




rHREE things, close observers suggest, created this glamorous girl — the new Fay Wray.
One was her happy marriage to John Monk Saunders, one her smart new bob, and one the
splendid part in "Thunderbolt" that she played so brilliantly. Whatever the causes, we'd
hardly recognize, in this picture, the shy little violet that came so quietly to light in Von Stroheim's
"The Wedding March." Anyway, whatever brought it on did well!




Vandarara



rOU'RE going to admire and envy, simultaneously, this extremely blonde and atrociously
pretty newcomer to pictures. First, she's really a raving beauty. Second, she's zat fascinat'
ing Maurice Chevalier's leading woman in his second American picture, "The Love Parade."
Jeanette MacDonald is her name, and she came to the studios from a line of Broadway musical
comedy successes, including "Yes, Yes, Yvette" and "Sunny Days"




Richee



C\ /*0 player in pictures has raced to the top more rapidly than our boy, Richard Arlen,

t/\ in the past year. Dick is now a full-blown Paramount star, after earning his rank and

V^_^ medals as leading man in a long list of good pictures which his work adorned. Not

long ago four of his films were playing on Broadway at the same time. The little wife, Jobyna,

out at Toluca Lake, sings at her work these days. For her boy's a real star!










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Model 1352-
A Bolitaire fashioned
of soft satin and tricot,
with thirteen-inch skirt sec-
tions formed of machine elastic
at both sides. This model is cut very
low in the back, yet furnishes the same
confinement to the bust that a well-fitting
brassiere gives. The straps are of satin ribbon.
Pink and black. Priced, $12.50.






oi



mill Jl. W. (;rObbAl\L) CO., Division of Associated Apparel Industries, Inc.

Chicago New York San Francisco Dallas Atlanta London Toronto Sydney Buenos Aires



Which • •





are the hands of the
^tch Viatis Wife ?



TWO women at Sally's gay little \uncheon — both
with hands so exquisitely cared for that they fas-
cinated you with their smooth whiteness!

Yet one, Sally said, was a millionaire's wife — the other,
the wife of a young salesman with a very modest salary.

"Jane, the lovely ash blonde, has four maids,— and
she never saw a dish cloth! While Fran, the slim dark-
eyed one, keeps house charmingly and cares for two
romping youngsters with no help in the world save those
two exquisite hands of hers!

"But I happen to know," Sally added, "that Fran
uses Lux for every soap and water task around the house.
Says it gives her hands beauty care."

Later Sally coaxed them to have these photographs
taken. Honestly, can you tell which is which ? Number 1
shows the hands of the young wife who does all her
own work — number 2, the hands of the millionaire's wife.
Equally lovely!

Lux for every soap and water task

Your hands, too, will stay young and lovely if you use
Lux for every soap and water task.

For Lux is different from ordinary soaps. Made of the
purest materials known, by a special process. Lux pro-
tects the precious beauty oils of the skin— the youth oils.

Lever Bros. Co., Cambridge, Mass.



So many soaps dry up these oils, leaving the skin just a
bit rougher, a bit coarser, each time they're used.

Try this new kind of beauty care for yourself! Each
time you wash dishes — or do any soap and water task,
let the delicate Lux suds tend your hands very gently,
leaving them whiter, smoother, more exquisite than
before! This wise beauty care for your hands costs
almost nothing. Begin it yourself this very day!

Ljux for ALL your dishes costs less than P a day




The National Guide to Motion Picture



[TRADE HABE]




November, 1929



Close-Ups and Long-Shots



By James R. Quirk



Hollywood, Calif.

THIS town is no place for a con-
scientious student of the motion
picture who comes out here in a
spirit of helpfulness and charity, pre-
pared to discuss its most intricate
problems of technical development
and deplore the morals of the com-
munity.

There hasn't been a ghost of a
scandal in the whole blamed town.
There have been four marriages in the past
week and not one newspaper rumor of a new
divorce.

It used to be a genuine intellectual treat to
argue about tempo, movement, rhythmic flow,
and all that sort of thing with the other sun-
dodgers, but now all the hell-raisers go to bed
early and there is no one with whom to sit up
and talk constructively about the art.

A/TICKEY NEILAN, Eric Von Stroheim,
-'■^■*-Paul Bern, Eddie Sutherland, Al Cohn,
Charlie Chaplin, Eddie Goulding, Harry
Crocker, Alan Dwan, and all the other film
intellectuals, are too busy making pictures to
talk about them.

All those New York actors and song com-
posers I knew in the East go in for tennis and
get so tired out I never meet them.

Aileen Pringle has gone in for the speaking
stage. Those highbrow Eastern authors on
location here have all reformed and gone to
writing.

The supervisors have all been sent back to
the milk wagons and overalls, and the producers




with whom you could onCe enjoy a
good scrap are busy studying music.
When you ask a press agent for
news he sticks his fingers up to his
nose. The talkies have ruined Holly-
wood as an intellectual joint.



r



T must be that they are catching
up on the sleep they lost for months
when the talking picture came roar-
ing in like a lion and threw such a
scare into the Hollywood studios.

But now they have the lion tied meekly
outside the studio gate, playing with the goats;
the most timid little stars pat him on the head
as they pass by and say:

"Nice little lion, him wouldn't hurt no one,"
and pass on in to the sound stages to warble
song hits like Mary Ellis and speak their lines
like young Ethel Barrymores.

It all goes to prove that our movie stars,
men and women, all the time had something
in addition to pretty faces, bathing suits, and
Arrow collar profiles.

"T3UT," said one newspaper cynic a few weeks
-*-^ago, "wait until the}' try to put over Janet
Gaynor in a talkie."

Yeah? I have come from a projection room
showing of "Sunny Side Up" in which that little
bride puts over lines and songs like a Broadway
favorite. And I almost mistook Charlie Farrell
for John Charles Thomas. Put this on your
"Must See" list.

And who do you think will knock you for a
solid row of microphones when you hear them

27



talk and sing? Geraldine Farrar and Jeritza? No, no,
comrades of the fan millions, none others than our old
pals and movie favorites, Gloria Swanson and Bebe
Daniels.

THE Shadow Stage department must go to press
several days before these several pages of mine or
you would have read about both of them in the Best
Performance list. As it is, only one was able to catch
the press. But the other will be there next month in
capital letters.

That is the one prerogative of the editor. He can be
lazier than his associates and get his stuff in two days
later. And pictures move fast these days.

I HAVE just seen Gloria's new picture "The Tres-
passer." I am pretty hardboiled, but it got me.
It's a new Gloria and another picture you must not
miss. If we must have a Bernhardt of the screen I
nominate La Swanson.

And Bebe? You must see and hear Bebe in "Rio
Rita." You'll find it reviewed on page 52, this issue.

MAYBE when they get that microphonephobia,
which is high hat for fear of the talkies, thorough-
ly out of their systems there will be some fun in Holly-
wood again.

But right now the bootleggers are starving to death
and night life ceases prompth' at nine-lhirty, when they
all start home to spray their throats with Listerine and
go beddy-bye.

CHARLIE CHAPLIN will not talk in his next
picture. There will be no fanfare of pressagentry
about this. Charlie has reached his decision in his own
quiet way.

For almost a year he has been working on a new
picture. Half way through he stopped production and
gave his cast and studio staff a vacation. The next day
sound technicians mo\ed in with their equipment, and
Charlie was not seen in his usual haunts for weeks.

During that time he made over ten thousand feet
of talking picture test film, and when he finally emerged
from the privacy of his studio, he was still puzzled.

Only a very few close friends have seen and heard the
tests, and it is known that they have ad\ised him to
stick to the pantomime, in which he has no equal.

Now he is considering a picture in which there is
sound and dialogue for the other characters, but in
which he will remain silent. Of one thing we may be sure.
If Charlie does use sound in the picture he will give the
picture business a new conception of its use.

MY first day in Hollywood I ran smack into a
tragedy, fortunately merely a financial one, in
the first sound studio I visited.

King Vidor was directing Marion Davies in a scene
for her new picture "Dulcy." The sound technicians
were placing the microphones, and making their
weird counting tests to insure their perfect placement
for the action of the scene.

28



Over in a corner Donald Ogden Stewart, famous
author and humorist, paced back and forth repeating
his lines like a schoolboy studying for a class recitation.

Thirty minutes were consumed in preparation before
the sound man yelled "O. K. Silence." The camera
started and Marion walked through a door into the
bright light of the incandescents.

FROM nowhere in particular came a strange noise.
The sound man signalled to stop and then through
the silence came the merry chirp of a cricket.

For one solid hour, forty people, from director to
property boys and the entire cast, hunted high and low
for the insect, without success. That hour cost three
thousand dollars. Finally work was resumed and
the cricket was heard no more.

"I know who did it, King," said Stewart, after the
day's work. "Who did what?" asked the director.
"I know who put that cricket on our set. It was Jesse
Lasky. He's sore because you signed me up first."

THERE is a story in this issue of Photoplay that
no one familiar with the motion picture folks of
ten years ago can read without a little pang of sorrow.
The story of the passing of the old studios, now await-
ing wrecking crew and apartment house builder.

I thought of it as I walked through the magnificent
new Fox Studios, now nearing completion, many miles
out and beyond Los Angeles and Hollywood where
real estate has become too valuable for such a vast
acreage of art.

Forty million dollars are being expended there. The
famous old Universal City, that was the pride of
Uncle Carl Laemmle, would be lost in one corner and
D. W. Griffith's old Fine Arts Studio could be tucked
away in the vast property warehouses.

SOl'ND stages of massive concrete, outside of which
a battery of artillery could hold target practice with-
out a sound penetrating its scientifically-constructed
walls and doors; a research laboratory, in which four
hundred thousand dollars a year will be spent; a res-
taurant for studio workers which rivals in appoint-
ment any in HoUj-wood or Los Angeles; a hall of
music, in which four huge studio orchestras can
practice and a score of composers and musical adapters
can work undisturbed by the outside world or each
other; endless acres of outdoor sets, shaded parks and
perfectly kept lawns, administration buildings, power
and light and air cooling and heating plants.

A complete cityof architecturalandlandscape beauty.

AND back in New York sits the man who is re-
sponsible for this tremendous achievement, a
man who twenty years ago fought the whole motion
picture industry for his business life and independence.
We can almost say that William Fox built this great
studio with his own hands, for when he was fighting a
lone battle against the combined producers of that
day he personally cut and prepared every single film
that came out of his little New York workshop.



EXPOSING the

Hollywood Orgy



We draw the curtain from vice and
crime of film colony's mad night life



SEND Junior and Betty Jane to bed,
and lock up Grandma in her own room!
I propose, here and now, to describe
a Hollywood orgy in all its harrowing



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 100 of 145)