Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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twittered the lady, "and he promised to — "

"So it's commcncink, ha?" groaned Mr.
Zoop. "Listen, baby, Hollywood is paved
with promises and the ventilation is hot air. if
you get me. Some of them Eastern geniuses
would make you a present of my studios, to
hear them talk, but don't you give them a
tumble. Be deaf, baby, but don't be dumb."

Presently the car swerved in at the hotel's
private driveway and the next thirty minutes
was devoted to the ensconcing of Miss Bellairs
with appropriate ceremonies. This was ac-
complished by loud wrangling, orders and



[ CONTINUED FROM PAGE 47 ]

counter orders and the constant repetition of
the Bellairs name until, by the time its bearer
had disappeared in an elevator, the armchair
fleet in the lobby was clearly impressed. Then,
his duties as field marshal at an end, Mr.
Zoop clambered aboard his automobile and
oozed gratefully back against the cushions.

"And has her voice a tinkle-tonkle!" he ex-
claimed. "Believe me, Rosie, I'm surprise! at
my own astonishment — it sounds at least like
an angel playink on a .xylophone. And did you
give a glance on that rose point scarf — not less
than one eighty-seven-fifty wholesale."

" 'S wonderful," enthused Miss Redpath,
"and so was that flesh tinted crepe." Her
pansy eyes crackled with delight.

Abie watched her suspiciously. "What's all
this googHnk about?" he inquired. "Not even
through these turtle shell rims did I sec any
crepe."

"Being a man, you wouldn't," said Rosie
sweetly, "but take a good look next time you
see her. She'll always be wearing it, dearie —
it's sagging right under her chin."

"KAR EMERSON SLIPE pivoted daintily on
•'■''•'■sport shoes that had never left a sidewalk,
and surveyed the apprehensive players gath-
ered in the center of the bleak stage.

Miss Bellairs, having risenat seven-thirty for
the first time in years, sat aloof and half awake.

The others rallied themselves around the
director and listened sulkily to the \visdom
being tossed at them.

"Before we start," said Mr. Slipe, "here's



how the land lies: When the curren is on
every sound you utter is caught by one of these
six microphones overhead and carried down
to the recording chamber in the basement. On
the way it passes through my monitor booth."
He indicated a small room built into a side wall
high enough to overlook the entire set from
behind its large sheet of plate glass. "Now,
what I don't hke you'll have to do over; that's
all you need to know, so try and please me. I
may as well add that none of you will be al-
lowed in the booth, so don't come snooping
around."

" A NY other orders?" queried the director,
-'•■sarcasti ally.

"Yes," squeaked Emerson, "sit down and
shut up. Come on, you stiffs, let me hear the
scenes of the play in order. We're not using
any cameras and there'll by no recording to-
day, so snap into it.''

Ten days study had brought the players
well up in their parts and they handled each
scene as though determined to impress the
arrogant Jlr. Shpc. For hours the soundproof
studio, hung with monk's cloth to deackii
echoes, throbbed with the bass trumpeting of
Mr. Hoople and the resonant baritone of
Carlos Cabrillo. In vivid contrast trilled the
richly seductive alto of Joyce Cleary and
ilagnolia's silvery cadenzas, whUe the lesser
players enunciated with the proper tinge of
inferiority. Then at four o'clock, when the
hissing of many atomizers heralded the ap-

1 PLEASE TURN TO PAGE 96 I



Silent Clothes for the Talkies



CLOTHES must be seen hut not heard. That is the dictum
of the talking movies. And with it started Charles
LeMaire's troubles.
Mr. LeMaire is a costume designer who has been working on
"The Cocoanuts," starring the four INIar.x Brothers, at the
Paramount Sound Studios on Long Island. One of the interest-
ing things about the stage production of "The Cocoanuts"



anet




was the colorful costuming, so I determined to find out how
Mr. LeMaire proposed to transfer all this beauty to the
talking screen.

"With the talkies," began Mr. LeMaire, "it is important to

remember that clothes must be silent. When 3'our favorite

heroine is pressed against the bosom of her lover, and he

whispers 'I love you, darling,' there can be no movement of

her elaborate garden frock that results in a

rustle, for this slight noise may register far

7?i, above his voice.

"Therefore, in designing a costume, I have
to take into consideration the fact that
taffetas, metallic cloths, crystal beads, and
beaded fringes are absolutely taboo. And
when you realize that it was trimmings like
these which caught the high-lights of the
camera and created an atmosphere of loveli-
ness on the screen that was sheer joy, you
can imagine what a problem all of this
creates.



UT there are substitutes — soft materials,
aces, transparent chiffons, and shimmery



"Clothes may make the woman, but they can also mar

the picture," says Charles LeMaire, costume designer.

"A rustle can cost you a small fortune"



BU'
la
silk velvets of the finest texture which also
photograph beautifully. For trimmings we use
silk fringes, silk tassels, and bows and flowers
of smooth textured materials. So you see,
while our method is entirely different, the
results are equally fine.

"I predict that the talkies will create a new
type of costume jewelry — wide bands of gold
and silver, beautifully engraved, or studded
with brilliants, made to fit the arm perfectly,
and tight fitting necklaces of the same type.
Loose fitting jewelry — pearls and bangles of
all kinds — must be eliminated entirely.



I



86



II



Photoplay Magazine — Advertising Section



87



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(Photo bv Clarence S. Bl:i, Hor.. v.oo:)

BESSIE LOVE, M-G-M Scar

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J NIT A PAGE

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Phyllis Haver


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Anita Page


Mary Doran


Raquel Torres


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Doris Janis


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I MAIL FOR YOUR COMPLEXION ANALYSIS

JMr. Max Factor.— Max F.ictor Studios. Hollywood. Calf. J-7-14
■ Dear Sir: Send me a complimentary copy of your 4opagc book, "The

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When you write to advertisers please mention PHOTOPLAY MAGAZINE.




My Boy Buddy



[ CONTINUED FKOSr PAGE 35 1



actresses, only Clara Bow and Billie Dove
receive more. The statement is as follows:

"It may sound funny when I say it, but the
truth is that the public has been so kind to me,
that my ambition is to return some of that
kindness by being thoughtful and considerate
of everyone with whom I come in contact.

"I'd like to prove by my conduct in life that
I sincerely appreciate the good fortune that
has come to me."

WHEN I read this tears came to my eyes
and a lump in my throat, for I knew the
words came from his heart. No high-powered
publicity man ever made such a human interest
statement and attributed it to the person
interviewed. .\s I write this I am affected in
the same manner. I ask the readers of this
article if you can conceive of a more appealing
answer? Or one that would please you more
if he were your boy?

Buddy's sister, Geraldine, now j\Irs. John
Binford, was a student at the U. of K. and Bud-
dy often went up to see her and attend fra-
ternity dances while he was still in high school.
He learned that college boys pla>ing in a dance
orchestra often made from S12.00 to S15.00 a
night at Friday and
Saturday night dances.
So, at the beginning of
his senior year in high
s:hool, he bought and
paid for, out of his own
money, a full set of
drums and traps, and,
as there was no one to
teach hull in Olathe,
he bought records for
our phonograph, where
drimi music predom-
inated, and played
with the phonograph
until he learned to
play the drums well.

He learned the trom-
bone in much the same
manner as the drums,
usirvg a battered brass
horn, which I had pur-
chased for his younger
brother.

This old trombone
he played in his own
orchestra, which he
organized during his
last twoyearsinschool.

Then he took it with
him to the Paramount
school, where he played
on the sets and during
the noon hour, greatly
to the delight of every-
one. This one thing
gave him a great boost
with the school authoritie;
probably the largest factor in his success today.
Later he learned other musical instriunents.
until he could handle live, besides the piano. In
his first all-talkie, "Close Harmony," he plays
all these, besides singing.

"N/rO doubt you are familiar with the manner
■'-^ of his selection for the Paramount Training
School, which was the direct means of his
entering the movies and today being a star.
In the advertising of the Paramount-Famous-
Lasky studio, published some days ago, his
name was listed as one of their nine stars,
though there are thirty-four feature players
listed. And, by the way, of this forty-three, all
but Buddy and two others have had stage or
screen experience, according to a statement by
Paramount.

I was on intimate terms with S. C. Andrews,
owner of two local picture theaters. When

88



Paramount made known that they were about
to open a training school, where young people
would be taught to be actors, and those who
made good would be given contracts, he at
once submitted Buddy's picture to the district
manager. Earl Cunningham, Kansas City (one
of the 35 centers throughout the United States
where applications were recei\'ed).

Jlr. Cunningham informed j\lr. Andrews
that such a boy might ha\e a chance. So I
filled out the necessary blanks.

You see, Buddy knew nothing of it at all. He
was busy studv-ing journalism at the U. of K. in
order to be able to come back and help me on
the paper.

I saw that the instructions were to get two
recommendations. Then and there I con-
ceived the thing that put Buddy in pictures,
though of course he could not have gotten in
if he had not filmed well. I said to myself,
"I'll not stop with two stereot>-ped recom-
mendations, such as are many times written —
' I have known so and so a long time. He is
O. IC. Please do what you can for him and
oblige me.'"

I went first to Jlr. .\ndrews and asked him to
give a general account of Buddy and what he




At the age of nine, Buddy Rogers was the baritone of the Olathe

Boys' Band. You will note Buddy in the second row from the top,

the third from the left. Little did Olathe think then that Buddy

would become a movie star



s and, in reality, is



considered he might bring to the screen, if
selected.

Then to eleven others in Olathe, in entirely
different lines of business, all of whom had
known Buddy since he was born, and had also
known his mother and me for years, as we
were both born in Olathe. I asked them to
write at some length of their views on Buddy,
in his associations nith them in their particular
lines.

So these letters were written by his two
bankers, F. R. Ogg and S. B. Haskin; his
minister, the Rev. Mr. Brown, of the First
Methodist church; Judge G. A. Roberds, of the
District Court; his Sunday school teacher;
Superintendent E. N. Hill of the Olathe High
School; F. D. Hedrick, county attorney; the
Honorable C. B. Little, Congressman from
the 2nd District of Kansas, who lives near my
home; State Senator John R. Thorne, who
lives near us; Dr. C. W. Jones, our family



physician, who piloted the stork to our house
with Buddy; F. 1\I. Lorimer, President of
the Chamber of Commerce; and John W.
Brej'fogle, Olathe editor.

'Y'OU can imagine that Buddy was pretty
■'■ thoroughly "covered" by the time these
twelve letters were written, all from a different
angle.

Buddy had just recently had some pictures
taken, one of them mounted on a large folder,
somewhat larger than the letterheads on which
his recommendations were written. I stapled
his recommendations to this picture, which we
thought very good. Then I put a nice cover
sheet over all, on which I printed, " Character
Sketch and Characteristics of Buddy Rogers by
Twelve Olathe Men."

I did all this work myself at the office at
night, as I didn't want to have to explain to
my force what I was doing. I feared that
Buddy might fail to land the place.

.\nd just here I want to say that, after Buddy
had been in the school some two or three
months, Mr. Lasky, himself, called him into
the office one day and said, "Buddy, do you
know how \-ou happened to be selected to
enter the school?"
Buddy answered that
he did not. but that he
had often wondered to
what to attribute his
good fortune.

Then Mr. Lasky
said, "It was not on
account of your good
looks. You are good
looking enough, for
that matter, but that
wasn't the reason. It
wason account of those
marvelous recom-
mendations. Never
have I read such good
ones, and you are liv-
ing up to all that was
said about you. We
believe such a boy as
you will be a power for
good in this school and
in pictures."

But, do you know
how nearly Buddy
missed being in pic-
tures today? One of
his instructors, Mr.
Currie, told me the
next summer after the
school had opened in
August, that they had
seen nothing to indi-
cate that Buddy had
any talent at all fur
pictures. He thought
he was a nice boy— but that was all.

That, at the end of the first month, they
were on the point of sending him home (a
right they reserved), when aU at once — it
seemed o\er-night to them — his latent talent
showed up to an amazing degree. They real-
ized that he had simply been assimilating what
he had learned in the first four weeks. From
that moment, Mr. Currie said, Buddy was the
outstanding member of the class.

OF the 40,000 applicants for this school,
only twenty were chosen, and four were
sent home at the end of the first month. This
left eight boys and eight girls in the school and,
of this number, only five are now in pictures,
and only three with Paramount — Thelma
Todd, Jack Luden and Buddy.

Buddy was by far the youngest of the boys,
and the only one of the twenty who had had

[ PLEASE TURN TO PAGE 94 ]



mittKM



Photoplay Magazine — Advertising Section



89



ilow this Penetrating Foam
Cleans Your Teeth Better



* Why Colgate's Cleans Crevices
Where Tooth Decay May Start




Greatly maKiiilied pic
ture of tiny tooth crcv
ice. Note how ordinary
sluggish toothpaste (hav
ing hish "surface-ten
faita to penetrate
down where the causes
of decay hiik.



This diagram shows how
Coljrate's active foam
(having low " surface-
tcnsicm " ) penetratea
deep into the crevice,
chansing it completely
vlIii'ic the toothbrush
lot reach.




. . . and only 25<^ The famous 25c

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// not only polishes the outer sur-
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the tiny crevices.



D



,ON'T be content with merely
polishing the outer surface of
your teeth — that is easy. But be extra
cautious about cleansing the tiny
crevices where lurking, decaying food
particles and mucin deposits lodge.
Don't invite decay.

To wash away these hidden impuri-
ties, nothingequals Colgate's, accepted
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penetrating power* than any other
leadino- dentifrice.

When you brush your teeth with
Colgate's, you do more than safely
polish the surface. Colgate's pene-
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When you writfe to advertisers please mention PHOTOrUT MAGAZINE.



This means that it penetrates into
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In this foam is carried a fine chalk
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ing teeth white and attractive.

Consider Colgate' stwosuperiorities.lt
notonly polishesthe surface thoroughly
but because of its greater penetrability,
it c-leans where brushing can't.

Remember, the one function of a
dentifrice is to clean the teeth. No
toothpaste can cure pyorrhea; no
toothpaste can correct acid conditions
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leadintr.



COLGATE. Dept. B-2545. 695 Fifth Ave.. PT) pp
New York. Please send a trial tube of ■*• ^^^^
Colgate's Ribbon Dental Cream, with booklet "How
to Keep Teeth and Mouth Healthy."



Name

Address.^.



QUESTIONS ef ANSWERS



Read This Before
Ashng ^estions

You do not have to be a
reader of Photoplay to have
questions answered in this De-
partment. It is only necessary
that you avoid questions that
would call for unduly long an-
swers, such as synopses of plays
or casts. Do not inquire con-
cerning religion, scenario writ-
ing, or studio employment.
Write on only one side of the
paper. Sign your full name and
address: only initials will be
published if requested.




Casts and Addresses

As these often take up much
space and are not always of in-
terest to others than the in-
quirer, we have found it neces-
sary to treat such subjects in a
different way than other ques-
tions. For this kind of informa-
tion, a stamped, addressed
envelope must be sent. It is
imperative that these rules be
complied with in order to insure
your receiving the information
you want. Address all inquiries
to Questions and Answers,
Photoplay Magazine, 221 W.
S7th St., New York City.



H. J. S., Frederic, Wis. — Leslie
Fenton played the part of Donovan
in "The Drag Net." He was born
March 12, 1903, in Liverpool, Eng-
land, is five feet, nine inches tall,
%veighs 150 pounds and has black
hair and grey-blue eyes. His latest
appearance is in "The Dangerous
Woman."

Dorothy Brodhead, Jackson
PIgts., L. I. — Nita Naldi is five
feet, eight inches tall and weighs
about 123 pounds. Clara Bow
weighs 115 pounds and Joan Craw-
ford is five pounds lighter. Norma
Shearer is five feet, three inches tall
and weighs two pounds more than
Joan. Are you good at 'rithmetic?



TJHOTOPLAY is printing a list of studio
•*- addresses with the names of the stars
located at each one.

Don't forget to read over the list on page 140
before writing to this department.

In writing to the stars for photographs
Photoplay advises you to enclose twenty-
five cents, to cover the cost of the picture and
postage. The stars, who receive hundreds of
such requests, cannot afford to comply with
them unless you do your share.



M. C. D., West New York, N. J.
— Bert Lytell was born in New York
City, Feb. 24, 1885. He is divorced
from Claire Windsor. His latest
pictures are "On Trial" and "The
Lone Wolf's Daughter." At present
he is appearing on the stage in
"Brothers."

Claude F. Roff, Stillwater,
MiN'N. — Your friend is the winner in
this skirmish. Harold Lloyd is mar-
ried to Mildred Da\'is. Mildred
Harris was Charlie Chaplin's first
wife and Lita Grey was his second.
Before her marriage to Harold
Lloyd, Mildred Davis appeared with
him in several pictures.



M. R., Sallisaw, Okla. — Lady, the last
time I had my picture taken, photography was
still in its infancy. As for my fife history — oh,
I'm too bashful to talk about myself. Mary
Pickford is just five feet tall. Pauline Garon
is appearing in a picture titled "The Gamblers."

E. C. M. T. S., Harrisburg, Pa.— Just a
few more initials and you would have the
whole alphabet. Nancy Carroll was born in
New York City 22 years ago. She is five feet,
four inches tall and has blue eyes. Her real
monicker is LaHiflt. Billie Dove was chris-
tened Lillian Bohny. She is five feet, five inches
tall, weighs 114 pounds and has dark brown
hair and brown eyes.

F. J., Van Nuys, Calif. — I was quite cor-
rect in stating that Mary Pickford was in "The
Gaucho." Mary appeared twice as the Divine
Visioti. How come that nearly a year has
passed before you questioned me on this?

Mary Sullivan, Honolulu, T. H. —
Natalie Kingston was the leading lady in
"Framed," a Milton SiUs picture. The name
of the picture you described was "Brave-
heart," featuring Rod La Rocque. Phyllis
Haver is thirty years old.

Red Charlie, Brooklyn, N. Y. — Does that
color scheme refer to your hair or your nose?
Your brother is correct. Mack Swain was the
big, burly miner who appeared in the cabin
scene with CharUe ChapUn in "The Gold
Rush."

George Staehling, Chicago, III. — .Alice
White was born July 25, 1907, in Paterson,
N. J. She is five feet tall, weighs 105 pounds
and is a blonde now. Originally her hair was
reddish-brown. Alice is still single. Thelma
Todd was the beautiful blonde you saw with
Milton SUls in " The Crash."

Mrs. D. J. I., Lebanon, Mo. — Thomas
Meighan played the part of Tom Burke in "The
Miracle Man."

90



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 11 of 145)