Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

. (page 129 of 145)
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Joan Crawford, popular Metro-
Gold wyn- Mayer star, says: "Never
have I found anything like Lux
Toilet Soap for keeping my skin
fresh and smooth."

I'hoto by C. Ht-witt, Hollywood

Janet Gaynor, Fox star, is one of the
most beloved of screen actresses. She
always has perfect poise under the
high-powered incandescent close-up
lights— her skin is flawless. She says:
"There's a caressing quality to Lux
Toilet Soap that I have never before
found except in the finest French soaps
— my skin feels so soft and smooth."

Photo by O. Dyar, Hollywood

Photo by O. Dyar, Hollywood

Clara Bow, world-famous
Paramount star, says: "A
beautifully smooth skin
means even more to a star
than to other women. Lux
Toilet Soap is a great help in
keeping the skin in perfect

(.Left) Esther Ralston, Para-
mount's attractive star, is
enthusiastic about Lux Toilet
Soap. She says: "In their
close - ups, stars are more
closely observed than women
in any other profession. Their
popularity largely depends on
the beauty of their skin. Lux
Toilet Soap is excellent for
keeping the skin delightfully

When you write to advertisers please mention PHOTOPLAT MAGAZraE.


KNEES are as scarce in Hollywood as silent movies. Figures are
figures this year. Our old friend, the HoUywood line, demanded
by producers to give sex to their pictures, and scorned by all the
designers, has come into its own. For four years Clara Bow has been
tugging her dresses in at the waist and pulling them tight around the
hips. For four years designers have screamed with rage when Clara
passed by. But now she's showing Paris what the well-dressed
woman wears.

We are wearing photographic clothes, whether we know it or
not, because Hollywood tells us what to wear. Alice White,
another horrible e.xample in the matter of dress, has always pushed
her little hats off her forehead. A cameraman hates a brim like
De Mille hates a tin bath tub. The electricians can't do anything
with a face half concealed by a drooping chapeau.

Well, look at the smartest hats this year. They're right back oflf
the face, with the noble brow as conspicuous as the candidate for
mayor on the day before election. And if you let a wisp of hair
show, nobody speaks to )'ou.

Paris calls the fitted figure line and the brimless hat new and
original, and the best houses include them in all collections. Holly-
wood can laugh up its fur cuff. It's been wearing them for years.
And the Paris designers who have scorned the Hollywood mode are
gnashing their teeth and rounding in their seams.

On the following pages are the best that the Hollywood dress-
makers have to offer. Howard Greer, Sophie Wachner, David Cox,
Jean Swartz and Edward Stevenson design and execute their
gowns in Hollywood. And they re doing original models. Let
France take a look at them for a change.

The screen is the broadcasting medium for fashion. The new
lines, the new modes, the new note is on the screen. Hollywood has
the last word. You take your fashion orders from the films, young
woman — and like it!


Paris calls this a new line. The
dress was designed in Holly-
wood by Howard Greer and it
conforms to the mode that has
prevailed in films for the past
seven years. It's just another
indication that Hollywood leads
in fashion. The Empire feeling
is new, but the curves are the
same. Margaret Livingston
wears it. It is made of black
chiSon, trimmed with a single
rhinestone ornament

The new Hollywood hat trend. Lilyan
Tashman wears this one of grey
brushed wool with the sides rolling
like a coffee cake. It is pushed back
off the forehead without a wisp of
hair showing. Even for sports she
uses a veil


Photoplay's Style

Forecast from Hollywood


This is the most sensational costume in
Hollywood this season. When it was dis-
played at Howard Greer's exclusive open-
ing, gentlemen gasped and ladies fainted.
Here Dorothy Mackaill wears what looks
like a simple white chiffon frock with a gold
lame coat generously trimmed in red fox
fur. But wait !

The coat is removed, but the wide band
doesn't go along with it. Instead, the fur
remains on the dress. Whoever thought of
combining white chiflfon and red fox? Oh,
anything can happen in Hollywood. This
is the most typical film dress of the year,
simple in line as it is. It is called "Nuit de


t/m smurter tim ^rocL

dresses of Skinner's
Crepe Satin ;ire on
d I s p I J V at smart
shops. Ask to see

STYLE is greatly enhanced by the right
material. So leading dress manafac
turers are now making their smarted
models of Skinner's Crepe Satin.

That marvelous combination of softness

and richness found in Skinner's Crepe

Satin permits draping effedts not possible

with ordinary fabrics. The new shades

and Ayles are irresi^ible — and when you

buy a frock of Skinner's

you can depend upon its

wearing quality

Identity these beauti'
ful dresses by the Skinner
ticket or label. In buy
ing by the yard, always
look for the name woven
in the selvage. If you
write us, we will tell you
of ^ore near you.


New Votk Chicago Boston Philadelphia San Francisco
Mills: Holyoke. Mass. EitabUshed 1848


Crepe Satins









The afternoon frock
at the left weighs a
ton or two, but it's
all for dear old fash-
ion's sake. Sharon
Lynn wears it. Sophie
Wachner of Fox de-
signed it. Tiny black
and white beads
cover it completely.
For the smart tea

Ermine again, and
black velvet, with a
gardenia at the throat,
all elegant simpUcity.
Vera Reynolds selects
this gown from Jean
Swartz and accents its
smartness with a
snappy mesh bag and
a veiled hat

See what happens when a nice gal like
Margaret Livingston wears a gown like
this (below) irom Howard Greer. The
Egyptian influence is in the multi-colored
blouse. The skirt is black tulle. And a
$10,000 antique necklace

Etheli'nd Terry
wears this green
soleil hat {at the
left) right off her
forehead with no
hair showing

Blue tweed, white flat crepe, black fox and

fast color suede and kid shoes. Howard

Greer calls this "Flirt," and Virginia Valli

is ready for almost any sports event


PROTECTIVE . . . YES, but attractive first of all

Shuglovs by Miller offer you a choice of two fabrics: dainty moire
rubber Mshtly but warmly lined, and smartly tailored clotfi.
Two styles : button-over, and concealed Talon Hookless Fast-
enerwith distinctive buckle and strap. Both are easily cleaned

Light, flexible as a soh imported slove,

Shuglovs make lovely ankles appear

their very best on rainy days!

PROTECTIVE footwear that's really fldttering? Why
not, said Miller designers . . . arid created a bad-
weather accessory as shapely as the ankle it protects.

The name is Shuglov (pronounced Shoe-glove).
Shuglovs are light and flexible as a soft, imported
glove. They are cut as smartly as an evening slipper.
Lines are slender. Color combinations erz intriguing.

Yet, the protective purpose has never been for-
gotten. Every pair cf Shuglovs is waterproof. And
even the lightest, daintiest pair gives adequate
protection from cold, for they are lined with a
warm, fine, elastic fabric.

Ask for Shuglovs by name, in the smartest shops
in your city. The authentic Miller creation bears
the name ' Shuglov by Miller" plainly stamped on
the sole. Accept no other. The Miller Rubber Co.
of N. Y. Akron, Ohio.

bilrU \ L L E R


"This Thing Called Love." Thus Howard Greer
sentimentalizes over this flowered taffeta danc-
ing frock of pale pink (right). Julanne Johnston
wears it and you'll recognize your Utile pal, the
Hollywood line, which has become Paris' last
word. Two tiny ruffles give this gown a tone

That wild Russian influence cropping up
again in Hollywood. Joan Crawford is
responsible, for she has selected these
vivid purple pajamas (left) hand-worked in
cross-stitch pattern in red, blue and yellow.
Satin, by the way, is Joan's favorite fabric

Not Uttle Bessie Love, so very sophisticated
and chic! Yessir, here she is, in one of
those frightfully plain, vampish hats. Had
you thought of cutting off the brim of last
year's chapeau? Try it and see what happens

No, no, June Collyer (right) is not playing in a
costume picture. This is the Greer creation
she wears when she sips tea with Buddy
Rogers. Not a solitary panel reUeves the
severe ankle length of this gown, which is
form fitting and generously flared


Costume Bag No. W.152. Entire bag and snake-chain
handle wroufiht with polished 24-karat gold finish, the
gleaming .■Vnnor Mesh overlaid with a delicate Spanish
lace design in black enamel. Silk-lined with pocket
and mirror. Frame 5 inches wide. One of mflny
smart models sold at $4, to ST3.


Any time that "what-to-give-her" problem gets close to being a
last-minute panic . . . steady, m'boy, there's always one sure way to
glory! Give her another Whiting & Davis Costume Bag and pre-
pare to bask in the radiance of a woman who is thoroughly delighted.

"No interesting woman ever has too many Costume Bags," said
Paul Poii-et when he was asked to name the sort of gift most sure
to please. They're ever-welcome because of their colorful beauty
and the social rating they've gained through long intimacy with
charming women . . . because of that precious quality of jeweler-
craftsmanship which has always made each Whiting & Davis Cos-
tume Bag a flattering and enviable possession. They're top o' the
list for Christmas givers — so shop early.


World's Largest Manufaclurers of Costume Bags — Makers of Costume Jewelry for Kveryone
Plainville (Norfolk County), Mass. In Canada: Sherbrooke. Quebec.


For Gifts That Last Consult
Tour Jeweler

Jjook (or litis Irutte-mnrk in
miniature stamped on the
frame of n^ery genuine
Whilinq (f Davis Costume
Bag. it is the hall-mark
of excellence and stands for
more Ihan 50 years of cre-
ative craftsmanship.

Hand in Hand with Fashion!

See them at Costume Jew-
elry Departments — -made in
four tvpt'B of gold, silver and
enameled mes^h.

JVrite to US for a free folder
showing in colors the latest
patterns inspired by the per-
sonal dcfligns of Faul Poiret.


When Howard Greer de-
signed the above dress he
threw down his shears and
called it a day. This favorite
is known as "Jerry," and is
made of red chiffon tweed,
so soft you can draw it
through a wedding ring if
there's one lying about.
Worn by Julanne Johnston

Joan Crawford did the dinner
dress at the right with her
own little thread and thimble.
Maybe those ladylike lines
show the Fairbanks influ-
ence. It's long and dignified,
with three circular tiers and
a cape. You can't go wrong
on black satin this year

What-ho, our old friend the rabbit
is now called lapin. That's the fur
chosen for the cape that is the accent
of this beige wool street dress with
wool lace. Gwen Lee wears it like a
lady. Jean Swartz model


Velvetta Suede Calf
Luill n at /:rox)/z

Ttfie CentrixIPark Casino where ParJc Avenue
Sathers for tea or dinner^ where the season's
smartest costumes are worn, you'll see many
styles in Velvetta Suede shoes. Dressy alUsueJe mod-
els, or calf and suede comSinations in one=slrap, with-
leather heels for the tailored costume. And colors — the
new Frado brown, Ebony blade, striking Marine blue
are predominant, with a generous display of
Autumn sreen, Royal purple, and Chianti red in un=
usual styles. Bags too are fashioned of Velvetta with
the motif or applique of the shoe.




Suede Qlf


Who said women
aren't getting more
feminine? That
perky little bow
adds just the proper
note to Vera Rey-
nolds' red felt hat,
at the left. HoUy-
wood considers it
smart to wear a
brilliant hat with a
dark suit

There's a new name for this fur,
but it's still good old chipmimk.
A dash of the pelt is used on the
dark yellow tweed frock in a bow
and pockets. Margaret Living-
ston selected it from Howard
Greer's Maison

Here's our old friend the bouffant (above), considerably
tamed by the sophisticated mode. If you're Janet Gaynor's
type you can wear this dancing dress of painted pale pink voile,
designed by Sophie Wachner. At the right, Corinne Griffith
wears a salmon colored velvet and chiflfon negligee from
Greer, with the waistline raised by a wide girdle. Remem-
ber when Lucille did it?



%€ing the true storij of Jackie Starr^
designer of YO UNG AIVIER.ICAN hats

Jackie Starr has never been to Paris. But Paris
—the fashion of Paris — has come to herl

It is more than two years now since Jackie
left art school, where her studies in sculp'
ture gave her such an excellent knowl-
edge of form and symmetry. During
those two years, she has held many
Paris hats in her hands. She has
admired their lovely lines, an-
alyzed their exquisite work-
manship. And sometimes
she has tried them on her /_
head — only to pull them / .
off again! /

As specimens of J^
the creative milli- /
ner's highest art,
they were perfect — \
but as hats for Jackie
Starr they were disap-
pointing. At first she
didn't know why.

One day she read of a talk
which the Paris fashion editor
of an international magazine had
given before a group of America's
stylists, manufacturers, and business
executives. " In Europe," this editorhad

Jackie Starr, She's blonde, as you can see, tvith blue
green eyes— and she's just 20 years old. Her address is 18
S. Michigan Ave.,Chicago. Write to her. Ask any questions
youlike.Sliewantstoknowwhatyouthinkof her hats— and
she'll be delighted to helpyou with your clothes-problems.

said, "the young woman doesn't count in the
mode. The women who influence fashion are the
older women. Not one is under thirty. Many
are over forty — some are in their fifties, and
even older."

Then Jackie realizedwhy these charm-
ing French hats did not suit her.
They were made for older women.
Paris didn't dare design a hat
that would be young enough

be yo
of J

for a girl of Jackie s age'.
You know the rest. Jackie
began designing her our
hats — simple, bold lit-
tle things that only a
young American
like Jackie could
wear. The Chief
Designer of the great
millinery house of
Gage sawthem — admired
them— marvelled that such
chic could be achieved so
simply and so inexpensively.
Soon — for such news spreads
quickly — Jackie's designs were
being eagerly sought by the smart
younger set. They became Hollywood's
newest enthusiasm! Today, Gage is re-
producing Jackie's designs for you. You'll
find them in the shops and department stores,
these Young American hats that are innocent
of Paris, that dare to be young and gay. They're
waiting for you in clever, red-white-and-blue
boxes and they're priced as low as five dollars!









Look what PHOTOPLAY Magazine found
in Lilyan Tashman's shoe closet.
They are old Greek sandals in green
and gold. The only modem note is
that four inch heel. For evening

This is as modem as next
year's best seller. Covered
up knees, raised waist-line,
concealed pleats make this
sports frock the last rave.
Wom by June Collyer. De-
signed by Howard Greer

It wouldn't baffle
Freud a bit if this
gown (right)
haunted your
dreams. Any good
would tell you your
suppressed desire
was to look like
Dorothy Mackaill.
The ensemble? Oh,
yeah, it's of blue
velvet with a double
fox collar in white
and silver. Howard
Greer created it

Let it rain. Just button up
your overcoat (it's called
"Wimbledon" by Greer) and
be as smart as Dorothy
Mackaill in tweed hat to
match and Shuglovs in the
same soft brown shade


Ethelind Terry is a stage star
who came to Hollywood to wear
rose velvet and lace pajamas,
like the above, designed by
David Cox. Below, Olive Bor-
den goes futuristic in black and
white satin by Edward Stevenson

That's not a new poodle
on Anita Page's cuff. It's
just a little fox head that
didn't have any other place
to go, so Jean Swartz,
creator of this evening en-
semble in sheer white chif-
fon, velvet and fur, stuck
it on the cuff. And to think
Anita's dad feels he must
chaperon her!

There's 14-karat gold spun
in tha t thar coat. Actually !
Lilyan Tashman couldn't
take a chance on having
it tarnish on Eddie Lowe's
dress suit. The marvelous
wrap was designed by Wil-
lard George and the fox col-
lar was dyed to match the
color of Lil's hair exactly.
Neat trick?


An Ostrich swirl adds a piquant

feminine note to tkn bncaded satin


*uii\ im'»A,iAv«4i


assuring snug ^varmth

^ ^ ^and silken repose ^'^~^^^-

A charming winter version of the Pajama Boot in

brocaded stlk and white jar

OFTLY furred pajama boots for cozy fireside evenings . . . glistening lei-
sure-hour d'orsays accented by curling, coquettish wisps of ostrich . . , slim,
all-black slippers to wear with smart sophistication when playing dinner
hostess . . . lovely brief, crepe de chine mules . . , downy quilted opera
boots in which to span the snowy stretch from cab to entrance-way . . .
Of such is the delightful DANIEL GREEN colleaion — varied, com-
prehensive. Just the styles to send a Very Young Person into ripples of
sheer delight . . . Just the type of fascinating gift to win the warm ap-
proval of critical mature women. Daniel Green Slippers, Dolgeville, N.Y,

Yoii will recognize DANIEL GREEN Slippers in the
smartest shops and stores by their distinctive sole-mark
which guarantees perfect fit as well as style-rightness.

The clever graceful lines of this
Bridge slipper will flatter even the
most dainty feet. A soft velvet biw
tends a charming touch to this
crepe de chine and satin model.


%2.'iO to $6.')0 and upwards Sold in every country in the world



of th

ouianT uofyi love one or inese
adorable sets for Christmas?

. . . ijoub juendi wlU he aeUaktecl witk tkem, too

Smart, colorful compacts

= . . exquisite perfume

. . . beautiful holiday boxes

J L ERE'SyourChristmasglftproblem
solved riglit now. Give Tre-Jur sets.

Just look at them. Aren't they beau-
ties? There are others, too, equally
lovely, that we hadn't room to show.
Single and douI)le compacts in all the
lewest shades (with lipsticks to match,
if you wisli). Adorable little bottles of
fragrant Charvai odeur. Boxes in strik-
ing new modernistic designs. What
woman would not thrill to open one
on Christmas morning? And how she
will appreciate the quality of these
exquisite toiletries created by the
famous House of Tre-Jur.

Your favorite drug or department
store is showing these delightful sets
now. Be sure to see them. You'll be
charmed with their beauty — and as-
tonished at the very moderate prices.

Remarkable valuel
Double oblono; compact
in red, blue, preen or
black with harmonizing
modernistic box.

If your dealer cannot supply you , order
direct, enclosiris; price. State color of
compact and shade of powder, rouge and
Upslicic desired. Powder shades: white,
flesh orrachel. Rou^ennd lipstick: medi-
um or raspberry. Address House of Tre-
lor.Inc, 19 West 18th St., New York City.


Gossip of All the Studios


This is almost more than flesh and blood pressure can bear!
Lilyan Tashman and Kay Francis, two of our leading menaces,
appear in "The Children"! But this is only a friendly game of
Blonde versus Brunette on the sands

"Perhaps somebody will be asking the same
of you a year from now if you continue this

"Well, I wish I were where he is," remarked
the tired young boy.

"What! So soon?"

"Well, what does it all amount to when I
can never have a minute to myself without
somebody like you pestering me for interviews
and wanting to see me every time I turn

Now let's have a heart and leave the boy
alone for awhile and let him enjoy himself!

WELL, if everybody else in Hollywood is
mad at Rudy Vallee, Mary Brian still
likes him.

Rudy had lunch with Mary two days in suc-
cession, which constitutes something pretty
serious in this town.

Mary returned Rudy's call by visiting his
set at the Radio Pictures studios.

THE Lost Tribes of Filmland still iind grief
and woe in the African jungles.

The M-G-M "Trader Horn" company has
been held up by everything from mosquito
bites to tree-climbing alligators. Now pretty
Edwina Booth, the leading lady, has been
taken iU again, this time with malaria. Shoot-
ing was held up for two weeks.

After all the misery Director Van Dyke's
troupe has endured, "Trader Horn" had better
be a dad-burned good picture.

BITE hard on your bridgework and
try hard to bear this.
Hollywood says that First Nation-
al is plotting a new Alice White
picture to be titled — steady, now! — •
"The Darling of the Gobs."

ALL was not quiet on the Paris front during
the visit of Gloria Swanson, say reports
from the French capital.
While Gloria and her Marquis "Hank"

de la Falaise uere outwardly
calm, there was considerable
tiffing going on under cover,
with family friends called in
to pour some oil on the troubled

Tough if, just as Gloria was
making the smash hit of her
life in "The Trespasser,"
she and "Hank" should
battle to a finish. But,
as Shakespeare remarked
in his cups, life is just
like that.

SHED a tear for poor
old Cal. Whenever
business was dull Patsy
Ruth Miller's engage-
ment to some new swain
could be rumored. And
now she's married. To
Tay Garnett, director
and writer.

The wedding had all
the grandeur of such
things in Hollywood,
with Pat in an oyster
white satin gown and a
train as long as the first
reel of her new picture.
Mrs. Daryl Zanuck
(Virginia Fox), Lois
Wilson and Lila Lee
were bridesmaids, with
Helen Ferguson matron
of honor.

Ever>'thing went off
as it should, the only
near casualty occurring
when a fly lit on Lila
Lee's eyebrow as she
made her dignifiedmarch
down the aisle.

The honeymoon?
Well, they were married

on Sunday, left for Santa Barbara that night
and both reported for work bright and early
Tuesday morning. Big-hearted executi\'es
gave them one day off.

THE Brown Derby, one of
Hollywood's better known
beaneries, advertises like this:
"Our ham sandwiches are made
from pleased pigs that have made
perfect hogs of themselves."
Just the old Bill Mizner touch.

■\yf .VYBE Will Hays.should look into this,
•^ ' -'■or something.

Ferenc Molnar's play, "Olympia," John
Gilbert's forthcoming starring picture, has
been given a new box-office tide.
Here it is:





Catherine Dale Owen

"D ESSIE LOVE is back at work after a brief
■'-'vacation at Lake Arrowhead.

"How's the swimming up there?" they
asked her when she retiuned to begin "Take
It Big."

"Dunno," replied Bessie.

"Well, how was the boating?"


"What on earth were you doing up there?"

"Sleeping. It was grand," said Bessie.

•' became famous in the re\ues as the
girl with the red-gold hair and sea-
green eyes, and is now lifting her
voice in Paramount pictures, has
two engagements.

Theone with Paramount
nets her $2,500 weekly.
The other is to Bob
Ritchie, New York stock
broker. No date as yet has
been set for the wedding.

nrHEDA BARA, the
•^ voluptuous death and
destrucrion of the old F'ox
vampire drammers, is
coming out of a long
retirement from the screen
to appear in a playlet in

The name of the act is
"The Serpent," and it is
of the Grand Guignol
thrUler t\pe. It sounds
like something right up
Theda's street.

PAME is a Will o' the
-'- Wisp in Hollywood.

Pola Negri arrived in
Hollywood for a short
stay. The latest crop of
Iowa tourists attracted


Something tricky in furs.
Barbara Kent, borrowed
from Universal to be

Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 129 of 145)