Moving Picture Exhibitors' Association.

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As the heat loss becomes less than the heat
produced the temperature rises. Excellent
clinical results have attended the administra-



tion of copious amountsof fluid to patients with
fever. For each degree above the normal
temperature of 98.6 degrees Fahrenheit, the
building-up and tearing-down processes of
life increase approximately seven per cent, thus
establishing another of the vicious circles so
common in disease.

As the temperature climbs the need for
losing heat from the body becomes greater.
But because of the increasing poisoning or
toxemia of the body there is less water avail-
able to bring about cooling by evaporation.

"pVEN before prohibition, physicians were
-'—'battling concerning the value of alcohol in
thetreatmentof diseasesproducingfever. Many
declared that a whiskey sling would tend to
lower temperature. The thirst which develops
w-hen the concentrated Uquors are used cer-
tainly proves that alcohol locks up water in
the body. In my opinion the citrus fruit juices,
diluted with an equal amount of water, have no
harmful effects and are much more efficient
in the lowering of temperature and the com-
bating of the acid condition of the body fluids
which results from a continuing high tempera-
ture. It is a mistake to drink copiously of
iced fluids because the chilling process delays
absorption. Water should be taken cool, and
patients suffering from fever will do well to
drink it at room temperature.

While upon the subject of water and its role
in the diet, it is pertinent to consider that
many of the reduction schemes before the
public today are attempting to commercial-
ize sweating as a means of losing weight.

She who thinks that a steaming bath, sat-
urated with cheap or e.xpensive salts, will make
her slender, is indulging in not only a foolish
but a futile procedure. A profuse perspiration
is induced by the bath, it is true, but she who
stands upon her bathroom scales, weak and
weary, after a half-hour's par-boiling and notes
with triumph in her eye that she has lost two
pounds with one bath, will suffer an equal
chagrin to find that the satisfaction of the
thirst, which the bath also increases by its
draining of the tissues of water, has put back
upon her half-cooked carcass the pounds
whose loss she happily noticed an hour or so
before.

If you are interested in reducing, you will be
pleased to learn that a cold bath, if j'our heart
and nervous system can stand such an early
morning shock, will prove to be an efficient
metabolic whip, making your body work
faster and burn up more of the fat deposits
than it would without it. The drinking of
water also favors increased bodily activities and
it is significant to note that all of the reputable
reduction regimens call for a liberal amount
of fluid to be taken. You must have at least
two quarts of fluid every day. More is not
objectionable and can do you no harm.

I RECALL a recent contact with a woman
who, for some years, has enjoyed a position of
prominence in the motion picture firmament,
whose stardom is waning because matronly
curves are supplanting the slab-sided modes
which the producers demand. This girl was
working twenty-four hours a day to keep thin.
She wore her eyes in bags and her jowis hung
down like the wattles on a turkey. She had
been using vibrating machines and prolonged
hot salt baths, a rigorous diet of the most
skeletonized type and practicing almost com-
plete abstinence of water. She came to me
because she said she w^as feeling nervous and
because of digestive disturbances. I asked her
how much water she w^as taking every day.
Imagine my astonishment and dismay when
she told me she had hmited herself to an
ounce of water three times a day.

That she was able to be about at all was re-
markable because, as a rule, deprivation of
water will produce great distress in a short
time. Death sometimes foUows in two to three
days. Insufficient amounts of water lead to
definite kidney impairment as well as to grave
nutritional disturbances and defective elimina-
tion.



Every advertlsemont in PHOTOPLAY MAGAZINE is g\iarant€ed.



Photoplay Magazine — Advertising Section



The Shadow Stage



[ CONTINUED FROM PAGE 57 ]



THE PRINCE OF HEARTS— Imperial

AN American film star falls in love with a
crown prince in a mythical kingdom. It's a
plot very dear to chronic nio\-ie-goers, but to
the last detail, it's a weak carbon copy ot
"The Merry Widow." Even John Reinhardt's
characterization of the royal cousin is dis-
tinctly reminiscent of Roy d'Arcy's in the
von Stroheim picture. Norman Kerry is ex-
cellent as the heir apparent, and George Faw-
cett is very real as the blustering old king.
Silciil,

EYES OF THE UNDERWORLD—
Universal

THIS is one of a series of six thrillers starring
Bill Cody. It could happen only in the
movies. Single handed, the hero mops up
with a gang of racketeers, is dragged by an
automobile for miles, escapes from an island
hide-out by taking a plunge into the ocean
hundreds of feet below, but appears at the end
of the day as nonchalant and immaculate as
if he had just lit a Murad. Silent.

TOMMY ATKINS— World Wide

ANYONE interested in the professional
past of Walter Byron, Vilma Banky's
recent leading man, may see him to his full
advantage in this British-made film. Made in
London and the Eg>'ptian Soudan, the picture
revolves about a stolen title, foreign wars
against black tribesmen, and the association
of two foster brothers. It has the same at-
mosphere and appeal as "Beau Geste," but
of course, is not as big a picture. Silent.

PAWNS OF PASSION— World Wide

THIS is noticeably better than most from
the foreign mill, possessing an adequate
amount of drama, humor, and suspense. Olga
Chekova and Hans Stever play the title roles.
But, in justice to these European screen favor-
ites, they do not live down to the somewhat
sensuous implications of the title, which does



not in the least apply to the picture. The
rather hysterical Franco-Russian story has to
do ■with a powerful Soviet's persecution of a
beautiful woman. Silent.

GUN LAW—FBO

WHAT'S all the shootin' for? Some ranch-
men have a Httle get-together to play
games — gun play, horse play, foul play, and
that sort of thing — but it's all in fun. No one
really gets mad at anyone else. Tom Tyler
and Frankie Darro, however, anti-climax their
final fade-out as a Western team under the old
FBO regime. But it's not as dull as most cow
sketches. Silent.

THE GAMBLERS— Warners

STORY of "high finance" and its attendant
disasters. Not particularly new but well
done by a capable cast, including Lois Wil-
son, H. B. Warner, George Fawcett, Jason
Robards, and Pauline Garon. A tuneful
theme song by Gus Edwards and some no\el
trick camera shots add interest to the story.
Lois Wilson, looking very beautiful, not only
talks but sings well. Quite a delightful picture.
All Talkie.

THE QUITTER— Columbia

A YOUNG surgeon loses his nerve, goes the
downgrade, and comes back in a medical
and emotional crisis. The obvious triteness of
tKe characterization is outweighed by a climax
which carries a punch. The girl shoots the
hea\'y to save the boy's life; the youth saves
the heavy because he believes the girl loves the
djing man. Dorothy Revier, Ben Lyon, and
Fred Kohler are featured. Silent.

THE HOTTENTOT— Warners

THE picturesque ranch of the late Lucky
Baldwin, millionaire sportsman, is appro-
priately used for the thrilling steeplechase
scenes in "The Hottentot." This well-known




International Newsreel



The girl is Lily Damita. The man is Prince Louis Ferdinand of
Prussia, son of a certain Mr. William Hohenzollern. And the
picture was taken several years ago in Berlin. The Prince is now in
Hollywood, which also happens to be the home of Miss Damita.
Hollyrvood says that it's a romance. Lily and the Prince say that
it's just one of those cases of old friendship




cold cream ?

tJoeji remove it entirely
every day

to avoid sallcwness, acnc
i and other skin troubles

learn to riih cold cream off
instead of rubbing it in.

FACE creams, dust and dirt that gather in
the pores, powder and rouge— all these
things endanger your skin beauty. Wash
cloths and towels don't really remove cold
cream. They rub it in, instead of off. And they
must be laundered too often when soiled with
cream and make-up. Old pieces of linen are
regular germ-breeders, infecting the skin.

You must remove cold cream with a sub-
stance that is made to absorb! There is a product
created just for this purpose, called Kleenex.

Kleenex cleansing tissues are soft, delicate
to touch, pure white, hygienic. You use them
once, then discard them like paper. And they
cost so little that laundry bills seem extrava-
gant in comparison. They're ideal for blend-
ing rouge and powder, too.

If you don't already know Kleenex, send
the coupon below for a sample packet.

Kleenex

Cleansing Tissues

Kleenex Company, Lake-Michigan Bldg.,
Chicago, Illinois. Please send sample to



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134



Photoplay Magazine — Advertising Section




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story of the man with a fear complex about
horses being mistaken for a famous horseman
and compelled to ride in a steeplechase is here
again. Years ago, Douglas MacLean made a
good picture of it, but this audible presenta-
tion, with the inimitable Edward E. Horton
and Patsy Ruth Miller, is hilarious. All
Talkie.

YOU CAN'T BUY LOVE— Universal

IN which a companionate husband (Charley
Chase) acts as butler while his wife (Kathryn
Crawford) entertains her friends, one of whom
(Jean Hersholt) wants her to go with him to
Paris to study designing. The gags are as
plentiful as child prodigies in Hollywood. But
what gags! A Ford falls apart. A Frenchman
is wrongly instructed in American table man-
ners. There's some business with an alarm
clock. Ho-hum, how long the days are getting!
Pari Talkie.

ROARING FIRES— Ellbee

■pIRES aren't all that will be roaring if this
•*- one ever sees daylight. Here's why. Lady
Bountiful works in the slums. Her millionaire
father owns some flimsy tenements. His mana-
ger wants the girl, but he builds firetraps, so the
girl spurns him. Enter the hero — Walker, of



mad millionaire's daughter who's tried every-
thing once. She gets into trouble faster than
the police force and her father's money can pull
her out. Both she and Nick Stuart get over
some fair acting in the more violent sequences.
Quite the best thing either has done. Sound.

THE BIG DIAMOND ROBBERY— FBO

T ISTEN! Get a load of this. Cowboy Mix
-'-'holds the spotlight in an honest-to-gosh
thriller. Yes, this is 1929, but you'll actually
grip the arms of your chair — or the person next
to you. It's got all the old tricks, there's
enough plot to stock any studio for years to
come, but it's fast-moving, full of comedy, and
has a hefty punch at the finish. If you care for
Westerns in a big way, it's a Lulu! Silent.

THE EXALTED FLAPPER— Fox

npHE secret is out. It was Sue Carol that
^ "put the 'pep' in pepper." Sue's first real
part fits her hke a glo\e. A young princess
becomes "flapperized" after a trip to America,
and refuses to be married off according to royal
precedent. Her own selection turns out to be
the prince she should have married. Old story,
but amusing throughout with some scenes irre-
sistibly funny. Barry Norton lends good sup-
port. Sound.



IF you didn't start to solve the first set of Cut Puzzle Pictures
in last month's Photoplay, here's your chance to start now.

Maybe you mislaid, or failed to get your copy because the
newsdealer was "sold out."

No matter. You may have a set of the Cut Pictures appearing in
the June issue together with the complete rules, free.

Just make your request on a postcard.

Address

Cut Purde Picture Contest, PHOTOPLAY MAGAZINE

750 N. Michigan Ave., Chicago, III.



Hose Wagon No. 4, the left third rib of the
fire department. Now then, add them up and
refer to the lovelorn column of any country
newspaper for further details. Silent.

SHIP MATES— Educational

WE'RE in the Navy now with Lupino Lane
as a gabby gob. You'll like him in this,
his first chatter film. When the bugle blows
at daybreak he "faws down and goes boom"
and continues to go "boom" through the rest
of the picture. One scene, with trick banjo
playing, is just great. Plenty of laughs while
you hear the dishes and pies go whistling
through the air. All Talkie.

THE DEVIL'S CHAPLAIN— Rayart

SHOW us an audience too Americanized to be
interested in a prince and princess. It can't
be done! This is the popular fairy tale of a
crown prince hiding in America until he can
climb his plush-lined throne in perfect safety.
Remember "The Man From Headquarters"?
This is a follow-up, with Cornelius Keefe in the
same suave role he played before. Uncle Sam's
most intelligent intelligence officer. Virginia
Browne Fair is attractive. Silent.



GIRLS GONE WILD— Fox

KEEN kid stuff— plenty hot and plenty fast
— with a remarkably original and dramatic
touch at the end. Sue Carol is first exuber-
ant, then petulant, as a wild and leaping dance-

Bvery atlvertlseraent in THOTOrLAT JI.\G.iZINB Is guaranteed.



COME ACROSS— Universal

T INA BASQUETTE and Reed Howes in a
-'-'synthetic movie which is a medley, and not
a very good one, of all the old, discarded plots.
The heiress who would a-slumming go — a low
dive where she dances with abandon and little
else — the gang of sinister crooks mistake her
for one of them — et cetera, ad lib. It looks hke
careless direction has spoiled this picture.
Thumbs down. Part talkie.



THE VAGABOND CUB— FBO

AN old time ^\■estern, with all the hokum
prescribed fifteen years ago. A cowboy
returns to one of his old haunts and finds a
warrant out for his arrest, charging him with
the murder of his best friend. There is no sus-
pense about the real murderer, but the Vaga-
bond Club, Buzz Barton, must have his turn
unravelling it. All the cowboy stunts of
running and riding.

MASKED EMOTIONS— Fox

/"'EORGE O'BRIEN and David Sharp are
^-^both effective in this active story of a fine
fellow's love for his younger brother. Two
boys with the wanderlust and the sea in their
blood put into an unfrequented island for
supplies. The kid stumbles across a slave
ship; a crazy Malay stabs him and sets him
adrift in his sloop. The older brother's search
and vengeance furnish some real drama. Silent.



Photopla-v Magazine — Advehtising Section

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136



Photoplay Magazine — Advertising Section



Do You Ask Yourself
These Questions?

Is it a good picture?

It is the kind of picture I would like?

Which one shall we see tonight?

Shall we take the children?

Photoplay will solve these problems for
you — save your picture time and money.

Each issue of Photoplay contains the most up'to-the'ininute
authoritative reviews of all the very latest motion pictures.
Refer to the "Brief Reviews of Current Pictures" depart-
ment Hsting all pictures reviewed for the past six months,
also the "Shadow Stage" department, reviewing the best
pictures of the month and current releases.

In addition
Photoplay gives you:



A wealth of intimate details of
the daily lives of the screen stars
on the lots and in their homes.

Striking editorials that cut, with-
out fear or favor, into the very
heart of the motion picture in-
dustry.

Authorized interviews with your
favorite actors and actresses who
speak frankly because Photoplay
enjoys their full confidence.

Articles about every phase of the
screen by such national authori-
ties as Frederick James Smith,
Herb Howe, Mark Larkin, Kath-
erine Albert and Agnes Smith.



PHOTOPLAY



answers all questions rela-
tive to plays and players.

PHOTOPLAY

in a special department pre-
sents the views of its read-
ers, both favorable and
otherwise.

PHOTOPLAY

conducts a personal service
department giving advice
on girls' problems.

PHOTOPLAY

prints the latest photo-
graphs of actors and ac-
tresses, in rotogravure.

There is not an impor-
tant nor interesting
phase of motion picture
life that cannot he found
in Photoplay.



PHOTOPLAY

presents it all!



PHOTOPLAY MAGAZINE

750 North Michigan Avenue, CHICAGO

Gentlemeti: I enclose herewith $2,50 (Ginada $3.00;
Foreign $3.50) , for which you will kindly enter my sub-
scription for Photoplay Magazine for one year (twelve
issues) effective with the next issue.



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by the Foremost Writers

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Brief Reviews of
Current Pictures

[ CONTINUED FROM PAGE 13 ]



LUCKY BOY— Tiffany-Stahl.— In which George
Jessel does a Jolson and goes in for tear-jerking.
Silent, with lapses into sound and singing. (March.)

LURE OF THE SOUTH SEAS, THE— Coopera-
tive. — Picturesque, authentic South Sea story, filmed
among those dream isles. {May.}

MAKING THE VARSITY— Excellent.— Anyway,
it took ingenuity to turn a football game into a ser-
mon. {Jan.)



MANHATTAN KNIGHTS— Excellent.-

a plot with whiskers, but plenty of action.



—Crooks,
(March.)



MAN HIGHER UP, THE— M.-G.-M.— Three-reel
talker, with Robert Edeson and Hobart Bosworlh in
tine voice. Heavy drammer. {April.)

MAN OF PEACE, A— Warners.— The Vitaphone
picks up the Ozark drawl. Too bad that Hobart
Bosworth's first talkie had to be something like this.
{Jan.)

MAN'S MAN, A— Metro-Goldwyn-Mayer. —
Lively satire of Hollywood life as it isn't. But funny.
{h'cb.)

MAROUIS PREFERRED — Paramount.— Light,
sophisticated and amusing Menjou comedy. (Feb.)

MATA HARI: THE RED DANCER— National
Big Three Production. — German importation that
relates, in a confused fashion, some of the exploits of
the notorious spy. (Feb.)

MOULIN ROUGE— World Wide.— Paris boulevard
piece made in Paris and London by A. E. Dupont.
with a Russian star. Mile. Chekova. (Apnl.)

• MY MAN — Warners. — A chance to hear Fan-
nie Brice sing all her best songs. Not much on
story, but a good Vitaphone novelty. (March.)

• MYSTERIOUS ISLAND, THE— M.-G.-M.—
Beautiful and thrilling all-color production
based on Jules Verne's story. Entertaining fantasy.
(May.)

NAPOLEON'S BARBER — Fox Movietone. —
Historical drama with chin chatter. Cheer up, there's
only two reels of it. (Jan.)

NAUGHTY BABY— First National.— Bad Alice
White! Naughty Jack Mulhalll Mean producers)
Why make us suffer through a stupid evening? (Jan.)

NAUGHTY DUCHESS, THE— Tiffany-Stahl.—
Lame effort at sophisticated farce. (Feb.)

NAVAJO — Goodwill. — Lives and habits of the
Navajo Indians, shot among them. Very educational.
Just a little longer news reel. (May.)

NEW YEAR'S EVE— Fo.x.— Dripping with senti-
mentality and sticky with melodrama. (June.)

NOISY NEIGHBORS — Pathe. — Slapstick and
trite melodrama. (Feb.)

NO MORE CHILDREN— Broughton.— Tasteless

and worthless birth control propaganda. Don't be
fooled, it's just stupid. (June.)

NOTHING TO WEAR — Columbia.— Light but
entertaining farce that isn't hard to watch. (March.)

OBJECT, ALIMONY— Columbia.— He done right
bv our Nell, the little shop-girl, but it all made a trite
and feeble picture. (A pril.)

OFFICE SCANDAL, THE— Pathe. — Very funny
comedy of newspaper life. (Feb.)

ONE MAN DOG, THE— FBC— Exhibiting the
more than Hollywood intelligence of Ranger. (Feb.)

• ON TRIAL — Warners. — Vitaphone version of
a drama that will hold you spell-bound. Also
the return of Pauline Frederick as a Ulkie star.
i<ecommended. (Jan.)

• OUTCAST — First National. — Corinne Griffith
is excellent in a daring, well directed and inter-
esting drama. Send the children to a Western. (Jan.)

OUTLAWED — FED. — Not so hot. Mr. Mix, not
so hotl (March.)

PACE THAT KILLS, T«E— True Life.-^One of

those propaganda films — aimed at the dope evil. And
dull. (Feb.)



Every advertisement in PHOTOPLAY M.4GAZINB is guaranteed.



Photoplay Magazine — Advertising Section



• PAGAN, THE— M.-G.-M.— Beautifully made
South Sea romance, with fine work by Ramon
Novarro, Rcnce Adoree and others. See it. (April.)

PEACOCK FAN, THE— Chesterfield.— A quickie
mystery melodrama that could only happen in the
films. Tom ("Big Parade") O'Brien in it- (May.)

PHIPPS— Mctro-Goldwyn-Mayer.— A short talkie
sketch that you'll forget before you leave the theater.
iFeb.)

PLUNGING HOOFS— Universal —For those who
are crazy over horses, horses, horses. (June )



-Good old-fashioned



POINTS WEST— Universal.-
Western melodrama. (June.)

POWER OF THE PRESS, THE— Columbia.—
Good slant on newspaper atmosy)liere. With, of
course, the usual heroic "cub" reporter. (Jan.)

PREP AND PEP— Fox.— Good boys story of Hfe
in a military academy. (March )

QUEEN OF BURLESQUE— Tiffany-Stahl.— Belle
Bennett breaks her heart again in a story of show
folks. (Jan.)

QUEEN OF THE NIGHT CLUBS— Warners.—
Texas Guinan in a phoney story ot silly revels Of
course, if you want to get a look at Tex, here she Is.
Naturally it's a noise film. (June.)

RAINBOW, THE— Tiffany-Stahl.— Good melo-
drama of a fake gold rush. (Feb.)

REDEEMING SIN. THE — Warners. — Latin



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 23 of 145)