Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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remarkable insect photography and a not-so-good
modern story. .-Anyway, a novelty. Silent. {Feb.)

EXALTED FLAPPER, THE — Fox. — A princess
turns flapper and upsets royal traditions. Frothy but
funny. Sound. (July.)


Photoplay Magazine — Advertising Section


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Three prizes

are given every month

for the best letters'^

$25, $10 and $5




the FANS,

The Monthly Barometer

THE war of words between those who want
speech with their movies and those who pre-
fer pantomime and silence is still waging

Many of our correspondents have written us
a second time, retracting some of their earlier,
bitter denunciations of the talkies, after they
have seen the amazing progress made by the
lisping infant of a few short months ago.

The response to attractive singing voices has
been marked. John Boles, who played the Red
Shadow in "The Desert Song"; Charles King,
in "The Broadway Melody"; Eddie Dowling
in "The Rainbow Man"; Maurice Chevalier in
"Innocents of Paris"; each has had his share of
favorable comment for delighting the ears of
his listeners. Ramon Novarro's admirers write
us that hearing his voice as he sings in "The
Pagan" has given them the ultimate in thrills.

Of women's voices, only that of Carlotta
King, who sings opposite John Boles in "The
Desert Song," has seemed impressive enough
to bring forth praise from our readers.

§25.00 Letter

Buffalo, N. Y.

I have been a musician in the movies for
many years, almost since the first dark days of
their crude presentation to the world, and from
my own intimate experience with the industry
in general, I must say that the new talkies
(despite their struggling infancy) are just about
the last word in amusement.

I have "sawed" through thousands of per-
formances in my day, watched with impersonal
interest both picture and audience, and it is a
fact that people never seemed quite so wholly
satisfied with what they got for their money as
they have recently with tlae talkies. To be able
to sit and hear, as well as see one's favorite
actor or actress on the screen, accompanied by
specially selected and expertly applied musiccil
scores, is to me perfection in itself.

I am one musician who is glad to sacrifice
my job; in other words, step aside, to give way
to what I believe is the greatest, most satisfy-
ing and undoubtedly most lasting of all movie
attaimnents — the thriUing talkie.

Mrs. M. Bates.

$10.00 Letter

Forfar, Scotland.
Please, America, Land of the Motion Pic-


The readers of PHOTOPLAY are in-
vited to write to this department — to
register complaints or compliments —
to tell just what they think of pictures
and players. We suggest that you
express your ideas as briefly as pos-
sible and refrain from severe per-
sonal criticism, remembering that the
object of these columns is to exchange
thoughts that may bring about better
pictures and better acting. Be con-
structive. We may not agree with the
sentiments expressed, but we'll pub-
lish them just the same ! Letters must
not exceed 200 words and should
bear the writer's full name and ad-
dress. Anonymous letters go to the
waste basket immediately.

ture, in the mad rush to produce talkies — and
still more talkies! — do not altogether neglect
the silent drama. To many, like myself,
nothing will ever take the place of the silent
motion picture, which is a distinct art having
nothing in common with the spoken word. Of
course, there is room for both talking and silent
films, but I see it predicted that in a year or
two the silent movie \nU have ceased to exist.
If that day evercomes (perish the cruel thought)
I'll be content to sit at home of an evening,
\\-ith a book for company, and meditate upon
the good old days when moNies were movies —
and silence was golden!

Artists of the calibre of Jannings. Bancroft,
Chaplin, Gilbert, Veidt, Garbo, Goudal, Swan-
son, Davies, Del Rio and Baclanova have no
need of words to cx-press themselves. The art
of the silent drama is international; boundaries
do not exist. Pantomime is the screen's own
Esperanto, .^nd yet this triumph is to be
trampled in the dust!

America has done so much — indeed, I might

say, everything — to elevate the motion picture

to the plane of a great art, that I, for one, shall

be sorry if all that good work has been in vain.

David Donald Jolly.

$5.00 Letter

New Castle, Pa.
I have read Mr. Quirk's sympathetic and
understanding editorial regarding sound de-
velopment in pictures and the cry of woe that

has come from the deaf. Long ago, pride led
me to master Up-reading. I owe it to my
vanity that I can now enjoy the new life that
animates the picture ^Norld. I am deaf, but
the best entertainment the world has to give
is mine at my favorite theater.

I do not hear the instrumental music. I do
not hear sounds, but I do have pleasures that
a year ago I never dreamed would come into
my humdrum existence. I have laughed at the
jokes of Eddie Cantor and Fannie Brice. I
have cried over the words of Al Jolson and
Da\-ey Lee. I have thrilled to the spoken
drama of "The Letter" and "The Trial of
Mary Dugan." I am deepl)' grateful for the
splendid enunciation that comes from the
gifted lips of Lionel Barrymore, Ruth Chatter-
ton, Mary Pickford, Laura La Plante, Joseph
Schildkraut and Conrad Nagel. Take heart,
deaf comrades. "\'ou may laugh and cry with
the world at the talkies. The way is shown.
Doris Bland.

Mr. Quirk Dodges a Brickbat

MinneapoHs, Minn.

I have just come from seeing what I consider
the most amazing talking film of all time, "The
Letter." I am not alluding to its very ob\T[ous
dramatic and histrionic superiority, but to the
illuminating contrast it affords between the
finest appearance before the sound apparatus —
and the worst.

It goes without sa>'ing, that Jeanne Eagels'
performance of the unfaithful wife stands alone
as the best spoken screen appearance to date.
It likewise goes without sa>ing that that other-
wise admirable fellow who struggled painfully
through the introductory foreword (s-s-sh —
is he around any place?) is unconditionally the

It surely was a let-dowm to see the man
whom we sincerely esteem as the last word in
what is or isn't in the business, leave himself
open as he has by that fatal episode.

Frank M. Woollen.

It's All in the Point of View

Chicago, lU.
This letter is also about the talkies and per-
haps the fans may be interested in what I have
to say.

Sometimes I get disgusted with the movies.
I feel that way now about the talkies. I have
just read a critic's review on the talking pic-
[ please turn to page 94 ]

Photoplay Magazine — Advertising Section

1 1

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When you write to advertisers please mention PHOTOPLAY MAGAZINE.


Photoplay Magazine — Advertising Section

...on the floor it s


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Photoplay Magazine — Advertising Section

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Photoplay Magazine — Advertising Section

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Brief Reviews of Current Pictures



Old-fashioned movie thriller. Silent. (July,)

FAKER, THE— Columbia. — Well done expose of
spiritualistic charlatans, with Warner Oland fine as
the phoney spook-chaser. Silent. {April.)

Based on one of those university cruises, this picture
had possibilities that aren't realized. Silent. {March.)

FLYIN' BUCKAROO, THE— Pathe.— How to
capture bandits. Silent. (Feb.)

• FLYING FLEET, THE— Metro- Gold wyn-
Mayer. — The training of a flyer, told with
thrills, accuracy and an absence of bunk. It's a real
picture; you'll like it. Sound. (Feb.)

of good tunes, swell comedy by Stepin Fetchit
and the good-looking girls that go with any revue
All Talkie. {July.)

FUGITIVES — Fox. — Conventional story of a
wronged girl and a Horatio Alger district attorney.
Sound. {March.)

GAMBLERS, THE—Warners.— Well acted ston*
of higli finance with a pretty theme song. All Talkie,

— A newspaper story tliat is a knockout. Fine
performances by an all-stage cast. Check up this
as one of the hits of the talkies. All TalkJe. {June.)

GHOST TALKS, THE— Fox.— A talkie farce.
Plenty of laughi. All Talkie. (Feb.)

GIRLS GONE WILD— Fox.— Plenty hot and

plent^■ fast. Sound. {July.)

GIRLS WHO DARE— Trinity. — Sleuths fail to
find a reason for this picture. Who cares if girls do,
after this one? Silent. {.April.)

— In spite of its title this is one of the best pictures
turned out by an independent producer. You'll
like it. Silent. (June.)

Ken Maynard and Tarzan work on that first overland
telegraph Une. Vou know the rest. Silent. (March.)

Not a dog story, but a railroad melodrama. It's
speed>, exciting and good fun. Sound. {June.)

GUN LAW— FBO.— A lot of shooting, all in fun.
Silent. {July.)

GUN RUNNER, THE— Tiffany-Stahl. -
and romance in a Soutli American republic,
entertainment. Silent. {Feb.)


HARDBOILED— FBO.— Hackneyed story about
a gold-digging show* girl, but well played by Sally
O'Neill ana Donald Reed. Silent. {.April.)

HAUNTED LADY, THE— Universal.— Laura
LaPlante knows who did the murder, but is afraid to
tell. She a nd the stor^- are good. Part Talkie.

• HEARTS IN DIXIE— Fox.— Plantation life
according to a Fox talkie, with the stupendous
debut of Stepin Fetchit, colored comic. All Talkie.

• HIS CAPTIVE WOMAN— First National-
Getting away with murder in the South Seas.
However, good performances by Milton Sills and
Dorothy Mackaill make this melodrama worth your
attention. Part Talkie. {March.)

HIS LUCKY DAY— Universal.— Another flimsy
story for Reggv Denny, with the star a dizzy realtor.
Part Talkie. '{.April.)

HOLE IN THE WALL, THE— Paramount.— Con-
fusing crook story, acted by a good cast. All Talkie.

Monty Banks in a spotty comedy made in London
and Paris. Silent. {.April.)

HONKY TONK— Warners.— Story of a night
club mamma with a heart of gold. With Sophie
Tucker and her songs. AH Talkie. {July.)

HOT STUFF— First National.— Collegiate stuff in
musical comedy style. Alice White disrobes, smokes
and tipples, as usual. Part Talkie. {May.)

HOTTENTOT, THE— Warners.— Hilarious farce
comedi'. You'll like it. All Talkie. {July.)

HOUSE OF HORROR, THE— First National.—
Cheap claptrap mystery movie which is saved by the
comedy of Chester Conklin and Louise Fazenda.
Sound. {May.)

HOUSE OF SHAME, THE— Chesterfield.— Do-
mestic drama — if that's what you want. Silent.

HUNTINGTOWER — Paramount. — Imported
Scotch — celluloid. With Sir Harry Lauder and a lot
of atmosphere. Silent. {Feb.)

IN HOLLAND— Fox - Movietone — Another by
those fine stage comedians, Clark and McCuUough.
All Tcilkie. (April.)

Photoplays Review^ed

in the Shadow Stage This


Save this magazine — Refer to the criticisms before you. pic\ out

your evenings entertainment.

Make this your reference list.



... .111

High Voltage — Pathe


.\rgyle Case, The — Warners

.... 54

Idle Rich, The— M.-G.-il


Black Watch, The— Fox

.... 56

Mysterious Dr. Fu Manchu, The—


Broadway— Universal

Campus Knights — Chesterfield. .

Careers — First National

Charming Sinners — Paramount . .

Clean-up, The— Excellent

Cocoanuts, The — Paramount ....

.... 54

.... 57





On With the Show— Warners

Prisoners — First National

Protection — Fox

.... 56
.... 54
.... 55

Skin Deep — Warners

Sophomore, The — Pathe

.... 57

College Love — Universal


Thunder— M.-G.-M

.... 56

Constant Nymph, The— Gainsborough. 110

Thunderbolt — Paramount

.... 56

Evangeline — United .-\rtists


Tip-off, The— Uni\-ersal


Far Call, The— Fox


Two Sisters — Rayart


Fashions in Love — Paramount. . .


Untamed Justice — Biltmore Pro-

Father and Son — Columbia




Fbdng Fool, The— Pathe


Wheel of Life, The— Paramount . .

.... 57

Glad Rag Doll, The— \A'arners. . .

.... 56

.... 57

Every advertisement in pnoTOPI..\T MAG.\ZINE Is euarantced.

Photoplay Magazine — Advertising Section


^K^ Inconsequential plot made delightful by the
charming personality of Maurice Chevalier. All
Talkie. (Jidy.)

*IN OLD ARIZONA— Fox. — Pointing the way
to bigger and better talkies. A fine Western
that pleases the eye, the ear and the dramatic
instinct. All Talkie. (.Feb.)

• IRON MASK, THE — United Artists. — Doug
Fairbanks goes back \.o D'Arlagnan — hurrayl
,'\ction and more action. A good evening. Part
Talkie. {Feb.)

JAZZ AGE, THE— FBO.— Flaming youth and
mostly a bad imitation of "Our Dancing Daughters."
Part talkie. (Feb.)

JAZZLAND — Quality. — If you can'guess what this
is all about, you ought to get a prize. Silent. (March.)

• JEANNE D'ARC — Societe Generale de Films.
— A rarely fine artistic achievement and a
significant picture. You may not see it at your local
theater but you will feel its influence in future films.
Silent. (Feb.)

JUST OFF BROADWAY— Chesterfield.— Boot-
legging, serious drinking, gunfire and pure night-club
gills in an impossible hodge-podge. Silent, {.\liril.)

LADY OF CHANCE, A— Metro-Goldwyn-Mayer.
— Norma Shearer in a drama of a gold-digger who
reforms. If they only would in real lifel Sound.

Producer Announcements

ofJ^ew Pictures

and Stars

While all good advertising is news,
we consider producer advertising
of particular interest to our read-
ers. With this directory you easily
can locate each announcement:

First National

Page 136

Fox Film Corp

Page 138

Metro-Goldwyn-Mayer .

. Page 135


Page 4

RKO (Radio Pictures) .

. Page 144

Warner Bros

Page 143

— In which the vivid Lupe Velez runs away with a
Griffith picture. Sound. {Feb.)

LAST WARNING, THE— Universal.— Muddled
mystery with no plot but a lot of fancy sets and
fancier photography. Part Talkie. {Feb.)

LAWLESS LEGION, THE— First National.— A
cowboy story, with Ken Maynard. that is good
enough entertainment for anybody. Silent. {June.)


film crippled with some talk,
and Co. tine in Marine yarn.

-Pathe. — Good, silent
Bill Boyd. Alan Hale
Part Talkie. {April.)

• LETTER, THE— Paramount.— The talkies'
first big emotional performance, by Jeanne
Eagels. Good strong drama. Not for kids. All
Talkie. (May.)

LINDA — Mrs. Wallace Reid Production. — Maud-
lin sentimentality. Silent. {Feb.)

LION'S ROAR, THE— Educational.— A Sennett
comedy with all the incidental noises. All Talkie.

LITTLE SAVAGE, THE— FBO.— A Western that
is saved by some good human interest touches.
Silent. {March.)

•^Bert Lytcll's perennial crook, the Lone Wolf, in a
good melodramatic comedy. Part Talkie. {May.)


your valuable time. Silent. {Feb.)

-Not worth

LOOPING THE LOOP— UFA-Paramount.- For-
eign drama of circus life, with an old theme, but with
some good Continental atmosphere — if that's what
you're looking for. Sound. (March.)



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Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 27 of 145)