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Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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134



Photoplay Magazine — Advertising Section



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The picture industry is distressed over the wholly inadequate
supply of stories for the new talking pictures.
"I am more fully convinced than ever that the original story
■writer will have to supply the screen's demand for stories in
the future". . . Edward J. Montagnc, scenario ediior-in-chicf
of Paramount Pictures, as reported in The HoUywood Citixai.

Here there is a new field for writers. Write for the talking
pictures! But to meet the requirements of the "talkies" you
must be able to judge the correct relationship between dia-
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Addresses of the Stars



At Par a mo u n t- Famous-Lasky
Studios, Hollywood, Calif.



Richard .^rlen
Jean Arthur
WiUiam Austin
Olga Baclanova
George Bancroft
Wallace Beery
Clara Bow
Evelyn Brent
Mary Brian
CUve Brook
Nancy Carroll
Kathryn Carver
Robert Castle
Lane Chandler
Ruth Chatterton
Maurice Chevalier
Chester Conklin
Gary Cooper
Richard Dix
Paul Guertzman

At Metro-Goldwyn
ver City, Calif.
Renee Adoree
George K. Arthur
Nils .Asther
Lionel Barrymore
John Mack Brown
Lon Chaney
Joan Crawford
Karl Dane
Marion Davies
Josephine Dunn
Greta Garbo
John Gilbert
Raymond Hackett
William Haines
Phyllis Haver
Leila Hyams



James Hall
Neil Hamilton
O. P. Heggie
Doris Hill
Phillips Holmes
Emil Jannings
Jack Luden
Frederic March
Adolphe Menjou
David Newell
Jack Oakie
Warner Oland
Guy OUver
William Powell
Esther Ralston
Charles Rogers
Ruth Taylor
Florence Vidor
Fay Wray



-Mayer Studios, Cul-

Dorothy Janis
Buster Keaton
Charles King
Gwen Lee
Bessie Love
Tim McCoy
Conrad Nagel
Ramon Novarro
Edward Nugent
Anita Page
Aileen Pringle
Dorothy Sebastian
Norma Shearer
Lewis Stone
Ernest Torrence
Raquel Torres

1401 No. Western
Calif.
Janet Gaynor
George Jessel
Ivan Linow
Edmund Lowe
Sharon Lynn
Farrell MacDonald
Victor McLaglen
I^is Moran
Charles Morton
Barry Norton
George O'Brien
Sally Phipps
David Rollins
Arthur Stone
Nick Stuart
Don Terry
Helen Twelvetrees



At Fox Studios,
Avenue, Hollywood,

Frank .\lbertson
Mary Astor
Ben Bard
Warner Baxter
Marjorie Beebe
Rex Bell
Dorothy Burgess
Warren Burke
Sue Carol
Sammy Cohen
June CoUyer
Louise Dresser
Nancy Drexel
Mary Duncan
Charles Eaton
Charles Farrell
Earle Foxe

At Warner Brothers Studios, 5842 Sunset
Blvd., Hollywood, Calif.



At RKO Studios, 780 Gower Street,
Hollywood, Calif.



Buzz Barton
Sally Blane
OUve Borden
Betty Compson



John Barrymore
Monte Blue
Betty Bronson
William Collier, Jr.
Dolores Costello
Louise Fazenda



.Audrey Ferris
,A1 Jolson
Davey Lee

May Mc.Avoy
Grant Withers



Lina Basquette
John Boles
Ethlyn Claire
Kathryn Crawford
Reginald Denny
Jack Dougherty
Lorayne DuVal
Ruth Elder
Hoot Gibson
Dorothy Gulliver
Otis Harlan
Raymond Keane
Merna Kennedy



Barbara Kent
Beth Laemmle
Arthur Lake
Laura La Plante
George Lewis
Fred Mackaye
Ken Maynard
Mary Nolan
Mary Philbin
Eddie Phillips
Joseph Schildkraut
Glenn Tryon
Barbara Worth



Bebe Daniels
Frankie Darro
Bob Steele
Tom Tyler



At Pathe Studios, Culver City, Calif.

Robert .\rmstrong Alan Hale

William Boyd Jeanette Loff

Junior Coghlan Carol Lombard

At First National Studios, Burbank,
Calif.



Richard Barthelmess
Bilhe Dove
Corinne Griffith
Doris Kenyon
Dorothy Mackaill



Colleen Moore
Jack Mulhall
Donald Reed
MUton SUls
Ahce White



At United Artists Studios, 1041 No.
Formosa Avenue, Hollywood, Calif.



Don Alvarado
Fannie Brice
Douglas Fairbanks
Mary Pickford



Gilbert Roland
Norma Talmadge
Constance Talmadge
Lupe Velez



At Columbia Studios, 1438 Gower Street,
Hollywood, Calif.



Olive Borden
William Collier, Jr.
Ralph Gra\'es
Jack Holt
Margaret Livingston



JacqueUne Logan
Ben Lyon
Shirley Mason
Dorothy ReNaer
Lois Wilson



In care of Samuel Goldwyn, 7210 Santa
Monica Blvd., Hollywood, Calif.



\'ilma Banky
Walter Byron



Ronald Colman
Lily Damita



In care of the Edwin Carewe Productions,
Tec-Art Studios, HoUjrwood, Calif.



Dolores Del Rio
Roland Drew



Rita Carewe
LeRoy Mason



At Universal Studios, Universal City,
Calif.



Robert Agnew, 6357 La Mirada .\venue,
Hollywood, Cahf.

Jackie Coogan, 673 South Oxford .Avenue,
Los -Angeles, Cahf.

Virginia Brown Faire, 1212 Gower Street,
Hollywood, Calif.

GUda Gray, 22 East 60th Street, New York
City.

WiUiam S. Hart, 6404 Sunset Blvd., Holly-
wood, Calif.

Lloyd Hughes, 616 Taft Building, Holly-
wood, Calif.

Harold Lloyd, 6640 Santa Monica Blvd.,
Hollywood, Calif.

Bert Lytell, P. O. Box 235, HoUywood, Calif.

Patsy Ruth Miller, 808 Crescent Drive,
Beverly Hills, Calif.

Pat O'MaUey, 1832 Taft Avenue, Los
Angeles, Calif.

Herbert Rawlinson, 1735 Highland Street
Los Angeles, Cahf. '

Ruth Roland, 3828 WUshire Blvd., Los
Angeles, Calif.

Estelle Taylor, 5254 Los Feliz Blvd., Los
Angeles, Calif



Every advertisement in PHOTOPLAY JIAGAZIXE Is guaranteed.



Photoplay Magazine — Advertising Section



'35



I




i(



Save me, Cyriiy^ Cried Susie
the Sewing Machine Girl



You don't go to see magic lantern shows
any more, do you? Then why waste time
and money on ordinary talkies? M-G-M,
in marvelous pictures like "The Broad ivay
Melody" and "The Trial of Mary Dugan,"
has made the early talking pictures seem
just as old fashioned today as the old stere-
optican pictures of our grandfathers' day.




* —and now

The NEWEST and GREATEST

ALL-TALKING PICTURE

*^ Sinner? . . . Yes/ . . . hut in the
eyes of humanity she is an angel!*'

The world's most famous emotional drama now truly
immortalized by Metro-Goldwyn-Mayer in the sen-
sational all-talking picture — MADAME X. For power,
pathos, and gripping humanity the screen has not
had its equal. RUTH CHATTERTON, in the finest per-
formance of her career, makes it one of the greatest
attractions of all times. Lewis Stone, Raymond
Hackett and a great supporting cast perform bril-
liantly under Lionel Barrymore's direction. Don't
miss this truly remarkable drama. You'll never for-
give yourself if you do!

Qfludiwtt



Cast out

from the lux-
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home. Tor
from the side of
her babe. And then
that never-to-be-for-
gotten moment when
her own son rises to
defend her whom
he kno'ws only
as "Madame



From the play by Alexandre

Bisson. Dialogue

by WiUard

Mack



99

out of

100 people

who see it proclaim

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they have ever experienced



She sia'

ned, and
the world ex-
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penalty. Follow
the tragic, heart-
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the mysterious
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as "Madame
X."




Other



Successes Now Playing



"The Broadway Melody"— conceded to be the greatest all-talking, all-

singing, all-dancing picture ever made.
"The Trial of Mary Dugan"— greater even than the sensational stage success.
"The Idle Rich"— based on the New York success, "White Collars."

The Last of Mrs. Cheney"— the famed stage play. With Norma Shearer.

'Thunder" — Lon Chaney's greatest dramatic success.
"Marianne"— the new starring hit of Marion Davies.
"Wonder of Women"— Clarence Brown's sensational romantic drama.



ETRO-GOLDWlC



ITER



"More Stars Than There Are in Heaven"



When you write to advertisers please mention PHOTOPLAY MAGAZINE.



Photoplay Magazine — Advertising Section







Tune up your vocal cords!
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Every advertisement in PHOTOPLAY srAGAZINE is guaranteed.



Brief Reviews of Current Pictures



[ CONTINUED FROM PAGE 15 ]



LOVE IN THE DESERT— F BO.— Smart and
funny version of the good old hot-sand stuff, with
Olive Borden. Hugh Trevor, Noah Beery. Part
Talkie. (April.)

LUCKY BOY — TiCfany-Stahl.— In which George
Jessel does a Jolson and goes in for tear-jerking.
Part Talkie. (March.)

LURE OF THE SOUTH SEAS, THE— Coopera-
tive. — Picturesque, authentic South Sea story, filmed
among tliosc dream isles. Silent. {May.)

• MADAME X — M.-G.-M. — Fine performance
by Ruth Chatterton in this rcUable old sob
producer. .All Talkie. (July.)

MANHATTAN KNIGHTS— Excellent.— Crooks,
a plot witli wliiskers, but plenty of action. Silent.
(,March.)

MAN HIGHER UP, THE— M.-G.-M.— Three-reel
talkie, with Robert Edeson and Hobart Bosworth in
fine voice. Heavy drammer. All Talkie. (April.)

MAN I LOVE, THE — Paramount. — A slight
story, but you'll like Richard Arlen's work. All
Talkie. (J:dy.)

MAN'S MAN, A — Metro-Goldwyn-Mayer. —
Lively satire of Hollywood hfe as it isn't. But funny.
Sound. (Feb.)

MARQUIS PREFERRED — Paramount.— Light,
sophisticated and amusing Menjou comedy. Silent.
IFeb.)

MASKED EMOTIONS— Fox. — Good melodrama
of adventure and brotherly love. Silent. (July.)

MATA HARI: THE RED DANCER— National
Big Three Production. — German importation that
relates, in a confused fashion, some of the exploits of
tlie notorious spy. Silent. (Feb.)

MOTHER'S BOY— Pathe.— Just another Jolson
plot, only tills time the singer is an Irishman, Morton
Downey. All Talkie. (July.)

MOULIN ROUGE— World Wide.— Paris boulevard
piece made in Paris and London by A. E. Dupont,
with a Russian star, Mile. Chckova. Sound, tipril.)

• MY MAN — Warners. — A chance to hear Fan-
nie Brice sing all her best songs. Not much on
storv. but a good Vitaphone novelty. Part Talkie.
(March.)

• MYSTERIOUS ISLAND, THE— M.-G.-M.—
Beautiful and thrilling all-color production
based on Jules Verne's story. Entertaining fantasy.
Sound. (.May.)

NAUGHTY DUCHESS, THE— Tiffany-Stahl.—
Lame effort at sophisticated farce. Silent. (Feb.)

NAVAJO — Goodwill. — Lives and habits of the
Navajo Indians, shot among them. Very educational.
Just a little longer news reel. Silent. (May.)

NEW YEAR'S EVE— Fox.— Dripping with senti-
mentality and sticky with melodrama. Sound.
(June.)

NOISY NEIGHBORS — Pathe. — Slapstick and
trite melodrama. Part Talkie. (Feb.)

NO MORE CHILDREN— Broughton.— Tasteless
and worthless birth control propaganda. Don't be
fooled, it's just stupid. Silent. (June.)

NOTHING BUT THE TRUTH— Paramount.—
Richard Dix in an old, but good, stage farce. .A
pleasant evening's entertainment. All Talkie. (July.)

NOTHING TO WEAR— Columbia.— Light but
entertaining farce that isn't liard to watch. Silent.
(March.)

NOT QUITE DECENT— Fox.— Louise Dresser
also does an Al Jolson. Can you bear it? Part
Talkie. (July.)

OBJECT, ALIMONY— Columbia. — He done right
by our Nell, the little shop-girl, but it all made a trite
and feeble picture. Silent, (.\pril.)

OFFICE SCANDAL, THE— Pathe.— Very funny
comedy of newspaper life. Part Talkie. (Feb.)

ONE MAN DOG, THE— FBO.— Exhibiting the
more tlian Hollywood intelligence of Ranger. Silent.
(Feb.)

• OUR MODERN MAIDENS— M.-G.-M. —
Joan Crawford and Doug Fairbanks, Jr.. in a
sequel to "Our Dancing Daugliters." Must you be
told that it's a sure-lirc hit? Part Talkie. (July.)

OUTLAWED— FBO.— Not so hot, Mr. Mix, not
so hot! Silent. (March.)



PACE THAT KILLS, THE— True Life.— One of
those propaganda films — aimed at the dope evil. And
dull. Silent. (Feb.)

• PAGAN, THE— M.-G.-M.— Beautifully made
South Sea romance, witli fine work by Ramon
Novarro, Renec .Adoree and others. See it. Sound.
(April.)

PAWNS OF PASSION— World Wide.— Rather
better than its title and also better than most foreign
productions. Silent. (July.)

PEACOCK FAN, THE— Chesterfield.— A quickie
mystery melodrama that could only happen in the
films. Tom ("Big Parade") O'Brien in it. Silent.
(May.)

PHIPPS — Metro-Goldwyn-Mayer.— A short talkie
sketch that you'll forget before you leave the theater.
All Talkie. (Feb.)




This is the first publicity picture
that Mrs. Ken Maynard ever lias
had taken with her husband. She
has always contended that she
should not share her husband's
professional limelight. But the
Western star roped her into this
snapshot



PLUNGING HOOFS — Universal. — Forthose who
are crazy over liorses, horses, horses. Silent. (June.)

POINTS WEST — Universal.— Good old-fashioned
Western melodrama. Silent. (June.)

PREP AND PEP— Fox.— Good boys' story of life
in a military academy. Sound. (March.)

PRINCE OF HEARTS, THE — Imperial.— Weak
carboncopy of "The Merry Widow." Silent. (July.)

QUEEN OF THE NIGHT CLUBS— Warners.—

Texas Guinan in a phoney story of silly revels. Of
course, if you want to get a look at Tex, here she is.
Part Talkie. (June.)

QUITTER, THE— Columbia. — Rather trite story
redeemed by an effective climax. Silent. (July.)



RAINBOW, THE— Tiffany-Stahl.- Good melo-
drama of a fake gold rush. Sound. (Feb.)

RAINBOW MAN, THE— S9no-Art-Paramount.—
In which Eddie Dowling does his version of the Jolson
story. But he has an attractive personality. All
Talkie. (July.)

REDEEMING SIN, THE — Warners. — Latin
Quarter atmosphere mingled with religious hysteria.
The story is improbable, but the picture has a certain
pull. Part Talkie. (March.)

REDSKIN — Paramount. — Richard Dix scores
again in a magnificent color picture of an Indian love
stori' that will delight your eyel Sound. (Feb.)

RED SWORD, THE— FBO.— Rough old Russia
before the Revolution, with a big chance for our old
pal, Carmel Myers. Silent. (April.)

• RESCUE, THE — Goldwyn-United Artists.—
Ronald Colman at his best. But an unsatisfac-
tory debut for the charming Lily Damita. Too much
Conrad plot, but good atmosphere and detail.
Sound. (March.)

RESTLESS YOUTH— Columbia. — Just a very
old — and very clieap — story. Silent. (Feb.)

• RIVER, THE— Fox. — An unusual and daring
story, well played by Charles Farrell and Mary
Duncan. A drama that is not for the children.
Part Talkie. (March.)

ROARING FIRES— Ellbee.— Not only silent but
positively dumb. (July.)

ROYAL RIDER, THE— First National.— Ken
Maynard in still another mythical kingdom. Can't
keep cowboys on the range. Oh, dear. Silent. (A/ay.)

SALVAGE — Supreme. — All a picture should not
be. Silent. (June.)

SATANESQUE- Sparta.— An American film, but
European in treatment, with its story of class con-
flict in romance. Silent. (March.)

SATURDAY'S CHILDREN— First National.—
It was a Pulitzer prize stage play, but the movie ver-
sion is slow. And Corinne C^riifith is miscast. Part
Talkie. (July.)

SEVEN FOOTPRINTS TO SATAN — First
National. — 1 love the title, don't you? But un-
fortunately it's just a hodgepodge mystery story.
Sound. (Feb.)

SHADY LADY, THE— Pathe.— Good acting,
some mystery and sharp comedy. Part Talkie. (Feb.)

SHANGHAI ROSE — Rayart.— .A rewriting of the
old Madame X angle, with Irene Rich, as the mothah,
fighting vainly to save it all from the bow-wows of
boredom. Silent. (May.)

SHE GOES TO WAR— United Artists.— Eleanor
Boardman gives a superb performance of a society
girl who turns fighter. And the battle scenes are
wonderful. An excellent, but not great, picture.
Sound. (June.)

SHIP MATES — Educational.— In the Navy with
Lupino Lane. Plenty of laugiis as the pies and dishes
go whizzing by. All talkie. (July.)

SHIPS OF THE NIGHT— Rayart.— South Sea
life seen by someone never off Main Street. Just too
kiddisli for an>'tliing. Silent. (April.)

SHOPWORN ANGEL, THE— Paramount.— War-
time love story of a naughty chorus girl and an inno-
cent boy. With real drama and heart interest. Part
Talkie. (Feb.)

• SHOW BOAT — Universal.— Lavish produc-
tion of a colorful novel that deserved less
obvious direction. Part Talkie. (June.)

SIDESHOW, THE— Columbia.— Hold on to
something! -An original circus yarni Little Billie
plays the lead in this story of a midget's battle for
success. Silent. (May.)

SILENT SENTINEL, THE— Chesterfield. — A
crook drama, of all oddities! Silent. (Feb.)

SIN SISTER, THE— Fox.— An Alaskan melo-
drama that has good suspense and excellent acting.
Sound. (June.)

SKY SKIDDER, THE— Universal.— They are
aviators now, instead of cowboys. And the thrills are
new. Silent. (March.)

SMALL TOWN SINNERS— Hugo Brahn. —
German fillum, with most of the action in a barroom.

Silent. (Feb.)

SOME MOTHER'S BOY— Rayart.— Quickie

hokum. Silent. (June.)

[ PLEASE TURN TO PAGE 140 ]



137



138



Photoplay Magazine — Advertising Section



S%v









fPiii» Cli«iiig9iig



HOW

NOT SO LONG AGO, perhaps within the memory of the reader, horse-
less carriages whizzed by at the rate of fifteen miles an hour and
innocent bystanders declared that "wonders would never cease".
Only yesterday, it seems, the talking motion picture was an illusive
hope — something for inventors to dream about. Today it is an actuality,
universally known and already regarded by a public, accustomed to
marvels, as an accepted and established form of entertainment. In a sur-
prisingly brief period of time the miraculous has become a commonplace.

A Glanee Backtrard

Since Movietone is now the accepted method of talking picture production, it
may be well to trace the growth of this new form of dramatic expression.

In 1911, Theodore W. Case started to experiment with a process o{ photograph-
ing sound on film. In 1916, Earl I. Sponable joined him and they worked together.

Early in 1926, they presented their idea to William Fox as a workable basis
for perfectly synchronized reproduction of sound and action. With characteristic
keenness of judgment and foresight, Mr. Fox recognized the potential value of
the idea and agreed to finance further experiments in his own laboratories.

In January, 1927, Fox Movietone was first introduced to the public at the Sam
Harris Theater in New York. In October, the first all-Movietone newsreel was shown
at the Roxy Theater in New York.

Developments came swiftly. June of 1928 saw the first all-dialog comedy in
two reels — the Fox Movietone production "The Family Picnic." Six months later,
the talking picture emerged as a distinct, full-fledged entertainment with the pres-
entation of "In Old Arizona," the first feature-length, all-dialog talking picture
ever made almost wholly out of doors. "In Old Arizona" not only broke all box
office records — it definitely established the talking picture as a separate, distinct
medium of expression — neither screen, nor stage, nor yet a hybrid combination of
both, but a unique, different form, requiring a new technique and offering new
possibilities for artistic development.

His judgment in the future of Movietone so completely vindicated, William Fox
spared no energy in the development of this new medium.

Fox Movietone News quickly became a three-issue-a-week feature, revealing
the vocal images of such famous personages as Calvin Coolidge, Alfred E. Smith,
Colonel Lindbergh, Gene Tunney, George Bernard Shaw, Sir Arthur Conan Doyle,
Premier Mussolini, King George Fifth of England, King TUfonso of Spain — pre-
serving not only their likenesses, but also their living voices, their very person-



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 46 of 145)