Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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the antagonism I have raised, in my self-
preservation, but I am thankful that the motion


The readers of Photoplay are in-
vited to write to this department — to
register complaints or compliments —
to tell just what they think of pictures
and players. We suggest that you
express your ideas as briefly as pos-
sible and refrain from severe per-
sonal criticism, remembering that the
object of these columns is to exchange
thoughts that may bring about better
pictures and better acting. Be con-
structive. We may not agree with the
sentiments expressed, but we'll pub-
lish them just the same ! Letters must
not exceed 200 words and should
bear the writer's full name and ad-
dress. Anonymous letters go to the
waste basket immediately.

picture gives me power to banish this terror
that has always haunted my life.

Surely a force great enough to enter into the
consciousness of all the world as acutely as the
mo\'ies do, cannot be decried. The)' are the
world's common ground. They level all
classes, and on them all men meet as equals.
Harry J. Hall.

§10.00 Letter

Syracuse, N. Y.

Just another letter about the talkies, and
this one in praise of that sound invention that
has brought joy and life to those unfortunate
folk— -the blind.

I am a member of the Syracuse Charity
League, an organization whose main work is
helping the Lighthouse — an institution for the
blind. The other day we learned from the
director of the Lighthouse that the talkies have
been wonderful in helping and encouraging
those sightless people.

These men and women living in the world of
darkness have some friend read the synopsis of
a picture, so they are acquainted with plot and
characters, and then they go to the theater.
Once there, kno^\ing the story of the pictiure
and hearing the screen sounds, music and
voices, they let their minds run riot, and who
knows but that in the vivid land of imagina-
tion they produce as fine or finer pictures than
the ones we more fortunate folk can see with
our physical eyes?

Although talkies have never been a favorite
of mine, when I know they are assisting a work
in which I'm so interested I cannot help but
express my appreciation.

Irene Edmonds.

$5.00 Letter

Chicago, 111.

Will someone please tell the screen people
that all this agitation about learning to talk is
the bunk? For an English drawing-room
comedy we need modulated inflections and
O.xford accents, maybe. But who the heck
said we need E.d.r. comedy?

The great mass of mo\iegoers speak the
American language, with the "r's" where they
belong and consonants slurred. Precise diction
is high-hat to us, and nothing will more siurely
and more quickly alienate our affections. For
one college professor who walks out in disgust
when the hero says "bin" and "constitooshun"
a thousand flappers will seek a new suppressed
desire when the old one pulls, "Chawmed, I
assuah you."

Oh, there are exceptions, of course. We
expect characterization. I'm talking about
"straight" actors, playing modern Americans.

These people can talk, can't they? It's talk
— natural, every-day human voices we want to
hear, not a stilted, ironed-out parroting of some
self-styled e.xpert. Let our actors do it their
own way — the voices that ha\'e been good
enough for them all their lives are plenty good
enough for us. We're not worrying if their
enunciation wouldn't pass muster at Harvard
— neither would ours.

Tell them this from all of us. "Quit worry-
ing! We've loved you silent and we'll love you
speaking — if you'll just go ahead and be yoiu-

XiNA Brown Baker.

The Menace of the Microphone

New York City.
Now that the talkies have become an
American institution, I suggest that a few
more restrictions be placed on the voice. If an
actress has an asset of personal attractiveness,
let her not have the liability of an uncultivated
and uncultured voice. Beauty was able to hide
much in the silent drama, but not so with the
talkies. The star's voice and manner of speak-
ing should be carefully analyzed, so that the
[ please turn to page 141 ]

Photoplay Magazine — Advertising Section




but it changed her entire life

Go hack a few years in this New York wom-
an's life.

Think of her not as she is today, a beauti-
ful woman, married to an adoring man, and
playing the charming hostess in her great
Park Avenue home, but as she was before
that anonymous letter came with its horrible

True, she was lovely and charming then.
But women avoided her. Men seldom called
more than once. In the very years of her
prime, she found herself hopelessly out of
things — and utterly unable to account for it.

Then, one morning she received that blea k.
white envelope with its anonymous enclosure
— a national advertisement across which was
written in hold masculine hand "Wake up."

Amazed and humiliated, she read it again
and again, finally the shocking truth came
home. That advertisement was true. It ap-
plied to her. It had applied to her for years.
That hint, brutal as it was, put her on the
right track.

Halitosis (unpleasant breath) is the damning,
unforgivable, social fault. It doesn't announce
its presence to its victims. Consequently it is
the last thing people suspect themselves of hav-
ing— iaf it ought to bt the first.

For halitosis is a definite daily threat to all.
And for very obvious reasons, physicians ex-
plain. So slight a matter as a decaying tooth

may cause it. Or an abnormal condition of the
gums. Or fermenting food particles skipped by
the tooth brush. Or minor nose and throat in-
fection. Or excesses of eating, drinking and

Intelligent people recognize the risk and
minimize it by the regular use of full strength
Listerine as a mouth wash and gargle.

Listerine quickly checks halitosis because
Listerine is anefTective antiseptic and germicide^
which immediately strikes at the cause of odors.
Furthermore, it is a powerful deodorant, capable
of overcoming even the scent of onion and fish.

Always keep Listerine handy. It is better to
be safe than snubbed. Lambert Pharmacil Com-
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* ' ' . '

Full strength Listerine is so safe it may

be used in any body cavity, yet so power-
ful it kills even the stubborn B. Typhosus
^typhoid^ and Staphylococcus Aureus
^pus^ germs in 1 5 seconds.


When you write to advertisers please mention PHOTOPLAY MAGAZINE.

W hat was the Best Picture

of 1928?

Winners of Photoplay Medal




■ 1925

' 1922








LAST call for votes on the Photoplay Gold IMedal
Award for the best motion picture of 1928!

All votes must be in the office of Photoplay by
October 1st. Votes received after that date will not count.

The Photoplay Gold Medal is the only award in the
world of motion pictures going direct from the film fan to
the producer. Each y aar Photoplay presents a gold medal
to the producer of the motion picture deemed the nearest
ideal by its readers. Back in 1920 the Photoplay Gold
Medal was devised by James R. Quirk, publisher and
editor of Photoplay, as the best method to encourage the
production of better- films.

Look over the list of past awards on this page before you
cast your vote. Be sure that it goes to a picture worthy
of standing with these eight great films.

Remember that the Photoplay Medal of Honor was de-
signed as a reward for the producer making the best picture of
the year in points of story, acting, direction and photography.
If you vote this year for a talkie, take into consideration the
sounding of the picture. More than all else, Photoplay wishes
its readers to consider the ideals and motives governing its
production. Also, consider the worth of its dramatic message.

It is possible that the award for 1928 may be the first talking
film to lae thus honored. Again, it may go to the last of the long
hne of silent films. In case of a tie in the voting, equal awards
will be made to each of the winning producers.






A list of fifty important pictures released during 1928 is ap-
pended. It is not necessary, of course, for you to' select one of
these. You may vote for any picture released during 1928.

The Photoplay Medal of Honor is of solid gold, weighing
MiYi pennyweights and is two and one-half inches in diameter.
Each medal is designed and made by TiSany and Company of
New York.

Vote for the Picture You Think Should Win!

Photoplay Medal of Honor Ballot

Editor. Photoplay Magazine

221 W. 57th Street, New York City

In my opinion the picture named below is the
best motion picture production released in 1928.

NAME OF picture



Fifty Pictures Released in 1928

A bie's Irish Rose

Alias Jimmy Valentine

Barker, The

Beau Sabreur

Bellamy Trial, The


Circus, The

Cossacks, The

Czar h-an the Terrible

Deiil Dancer, The

Divine Woman, The

Docks of New York, The

Dove, The

Drag Net, The

Drums of Love

Enemy, The


Fleet's In, The

Flying Fleet, The

Four Devils

Four Sotis

Four Walls

Gaucho, The

Gentlemen Prefer Blondes


Last Command, The

Laugh, Clown, Laugh

Legion of the Condemned,

Lilac Time

Little Shepherd of King-
dom Come, The

Man Who Laughs, The

Masks of the Devil, The

Me, Gangster

Mother Knows Best

Mother Machree

Noose, The

Our Dancing Daughters


Patriot, The

Racket, The


Sadie Thompson

Singing Fool, The


Street Angel

Trail of '9S, The

Wedding March, The

West Point

While Shadows in the

South Seas
Woman of Affairs, A


Photoplay Magazine — Advertising Section



, H O Fy^I S

'Trom behind the^
\ screen, these horrvs
\ ^it'e. the monies a^
'' i>oice,-

• ■Maintaining

theperfect illusion,
^human speech










{X) nhis modem projector
is e(piipped for sound repro- =
Auction by either thcJUin ^
or disc me.t}\oBs.

(H) Film, reproducing
attachment in detO-il.


ITour enjoyment of a Sound Picture depends largely on the quality of apparatus used. It pays
to go to theatres equipped by the makers of your telephone — the Western Electric Company

WHEN you go to hear
a Sound Picture you
wish to be certain that the
voices will be clear and
natural; that the musical
accompaniment and the
sound effects coming from
the screen will be thor-
oughly pleasing.

Near you is probably
at least one theatre which
assures just that, because
it is equipped with the
Western Electric Sound
System. This apparatus, made by the mak-
ers of your telephone, is installed and in-
spected by engineers trained in this new art.

The reliable quality of this Sound System
has been recognized by over 2,000 theatre
exhibitors — exhibitors who have a habit
of considering their patrons' satisfaction
and who therefore believe that it is worth

To Theatre

People know good Sound re-
production when they hear it.
They are quick to appreciate
the high quality assured by
Western Elearic equipment. If
your theatre is thus equipped
you will render a service by
displaying that fact in your
advertising and in lobby and
outside signs. For addition-
al information address Elec-
trical Research Products, Inc.,
50 Church Street, New York.

a little extra investment
to secure equipment of
proved results.

In selecting "Western
Electric these exhibitors
knew that the correct
transmission and repro-
duction of sound is an
extremely difficult prob-
lem, as is evidenced by
the wide differences in
quality between various
radios and phonographs.
They knew that it was
Western Electric's experience with this
very problem which, after years of unsuc-
cessful effort by others, finally made Sound
Pictures possible.

This same organization which brought
the telephone to its present excellence will
likewise constantly seek to improve Sound
Picture apparatus still further.

The sensitive Sound
Picture microphone
(Cj, designed for stu-
dio recording. A de-
velopment of the
broadcasting micro-
phone (B) and the
telephone transmitter
{A), indicating how
' 'Sound Pictures came
out of the telephone. "





The loud - speaking
horn (C), a marked
improvement for
Sound Picture pur-
poses over the cone
loudspeaker (B). It is
a direct descendant of
the familiartelephone
receiver (A), and is
made with the same

When you write to advertisers please mention PHOTOPLAY MAGAZINE.


Photoplay Magazine — Advertising Section

What $1.25

Will Bring You

More than a thousand
pidures of photoplay-
ers and illustrations of
their work and pa^ime.

Scores of interesting ar-
ticles about the people
you see on the screen.

Splendidly written
short stories, some of
which you will see
acted at your moving
picture theater.

Brief reviews of cur-
rent pictures with full
casts of stars playing.

The truth and nothing
but the truth, about
motion pictures, the
stars, and the industry.

You have read this issue
of Photoplay, so there is
no necessity for telling you
that it is one of the most
superbly illustrated, the
best written and most at-
tractively printed maga-
zines published today —
and alone in its field of
motion pictures.

Send a money order or check
for $1.25 addressed to

Photoplay Magazine

Depl. H-9, 750 No. Michigan Ave., CHICAGO

and receive the next issue and
fire issues thereafter.


Department H-9
750 No. Michigan Ave., CHICAGO

Gentlemen: I enclose herewith $1.25 (Can-
ada $1.50; Foreign $1.75), for which you will
kindly enter my subscription for Photoplay
Magazine for six months (six issues) effective
with the next issue.

Send to.

Street Address.



Brief Reviews of Current Pictures


tional. — A clever little dress-suit comedy in one reel,
with Edward Everett Horton fine. All Talkie.

ETERNAL LOVE— United Artists.— John Profile
Barrymore and Camilla Horn get romantic in the
Swiss Alps. Sound. {April.)

Frenzied society melodrama with a rubber plot that
bounces all over the map. Silent. {June.)

• EVANGELINE- United Artists.— Beautiful
and touching film version of one of America's
best-loved poems. Worth your while. Sound. (Aug.)

EXALTED FLAPPER, THE— Fox.— A princess
turns flapper and upsets royal traditions. Frothy but
funny. Sound. {July.)


Old-fashioned movie thriller. Silent. {July.)

FAKER, THE— Columbia.— Well done expose of
spiritualistic charlatans, with Warner Gland fine as
the phoney spook-chaser. Silent, {.ipril.)

FAR CALL, THE— Fox.— Piracy in the Bering
Sea, Plenty of action for your money. Sound. {Aug.)

• FASHIONS IN LOVE— Paramount.- Adolphe
Menjou with a French accent. .Amorous and
amusing farce. All Talkie. (.4Mg.)

FATHER AND .SON— Columoia.— Doing right by
Dad. With the inevitable "sonnv boy" motif. Part
Talkie. (Aug.)

Based on one of those university cruises, this picture
had possibiUties that aren't realized. Silent. (March.)

FLVING FOOL, THE — Palhe. — Hit-the-sky
melodrama with Marie Prevost crooning a theme
song — and howl All Talkie. (Aug.)

of good tunes, swell comedy by Stepin Fetchit
and the good-looking girls that go with any revue.
All Talkie. (Jidy.)

FUGITIVES — Fox. — Conventional story of a
wronged girl and a Horatio Alger district attorney.

Sound. (March.)

GAMBLERS, THE— Warners.— Well acted story

of high finance with a pretty theme song. AU Talkie.

— A newspaper story that is a knockout. Fine
performances by an all-stage cast. Check up this
as one of the hits of the talkies. AU Talkie. (June.)

GIRLS WHO DARE— Trinity. — Sleuths fail to
find a reason for :his picture. Who cares if girls do,
after this one? Silent, (.^.pril.)

— In spite of its title this is one of the best pictures
turned out by an independent producer. You'll
Uke it. Silent. (June.)

GLAD RAG DOLL, THE— Warners.— Mostly
hokum. All Talkie. (.4ai-.)

GLORIOUS TRAIL, THE— First National.—
Ken Maynard and Tarzan work on that first overland
telegraph hne. You know the rest. Silent. (March.)

Not a dog story, but a railroad melodrama. It's
speedy, exciting and good fun. Sound. (June.)

GUN LAW— FBO.— A lot of shooting, all in fun.
SUent. (July.)

HARDBOILED— FBO.— Hackneyed story about
a gold-digging show girl, but well played by Sally
O'Neill and Donald Reed. Silent. (April.)

HAUNTED LADY, THE— Universal.— Laura
LaPlante knows who did the murder, but is afraid to
tell. She and the story are good. Part "Talkie.

• HEARTS IN DIXIE— Fox.— Plantation life
according to a Fox talkie, with the stupendous
debut of Stepin Fetchit. colored comic. All Talkie.


All Talkie. (Aug.)

-Pathe. — Stupid and morbid.


plenty fast. Sound. (July.)

-Plenty hot and

• HIS CAPTIVE WOMAN— First National.—
Getting away with murder in the South Seas.
However, good performances by Milton Sills and
Dorothy Mackaill make this melodrama worth your
attention. Part Talkie. (March.)

HIS LUCKY DAY— Universal.— Another flimsy
story for Reggy Denny, with the star a dizzy realtor.
Part Talkie. (April.)

HOLE IN THE WALL, THI^— Paramount.— Con-
fusing crook story, acted by a good cast. All Talkie.

Monty Banks in a spotty comedy made in London
and Paris. Silent. (.April.)

HONKY TONK— Warners.— Story of a night
dub mamma with a heart of gold. With Sophie
Tucker and her songs. All Talkie. (July.)

HOT STUFF— First National. — Collegiate stuff in
musical comedy style. AUce White disrobes, smokes
and tipples, as usual. Part Talkie. (May.)

HOTTENTOT, THE— Warners.— Hilarious farce
comedy. You'll hke it. AU Talkie. (Jidy.)

Photoplays Reviewed in the Shadow Stage This Issue

Save this magazine — Bjefer to the criticisms before you pic\ out
your evening's entertainment. Ma\e this your reference list.


A Gentleman Preferred — Supreme 129

Bachelor Girl, The — Columbia 130

Behind That Curtain — Fo.x 56

Big News— Pathe 129

Broadway Babies — First National 56

CHma.x, "The — Universal 57

Dance of Life, The — Paramount 54

Dangerous Curves — Paramount 56

Daughter of Heaven — All Star 130

Drag — First National 54

Embarrassing Moments — Universal . . . 130

Fall of Eve, The — Columbia 56

Four Devnls — Fox 129

Four Feathers, The — ^Paramount 56

Greene Murder Case, The — Paramount 55
Holly\vood Revue of 1929— M.-G.-M. . 55
It's Easy to Become a Father — UF.^ . . 130
Joy Street — Fo.x 57

Last Performance, The — Universal.... 56

Laughing at Death— FBO 130

Love Trap, The — Universal 57

Man and the Moment, The — First

National 57

Masquerade — Fox 57

Morgane, The Enchantress — Franco-

Fihn 130

New Bankroll, The— Mack Sennctt .130

One Woman Idea, The — Fox 130

Paris Bound— Pathe 55

Phantoms of the North— AU Star 130

Phvsician, The— Tiffany-Stahl 130

Scarlet Daredevil, The— World Wide. . 130

Single Standard, Th(^M.-G.-M 54

Two Men and a Maid— Tiffany-Stahl . . 130
Two Weeks Off— First National 57

Every advertisement In PHOTOPLAY MAGAZINE is guaranteed.

HOUSE OF HORROR, THE— First National.—
Cheap claptrip mystery movie which is saved by tlie
comedy of Chester Conkhn and Louise Fazenda.
Sound, (il/ay.)


IDLE RICH, THE— M.-G.-M.— Literal transla-
tion of tlie stage play, "White Collars," witli good
acting. All Talkie. (A«g.)

IN HOLLAND— Fox - Movietone — Another by
those fine stage comedians, Clark and McCuUough.
AU Talkie. Upril.)

• INNOCENTS OF PARIS — Paramount. —
Inconsequential plot made delightful by the
charming personality of Maurice Chevalier. .\11
Talkie. (July.)

JAZZLAND — Quality. — If you canguess what this
is all about, you ouglit to get a prize. Silent. {March.)

JUST OFF BROADWAY— Chesterfield.— Boot-
legging, serious drinking, gunfire and pure night-club
girls in an impossible hodge-podge. Silent. iApril.)

LAWLESS LEGION, THE — First National. — A
cowboy story, with Ken Maynard, that is good
enough entertainment for anybody. Silent. (June.)

LEATHERNECK, THE— Pathe.— Good, silent
film crippled with some talk. Bill Boyd, Alan Hale
and Co. fine in Marine yarn. Part Talkie. (.April.)

• LETTER, THE— Paramount.— The talkies'
first big emotional performance, by Jeanne
Eagels. Good strong drama. Not for kids. AU
Talkie. (May.)

Photoplay Magazine — Advertising Section


Vroduczr A-rvwounccmcnts,

ofT^ew Pictures

and Stars

While all good advertising is news,
we consider producer advertising
of particular interest to our read'
ers. With this directory you easily
can locate each announcement:

First National Page 131

Fox Film Corp Page 139

Metro-Goldwyn-Mayer . . Page 1 35

Paramount Page 4

RKO (Radio Pictures) . . Page 144

Universal Page 127

Warner Bros Page 143

LITTLE SAVAGE, THE— FBO.— A Western that
is saved by some good human interest touches.
Silent. (March.)

— Bert Lytell's perennial crook, tlie Lone Wolf, in a
good melodramatic comedy. Part Talkie. (May.)

LOOPING THE LOOP— UFA- Paramount.— For-
eign drama of circus life, with an old theme, but with
some good Continental atmosphere — if that's what
you're looking for. Sound. (March.)

funny version of the good old hot-sand stuff, with
Olive Borden, Hugh Trevor, Noah Beery. Part
Talkie. (April.)

LUCKY BOY— Tiffany-Stahl.-
Jessel does a Jolson and goes i
Part Talkie. (March.)

-In which George
for tear-jerking.

tive. — Picturesque, authentic South Sea story, filmed
among those dream isles. Silent. (May.)

• MADAME X— M.-G.-M.— Fine performance
by Ruth Chatterton in this rehable old sob
producer. All Talkie. (July.)

MANHATTAN KNIGHTS— Excellent.— Crooks.

a plot with whiskers, but plenty of action. Silent.

MAN HIGHER UP, THE— M.-G.-M.— Three-reel
talkie, with Robert Edeson and Hobart Bosworth in
fine voice. Heavy drammer. All Talkie. (April.)


"I opened I .„ . ..
Com merci;nl Art
Studio, and am earn-
ing at the rutc of over
$10,000 a year. Ped-
al Schoolfl will help
lyone who lovee the


"I juHt received an.
other check frorr
Lou i» villi', and an oflei
of a [loeition there. 1

boast but (he Sch<.<o
cot lac thifl poaitiun '
Grace Dunba

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Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 50 of 145)