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Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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When you write to advertisers please mention PIIOTOPLAT MAGAZINE.



Friendly Advice from Carolyn Van Wyck

on Girls' Problems



DEAR CAROLYN VAN WYCK:
My question may be an unusual one,
but I know you can give me some
helpful advice. I am a business girl, em-
ployed in an oiBce where an attractive
appearance means a great deal, and I want
to look well-dressed and well-groomed every
minute of the day. I earn a fair salary but
I can't spend it all on clothes. I live at
home and I give my mother a certain
amount every week, pay for my own music
lessons, and put a small sum in the bank.
So you see I have to shop carefully.

I am getting tired of black and dark blue,
but the lighter colors soil so easily, and I
think they look out of place in an office.
Or do you think that's an old-fashioned
idea?

Do you think styles have changed so
radically this year that I will have to give
away a dark blue wool-crepe dress I have had
for three years? It isn't badly worn, except
at the cuffs, but waistlines seem to be so
much higher this year and lines so different
from what they were. It's a two-piece dress,
a style which is especially becoming to me,
■with a narrow belt around the hips. It would
be hard to make over, yet I don't like to
wear something that is really out of date.
The other girls in the oiBce seem to have
more money to spend for clothes and they
always dress right up to the minute. I feel
I have to maintain the standards they have
set in dress, in order to have the same busi-
ness opportunities.

Please give me some hints about clothes
and grooming, and tell me how to select a
wardrobe that is substantial and yet attrac-
tive.

Viola K.

"XTIOLA, don't throw out anything .from
" your last mnter's wardrobe or anything
you have been wearing this summer if it can
be made to look presentable and up to date.
No matter how many new clothes you buy,
it is a good thing to have as many e.xtras
and changes as possible. It gives you the
opportunity of airing your garments well
between wearings, and of
sending them to the cleaner
frequently.

Don't make the mistake,
however, of hanging on to old
clothes that you know you
won't wear, or of wearing
clothes that are hopelessly
out of style and unsuitable.
That is not economy. You
won't feel happy or comfort-
able in them, and they will
upset your composure and
your sense of well-being, un-
consciously if not consciously.

Yes, I believe it is a rather
old-fashioned idea to assume
that only black and dark blue
are suitable for office wear.
It is true that dark clothes
are more practical for busi-
ness, e.xcept during the hot
summer months, but in these
days of inexpensive clothes
and low rates for dry clean-
ing, girls do not feel they
must wear blue and black
exclusively, unless the office
or store rules require it.

There are lovely shades of

26




Now is the time to look over your
last season's clothes, to salvage
those that can be made present-
able and up-to-date, and to use
them as the basis for your new
fall wardrobe

brown; dark reds and wines; gray-blues which
are neither light nor dark and which resist
satisfactorily the inroads of soil and wear.
There are dark, rich plaids for the girl of
slender figure; black and gray checks; many
colors and combinations of colors that are not



What Clothes Shall the
Business Girl Select?

Is This Month's Discussion

CAN the girl who earns a moderate salary achieve the well-
dressed, well-groomed appearance that is every normal girl's
ambition? Is it necessary for her to follow every changing whim
of fashion, to buy a quantity of new clothes and new accessories
each season? These are some of the problems we discuss this
month.

Perhaps I can help you solve your problems — those that are so
close to you that you may value the opinion of an outsider whose
viewpoint is unbiased.

I am also at your service for advice on questions of personal
appearance.

My complexion leaflet, including treatment for blackheads, will
be sent you on request. Please send 10c if you want my booklet
on safe and sane reducing methods.

All letters requiring a personal reply should be accompanied by.
a stamped, self-addressed envelope. Please print your name and
address clearly on both your letter and the return envelope.

Address me in care of PHOTOPLAY, 221 West 57th Street,
New York City.

CAROLYN VAN WYCK



too bright and flashy for business and do not
show grime quickly.

The important thing to remember, Viola,
in assembling a new season's wardrobe is that
hats, coats, shoes, hosiery, gloves, bags and
dresses must harmonize in color if they are
to be worn as an ensemble. If you have
only one coat, choose a dark, neutral tone.
Then it won't matter what color dress you
wear or what color hat and accessories you
use — they will not clash with your coat.

"you may be partial to red, but unless you
-'- have several hats don't indulge in a red
one. It might look charming with your
coat, but supposing you elect to wear a pur-
ple dress one day and you want to take your
coat off in a restaurant or any other place
where a hat is worn!

A safe rule to foUow is not to buy any
article of clothing without first thinking
about its relation to the other things you
will have to wear with it. And if your
wardrobe is quite limited, it is well to select
a dominant color note and plan every
purchase in harmony with it. That auto-
matically prevents any color clashes.

While there is a strong tendency on the
part of fashion designers to place belts
higher, and consequently to fit garments
more snugly at the waistfine, the wool-crepe
dress you describe is too conservative in cut
to be quickly outmoded. Therein lies the
great value of purchasing clothes that are not
faddish in cut or color — they do not go out of
style quickly.

Why not freshen this dress TOth new cuffs,
to replace the worn ones, and an attractive
collar? There are such crisp white organdy
sets in the shops now, some of them edged
with a band of color. There are the lovely
colored linen ones, and the ever-popular
dainty lace sets.

Sometimes a string of bright beads, or a
chic belt, will give variety and newness to an
old frock or the needed touch of color to a
dark one.

The tailored suit, and separate skirts and
blouses, are extremely satisfactory for busi-
ness wear. One skirt, sup-
plemented by a variety of
blouses, wiU give you a fresh-
looking, attractive outfit at
minimum cost. The new
yoke-top skirts and tuck-in
blouses are especially jaunty
and suitable for an ofBce.



ONE of the advantages of
a skirt and blouse cos-
tume is that a fresh blouse
can be taken along in the
morning and donned at the
last minute, when you have
a dinner engagement. The
tailored satin or crepe blouse,
or a frilly, sleeveless chiffon,
will transform your simple
business skirt into a right-
out -of -the -bandbox frock
suitable for all occasions ex-
cept of the most formal sort.
One cool, sunshiny day last
week I walked down Fifth
Avenue and watched the
noonday crowds as they
promenaded and window-
shopped. I came to one

[ PLEASE TURN TO PAGE 132 )



Photoplay Magazine — Advertising Section



17




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i8



Photoplay Magazine — Advertising Section

VOTED THEMO/T
BEAUTIFUL WOMAN
IN THE ART/ ,,



by John Barrymore

Cornelius Vanderbilt, Jr.

F. Scott Fitzgerald



Bewildering "-the judges found their

task when it came to choosing the most beauti-
ful woman in the arts among users of Wood-
bury's Facial Soap.

Every type, every locality, seemed to be
represented. There was a slim little golden-
haired dancer from California. There was a
curly-haired art student from Kansas City — a
tall young sculptress from Connecticut — and
out of San Antonio, Texas, came the lovely
laughing face of a singer of Spanish folk songs.

From hundreds of entrants the judges chose
Miss Julia Evans, a young dramatic student
of St. Louis.

Her beauty is very distinguished, very in-
dividual; — long lovely lines that give her most
unconscious attitudes a wonderful plastic grace;
a slightly husky contralto voice full of haunting
undertones and overtones; a face as beautifully
modeled as a statue's, but warm with color
and life.

She is a member of "The Players" of St.
Louis and has played in various amateur pro-
ductions. She is "serious " about the stage and
hopes to act professionally some day.

When asked about her lovely skin — fair,
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hint of the gold that is in her hair and in her
voice — Miss Evans said that she had used
Woodbury's for years, and that she found it
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"I know Woodbury's must be absolutely
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r ROM all over the country their letters
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MISS JULIA EVANS, of St. Louis, Missouri, chosen from among
Woodbury beauties of forty-eight States as the most beautiful woman
in the arts. She is photographed here with the famous Benda masks.






John Barrymore Cornelius Vanderbilt, Jr.

Btery advertisement in PHOTOPLAY MAGAZINE Is guaranteed.



F. Scott Fitzgerald




Fryer




D



CTURe5



/^ OIS WILSON was saved from vaudeville and the quickies by the dear
J old chattering snapshots. When the new invention was no more than a
■^^^^ whisper, Lois joined a stock company in Los Angeles and learned a

^-' lot about speaking lines, so when the search began for talkie players,
Lois was one movie star whose vowels and consonants were in good working
condition. And, incidentally, Lois has achieved her persistent ambition and
she is now associated with light comedy roles, instead of being eternally cast

as a lovelorn heroine-




Ruth Harriet Louise



XOHN GILBERT'S Juliet — on the screen. Norma Shearer appears in the Balcony Scene

M with Jack as her Romeo in "The Hollywood Revue of 1929." The revue will include every-

c/ thing from a bit of Shakespeare to more than a dash of Ziegfeld. Miss Shearer has the dis'

tinction of being the first woman to play a Shakespearean role in the talkies. And it is no small

achievement to recite blank verse before the all-too-modern microphone








NtK^^l



Hal Phyfe



XOHN GILBERT'S Juhet — off the screen. Although Ina Claire has not appeared on the

/screen for ten years and although her first talkie for Pathe has not yet been released, she

%_/ received twenty thousand "fan" letters in one month. That record mail, of course, pilfed up

during the month after her marriage to John. Which proves that all the world loves a lover —

and his wife. Miss Claire's first picture will be "The Awful Truth"




Talbot



C^^^^^ARILYN MILLER snubbed all movie contracts until the talkies came along. When
^yXi ^^^^'^ National offered her $100,000 to make a film version of "Sally," Marilyn deserted
^-^ ^ musical comedy and took her dancing shoes to Hollywood. Little incidents like that

make things look black for the new theatrical season and explain why so many New York managers
are having their theaters wired to accommodate the triumphant talkies




"Lansing Brown



^ W "VO you think she looks like Edna Purviance, the leading woman of Charles Chaplin's early

/ Jcomedies? Chaplin selected Virginia Cherrill to play the heroine in "City Lights" because

she is the blonde, blue-eyed Purviance type. Miss Cherrill is a Chicago society girl.

Her first studio experience was a "bit" in "The Air Circus." But you didn't see her in that picture

because hers was one of the faces on the cutting room floor




Frj'er



a



NE of the first heroes of a theme song— Richard Barthelmess. Richard has worked himself
up to begone of the highest salaried stars on the screen simply by playing poor, hard-luck
boys. It s more than a gift; it's an art. And don't forget that his career has been one of

consistently good performances




njiEnoTF-B^xirry



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(Below) Actual photograph of the lovely hands of
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The National Guide to Motion Pictures



[TRADE MAKKl




September, 1929



Close-Ups and Long-Shots



By James R. Quirk



THERE is nothing the
matter with the talkies.
They are mechanically
perfect. The trouble is with the
dumb stars who are making
them.

"Someone has got to teach
Hollywood how to use the in-
strument. I don't believe there
is anyone out there who knows
anything about it. There are
others out there beside Al Jolson, but
you have to get them from the stage."

Tv TO, Auntie, this is not the squawk of a
■^ ^ soreheaded ham actor knocked into obUv-
ion by the microphone. It is a broadside fired
by no less a personage than Florenz Ziegfeld
from his "FolHes" fortress in New York.

It is just another perfect instance of a man
talking through his hat about a medium con-
cerning which he knows practically nothing.

"CLO ZIEGFELD is the man who, after
-^ twenty years of musical show producing,
allows his productions to run until one o'clock
in the morning on opening nights and then cuts
them to fit an evening by throwing out bodily
expensive scenery, costumes and actors.

In twenty years, for all his brilliant talents,
he has never learned any smarter way to pro-
duce an air-tight show than to cut it in two and
throw away half. In his "Follies" days it was
nothing for him to heave out a $20,000 scene
after the premiere. Certainly he can hardly
give the wasteful photoplay any pointers on the
conservation of talent and money.

When Flo Ziegfeld, master of the American




revue, learns his own trade well
enough to judge the entertainment
value of a scene before he unveils it
on opening night, we shall be willing
to listen patiently to his criticisms of
the "dumb stars" who are laboring
in the new field of the talking picture.



W!



ILLIAM FARNUM recently

opened in a play at Great Neck,

Long Island, New York's summer

colony of stage folk. He gave the greatest

performance of his career.

The day before the opening, Bill Farnum sat
at the death-bed of his brother, Dustin Farnum.
Their devotion was more than family love; it
was a great and loyal friendship, unmarred
during all their years in the theater by any
trace of professional jealousy.

And yet the evening following his brother's
death. Bill Farnum made a great come-back
following his years of illness and discouragement.

The critical professional audience that at-
tended the* opening witnessed one of those
inspiring events that keep alive the best theat-
rical traditions.

There is a place in the talkies for Bill Farnum
— and it should be a big place. He has the
brains, he has the heart and he has the indomi-
table spirit that makes acting an art and not a
trade.

npHE Actors Equity organization is out to
-^ unionize all actors and to tell the producers
who shall work and who shall not work in
motion pictures. There is a lot of talk and
ruction about it in Hollywood, but I cannot

27



waste your time discussing It. All we want is
good actors.

If Greta Garbo hasn't got a union card of
Actres.ses Union No. 8989, what do we care?
From where I sit it looks like a racket designed
on the latest 1929 Chicago model.

Motion picture actors do not need a union,
but certain professional organizers feel the need
of one.

It might give them a little more power and
a higher salary.

THE Great Master of Comedy has been,
roused by the talkies. The Sleeping Lion
of the slapstick has awakened with a roar.
Professor Mack Sennett has contributed his Big
Moment to the talkies. The Professor has in-
vented chirping celery. In a recent two-reel
comedy, the celery on the dinner tal)lc joins in
the family tight.

Little things like that are milestones marking
the progress of the New .\rt.

AT this writing there has been no settlement
of the American picture problem in France.
After a month's observation of the terrain in
Paris and outlying cities of France the whole
thing, in my opinion, has resolved itself down
to this — the French producers want American
producers to endow their incompetency.

If the American picture producers would
stick together and walk out of France for one
year and permit the French producers to try
to satisfy the French audiences, these French
producers would be shown up in unmerciful
fashion.

THOSE stars who have been spending money
on lessons in high tea English had better
return to their original Kansas accents. Phony
English accents — learned in ten sessions with
an elocution teacher — aren't going, so big with
audiences.

This is no plea for slovenly, illiterate speech,
but just a reminder that our own i\merican
language, clearly pronounced and intelligently .
spoken, is better than the messy English accent
so much affected by third-rate stock company
players.

A GENUINE English accent, spoken by a
British born actor or actress, stirs up no
resentment among audiences. It is the real
thing and it rings true. But it can't be faked
and some of the players who hoped to impress
the microphone by springing a swank accent
are merely meeting with vulgar snickers.

28 2



For instance, one young player who had been
making good in the talkies decided to go in for
culture and took lessons from one of the
thousands of elocution teachers now swarming
to Hollywood. She sprang her new accent in a
simple little American comedy and the broad
"a's" were as out of place as a full dress suit at
a picnic.

When the picture hit the audiences in the
Middle West and box office reports were read,
the producers notified the actress that unless
she went back to her unaffected Ohio accent
her contract would not be renewed.

HERE'S a reason why Ramsay MacDonald
was elected Premier of Britain. One of
Premier MacDonald 's first official acts was to
line up his ministers before a microphone and
camera and introduce them to the public by
way of talking pictures. This was good politics
and good publicity.

Premier MacDonald 's ministers will be known
to the world as definite personalities, not merely
as names figuring in the duller political news.
The new Labor government is using a popular
medium to make itself an intimate part of the
life of the nation. The most conservative
institution in the world — the English govern-
ment — em])loys the newest and most progres-
sive invention to address the people.

Mr. Gladstone might not have approved of
the movie scene on the lawn of 10 Downing
.Street. But how Lord Disraeli would have
loved it!

THE leading show case among the beaneries
of Hollywood is the Montmartre Restau-
rant.

There, on Wednesday and Saturday noons,
the shrinking actors are dragged from their
lairs to prance and pirouette before their
scrambling, cooing public. There necks are
craned, whispers whisped, gossip gabbled, dirt
dished.

In that tense and noisy eating house the
movie actor dims the glories of the Prince of
Wales and Colonel Lindbergh. What stares are
stared — what nonsense is talked!

And what is the first dish the haughty waiter
in the spotted vest brings to your table?

Nothing but a huge platter of ripe and succu-
lent bologna !

Superb commentary, even though uncon-
scious, on the great exhibition of little egos.

And as the bounding Jack Gilbert said years
ago, no matter how thin they slice it at the
Montmartre — it's still salami!







^Jocal Boy Makes Good



Joh?i Boles is lucky in having a
voice and face that synchronize



By
Janet French



Go tell A mil Rliodie
Go tell Aunt Rliodie.
Go tell Aunt Rliodie



thai her old srcv goose is dead.



AND that was John Boles' first singing lesson. If you
were born in the "yes, ma'am" and "no, suh" belt you
can go on from I'nere and repeat the other forty-eight
verses. There are forty-eight more verses, done to a
tune about as gay as the Congressional Record.



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 51 of 145)