Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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pictureof tinytooth
crevice. Note how
ordinary, slufffish
toothpaste (havinR
high "surface-ten-
Bion") failstopene-
trate deep down
where the causes of
uccay lurk.




This diagram shows
how Colgate's ac-
tive foam ' having
low " surface ten-
sion " ) penetrates
deep down into the
crevice, cleansing it
compleLely where
the toothbrush
caoQot reach.



87

A 25c tube of
Colgate's

contains more
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priced at 25c.

More important — Colgate's cleans better — its pene-
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in crevices not reached bv brushing.

COLGATE'S has become the largest-selling den-
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the outer surfaces of the teeth, but more important,
because its wonderful penetrating foam washes away
the decaying food particles and mucin deposits lodged
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nary brushing.

Recent scientific tests confirm the tact that Colgate's
has a greater penetrating* power than any of the lead-
ing dentifrices on the market. This means that it gets
down into every tiny cre\nce. There it softens and
dislodges the decaying impurities, washing them away
in a detergent wave.

In this foam is carried a fine chalk powder, a polishing
material used by dentists as safe yet effective in keeping
teeth white and attractive.

Consider Colgate's two superiorities. It not only
polishes the surface thoroughly, but because it contains
the world's greatest cleansing agent, it cleans where
brushing can't ... an extra not found in ordinary
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If you have not yet become acquainted with Colgate's,
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When you write to advertisers please mention PHOTOPLAY MAGAZIJTE.



Gossip of All the Studios



[ CONTINUED FROM PAGE 86 ]



BEDFORD Theatre, Camden Town-'Monday, 27th April

Direct from The NEW OXFORD THEATRE, London.



•i^Ssi; '■ '■ "fgaa,-



COURT — tSOTS'r [NCLUDING.THE GREAT CMARUe. CHAPLIN.



From the scrap-book of Will Stanton, character actor, who played

in pantomime with Charlie Chaplin. Chaplin is fourth from right

in the middle row. The picture was taken in 1906



npHERE'S weeping and wailinK
•^ and gnashing of teeth out at
Universal City.

Last fall when Paul Whiteman
was placed under contract by that
studio he was given a good will offer-
ing or free booty of $50,000.

During the long -ninter month?
when there wasn't much to do but
plan super-productions, a story was
prepared for the monarch of jazz.

Last June it was decided that the
story wasn't any good, and another
one would have to be written. Not
an easy matter, for Whiteman is
mlling to conduct his orchestra, but
he's durned if he'll do one iota of
emoting.

His contract says just that, and
try and get out of it.

CO, a new story was written with
'^Paul Whiteman and his band on
the lot, drawing salaries. If the
band leader isn't through the picture
in eight weeks he has the right to de-
mand any salary he mshes.

That, too, is in the contract.

Whiteman gets $8,000 a week for
eight weeks. The band gets S4,.S00
a week for eight weeks. Counting
in the original $50,000 that makes
an initial investment of §150,000 for
Universal before a set is built or a
camera is turned. And there's no
story.

How's that for one of these real
life sob stories?

[ PLEASE TURN TO PAGE 97 ]



come to my party. It is the nicest house in Beverly Hills."
"That's great," said one of those included in the blanket

invitation, "when do you move into the new house?"

And Gary Cooper added, " She hasn't found the house )'et. "

IN M.-G.-M.'s "Revue of Revues" Polly Moran
imitates Al Jolson singing "Sonny Boy."
"I may not sing as well as Jolson, but I certainly
sing louder," said she, blowing out three tubes.

"KTOT all the foreign stars, unsuited to the demands of
■'-^talking pictures, have been as successful as Lia Tora,
the Brazilian beauty. She is married to Vicomte Julio de
Moraes.

The Vicomte has obtained the release of his wife from Fox
Films and will feature her in a series of productions for release
in South America. M.-G.-M. \nll release the pictures. The
first production will be "The Soul of a Peasant," a story of
life in old Portugal. The second production ■nill be an all-
talkie in five tongues.

CINCE there seems a concerted effort to prove Hollywood
'-'a nine o'clock town we might as well make a good job of it
and say that family reunions are in vogue. Now, after all,
nothing could be wrong with a town that has family reunions.

The Haines family is together again — pa and ma and the
five kiddies. They all take daily dips in the surf at William's
impressive beach house at Santa Monica.

WilUam is the oldest and the brood diminishes in size and
age to Henry, age eleven. George, nineteen, has embarked
on a picture career.

Up to date there have been nothing but extra roles, but
he is a handsome youngster and looks like his big brother.
Bill. The entire family talks with a \'irginia drawl, and the
Haines' sense of humor is famous.



The name is pronounced Bow, as in
ribbon. Clara is tired of having it
called Bow, as in bow-wow. And hence
this ensemble of bows, with its sound
effect of the rustle of taffeta




88



4^^



Photoplay Magazine — Advertising Section



89



ccrrect.
RCUGE USE

all the more reason, then, for
Princess Pat's subtly flattering
cheek color



Fifth Avenue now calls timid, sparing use of
rouge, "quaint." But Fifth Avenue is
merely an echo. Women everywhere have
long expressed their preference for vi-
brant cheek color. The urge within
them for vivid, sparkling beauty will
not be denied. Actually women to-
day M'ant more than natural
beauty.



But look you! Wherever jou go there
is marked contrast — in the results of
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satisfactory. It is crude — not daring.
It gives merely an "unbecoming" spot
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No amount of skill can overcome this
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Thus has Fifth Avenue abandoned old-
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Princess Pat Rouge Color Seems to
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Actually, Princess Pat created and es-
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which now is fashion's dictum every-
where. Princess Pat anticipatetl — knew
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Women would not want to "paint"
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No matter how much color is desired.
Princess Pat rouge remains daringly
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It blends away to imperceptibility



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With old-fashioned rouge, only one
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Using Princess Pat — of which all shades
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End



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Wtaen yon write to advertisers please mention PHOTOPLAY MAGAZINE.



Songs Across the Sea



1 CONTli\UED FROM PAGE 41 ]



^ ork and one in Paris. His eyes, pleasant,
kindly eyes; twinkling, devilish eyes, at will,
grow fond as he speaks of France. His France.
"In Paris, you see," he paused for a moment
to find the right words in the jumble of English
that he has picked up, "I am what Carpentier
is to the ring. They like me very well. " The
last word is left suspended, a poor little
English "well," in French mid-air. "I could
not leave them — no. That is why I should
like to go back once a year, say, and make a
picture there, eh? "

A DOLPHE, well-aired, saunters across the
-'•■room, pulling Madame Chevalier, black-
haired and black-eyed, a Frenchwoman such as
the American pictiu-es her; a musical comedy
actress carrying her own name of Suzanne
\'allee to personal fame, with him.

Reflectively, as before. Chevalier watched
her, and undoubtedly thought of many things,
including the voice, the costume and the
camera tests he must make before "The Love
Parade," his second picture, goes into pro-
duction. Thought of the lines in French and
English that he rnust learn. Of the songs by
Clifford Gray and Victor Schertzinger that he
must master. Thought of the five days of
rehearsals with Ernst Lubitsch, who directs
him, that he must negotiate. Thought of this
and that, and the offer that Mary Pickford
made him six years ago in Paris when she
asked him to come to America and be her
leading man.

"What I want to do is this," said Chevalier.
"I want to try and blend the liveliness, the
sprightly tempo of the French songs — you
notice how ditTercnt they are from yours? —
with the rhythm of the American jazz. That
is what the modern Parisian is doing today.
That is what I want to do."

In doing that Chevalier is becoming inter-
national. And the greatest artists are inter-
national, with an art that transcends language.

RAQUEL MELLER is international. A
marvelous artist. And yet she sings in
Spanish to a French audience and she is a great
success, eh? Also Bernhardt, Sarah Bernhardt,
when she comes to thees country, she spoke in
French, and they understand. M Jolson is a
great artist. lief he ever went to Paris he
would be a sensation. He, too, is inter-
national."

But what is it that makes for international
success? What in France do you call that
thing that Americans call It?

" Eet is person-al-ity, eh? 1 don't know.
Maybe more than that. Yes. In Paris we
would say 'heart.' Eef you put your heart
into anything, into your songs or your dancing,
your audience feels eet, of course, yes? Look
at girls like Clara Bow. You know that she
wants to please, that from her heart she is
trying very hard. And you love her because
)'ou know she is doing that. Is that not so?

"I want to blend the two song tempos as
I have say. Make what you call a Paris,
New York cocktail, yes?"

And cement the ciilnilc cord'uile. But, better
still, mix a Chevalier Cocktail?

He grinned, a grin that was boyish and
pleased. He is amazingly modest, this man
who has two continents at his feet; this man
who says "fled," interrogatively, for the past
tense of "fly"; who received an ovation during
his month's appearance on the Ziegfeld Roof
recently such as Gotham has rarely, if ever,
seen. Who sang his " Valenlina" song ("what
1:)eautiful eyes and lips and chin and ..."
ah ! with appropriate gestures) to a clamorous
throng who paid eleven dollars cover charge
to buy ginger ale and white rock. But mostly
to hear Chevalier.

90



"I want to remain Parisian. I think a
foreigner make a meestake to Americanize
himself too much. Rather that they stay
themselves than to try to be converted into
something else. "

Hobnobbing \vith interned English soldiers
during a twenty-six months' sojourn at Altem
Grabow, a German prison, where he was
carried, suffering from .shrapnel wounds, after
one of the first battles of memorable 1914, was
what taught him his first Enghsh.




Greta Garbo is smiling just as if
slie didn't care a bit because — oh,
well — you know as well as we do.
And if you think we're going to
make a crack about the Garbo
being all wet, you're wrong.
Greta is just training for her next
role as Captain Christie's sea-
going little girl, Anna

".Uways before, and sometimes after the
war, I was too poor to learn English." Cheva-
lier says, frankly. There is a nice lack of
pretense, a simplicity, a basic modesty about
him. And now that he has means to learn
English, he is not to perfect it. by order of
Jesse Lasky; a portion, so it is reasoned, and
perhaps rightly, of the Chevalier charm being
in his accent.

Chevalier was born in llenilmontant, a
suburb of that city called the Capital of the
World, where pink lights gleam and chestnut
trees bloom in the spring. ".\nd I know less
about eet, maybe, than I do New York, as is
the way of pro\-incials, for in New York as
soon as I arrive this last time — I have been
there before, but not professionally — they say,
'Come, we will make a feelm to send back to
Paris showing what Chex-alier is doing in
America.' So we go to the Statue of Liberty
and along the .\venue and I am photographed;
also I am photographed mounting a bus, and
I know more about that city than the person
who lives there all his life."

Chevalier has been, in turn, from the father-
less age of eleven, an apprentice carpenter,
electrician, printer, doll factory employe,
painting waxen faces until discharged for mak-
ing Harlequin spots of vermilion on dolls
destined for domesticity, paint shop salesman,
nail maker, always with the vision of stage
or circus before him. In his first American
picture (he has made several unspectacular
French pictures) the plot followed the general
pattern of his life.



"But eet is not the thing I should lik^
to do, that sentimental love making," saysl
Chevaher with a deprecatory shrug of shoul-
ders well-fitted in darkish stuff ivith a Ughtj
stripe running through. On his Uttle finger!
right hand, gleamed a three-diamond ring seft
in platinum. His white polka-dotted tie waa
chastely held by a single pearl stickpin. HisI
cuff links, in a shirt of fine white fabric, wereT
round and flat and paved with small diamonds.]
'rhere was nothing of the flashy, volatU^
Frenchman, dear to ;Vmerican minds, in the!
quiet perfection of his attire. On the thirdl
linger of his left hand was a slender platinumi
wedding ring. Madame Chevalier, heard mov-l
ing in the other room, had been monsieur 'si
dancing partner; that was after he parted froral
Mistinguett of the miUion dollar legs.

"'T'HE love making which I like is that withl

■*- the light touch of humor, the smile, but!
yet sincere. None of this romantic stuff, withl
everything so serious. I do not feel comfortable!
in that kind of role. Eet is not my tjpe.L
Love, with a bit of humor, is what they like!
in Paris."

Chevalier was in his middle teens, drunki
i\ ith theatrical ambitions, when he approached!
the manager of the Concert of the Threel
Lions and demanded an audition on the)
grounds that he was an accomplished singer. J
The truth was that Chevalier was an accom-
plished charlatan as far as vocal experience}
was concerned. And as that, he was soon
found out.

At the Casino des Tourellcs, some lime later, i
he did lus first singing turn. He also gavel
impersonations of local favoritus. It was not'
long before he was presented to Mistinguett,
the musical comedy sensation. It was scarcely
longer before he found himself her dancing
partner at the Folies Bergere, \vhich no tourist
can conscientiously miss.

1913 found Chevalier doing his compulsory
inilitary service, a part of e\ery I->ench lad's
life, and September, 1914, found him a part of
the wedge of blue that was stopping the flood
of grey that poured into his beloxed country.
He awoke to find himself prisoner and after
over two years' internment, escaped, by the
simple expedient of walking out of camp with
his pal, ]oe Bridge, an actor who had assisted
him in impromptu entertainment at the en-
campment. They passed themselves off as
Red Cross workers, and for it Che\'alier re-
ceived a Militar)' Cross.

" In Paris. Mary and Douglas Fairbanks are
present at one of my performances," continued
Chevalier, blotting out the war hurriedly. "I
send them a card asking them to come back-
stage; I should Uke to meet them. But
Douglas, he does not wait until the show is
over. He comes back between the acts."

"TT was the beginning, six years ago, of a strong
•'•friendship. The Chevaliers are frequent
\isitors at Pickfair. In fact, it is said that
the songs of "The Lo\'e Parade" are to be
given a try-out before the distinguished audi-
ence that gathers there, before they are mo\ie-
toned.

.\gain, after the war, Chevaher danced with
Mistinguett. He became a star. He appeared
in London with Elsie Janis in "HeUo, .Amer-
ica." He went to the Argentine, Buenos
Aires. He crossed to America for a week to
see New York. He accepted the Fairbanks'
invitation to come to Holly^vood, thinking it
was a ride of several hours, and discoxered
it was not. "I am sur-prised, eh?" he says,
shrugging his shoulders, a movement uncon-
sciously French; the only Gallic gesture in
what appears to be a typical Englishman or
American of poise and discernment.



Photoplay Magazine — Advertising Section



91




Auburn places its confidence in the motor-
educated buyer's experience and ability
to compare cars and judge values. Without
exaggerated claims Auburn submits its Six
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greater durability than can be purchased
elsewhere. It is left to the buyer to verify
this. Auburn's policy under the direc-
tion of E. L. Cord
has been to "make
the car sell itself."



A\J B\J RN



POWERED BY LYCOMING



So great has been the public's approval
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for the value and distinction of Auburn
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Use Airmail daily for nuicker contmmiication.



92



Photoplay Magazine — Advertising Section



A



T/ILKie



Featuring Johyna Ralston
and Richard Arlen




you would look your best upon every occasion
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Racketeers of Hollywood



iheir eyes for promising material, for any
boy or girl who looks as if he or she
might possess the necessary attributes of
stardom. In a realistic recital, they sell them-
selves. This picture business is a tough game,
they declare. You've got to have somebody
tooting your horn, somebody with entree to
the casting directors — somebody who knows
where the bodies are buried. Give them a
little time and they'll land a contract. It all
sounds plausible. The youngsters tumble and
sign an agreement under which the agents are
to be paid a certain percentage of anything
they get on a contract — any contract. They
are sucker agreements, but a lot of the kids
have signed them.

The agents go to work. Their efiforts consist
entirely of telling the youngsters they are
pulhng strings and promoting their interests
generally. They always ad\'ise them to keep
worldng as extras, which is an essential part
of the plan. .Sooner or later some director
notices thera and perhaps gives them a charce.
Maybe a studio signs them to a short contract,
with options if they make good.

In steps Mr. .\gent and claims the glory.
He was the man who brought this great fortune
to pass. Nine times out of ten he didn't have
a thing to do with it — but he collects under
his little agreement just the same. The agent
can't lose. If one of the youngsters gets a_
contract, he collects. If none of them do, it'
hasn't cost him a dime.

THEN there is the high-powered agent who
gets his clients plenty of work but makes
strange errors of bookkeeping. A case in
point was that of Feli.K 'i'oung and Noah
Beery. Mr. Young secured a job for Mr.
Beery. The producer who wanted this e.xcel-
lent actor agreed to pay S2,500 for his services
and Mr. Young accepted. However, Mr.
Young must have been thinking of some other
deal when he told Mr. Beery the terms of the
contract.

As he explained it, Mr. Beery was to receive
$1,.S00 and a share in the profits of the picture
— and $1,.S00 was all Mr. Young paid. It
seems that Mr. Beery subsequently discovered
that the producer had paid Air. Young S2,.SfX)
for Mr. Beery's ser\-ices and had said nothing
whatever about giviiig him a share in the
profits. Mr. Beery, being rightfully wroth,
had Mr. Young arrested for divers illegal prac-
tices. A jury saw it that way, too, and rec-
ommended that Jlr. Young be awarded free
room and board in the state penitentiary', a
sentence that was never carried out because
Mr. Young was granted his plea for probation.

A CURIOUS result of the incident was this:
■'*■ Despite the fact that the jury found Mr.
Young guilty as charged, and there was no
particular reason to think the jury was wrong,
there was considerable indignation around the



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 59 of 145)