Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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dry hair softer and shinier than usual
because it contains softening, soothing
glycerine. It brings out the color and
natural lights that all hair has when it's

Then will you massage your scalp a
little every day to bring the blood rush-
ing up to feed the hair roots? And use
your hair brush. You'll see new life in

your hair, I'm sure, to match your eyes.
And haven't you noticed how sparkling
eyes and lovely hair do create an impres-
sion of beauty?


Tune in: Radio talks by Miss Carroll
on hair-beauty, every Friday 11:45 a. m.
(Eastern Standard Time) over the
Columbia Broadcasting System's Radio
Beauty School.

f f f

If any of the letters above describes the
condition of your hair, one of the packer
products will help. Full size packages
are available at almost all drug and de-
partment stores. The coupon below is for
your convenience in ordering samples.
(If you have some special problem, write
Miss Carroll personally.)

Send for samples

(lOc for one; 25c for all 3)

JEAN CARROLL, The Packer Mfg.
Co., Inc. (Dept. i6-J), loi W. }ist
Street, New York, N. Y. Please
send me your Packer Manual on the
Care of the Hair, and sample of the
Packer Shampoo I have checked.

I enclose cents (enclose loc

for I sample; ijc for all 3).

n Packer's Pine Tar Shampoo
(Oily Hair)

D Packer's Tar Soap (Dandruff)

n Packer's Olive Oil Shampoo
(Dry Hair)


When you write to advertisers please mention PHOTOPLAY MAGAZINE.

Gossip of All the Studios


Anita Page is all for wearing
a sills polo shirt at her tennis
orgies, either with these
shorts or a pleated skirt. It's
in apple-green

ventures in the past, now
faces the prospect of sharing
in payment for his marital
ventures, also.

Tui, who came over from
New Zealand in 1926 as
Clara's secretary, and re-
mained to become her step-
mama, married Bow on the
eve of her threatened depor-
tation from this country.

It was a cosy arrangement
all around, for it gave Tui
American citizenship; Robert
Bow, a wife; and Clara, a

But! — just how Clara will
feel about it all now is some-
thing else again!

y/'OV can see almost any-
■'• thing at Malibu Beach on
a Sunday or holiday. For
instance —

Conrad Nagel out for a
constitutional, dressed in
swimming trunlcs and a
broad-brimmed panama hat.

Billie Dove, in a red bath-

ing suit, turning the crank of a portable

Lilyan Tashman, sporting a particularly
deep tan, with her hair looking bright yellow
in contrast.

Lois Wilson giving a bath to Clive Brook,
Jr. Don't worry, folks, Clive, Jr., is aged

Gladys Unger, the play%\Tight and sce-
narist,'moving into a cottage with green walls
and yeUow wicker furniture.

Herbert Brenon giving a huge party. Per

Al Santell giving a ditto.

Carlotta King and Edmund Lowe separat-
ing their respective \\ire-haired pooches.

Harrj' Rapf, M.-G.-M. producer, chatting
over the fence to B. P. Schulberg, high-
mogul at Paramount.

George O'Brien displaying all his muscles
in scanty swimming trunks sans upper.

Catherine Dale Owen diving into the
breakers with Prince Youcca Troubetskoi.

Ruth Chatterton and Ralph Forbes on the
sand in front of Ramona Cottage, the Del
Rio house.

V\ 7ELL, well! If the talkies haven't
''^ brought us another old friend!

Remember Alice Lake, who used to deco-
rate the old Metro pictures? After some years
in vaudeville, she's back on the lots with a
fine microphone voice, and at present is plac-
ing in "Frozen Justice," with Lenore Ulric.

Glad to hear and see you back, Alice !

nrilE contract of Esther Ralston, one of the
-'- best liked girls ever at Paramount, has
not been renewed. It seems that her hu.sband
manager, George Webb, is not too wflcome
on the big Lasky lot.

The legend goes that the Ralston -Webb
marriage is a beauty, safe through storm and
sunshine, and that it makes Esther happy
to do what husband says. Thus his word, in
her affairs, is final.

This makes people wonder whether his
managership has been all for the best. They
opine that if George had not been so stern

• — While Bessie Love, ready for a
typical Love set, prefers a linen
outfit, with a jumper and shorts
that match. Surely, it has a
skirt, if you like !

about terms, and if Esther's sweet charm had been
allowed to negotiate a new contract, the blonde
beauty might be allowed to scatter radiance at
Paramount for a long time to come.

npHE best of everything is Avished for Anita
■*• Stewart, embarking on a second matrimonial

Nothing if not hopeful was Anita, as she went to
the altar with George P. Converse.

"I do hope this [ please turn to page 89 ]


Not all Hollywood's beach hounds are sun-tanned beauts and big he-men. Here's
Our Gang in the surf, with Pete the Pup having fun, too


Photoplay Magazine for October, 1929


c^ deaUr La
b£autii am cJ!




offer you a smooth, translucent skin
— free from blemish — and a healthful
glow to grace your cheeks.

Far from being a rival to your creams
and lotions, I am, in truth, their most
potent helper. For I am Sal Hepatica,and
I keep your skin pure because I free your
bloodstream from the poisons of waste.

But though my blessings are great,
the price I demand is trifling — 30c —
60c— $1.20. Use me for a week. Your
complexion and your health will be
better, yet the cost will be infinitesimal.

i he saline method — with Sal Hepatica
— is remarkable for the way it keeps the
system internally pure. It clears the com-
plexion of defects, and banishes lassitude
and dullness. By gentle cleansing it
routs constipation — the arch foe of
beauty and buoyant spirits.

The fashionable women of Europe
have for years known the great advan-

tages of salines as internal cleansers and
bringers of clear cheeks. Regularly do
they visit the saline springs of the
Continent, not only to freshen their
complexions by drinking daily of the
sparkling waters, but to combat a host

^Nal Hepatica

^" ^ ■ ■ I ^ 1929

of minor, every-day ills, brought on by
failure to correctly eliminate acidity and
poisons of waste.

Colds and acidosis, rheumatism,
headaches, and auto-intoxication give
way. Digestions are regulated. Sluggish
livers respond. Complexions bloom!
For salines, because they purify the
bloodstream, are generous doers of
good to the entire body.

Get a bottle of Sal Hepatica today.
Keep internally clean for one whole
week. See how much better you feel,
how your complexion improves. Send
the coupon for the free booklet, "To
Clarice in quest of her youth" which
tells in detail how to follow the saline
path to health and beauty.

Bristol-Myers Co., Dept.G-lOO, 71 West St., N. Y.
Kindly send me the Free Booklet, "To Clarice in quest
of her youth," which explains the many benefits of
Sal Hepatica.





When you write to advertisers please mention PHOTOPLAY MAGAZINE.


Photoplay Magazine for October, 1929

9 out

guard their lovely

AiLEEN Pringle, famous star, in the
charming bathroom — with its impressive
stained glass window — built in Hollywood
especially for her. She says: "Smooth
exquisite skin is a screen star's most price-
less possession. Lux Toilet Soap keeps
mine petal-smooth."

Photo by C. S. Bull,

(Right) Louise Brooks, at-
tractive brunette star, uses Lux
Toilet Soap both in her own
bathroom and in her studio
dressing room on location. She
says: "Lu.x Toilet Soap gives the
skin the lovely satin smoothness
a screen star's skin must have."

Thelma Todd, First National's
striking blonde star, says: "A
star's skin must be utterly smooth.
Lux Toilet Soap's gentle lather is
lovely for my skin."

LiLVAN Tashman, lovely screen
star, says: "You must have a
beautiful skin for the screen. Lux
Toilet Soap is a wonderful help in
keeping the skin blooming."

Photo by O. Dyar, Hollywood


Every adrertisement in PHOIOPLAT IIAGAZIXE is guaranteed.

Photoplay Magazine foe October, 1929


of 10 Screen Stars
skin this way ' '

''Without beautiful skin^
no girl attains success on the screen^"*
say 39 Hollywood directors

HOLLYWOOD has come to be the surest
judge in the world of what a girl must
have to be genuinely attractive — and Holly-
wood's experience has been that the most
vital of all appeals is a charming skin.

"Smooth, flawless skin is more important
to a girl than beautiful features," says Fred
Niblo, director for Metro-Goldwyn-Mayer
■ — and sums up the experience of 39 leading
movie directors.

"This is especially true of the motion
picture star," he goes on to say. "Her skin
must be perfect — no make-up can deceive
the eye of the camera when a close-up is
being taken. I believe there are more rarely
lovely skins in Hollywood than anywhere
in the world."

Under the searching brilliancy of the new
incandescent "sun-spot" lights used for the
close-up, any smallest skin defect would be
registered on the film.

This is why nine out of ten screen stars use
Lux Toilet Soap, and why it has been made
the official soap in the dressing rooms of all
the great film studios.

Of the 451 important actresses in Holly-
wood, including all stars, 442 use this white,
daintily fragrant soap. Hollywood has found
that it keeps the skin exquisitely smooth
and soft.

Are you using Lux Toilet Soap? Buy
several cakes — today. You'll be delighted
with it. Use it for the bath, too, as so many
lovely screen stars do — and for the shampoo.

Photo by C. Hewitt, Hollywood
Lois Moran, charming Fox star— beloved wherever motion pic-
tures are shown— says: "Even the finest French soaps could not
leave my skin more wonderfully smooth than Lux Toilet Soap
does. It's delightful."

Logan, beautiful
star, is another of
the +42 important
Hollywood ac-
tresses who use
Lux Toilet Soap.
She says: "A
close-up is the
cruelest test a skin
can meet. The sat-
iny smoothness of
my skin after Lux
Toilet Soap is de-

Toilet Soap

Luxury such as you have Joun
only in T rencJi soaps at oOr
and $1.00 the cake . . . now


"When you write to advertisers please mention PIIOTOPLAY MAGAZINE.


Photoplay Magazine for October, 1929

lu] MXu the /icune lyeouViLLG

LuJjdmnuiJijm. zD^sL


DEAUVILLE, noi'able among French seaside re-
sorts, show place ojjashlon. Glittering sands, tea
dances . . . dinners starting al midnight . . . cos-
tumes. Financiers making holiday . . . diplomats
forgetllng staiecraj i . . . royally at play . . . mag-
nificent women, perfectly gowned. Whether you
have visited DeauvllU as guestjrom one oj the
palatial homes nearby . . . or have entered directly
Into Its whirl . . . you know how utter smartness
Interprets lis spirit completely.


^hat supreme note of
what is smart perfectly expresses
DEAUVILLE . . . and quite as perfectly
describes this new community design.
Richly bevelled planes . . . relieved by
the ebony glow of platinum surfaces . . .
outlines at once elegant and substan-
tial . . . that is DEAUVILLE interpreted
in COMMUNITY PLATE. Truly a design
that appeals to those persons of taste
and position, who make ... as the
French say . . . "the world." As you ex-
amine the DEAUVILLE at your jeweler's,
you will recognize at once its style, and
feeling for smartness, for modernity.

Deauville teaspoons, six for. . . $4.00
Complete service, six places . . . $3b.50
Complete service, eight places, .?4S.OO

Also an assortment of lovely Service Ware in
the DEAUVILLE design. . , . Three piece tea set
(illustrated below) is $40.00. Jl Your JtwcUr's.



rrii.^ ^

^^¥i: -"-"^lii


communiTY PLore


Every advertisement in PHOTOPLAY MAGAZINE Is euaranteed.





cy~'HE smartest silhouette of the
-*■ season comes straight from
Hollywood. Dark and slim, this
charming gown of black tulle, worn
by Kay Francis, illustrates Holly-
wood's dominant influence on the
mode. For this evening frock with
its cleverly lengthened skirts, its
chic dignity and molded figure out-
line shows the Hollywood touch
pre-eminent. Paris fashions have
been mannish for several seasons,
during which Hollywood clothes
have stressed elegance and grace.
Paris models were almost cruel in
their simplicity. Hollywood's
models were like a caress. The re-
sult is that this fall sees Paris, the
proud, bowing to young Hollywood;
Paris turning back to femininity;
Paris fashions gratefully copying
the romantic quality Hollywood
fashions long ago created

Now- in smart skops^
Finer Frocks


Crepe Satin

V-y'REPE Satins by Skinner! A lovely,
heavy, distinctive quality, woven for finer
frocks ... by the mills that stand supreme
in silks and satins.

Exquisite evening tints or daytime shades
await you. The reds of cardinal . . the
purples of kings . . sportsman's green and
autumn browns . . or dainty pastel pinks and
blues . . all with Skinner wearing quality.

Dresses made of Skinner's are on display at smart shops. Identify
them by the Skinner ticket or label, or "Look for the Name
in the Selvage." Write and we will tell you of store near you.

WILLIAM SKINNER 6? SONS, Established 1848

New York Chicago Boston Philadelphia San Francisco

Mills: Holyoke, Mass.



Photoplay's Style Forecast

rHE modernistic mood is reflected
in this gown of nude crepe satin,
worn by Esther Ralston. Unrelenting
hnes are followed in skirt and neck-
line, with chic results. The uneven
rectangular panels and triple neckline
are bordered with crystals

rHIS amusing black and white satin frock
is equally attractive with or without the
cape. The severe, molded lines of the dress are
slenderizing — not that Mary Nolan need
worry about that! The cape lends a note of
military trimness

/T BLACK satin vestee, piped with blue and
^-^ finished with gun-metal buttons; a knee-
length coat of black, trimmed with blue; trousers
of blue, slashed and patterned in black; the result —
a smart pajama ensemble, and Leila Hyams is ready
for beach or boudoir


look only lovelier^ clad in flattering Shuglovs

Shuglovs by Miller offer your choice of two
fabrics: dainty moire rubber lightly but warmly
lined, and smartly tailored cloth. Two styles:
button-over and concealed Talon Hookless
Fastener with distinctive buckle and strap.
Easily cleaned, both inside and out.


///-M I L L E a

SHUGLOVS are appreciated most by those who will never relax their
standards of appearance, however inclement the weather.
Shuglovs are, indeed, an entirely new conception of protective foot-gear.
They are feather-light. Perfect fitting. Flexible ... as an imported glove.
Cut as gracefully as an e%'ening slipper. Colors follow closely the smart
ensemble shades.

And Shuglovs offer perfect protection from cold, rain and snow. Every
pair is waterproof. They are lined for added warmth— but so very lightly
that there's not one added bit of bulk.

Smart shops everywhere have Shuglovs. Look for the name "Shuglov"
(pronounced shoe-glove) which stamps the original creation by Miller.





Photoplay's Style Forecast

/3 EILA HYAMS has turned up the cuffs
''N^^of her overshoes to protect her hose
from spattering mud. Yet so trimly do they
hug the graceful line of her ankles that -there
is none of the clumsiness which characterizes
most overshoes

•^\^_^not afraid of rain. She has

found a form-fitting overshoe which
both flatters and protects. It is
made of the lightest rubber, in a
tan which blends with hat and hose

FOR more formal wear Mary Philbin has
selected a neatly tailored overshoe of the
gaiter type. It is of light-weight cloth, and so
smart that it harmonizes admirably with the
softest of furs .



/laj crealec/ a cAeH^ cy/y/e

Irom Paris and the sketching-pencil o£ Paul
Poiret, himself, comes this entirely new style
of Costume Bag. You may have them now in
many tempting patterns . . . sparkling with coral
shades and other favored colors of the season,
or in glistening black-and-white which again
rivals colors in the ensembles of carefully cos-
tumed women.

Rare gifts! They all have that precious quality
of jeweler-craftsmanship which has long made
each Whiting & Davis Costume Bag a flattering
and enviable possession. Whiting & Davis Cos-
tume Bags for Fall and Winter are made in our
famous enameled Beadlite, Petite Armor, Armor
and Dresden-enameled mesh and in the sheer
beauty of gold and silver, woven to sUken fine-


World's Largesl Manufacturers of Costume Bags — Makers of Costume Jewelry for Everyone
Plainville (Norfolk County), Mass. In Canada: Sherbrooke, Quebec.

hook for this trade-mnrk in miniature
stamped on the frame of each genuine Whit-
ing 1$ Davis Costume Bag. It is ttie flail-
mark of excellenee which stands for more
than 50 years of creative craftsmanship.

For Gifts That Last Consult Your Jeweler

Ask for Wliidng & Davis Costume Bags at costume jewelry
departments. Wrile to us for free folder showing the latest Paul
Poiret pouch-shape patterns in full color.

Bag illustrated is No. 3271-ACFS, Beadlite
enameled Poiret pouch-shape Costume Bag,
silk lined with mirror, 5 in. frame, $18. Others

§4 to $75.

Hand in Hand with Fashion


Photoplay's Style Forecast

OMART for fall wear is
(2y this tailored ensemble
with coat of flat fur and
gay dress and lining of the
same material. Billie Dove
has selected shoes, gloves,
hat and exquisite bag of
baby scale mesh with an
eye to creating a perfect

-^\^_, with this very
smart street costume and
close-fitting, cap-like hat,
carries a bag of beadlike
mesh, colorfully enamelled
in a striking modernistic de-
sign. The geometrical
frame and clasp are also
frankly modernistic in tone

/^OWN and wrap
when accompanied
by smart accessories.
That is why Laura
LaPlante has chosen
this dainty bag of
baby mesh. Its del'
icate colors blend
with her gown, and
the white back'
ground echoes the
creamy fur of her



Portrays the vogue of fashioni5,ble gAtherinss.
Observe Joan CrAwford's choice of shoes
and bas . . . both ebony black Velvetta Suede
of rich soft lustre . . . and so color=fast it's a\=
ways fastidious. Remember, too, that Velvetta
Suede will not crock. In a nearby shop you
will find a variety of unusual motifs in this
beautiful leather.

Please write for your free copy of our beauli-
fuHv colored fall and winter stvlc booklet.


to9 Beach Street, Boston, Massachusetts




IvettA suede will not crock

Photoplay's Style Forecast

her vote for suede as the
ideal material for fall shoes.
For street wear Miss Crawford
chooses a trim, tailored strap-
pump with a Cuban heel. The
pump is of suede, trimmed with
calf, and harmonises admirably
with the severely tailored hat
and fur-trimmed coat

TpOK afternoon or informal
-' evening wear Miss Craw-
ford, Mrs. Douglas Fairbanks,
Jr., selects a suede opera pump,
distinguished by its simplicity.
The pump boasts no trimming
save a seam across the instep.
The shoe adds the finishing
touch to the wrap-around coat
with shawl collar and the flat-
tering cloche bonnet

TpO^ sport wear Joan chooses a shoe
-^ which is very tailored. It is again the
popular strap-pump,ofsuede, trimmed with
calf. The toe-caps are brogued. A tweed
suit with scarf collar completes the costume



You need not fear the bright light of the sun.
You do not want the disguise of lines that
"soften"— colors that "flatter." For you are
an American, and young!

You can wear a hat of the most daring line,
the most vivid hue — and it will but accentu-
ate the charm of your own vivid personality:
a personality which every Paris modiste
regards with a sigh !

A Startling Revelation

For there is an unwritten law among Euro-
pean designers that the truly young woman
must not be considered in the field of
fashion. This startling fact was recently re-
vealed by the Paris Fashion Editor of an
international magazine. We are permitted
to disclose what she said only on the condi-
tion we do not mention her name:

"In Europe the young woman doesn't
count in the mode. The women who influ-
ence fashion are older women. Not one is un-
der thirty. Many are over forty — some are in
their fifties, and even older."

In short: Paris styles are for the older

woman. But what of the Young American?
What of you.' You, whom the great modistes
of Paris ignore? You, who do not need their
ciuming art, since you have nothing to dis-
guise or conceal? Must you wear mediocre
copies of their models — designed for a
woman old enough to be yovur grandmother?


America's most distinguished milliners
— the House of Gage — have realized the
need of an individual mode for the Young

The Young American Idea

For that purpose they have been quietly
training a designer, Jackie Starr by name —
herself a Young American, not yet twen'.y
years old. For two years she has been work-
ing side by side with the Chief Designer of
the famous Gage Hats. There she has been
watching, studying, learning the secrets of
fine hat-making. And the Chief Designer of
the House of Gage has beeu watching her —
observing with pride the adventurous little
hats which she has made, now and then, for

herself. Little daring things — bravely sim-
ple things — that only a Young American
could wear!

Now her years of study and experiment
are over. Gage presents her creations to you.

Look for the Bote and Arrow

In order that you may have one to wear with
every costume. Young American hats are
priced extremely low. Each carries in its lin-
ing the modern symbols of the Young
American: the bow for supple grace; the
arrow for unswerving speed. And each hat
is sold to you in a gay red-white-and-blue
box carrying the same symbols. You'll find
them awaiting your selection in leading
shops and department stores.

If your favorite shop or store has not re-
ceived them, won't you write to Jackie Starr,
Dept. PO, Gage Brothers & Company, 18
South Michigan Avenue, Chicago? Write to
Jackie, anyway! She'll be delighted to have
you consult her about your clothes-prob-
lems, or to hear any suggestions that you
make concerning her designs.








Photoplay's Style Forecast

-'V^^is a chic black hat, particu'
larly smart for informal evening
wear. The felt is cleverly cut, re-
veaiing velvet ribbon which passes
through it at one side, is drawn
across the back through a loop of
felt again and ends in a flaring point

/^WEN LEE looks naughty but
^^nice in this sophisticated felt.
It has a band across the back, ending
in devilish points like horns, and
two more points, folded back on
themselves, at each side. The hat
is nut brown, and the horn points
are faced in beige

TJ/"^ might call Anita Page nautical
' ' but nice, for a gob's cap inspired her
hat. The crown is of sections of velvet
and the cuff brim of felt. The lacing on
the side and the saucy bow on top are
novel touches








fo?" "^






#^ 1


1 .

^^^V '-

^^^^ '•''v>r.''*^^|





Photoplay's Style Forecast

OHARON LYNN slips her
Q_j silk clad toes into a pair of
dainty, black crepe de Chine
mules, lined with a contrasting
shade of crepe de Chine. The
flower ornament is of crepe and
the heels are of the half Louis
variety, both graceful and com'

"^/'O high-heeled mules for

\^_,Raquel Torres after a

long, hard day at the studio. Her

Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 82 of 145)